2011 calgary radio media kit for jack, lite

So You’re Considering Radio…Over the course of a regular week, over 1,000,000 Calgarians* are exposed to one of the The Calgary Radio Group’s stations!

Whether you’re trying to drive traffic for an event or communicate your brand position to a core audience, we can help you develop and deliver your important advertising message with a combination of mass media force and accurate, cost effective targeting.

Source: PPM2010R02, Calgary Ctrl 2+

Why Radio?The short answer is IT WORKS!

The results of all marketing campaigns are based on the following principle. To get results, you need to develop the right message and deliver it to the right people, the rig ht number of times. All other factors being equal, the number of people that receive this message increases your chance for success. One major advantage of radio is the low cost to reach hundreds of thousands of people at any time.

eMarketer recently conducted a meta-analysis of data from dozens of research firms using a variety of methodologies. The result is a series of estimates of how much time consumers spend with all major media,regardless of multitasking or simultaneous usage, from 2008 to 2010. The estimates apply to average media usage of the general public, not solely to the users of each medium.

Adults Spend over 1.5 hours daily with Radio

YOUR BUSINESS

Who Is your primary target:

Who is your competition:

Past / Present Marketing Mix:

Average Spend per Customer:

Whats your selling cycle:

What did you learn from your biggest

success/failure in advertising:

Your Marketing Budget:

METRICS OF SUCCE$$

SALES

(per customer/per month/per quarter)

AWARENESS

(“heard your ad”/vs. competition/web traffic)

LEADS

(web conversion/call ins)

INTERNAL

(staff involvement/excitement/recognition)

The following worksheet is based on the kinds of questions weask all new clients. The answers help us match your business to the right

target audience, develop creative and build a custom marketing plan that is inline with your company’s objectives and expectations.

Generating Word of Mouth

“Remarkable marketing is the art of building things worth noticing, right into your product or service. Not slapping on marketing as a last-minute add-on, but

understanding that if your offering itself isn't remarkable, it's invisible.” - Seth Godin

What Makes you Remarkable?Use the P’s of Marketing (price, product, place, promotion, people, process & phyisical evidence) to examine the edges of your marketplace to create a

unique product, offer or service worth talking about

LITE 96 CHFM

Profile

Source: R04-10 PPM Calgary CTRL 13 weeks – August 30th, 2010 – November 28th, 2010 Base: P12+ Avg Weekly Cume (000)

Reach Plan Mo-Sun 5a-1a Tune into CHFM FM 15 minute minimum weekly exposure Please note some profiles may not add up to 100%

due to non-respondents *Based on 1 minute reach condition

12%

15%

21%

21%

14%

17%

65+

55-64

45-54

35-44

25-34

12-2429%

14%17% 18%

15%

$100,000+$75,000-

$99,999

$60,000-

$74,999

$40,000-

$59,999

<$40,000

*404,000 people 12+

in Calgary tune into

LITE 96 on average

each week!

Lite 96 listeners

have a female

skew at 57%.

Almost three quarters (71%)

of Lite 96 listeners are in the

adult 25-64 age

demographic.

29% of Lite 96 listeners earn

a household income of over

$100,000 per year!

Lite 96 listeners are more likely

than the average Calgarian to

have completed a university

post-graduate program.

A quarter (25%) of Lite 96

listeners are more likely than

the Calgary average to be

employed in the Owner,

Manager or Professional

occupations.

Almost two thirds (60%) of

Lite 96 listeners are married

or living in a common law

relationship.

A quarter (25%) have

children under the age of

12, while 21% have teens in

the household.

Household IncomeAgeGender

Marital Status/

Household Members

Education/

Occupation

Female

57%

Male

43%

Consumer Profile Restaurants Visited/ Past 30 Days

LITE 96 CHFM

Profile

124Personal travel to the United States >4 nights

106Stocks/ Mutual Funds

111Ballet/ Art/ Opera/ Museum

LEISURE ACTIVITIES/ PAST 4 MONTHS

INDEX

Concerts 109

SPENDING/ PAST 12 MONTHS INDEX

Home Improvements $5,000+ 119

INVESTMENTS INDEX

RESPs 123

RRSPs 107

TRAVEL/ PAST 12 MONTHS INDEX

Personal travel in own province >4 nights 122

VEHICLE PROFILE Reach %

Spent $20,000+ on last vehicle purchase 25%

Purchased a used vehicle in the past 2 years 27%

Purchased a new vehicle in the past 2 years 24%

Drive a domestic made vehicle 51%

Drive a foreign made vehicle 48%

Over three quarters (78%) of Lite 96

listeners own their own home!

Home Ownership

Lite 96 listeners are more likely than the

average Calgarian to attend/visit ballet/ art/

opera/ museum, spend over $5,000 on home

improvements and hold multiple financial

investments!


Reach Plan Mo-Su 5a-1a Tune into CHFM FM 15 minute minimum weekly exposure

Nearly three in four (73%)

Lite 96 listeners have visited a fast food

restaurant in the past month, with close to the

same (72%) having gone to a casual/ family

dining restaurant, 63% have gone to coffee

shops, 30% to bars/ pubs and 25% to fining

dining establishments!

4%

8%

23%

33%

17%

15%

65+

55-64

45-54

35-44

25-34

12-24

Male

53%

Female

47%

35%

13%16% 18%

8%

$100,000+$75,000-

$99,999

$60,000-

$74,999

$40,000-

$59,999

<$40,000

*334,000 people 12+


JACK FM on average

each week!

JACK FM listeners have

a slight male skew at

53%.


of JACK FM listeners are in

the adult 25-54 age

demographic, with one in

three being aged 35-44.

Over a third (35%) of JACK

FM listeners earn a

household income over

$100,000 per year! This is

19% more likely than the

average Calgarian!

JACK FM listeners are 8%

more likely than the average

Calgarian to have completed

a university undergraduate

program.

JACK FM listeners are 25%


Calgarian to be employed as

Owner, Manager or

Professional occupations.

Almost two thirds (61%) of

JACK FM listeners are

married or living in a

common law relationship.

Nearly one in three (30%)

JACK FM listeners have

children under the age of

12, while almost a fifth

(20%) have teens in the

household.

Marital Status/

Household MembersEducation/

Occupation

JACK FM CJAQ FM

Profile

119



Reach Plan Mo-Sun 5a-1a Tune into CJAQ FM 15 minute minimum weekly exposure Please note some profiles may not add up to 100%

due to non-respondents *Based on 1 minute reach condition

59%Drive a domestic made vehicle

24%Spent $20,000+ on last vehicle purchase

38%Purchased a used vehicle in the past 2 years

21%Purchased a new vehicle in the past 2 years

38%Drive a foreign made vehicle

Reach %VEHICLE PROFILE

121Bars/ Pubs

118Casinos


INDEX

Professional Sporting Events 117

Concerts 110


Home improvements $5,000+ 108

INVESTMENTS INDEX

RESPs 117

Stocks/ Mutual Funds 113

RRSPs 112


Traveled to the United States for business reasons 132

Personal travel to the United States <4 days 120

INTERNET USAGE Reach %

Spent 10-15 hours online at home/ past week 118

Almost three out of every four JACK FM

listeners (74%) own their own home!

Home Ownership

JACK FM listeners have real spending

power! This audience is more likely than

the average Calgarian to attend sporting

events, hold RRSP's, and spend over

$5,000 on home improvements each year!

The majority (80%) of JACK FM listeners have

visited a fast food restaurant in the past 30

days, while 72% have gone to a casual/ family

dining restaurant, 67% have gone to coffee

shops, 39% to bars/ pubs and 25% to fine



JACK FM CJAQ FM

Profile


Reach Plan Mo-Su 5a-1a Tune into CJAQ FM 15 minute minimum weekly exposure

8%

11%

16%

35%

15%

14%

65+

55-64

45-54

35-44

25-34

12-24

34%

13%19%

16%

7%

$100,000+$75,000-

$99,999

$60,000-

$74,999

$40,000-

$59,999

<$40,000

*136,000 people 12+


The FAN 960 on

average each week!

The FAN 960

listeners have a

male skew at 71%.

Two thirds (66%) of The

FAN 960 listeners are

within the adult 25-54 age

demographic.

Over a third (34%) of The

FAN 960 listeners earn a

household income over

$100,000 per year! The FAN

960 listeners are also 15%

more likely than the Calgary

average to fall into this

income bracket!

The FAN 960 listeners are



a post-graduate education.

The FAN 960 listeners are

also 59% more likely than the

Calgary average to be



occupations.

Over two thirds (70%) of The

FAN 960 listeners are



Over 40% of The FAN 960

listeners have children under

the age of 12 and 12% have

teenagers in the household.

The FAN 960 CFAC

Profile


Marital Status/

Household MembersEducation/

Occupation

115


Reach Plan Mo-Sun 5a-1a Tune into CFAC 15 minute minimum weekly exposure Please note some profiles may not add up to 100% due

to non-respondents *Based on 1 minute reach condition


163Watched video with mobile phone/ PDA

INDEXMEDIA HABITS/ PAST 7 DAYS


INDEX

Professional Sporting Events 185

Concerts 123

Casinos 115


Home improvements $10,000+ 139

INVESTMENTS INDEX

Government Savings Bonds 128


RRSPs 116

RESPs 109



Traveled out of province <4 nights for personal reasons 120






Listen to AM/ FM Radio with media player/ mp3 158

Over three quarters (79%) of The FAN

960 listeners own their own home!

Home Ownership

The FAN 960 listeners are more likely

than the average Calgarian to attend

sporting events, spend over $10,000 on

home improvements and hold multiple

financial investments!

Nearly three in four (76%) of The Fan 960

listeners have visited a fast food restaurant

in the past month, with close to the same

(76%) having gone to a casual/ family dining

restaurant, 70% have gone to coffee shops,

39% to bars/ pubs and 31% have visited fine



The FAN 960 CFAC

Profile


Reach Plan Mo-Su 5a-1a Tune into CFAC 15 minute minimum weekly exposure

11%

19%

22%

17%

16%

15%

65+

55-64

45-54

35-44

25-34

12-24

Male

53%

Female

47%40%

12%10%

12%15%

$100,000+ $75,000-

$99,999

$60,000-

$74,999

$40,000-

$59,999

<$40,000

*187,000 people 12+


The 660News on

average each week!

660News listeners

have a slight male

skew at 53%.


of 660News listeners are in

the adult 25-54 age

demographic.

40% of 660News listeners

earn a household income

over $100,000 per year!

660News listeners are 69%



a university post-graduate

program.

660News listeners are also

7% more likely than the

Calgary average to be



occupations.


of 660News listeners are



A third (33%) of 660News

listeners have children

under the age of 12 and 26%

have teenagers in the

household.

660News CFFR

Profile


Marital Status/

Household Members

Education/

Occupation

134


Reach Plan Mo-Sun 5a-1a Tune into CFFR 15 minute minimum weekly exposure Please note some profiles may not add up to 100% due

to non-respondents *Based on 1 minute reach condition

187Listen to AM/ FM Radio on mobile device


INDEXMEDIA HABITS


INDEX

Ballet/ Opera/ Art/ Museum 112

Casinos 112

INVESTMENTS INDEX

RRIFs 135




Personal Travel to the United States >4 nights 159

Traveled out of the province for business reasons 138






Spent 10-15 hours online at home/ past week 113

The majority (81%) of 660News

listeners own their own home!

Home Ownership

660News listeners are more likely than

the average Calgarian to visit casinos,

attend/ visit the ballet/ opera/ art/

museums and hold many financial

investments!

660News CFFR

Profile

Nearly three in four (74%) 660News

listeners have visited a fast food restaurant

in the past month, with close to the same

(66%) having gone to a casual/ family dining

restaurant, 63% have gone to coffee shops,

32% to bars/ pubs and 29% to fine dining

establishments!



Reach Plan Mo-Su 5a-1a Tune into CFFR 15 minute minimum weekly exposure

Unique Visitors - Individuals who visited your site during the report period. Unique visitors are measured according to their unique IP addresses, which are like online fingerprints, and unique visitors are counted only once no matter how many times they visit the site during the reporting period.

Visit - A visit is a series of actions that begins when a visitor views their first page from the server, and ends when the visitor leaves the site or remains idle beyond the idle−time limit.

Page View - The number of times a Web page is requested from a server. This is the preferred counting method for traffic measurement (instead of hits) because it only counts documents, not individual files. A single web page is counted as one page view.

Hit - Each file requested by a visitor registers as a hit. There can be several hits on each page, which can include graphics, multimedia, and the page itself. While the volume of hits reflects the amount of server traffic, it is not an accurate reflection of the number of pages viewed.

Source: 2009 OMNITURE

VISIT SUMMARY

UNIQUE VISITS 29,512 36,513 46,571 63,166

VISITS 102,253 128,011 122,674 113,183

PAGE VIEW SUMMARY

PAGE VIEWS 948,934 1,308,922 1,071,517 844,834

AUDIO STREAMS

AUDIO STREAMS 55,083 84,445 107,394 26,588

LOYALTY MEMBERSHIP

LOYALTY MEMBERS 41,401 32,243 20,398 16,479

SEPTEMBER 2010SEPTEMBER 2010SEPTEMBER 2010SEPTEMBER 2010

2011 calgary radio media kit for jack, lite

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