2011 aaja sponsor/ad menu
DESCRIPTION
Full/revised AAJA sponsor menu for the 22nd Annual National Convention in DEtroit (August 10-13)TRANSCRIPT
SPONSORSHIP ADVERTISING2011A S I A N A M E R I C A N J O U R N A L I S T S A S S O C I AT I O N
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It’s time to engage.
Join the Asian American Journalists Association as a
sponsor of our national convention Aug. 10-13, 2011,
at the Detroit Marriott at the Renaissance Center and
Cobo Center.
The convention is an opportunity for you and
your company to show your support, as well as to
showcase your experts and work—and to recruit.
We’re revved up to bring together many of our 1,400
members to commemorate AAJA’s 30th anniversary
and lead the news industry. Hundreds of top
journalists working on all platforms and representing
newsrooms of all sizes throughout the United States
and Asia will gather in Michigan—the state in the
shape of a hand—to learn new skills, to network and
to be inspired.
Our programs will emphasize digital journalism and
adding diversity to news coverage and newsrooms.
Participants will have a chance to examine the
impact of 9/11 on the nation’s oldest and most
concentrated Arab American population.
An international gateway with Canada on its border,
Detroit is home to America’s auto industry; a
budding film industry; amazing architecture; an array
of music, including Motown; and championship
sports teams. It also is where journalists helped spark
a movement for social justice and Asian American
unity that continues today.
Don’t miss this opportunity to shape journalism’s
future.
2011 CONVENTION CO-CHAIRS
FRANK WITSIL
WEB PRODUCER, DETROIT FREE PRESS
ANKUR DHOLAKIA
MULTIMEDIA PRODUCER, THE DETROIT NEWS
SPONSORSHIP OPPORTUNITIES
KATHY CHOW
EXECUTIVE DIRECTOR
ADVERTISING OPPORTUNITIES
ANNABELLE A. UDO-O’MALLEY
EVENTS & FUNDRAISING COORDINATOR
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2011 SPONSORSHIP LEVELS & BENEFITS
STUDENT PROGRAMS J Camp for High School Students PRE-
CONVENTION(OFF-SITE)
This program brings together a group of multicultural high school students for intensive journalism training in broadcast, newspapers, magazines, photojournalism and online media.This program is at no cost to the students.
“Voices”/Convention News Project WED., 8/10 - SAT., 8/13
20 college students participate in pre-convention training that will include interactive online courses in interviewing, multimedia, ethics, and an option of visual and audio techniques as well as cover issues related to the journalism industry today and/or the Asian American/Pacific Islander community.
Student Mix ‘N’ Mingle WED., 8/10 A convention networking reception dedicated to journalism students with the option to feature career tips and mentoring from professionals.
PROFESSIONAL PROGRAMS Executive Leadership Program (ELP) TUES., 8/9 &
WED., 8/10One of AAJA’s signature professional programs, this pre-convention program offers two days of Advanced Sessions and explores the responsibilities and challenges in the newsroom, providing participants ways to develop individual career paths to leadership positions.
ELP Summit Luncheon TUE. 8/9 OR WED., 8/10
This luncheon concludes the ELP two-day Advanced Sessions.
ELP Demonstration Project THURS., 8/11 & FRI., 8/12
This project looks at media consumption habits in the Asian American Pacific Islander community in order to engage Asian American ethnic media, young people and other communities in emerging technology platforms.
SPECIAL EVENTS Silent Auction & Reception FRI., 8/12 A popular convention fundraising event that include hospitality packages, sports memorabilia
and includes a gallery by top AAJA photojournalists.
Gala Scholarship & Awards Banquet SAT., 8/13 AAJA’s annual banquet honoring the year’s scholarship and internship recipients. Features a keynote speaker and announcement of AAJA’s top special awards.
Karaoke Night SAT., 8/13 The ever-so-popular, final late-night event that takes places after the Gala Scholarship and Awards Banquet and closes out the convention.
Media Access Workshop FRI, 8/12 OR SAT., 8/13
A free session for local community organizations to learn how to pitch their stories to media, how to write a press release and other tips on how to get their news covered.
TECHNOLOGY CORNER Photo/Visual Room WEEK-LONG Be the exclusive sponsor of this space dedicated to the annual Photo ShootOut and various
multimedia workshops for AAJA’s photojournalists.
Photo Exhibition THURS., 8/11 & FRI., 8/12
An opportunity to sponsor the photo exhbition held in the Career Fair/Expo hall that showcases top-shelf works by AAJA’s photojournalist members focusing on social justice and reflections on 9/11.
Technology Showcase THURS., 8/11 & FRI., 8/12
An opportunity to exhibit products that reflect the current trends in technology in the Career Fair/Expo hall.
DESCRIPTION OF BENEFITSCORPORATE MEMBERSHIP: Only available to news media companies that support diversity initiatives.
CAREER FAIR/EXPO BOOTH: This offers visibility for your company/organization at the 2011 AAJA National Convention career fair & expo hall which attracts
hundreds of media professionals and journalism students to meet recruiters and be introduced to new products.
CONVENTION REGISTRATION: Full registraton for the 2011 AAJA National Convention, access to all panels, workshops, receptions, and networking sessions.
GALA BANQUET CORPORATE TABLE: Table for 10 guests at the 2011 Gala Scholarship & Awards
MEDIA BRANDING PACKAGES• BASIC includes convention book ad (1/4 page B/W), AAJA national website tile ad, AAJA Online e-newsletter tile ad, name listing
• PRIMARY includes company logo on convention materials, convention book ad (1/2 page B/W), AAJA national website tile ad, AAJA Online e-newsletter tile ad
• PREMIUM includes company logo on convention materials, convention book ad (Full page B/W), “Voices” ad (1/2 page), AAJA national website tile ad, AAJA
Online e-newsletter tile ad, convention bag promotional insert
PANEL/WORKSHOP SPONSORSHIP OPPORTUNITY Be an exclusive sponsor of a skills-building and issues-oriented panel featuring speakers and experts from the print, broadcast and online
media. All sponsors are required to work with AAJA’s Programming Committee.
PROGRAM DESCRIPTIONS
2011 SPONSORSHIP FORM
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STEP 2:
MAKE A SELECTION
BASED ON YOUR
LEVEL
XBOX A (each $10,000 value) * ALL OF THE FOLLOWING ARE CO-SPONSORSHIPS UNLESS OTHERWISE INDICATED
qqq
STUDENT PROGRAMS
J CAMP FOR HIGH SCHOOL STUDENTS
“VOICES”/CONVENTION NEWS PROJECT
STUDENT MIX ‘N’ MINGLE
qqq
PROFESSIONAL PROGRAMS
ELP SESSIONS (TUES & WED)
ELP SUMMIT LUNCHEON (TUES OR WED)
ELP MEDIA DEMO PROJECT (THURS & FRI)
SPECIAL EVENTS
SILENT AUCTION
GALA SCHOLARSHIP & AWARDS BANQUET (GALA SPONSORSHIP IS AVAILABLE TO DIAMOND & ELITE LEVELS ONLY, $25K VALUE)
KARAOKE NIGHT
MEDIA ACCESS WORKSHOP (EXCLUSIVE SPONSOR)
qqq
TECHNOLOGY CORNER
PHOTO/VISUAL ROOM (EXCLUSIVE SPONSOR)
PHOTO EXHIBIT (HELD IN EXPO HALL)
TECHNOLOGY SHOWCASE (HELD IN EXPO HALL)
STEP 3:
MAKE A SELECTION
BASED ON YOUR
LEVEL
X BOX B (each $500 value)
q ONE (1) CONVENTION REGISTRATION
q TWO (2) GALA BANQUET TICKETS
q ONE (1) PRESS RELEASE ON AAJA ONLINE E-NEWSLETTER
q ONE (1) COMPANY PROFILE ON AAJA.ORG
STEP1:
SELECT YOUR
SPONSOR LEVEL
X SPONSOR LEVEL
BOX A BOX B EXPOBOOTH
COMPREGISTRATION
TABLE CORPORATE MEMBERSHIP
MEDIA PACKAGE
qELITE
$50,000+ 3 2 1 10 2 X PREMIUM
qDIAMOND$30,000+ 2 2 1 8 1 X PREMIUM
qPLATINUM$20,000+ 1 1 1 5 1 PRIMARY
qGOLD
$15,000+ 1 2 4 1 BASIC
qSILVER
$10,000+ 2 1 4 1 BASIC
qBRONZE$5,000+ 1 2 BASIC
qPANEL
WORKSHOP$5,000+
2 BASIC + PROMO MATERIALS ON
SEATS AT PANEL
STEP 1BASED ON YOUR SPONSOR LEVEL, CHOOSE HOW YOU’D
LIKE TO PARTICIPATE AS A SPONSOR BY SELECTING
WHICH LEVEL SUITS YOUR ORGANIZATION’S
INTERESTS
STEP 2SELECT WHICH PROGRAM
YOU’D LIKE TO SHOW YOUR SUPPORT AT CONVENTION
STEP 3ADDITIONAL BENEFIT FOR
YOUR SPONSORSHIP LEVEL
STEP 4COMPLETE FORM ON
NEXT PAGE
STEP 4:COMPLETE FORM ON NEXT PAGE
PAYMENT INFORMATIONSponsorship Level $_______________
I would like to purchase additional advertising (see ad rates next page)Convention Book
q Full page q 1/2 page q 1/4 page $_______________
“Voices”
q Full page q 1/2 page q 1/4 page $_______________
TOTAL $_______________
Check or money order payments should be sent along with completed form to:
Attn: Annabelle A. Udo-O’MalleyAAJA Convention Sponsorship5 Third Street, San Francisco, CA 94103
Credit card orders:Fax to 415.346.6343
2011 SPONSORSHIP FORM
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Sponsorship Policy
The Asian American Journalists Association greatly appreciates corporate support for its goals, programs and activities as a non-profit professional and educational organization. Acceptance by AAJA of any financial or in-kind contribution from corporate sponsors does not constitute an endorsement of their policies, products or services. There should be no expectation on the part of sponsors for any special treatment in news coverage that runs counter to the journalistic principles of truth, fairness and accuracy.
We invite you to support the Asian American Journalists Association’s 22nd Annual National Convention. Your tax-deductible financial contribution will go toward a memorable program for hundreds attending panel workshops, critique sessions, media training for students, a community Town Hall meeting, and Career Fair, as well as opportunities for networking and a free media access workshop for local non-profit community organizations. Note: Upon receipt of this form a sponsorship terms of agreement will be sent from the AAJA National Office.
PAYMENT METHOD q Check or Money Order enclosed, payable to “AAJA” in U.S. dollars. q I authorize AAJA to charge my credit card for the above amount:
q Visa q MasterCard q AmEx
Signature (REQUIRED) Date
Credit Card Account No. Expires
* AmEx, 4-digit code is on card front above account number. Visa and MasterCard, 3-digit code is on card back at end of signature plate.
AUTHORIZATION I agree with all information stated on this form:
Name (as it appears on card) 3- or 4-Digit Verification Code*
CONTACT INFORMATION (PLEASE PRINT CLEARLY & FILL OUT ALL INFORMATION)
q Mr. q Ms. First Name Middle Initial Last Name
Job Title
Company
q Work q Home Address
City State Zip Country
Day/Cell Phone Evening Phone Fax
XPOSITION
(ALL ADS ARE 4-COLOR) SPECIFICATIONS
qqqq
1x - $3,500
2x - $2,800
3x - $2,625
4x - $2,450
FULL PAGE
8.67” (W) x 10” (H)
qqqq
1x - $2,500
2x - $2,000
3x - $1,875
4x - $1,750
1/2 PAGE
4.24”(W) X 10” (H)
qqqq
1x - $1,500
2x - $1,200
3x - $1,125
4x - $1,050
4.24” (W) X 5 (H)
AAJA ONLINEAAJA’s weekly e-mail blast that is distributed each Friday to AAJA members.
CONVENTION BAG ITEM This opportunity offers direct exposure by having a promotional item of your choice in the convention bag distributed to all attendees.
AAJA.ORG NATIONAL WEBSITE AAJA’s national website offers continuous exposure and premium visibility to your company’s advertisement. Contact [email protected] for more information on web advertising.
MEDIA BRANDING PACKAGESAAJA’s national website offers premium exposure through customized ad packages that fit your company’s goals and interests. Contact [email protected] for more information on web advertising and social media packages.
2011 ADVERTISING OPPORTUNITIES
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CONVENTION BOOKThe main convention book used daily by convention attendees. It contains the full convention schedule and details about workshops, speakers and events, as well as information about AAJA programs and chapter activities. All attendees receive this book when they check in at the convention.
“VOICES” CONVENTION NEWSPAPERProduced by a select group of AAJA student members, this daily newspaper is circulated at different drop-off locations throughout the convention site during the convention.
COMPLETE FORM ON NEXT PAGE
XPOSITION
** INDICATES 4-COLOR AD SPECIFICATIONS RATE
q INSIDE FRONT COVER ** 7.25” (W) x 10” (H) $5,000
q INSIDE BACK COVER ** 7.25” (W) x 10” (H) $4,000
q BACK COVER ** 7.25” (W) x 10” (H) $5,000
q FULL PAGE (B/W) 7.25” (W) x 10” (H) $3,000
q 1/2 PAGE (B/W) 7.25” (W) x 4.875” (H) OR
3.5” (W) X 10” (H)
$2,000
q 1/4 PAGE (B/W) 3.5” (W) X 4.875” (H) $1,000
THE FOLLOWING ARE INDIVIDUAL DISPLAY ADVERTISING OPPORTUNITIES. COVER ADS ARE BASED ON AVAILABILITY.
CO
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SPA
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X DESCRIPTION SPECIFICATIONS RATE
q CONVENTION BAG
INSERT ITEM
ITEM CANNOT BE
BIGGER THAN 8 1/2 X 11
OR WEIGH MORE THAN 2
POUNDS
$2,000
q AAJA ONLINE EMAIL
BLASTS (TILE AD)
105 PX (W) X 152 PX (H) $100 PER BLAST GE
NE
RA
L
PAYMENT INFORMATIONAdvertising Total $_______________
5% less (academic, non-profits) $_______________
TOTAL $_______________
Check or money order payments should be sent along with completed form to:
Attn: Annabelle A. Udo-O’MalleyAAJA Convention Advertisement5 Third Street, San Francisco, CA 94103
Credit card orders:Fax to 415.346.6343
2011 ADVERTISING FORM
Advertising with AAJAQUESTIONS? Contact Annabelle A. Udo-O’Malley, Events & Fundraising Coordinator, at 415-346-2051 x108 or [email protected].
The Asian American Journalists Association greatly appreciates corporate support for its goals, programs and activities as a non-profit professional and educational organization. Acceptance by AAJA of any financial or in-kind contribution from corporate advertisers does not constitute an endorsement of their policies, products or services. There should be no expectation on the part of sponsors for any special treatment in news coverage that runs counter to the journalistic principles of truth, fairness and accuracy.
Requirements: Send 300-dpi .jpg or .tif file to [email protected]. All artwork submitted must be final, as AAJA does not provide services for adjustments or graphic design. Advertiser assumes responsibility for any errors in the artwork submitted to AAJA. AAJA also reserves the right to assign positioning as applicable. **Ads are on a first-come, first-served basis.
PAYMENT METHOD q Check or Money Order enclosed, payable to “AAJA” in U.S. dollars. q I authorize AAJA to charge my credit card for the above amount:
q Visa q MasterCard q AmEx
Signature (REQUIRED) Date
Credit Card Account No. Expires
* AmEx, 4-digit code is on card front above account number. Visa and MasterCard, 3-digit code is on card back at end of signature plate.
AUTHORIZATION I agree with all information stated on this form:
Name (as it appears on card) 3- or 4-Digit Verification Code*
CONTACT INFORMATION (PLEASE PRINT CLEARLY & FILL OUT ALL INFORMATION)
q Mr. q Ms. First Name Middle Initial Last Name
Job Title
Company or School
q Work q Home Address
City State Zip Country
Day/Cell Phone Evening Phone Fax
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The Asian American Journalists Association (AAJA) was founded in 1981 by a small group of Asian American and Pacific Islander (AAPI) journalists who felt a need to support one another and to encourage more AAPIs to pursue journalism at a time when there were few AAPI faces in the media. Today, AAJA has more than 1,400 members in 21 chapters across the U.S. and Asia, AAJA’s largest membership bases are generally concentrated in metropolitan areas on the West Coast (Los Angeles, San Francisco, and Seattle), East Coast (New York City and Washington, D.C.) and Mid-West (Chicago). Members are also organized in other areas throughout the U.S. (Arizona, Atlanta, Denver, Florida, Hawai’i, Michigan, Minnesota, New England, North Carolina, Philadelphia, Portland, Sacramento, Texas, and San Diego). In addition, AAJA has a growing number of members working throughout Asia—in Tokyo, Singapore, Hong Kong, Beijing, and Bangladesh, which underscores the rapid growth of media properties in Asia and points the way to future expansion of the organization.
Our members cover a range of journalism experience from student to professional, plus those working on the business side of journalism, in academia and in related fields. They work in a variety of media delivered in print, through broadcast and online. For more than two decades, AAJA has been the premier journalism organization that AAPIs turn to for scholarships, professional training, resources for accurate coverage and advocacy for diversity within the news industry. Our programs span the careers beginning with high school students, mentoring and training at the college level and encouraging life-long improvement in the craft, movement into management and the ability to adapt to the changing media. AAJA is proud to include among its members some of the top journalists in the country, from network news anchors and reporters to Pulitzer Prize-winning writers, editors and photographers, to national radio show producers and major magazine editors and publishers.
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EXECUTIVE DIRECTOR Kathy Chow MEMBERSHIP & CHAPTER DEVELOPMENT MANAGER Antonio M. Salas, MDIV, MASTUDENT PROGRAMS COORDINATOR Nao VangEVENTS & FUNDRAISING COORDINATOR Annabelle A. Udo-O’MalleyACCOUNTANT (CONSULTANT) Glenn SugiharaBOOKKEEPER (CONSULTANT) Karen Sugihara
2011 NATIONAL OFFICERSNATIONAL PRESIDENT Doris N. Truong Multiplatform Editor, The Washington Post*
NATIONAL VICE PRESIDENT FOR BROADCAST George Kiriyama News Reporter, NBC Bay Area News *
NATIONAL VICE PRESIDENT FOR PRINT Janet H. Cho Business Reporter, The Plain Dealer *
NATIONAL TREASURER Rene Astudillo Executive Director, Lupus Foundation of Northern California *
2011 NATIONAL ADVISORY BOARDARIZONA Abe Kwok Online News Editor, azcentral/The Arizona Republic*
ASIA Tomoko A. Hosaka Reporter, Tokyo Bureau, The Associated Press
ATLANTA Kim Bui Executive Producer, CNN
CHICAGO Lorene Yue Reporter, Crain’s Chicago Business
DENVER Tillie Fong Freelance Journalist
FLORIDA Victoria Lim Reporter/Anchor, Bright House Sports Network
HAWAI’I Wes Nakama Freelance Journalist
LOS ANGELES Henry Fuhrmann Assistant Managing Editor, Los Angeles Times
MICHIGAN Frank Witsil Web Producer, Detroit Free Press*
MINNESOTA Nancy Ngo Reporter, St. Paul Pioneer Press
NEW ENGLAND Tara Smith Managing Partner/Editorial Director, TLABS Media LLC
NEW YORK Annalisa Burgos Senior Editor, Real Estate, HGTV’s FrontDoor.com*
NORTH CAROLINA Vicky Eckenrode Health Reporter, StarNews
PHILADELPHIA Steve Bien-Aime Staff Editor, FOXSports.com
PORTLAND Peter Wong Reporter, Capitol Bureau, Statesman Journal
SACRAMENTO Jeannie Wong Founder/President, JAMM Information Group
SAN DIEGO Jenny Hamel Anchor/Reporter, San Diego 6 News
SAN FRANCISO Ellen Lee Freelance Journalist* / Patricia Tom West Editor, Insurance Journal, Wells Publishing
SEATTLE Athima Chansanchai Founder/President, Tima Media*
TEXAS Tom Huang Sunday & Enterprise Editor, The Dallas Morning News
WASHINGTON DC Sherri Ly Reporter, WTTG/ FOX5
REPRESENTING AT-LARGE MEMBERS Don Chareunsy Editor, VegasDeLuxe.com*
* GOVERNING BOARD OFFICERS
AAJA NATIONAL OFFICE5 THIRD STREET, SUITE 1108
SAN FRANCISCO, CALIFORNIA 94103
T: 415.346.2051 | F: 415.346.6343
WWW.AAJA.ORG
AAJA’S MISSION IS TO PROVIDE A MEANS OF ASSOCIATION AND SUPPORT AMONG ASIAN AMERICAN AND PACIFIC ISLANDER (AAPI)
JOURNALISTS; PROVIDE ENCOURAGEMENT, INFORMATION, ADVICE AND SCHOLARSHIP ASSISTANCE TO AAPI STUDENTS WHO ASPIRE TO
PROFESSIONAL JOURNALISM CAREERS; PROVIDE TO THE AAPI COMMUNITY AN AWARENESS OF NEWS MEDIA AND AN UNDERSTANDING OF
HOW TO GAIN FAIR ACCESS; AND, RESEARCH AND POINT OUT WHEN NEWS MEDIA ORGANIZATIONS STRAY FROM ACCURACY AND FAIRNESS
IN THE COVERAGE OF AAPIS.
Annual New York City Sikh Day Parade (2007) by Corky Lee, Photographer and AAJA Member/NY Chapter
Inspire. Change. Unite.
5 Third Street, Suite 1108 | San Francisco, California | 94103 | United States | 415.346.2051 | www.aaja.org
AAJA uses the term “Asian Americans and Pacific Islanders” to embrace all Americans—both citizens
and residents—who self-identify with one or more of the three dozen nationalities and ethnic groups
in East Asia, Southeast Asia, South Asia, the Middle East and the Pacific Islands.
Join AAJA in helping bring diversity to newsrooms across the country.