2011-13

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1 History highest CV sales in 11-12 & 12-13: 5.3Lac plus in each of this year CV market share sustained at high level of around 60%. Expansion in reach –increase in touch points by 68%. Network model restructuring : Silver, Gold, Platinum Improvement of customer experience at 52% dealership main outlets. 7 after sales products launched to enhance customer centricity - Tata alert 24x7, Tata Fleet-man , Extended warranty & service periods, Tata Delight / Emperor, Triple Insurance benefit, Restructured annual maintenance contract, ISO9001 certification of work-shops. 16 new product launches spread across the tonnage range. 25Ton-4 products; 31T- 4 products; 37T-one product; 40T – one product; 49T – one product; Refreshed Ace, Ace Dicor, 407 face-lift; Ultra range of buses & trucks. Time-Line : 2011 June to 2013 Aug Key Team-accomplishments

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Page 1: 2011-13

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History highest CV sales in 11-12 & 12-13: 5.3Lac plus in each of this year

CV market share sustained at high level of around 60%.

Expansion in reach –increase in touch points by 68%.

Network model restructuring : Silver, Gold, Platinum

Improvement of customer experience at 52% dealership main outlets.

7 after sales products launched to enhance customer centricity - Tata alert 24x7, Tata Fleet-man , Extended warranty & service periods, Tata Delight / Emperor, Triple Insurance benefit, Restructured annual maintenance contract, ISO9001 certification of work-shops.

16 new product launches spread across the tonnage range. 25Ton-4 products; 31T- 4 products; 37T-one product; 40T – one product; 49T – one product; Refreshed Ace, Ace Dicor, 407 face-lift; Ultra range of buses & trucks.

Financial de-risking of business: Factoring, PCG focus, Centralised tie-ups 

Time-Line : 2011 June to 2013 Aug

Key Team-accomplishments