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THE SECOND WEB

John Blossom, President, Shore Communications Inc.8 December 2010


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About Shore Content Marketing Strategists

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Enhance your strategies for publishingand content technology products andservices in enterprise and media markets

We provide:

Market research, intelligence andanalysis

Marketing strategy review and advice

Go-to-market content and services

2004, 2005 EContent Magazine100 Companies that Matter Most

Web: shore.com

8 December 2010

Copyright 1999-2010 Shore Communications Inc. - All Rights Reserved


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8 December 2010

Copyright 2009 Shore Communications Inc. - All Rights Reserved

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Content

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Where its taking media

8 December 2010



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The Second Web

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all media

in all formats

in all lan ua es

on all devices

in an infinite web of in uts out uts and contexts

adapted to our personal environment and senses.

Not drowning in content, swimming in it naturally

8 December 2010



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Whats Different

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Internet

Static Web pages

Any network(s)

HTML 5, apps

Embedded programmable

content

In uts from PCs and servers

Programmable, semantic

content as the container

In uts from an sensor feedin

feeding PCs

People accessing machines

any device

People wearing machines

Geekish

Point and click, keyboards

, - Intuitive

Gesture, speech interface

Complex, machine-driven design

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Simple, human-driven design


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We Want a Web that Works Like

e or And we dont care what its called as lon as it works

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We Want a Web Wherever We Are The Second Web is

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mobile by default Its newest users ma

have never owned a PC

The Web as an in-handtool is a given

The Second Web uses

mobile to sense and toconnect to anything

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A Web that Works Like the World Real-time a world that communicates with itself constantl

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Immersive high-quality, absorbing experiences Convergent - all communications networks and technologies

Universal language no longer a barrier

Functional blending software and content effortlessly Aware Built around human senses and sensibilities

Sensory Integrating universal awareness of the world

Collaborative building knowledge and insight flexibly Personal follows the contours of human lives and relations

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A World that Lives in the Web From accessin data to livin in data

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the first web the second web

Always on ambient content Trillions of sensors data ecosystem

In every place and thing even in us

Working with all human senses Extending our human senses

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The Second Web: Uniting All Networks20

Land Line Satellite

Radio Cable

Mobile/In-Vehicle

GPS

White-Fi UHF

Broadband on Power RFID/Near Field

Communications

Lines (BPL)

VoIP/POTS Phones

WiFi Direct Bluetooth

Infrared Private networks

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The Second Web: Uniting All Networks21

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The Second Web: Uniting all Devices22

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The Second Web: Uniting all Things23

-

8 December 2010Copyright 1999-2010 Shore Communications Inc. - All Rights Reserved


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The Second Web Follows our Senses

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Gesture computing context and function based on: GPS accelerometers touch screens

Voice computing extending our senses with:

Voice commands Automated transcript generation

Automated dynamic translation

ensor comput ng Remote health and home monitoring



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The Second Web Shares our Senses27



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The Second Web Joins our Senses28



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The Second Web is Real-Time29



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The Second Web is Freemium

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more willingness to pay



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Im lications for Media

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Media will become more layered, immersive and

Media will mingle the raw and the polished fluidly

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Tossing content from platform to platform a given

o content can escape e econom cs Old media can be transformed into new platforms

Print on demand, personalized print



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Multi-function Multi latform

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Ebooks

Video

GamesMagazines

Apps

Printed matter

Cross- latform strate ies becomin cross-functional



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The Second Web: New Immersive Media

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dynamic graphics into engaging experiences



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augmented reality, Google Street View, interactivity



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is it a game? In The Second Web, it doesnt matter.



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The Second Web: New Immersive Media36



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S W O W


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Th S d W b E hi i O W b


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Positioning: Helping Marketers to


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Positioning: Helping Marketers to

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increasingly in complexdomains

Core content and

aggregated smart contentneeds to be aligned more

with complex domains

Interfaces and apps needto roll out faster, smarter

8 December 2010


Source: Cognitive Edge


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For Follow-U PHONE

203.293.8511

EMAIL [email protected]

WEB

shore.com

contentblogger.com contentnation.com

TWITTER

@jblossom

John BlossomPresidentShore Communications Inc.4 Merritt Lane

24 September 2010

Copyright 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED 50

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