Celebrating30 Incredible

seasons!

Your Marketing Team

Lex Poppens-Director of MarketingJohn Cain-Associate Director of Marketing

Kristi Buffo-Public Relations ManagerBruce Brashares-Box Office Manager

Cherie Colombo-Marketing and Communications Coordinator

Your Marketing Team’s Goals

Ticket Sales

Brand Awareness

30th Anniversary

• 4,418 Absolute Unique Visitors

• 29,000 page views

• Average of 3.5 min. per visit

80,000 units mailed35,000 new households

Results: 693 New ticket buyinghouseholds

15,000 units mailed to targeted households

Multiple times per season

Two New Comedy Shows On Sale

“Weird Al” Yankovic, The Alpocalypse Tour

Monday, November 7 at 7:30pm $57.50, $47.50, $35 He's freaky weird and super funny! "Weird Al" returns for his first show at the Center since 2004. He sold out last time and his popularity has continued to grow since then...so get your tickets early for best seating.

Rodney Carrington

Thursday, December 15 at 8pm $60, $50, $40 He'll order "beer for my horses," pull out his guitar and leave you with a stomach ache from laughing so hard! Don't miss this hilarious singing comedian, actor and writer. With eight comedy albums and two million copies sold, Rodney Carrington plays sold out houses across the U.S. and Canada.

Mature content

Tickets On Sale

Tickets go on sale to the public this Friday, August 19 at noon.

Box Office

Tuesday through Saturday

Noon - 6pm • 707.546.3600

24/7 online at wellsfargocenterarts.org Directions

Friend's Circle

Please join us as a member of Wells Fargo Center for the Arts.

As a member, you support live performance in our community, bringing artists and arts lovers together for magical moments in time. You also make the Center's education programs possible, providing shows for school groups, artist classroom visits, and musical instruments for students.

Plus, you receive special privileges, including the ability to purchase tickets before the public.

Visit us online for membership levels and benefits.

Email database 46,877 accounts

and growing!

Telling our story

Press Releases

Print Editorial CoverageExample: Mariachi Vargas

Radio Phone Interviews

Social Media

Speakers Bureau

Patron Program60,000 units

Updated five time yearly with newFeature artists, Center focused stories

Hit The Lights...On With The Show!

Performances and events move ahead as planned; hospital construction has no impact

People are asking whether we're building a swimming pool in front of the Arts Center.

Not to be party poopers, but the big hole that you see as you pass by on Highway 101 is a new detention basin for the Center, as well as for the new Sutter hospital being built next door. Crews promise it'll be covered with beautiful landscaping before the rains come. Hospital construction is also on-going along the Center's entrances and in the parking lot, so expect some changes next time you visit.

The construction has no impact on the Center's operations. We continue to have ample parking and easy access.

Theater Residency and Music Camp

Some learned to act and dance, others to sing and play music.

They studied their lines, starred in their first show, made instruments, and created CDs of their own original music.

They also ate plenty

Just Announced

Chris Isaak Christmas Show November 23 Tickets on sale Friday, August 5 at noon Become a member to buy tickets before the public. Call 707.546.3600

Coming Soon

Emotions Entertainment and Radio Lazer present Gerardo Ortiz August 6 Peter Fampton Plays “Frampton Comes Alive!” August 7 Amos Lee with special guest Mutlu August 16 Kathleen Madigan, Gone Madigan August 26 Michael Bolton September 3 Fiesta de Independencia September 10 FREE EVENT Willie Nelson & Family September 14, 2011 Ron White “Moral Compass" September 15 Herbie Hancock September 18

Monthly E-newsletter to over 46,000 households

Our Telly Award winningVideo with Rita Moreno

Over 100,000 Tickets printed

Between July 2010 and June 2011

20,428 individual accounts

Totaling $4,219,706

All customers are our priority

All customers are our priority!

Jennifer Castillo2011 Winner

Erin Noland2009 Winner

New customers

Since May, 2011

2,143 New Households

$277,000 in ticket revenue

5,652 Tickets

Celebrating and sharing our Community connection

Email campaigns

Combined event postcards

Speakers Bureau

Mall Banners

Video

Memories web page

Member/Donor Communication

Website Redesign

Department BrandingSocial Media

Direct Marketing

Publicity

Customer Service

Print Advertising

Facebook Marketing

Partnership marketing

Listener Parties

And more to come!

Celebrate 30!Thank you for your support!