2011-13
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History highest CV sales in 11-12 & 12-13: 5.3Lac plus in each of this year
CV market share sustained at high level of around 60%.
Expansion in reach –increase in touch points by 68%.
Network model restructuring : Silver, Gold, Platinum
Improvement of customer experience at 52% dealership main outlets.
7 after sales products launched to enhance customer centricity - Tata alert 24x7, Tata Fleet-man , Extended warranty & service periods, Tata Delight / Emperor, Triple Insurance benefit, Restructured annual maintenance contract, ISO9001 certification of work-shops.
16 new product launches spread across the tonnage range. 25Ton-4 products; 31T- 4 products; 37T-one product; 40T – one product; 49T – one product; Refreshed Ace, Ace Dicor, 407 face-lift; Ultra range of buses & trucks.
Financial de-risking of business: Factoring, PCG focus, Centralised tie-ups
Time-Line : 2011 June to 2013 Aug
Key Team-accomplishments