12010 TPO NETWORK WORLD CONFERENCE AND AWARDS | 13TH - 15TH OCTOBER 2010

ExportPromotion

Exporters’ Development

Trade & Market

Information

Trade Advisory &

Support

Policies & Strategies Formulation

MATRADE CORE FUNCTIONS & ACTIVITIES

2

EXPORT PROMOTION ACTIVITIES

Overseas & Domestic Exhibitions (32)1

Trade Missions (11)2

In-coming Buying Missions (General & Specialised) (11)33

Marketing Missions (45)44

Promotion Booths (39)5

In-Store Promotions 6

Trade Promotion Visits (5)7

Overseas Roundtables with captains of industries 38

3

Assisting other agencies & organisations

4

Ministry of Agriculture & Agro-based Industry (MOA) Ministry of Higher Education (MOHE) Ministry of Entrepreneur & Cooperative Development (MECD) Ministry of Health (MOH) Multimedia Development Corporation (MDEC) MalaysiaTourism Promotion Board (MTPB) Malaysia Timber Council (MTC) Malaysia Palm Oil Board (MPOB) Federal Agricultural Marketing Authority (FAMA) Construction Industrial Development Board (CIDB) Malaysia Rubber Export Promotion Council (MREPC) Majlis Amanah Rakyat (MARA) State Government Agencies Federation of Malaysian Manufacturers (FMM) Industry & Trade Associations Chambers of Commerce

Examples :

MATRADE’s Exporters’ Database

Seminars, workshops & briefings

Women Exporters Development Programme

Bumiputra Exporters Development Programme

Programme with industry associations and Malaysian exporters

Market Development Grant (MDG) for SMEs

EXPORTERS DEVELOPMENT

5

TRADE AND MARKET INFORMATION

DeliverablesMarket Trends

Market Information

Market Alerts

Trade Statistics

Trade Leads

Tender Opportunities

Trade Regulations & Procedures

Market Entry Requirements

International & Country Standards

Consumer Preferences

Distribution & Logistics

Modes of Delivery

Emails

Online News

Matrade’s Portal

Directories & Publications

(Hardcopy & E-Publications)

Guide Books

Press Release

Databases

Business Library

6

TRADE ADVISORY & SUPPORT

Help Desk

Trade Advisory Services –

HQ, Branch, Overseas

Briefing & Business Consultation

Sessions Nationwide

7

FTA focal point

Eastern Regional Office

(Kuala Terengganu)

Kuching, Sarawak

Kota Kinabalu, Sabah

Southern Regional Office

(Johor Bahru)

Northern Regional Office

(Penang)

MATRADE REGIONAL OFFICES

8

MATRADE CURRENT OVERSEAS NETWORK

Guangzhou

Bangkok

Jakarta

Budapest

Manila

Miami

Mexico City

Tokyo

Santiago

Sao Paulo

Jeddah

CairoOsaka

ParisToronto

35 Trade Offices

5 Marketing Offices

Sydney

Los Angeles

Nairobi

Johannesburg

London Moscow

Singapore

Ho Chi Minh City

BeijingMilan

Dubai

New York

Hong Kong

Chennai

9

Chengdu

Kiev

Tashkent

Hanoi

FrankfurtThe Hague

Phnom Penh

Taipei

Seoul

Shanghai

Mumbai

SUMMARY OF MATRADE OFFICES BY REGIONS

10

North America 4

Latin America 3

Western Europe 5

Eastern Europe 4Africa 3Asia 21

West Asia 2North East Asia 9ASEAN 7Australasia 1South Asia 2

RESTRUCTURING OF MATRADE

TO IMPROVE DELIVERY

11

UNIT AUDIT DALAM

(GRED E48)

BAHAGIAN RANGKAIAN

ANTARABANGSA DAN

GALAKAN

PERDAGANGAN

Seksyen

Asia

Barat/

Afrika(Gr

ed E54)

Seksyen

Amerika

(Gred

E54)

Unit Afrika

(Gred E48)

Unit

Asia

Barat

(Gred

E52)

Unit

ASEAN

&

Australa

sia

(Gred

E48)

Unit

Jepun,

Korea &

Taiwan

(Gred E52

Unit

Amerik

a

Tenga

h &

Selata

n

(Gred

E48)

Unit

Amerika,

Kanada

&

Caribbe

an

(Gred

E52)

Unit

Rusia,

CIS,

Eropah

Tengah &

Timur

(Gred

E48)

BAHAGIAN

PERANCANGAN

STRATEGIK

(GRED E54)

Unit

Strategi

Penjenama

an (Gred

E48)

BAHAGIAN KHIDMAT

PENGURUSAN

(JUSA C)

Seksyen

Pengurusan

Kewangan

dan

Perakaunan

Seksyen

Pentadbir

an dan

Pengurusn

Bangunan

BAHAGIAN

PENGURUSAN

TEKNOLOGI

MAKLUMAT

(GRED F54)

BAHAGIAN

PEMBANGUNAN

PENGEKSPORT

(JUSA C)

Seksyen

Perpustakaan

Perniagaan

(Gred S52)

Unit

Perakaunan

(Gred W48)

Unit

Pengurusa

n

Kewangan

(Gred E52)

Unit

Perolehan

(Gred E48)

Unit

Pentadbiran

(Gred E48)

Unit

Pengurusan

Bangunan

(Gred E52)

Unit

Pengurusan

Sumber

Manusia

(Gred E48)

Unit

Perancanga

n Organisasi

(Gred E48)

Unit

Kompetensi &

Pembangunan

Kerjaya (Gred E52)

Unit

Aplikasi

(Gred

F48)

Unit

E-Services

Unit

Rangkaian

(Gred F48)

Unit

Operasi &

Keselamatan

(Gred F52)

Unit Geran

Pembangunan

Pasaran

(Gred E48)

Unit Geran

Promosi

Jenama (Gred

E52)

Unit Pembangunan

Pengeksport Baru

(Gred E48)

Unit

Pembangunan EKS &

Kemahiran

Pengeksport (Gred

E48)

Unit National

Single Window

(Gred E48)

Unit Khidmat

Nasihat

Perdagangan

(Gred E52)

Seksyen

Penerbitan

(Gred N48)

Seksyen

Perkhidmatan

(Gred E54)

Seksyen

Produk

(Gred E54)

BAHAGIAN

PEMBANGUNAN

PRODUK &

PERKHIDMATAN

(JUSA C)

Unit

Halal,

Biotech,

Herba,

Kimia,

Farmasi

& Medical

Devices

(Gred

E48)

Unit

Malaysia

Kitchen,

Makanan &

Minuman,

Pertanian

& Kayu

(Gred E52)

Unit

Pengangkutan,

Peralatan,

Mesin &

Bahan

Pembinaan

(Gred E48)

Unit E & E,

ICT dan

Green

Product (Gred

E52)

Unit Tekstil,Pakaian &

Accessories, Plastik, Kertas

& Getah (selain dr Medical

& Construction) (Gred E48)

Unit Perkhidmatan

Profesional & Urusetia

NAPSEC (Gred

E52)

Unit

Pembinaan,Pendid

ikan,Kesihatan,

Percetakan dan

Penerbitan

(Gred E48)

Unit Petroleum

dan

Gas,Francais,

Konsultansi dan

Pengangkutan

(Gred E48)

Unit SEF

(Gred

E48)

Unit MEEC

(Gred E48)

Unit

Perhubu

ng-an

Korpora

t (Gred

E48)

43 Pejabat Perdagangan

&

13 Pejabat Pegawai

Pemasaran

Pejabat Cawangan

Wilayah Utara, Sabah,

Sarawak, Wilayah

Timur

& Wilayah Selatan

Unit Asia

Selatan &

Tengah

(Gred E48)Unit China,

Hong Kong &

Macau

(Gred E48)

Unit Statistik

(Gred E48)

MATRADE’S CURRENT STRUCTURE

TIMBALAN KETUA PEGAWAI EKSEKUTIF

(PEMBANGUNAN)

JUSA B

Seksyen

Asia

Timur/A

SEAN

(Gred

E54)

Seksyen

Eropah

(Gred

E54)

Seksyen

Dasar

dan

Strategik

Seksyen

Analisa

Perdagangan &

Statistik

Seksyen

Pembangunan

Aplikasi

Seksyen

Pengurusan

dan

Pembangunan

Sumber

Manusia

Seksyen

Operasi dan

Infrastruktur IT

Seksyen

Kemahiran

Pengeksport &

Sokongan

Pasaran (Gred

E54)

Seksyen

Sokongan

Perniagaan

Unit

Eropah

Barat

&

Negara

Nordik

(Gred

E52)

Unit Analisa

Perdagangan &

Strategi

Perniagaan

(Gred E48)

12

BOARD OF DIRECTORS

DEPUTY CEO I

(JUSA B) SENIOR DIRECTOR (JUSA C)

MANAGEMENT

SERVICES DIVISION

SENIOR DIRECTOR (JUSA C)

EXPORTERS

DEVELOPMENT

DIVISION

FINANCE

MANAGEMENT

&

ACCOUNTS

SECTION

SENIOR DIRECTOR (JUSA C)

STRATEGIC PLANNING

& IT MANAGEMENT

DIVISION

DEPUTY CEO II

(JUSA B)

ADMINISTRATION

& BUILDING

MANAGEMENT

SECTION

HUMAN

RESOURCES

MANAGEMENT

&

DEVELOPMENT

SECTION

EXPORT

DEVELOPMENT

&

PROMOTION

GRANT

SECTION

EXPORTERS

TRAINING

&

DEVELOPMENT

SECTION

BUSINESS

INFORMATION

SECTION

E&E, ICT

&

CREATIVES

SECTION

(E54)

CONSTRUCTION

&

BUILDING

MATERIALS

SECTION

(E54)

OIL & GAS,

PRINTING

&

PUBLISHING

SECTION

(E54)

MEDICAL

SERVICES

&

WELLNESS

PRODUCTS

SECTION

(E54)

FOOD

&

BEVERAGES

SECTION

(E54)

PROFESIONAL

&

BUSINESS

SERVICES

SECTION

(E54)

LIFESTYLE

SERVICES

SECTION

(E54)

TRANSPORT

EQUIPMENTS

&

MACHINERY

SECTION

(E54)

FINANCE

MANAGEMENT

UNIT

ACCOUNTS

UNIT

ADMINISTRATION

UNIT

BUIDLING

MANAGEMENT

UNIT

PROCUREMENT

UNIT

HUMAN

RESOURCES

MANAGEMENT

UNIT

COMPETENCY,

INNOVATION

&

CAREER

DEVELOPMENT

UNIT

ORGANISATIONAL

PLANNING

UNIT

SEF UNIT

MDG UNIT

BPG UNIT

NED UNIT

TRADE

ADVISORY

SERVICES

UNIT

BUSINESS

LIBRARY

UNIT

PUBLISHING

UNIT

BRANCH

OFFICES

SME

DEVELOPMENT

&

EXPORTERS

TRAINING

UNIT

IT MANAGEMENT (F54)

APPLICATION

DEVELOPMENT

SECTION

IT

OPERATIONS

&

INFRASTRUCTURE

SECTION

E-SERVICES

UNIT

APPLICATION

UNIT

OPERATION

&

SECURITY

UNIT

NETWORKING

UNIT

POLICY

&

STRATEGIC

SECTION

TRADE

ANALYSIS

&

STATISTICS

SECTION

PLANNING

&

EVALUATION

&

AKI

INTERNATIONA;

COOPERATION

UNIT

(APEC, TATP

WTO…)

STATISTICS

UNIT

INTERNAL AUDIT

FOOD &

MALAYSIA

KITCHEN_____________

EU

NAPSEC

&

PROFESIONAL

SERVICES______________

ASEAN

BUSINESS

SERVICES,

MRO &

LOGISTICS

____________

AUSTRALASIA

LIFESTYLE

SERVICES

TRANSPORT

EQUIPMENTS_________________

JAPAN

MACHINERY

______________

KOREA

TAIWAN

E & E

___________

NORTH

AMERICA

BUILDING

MATERIALS

__________

AFRICA

OIL & GAS

_________

SOUTH ASIA

PRINTING

&

PUBLISHING,

&

FRANCHISE

__________

CIS

CENTRAL

ASIA

WELLNESS

PRODUCTS

_____________

IRAN

IRAQ

YAMAN

MEDICAL

SERVICES

_______________

UAE

OMAN

QATAR

BAHRAIN

GCC

GREEN

TECHNOLOGY

& MSE

_______________

LEBANON

PALESTIN

SYRIA

JORDAN

TRADE

OFFICES

DUBAI

JEDDAH

TRADE

ANALYSIS

PROPOSED NEW STRUCTURE

TRADE

OFFICES

MUMBAI

CHENNAI

MOSCOW

TASHKENT

UKAIRAINE

TRADE

OFFICES

NAIROBI

JOHANNESBURG

CAIRO

TRADE

OFFICES

TORONTO

NEW YORK

LOS ANGELES

MIAMI

MEXICO CITY

SANTIAGO

SAO PAULO

CONSTRUCTION

ICT

&

CREATIVES

___________

LATIN

AMERICA

CORPORATE

COMMUNICATIONS

UNIT

TRADE

OFFICES

HONG KONG

BEIJING

SHANGHAI

CHENGDU

GUANGZHOU

TRADE

OFFICES

TOKYO

OSAKA

SEOUL

TAIPEI

TRADE

OFFICES

JAKARTA

SINGAPORE

BANGKOK

MANILA

HO CHI MINH

HANOI

CAMBODIA

SYDNEY

TRADE

OFFICES

LONDON

PARIS

MILAN

FRANKFURT

ROTTERDAM

BUDAPEST

MEEC –

INTRADE

HONG KONG

MACAU

CHINA

HALAL

PRODUCTS

& MIHAS

____________

EASTERN

EUROPE

CEO

(JUSA A)

13

More focus on the needs of exporters.

Improve the interface between MATRADE and

its clients.

Enhancing the knowledge base of MATRADE

officers to provide better information to the

exporters.

Effective dissemination of market information.

To reduce the ‘silo’ effect in MATRADE and

encourage a matrix type of interaction among

various divisions.

JUSTIFICATION FOR RESTRUCTURING – TO BE

MORE CLIENT CENTRIC

14

Con’t

With the proposed new structure, MATRADE will

be more focused on the needs and expectation

of the industries.

MATRADE will be better able to respond to the

New Economic Model and the Economic

Transformation Programme.

MATRADE will also strengthen its exporters

capacity building progammes i.e. enhancing

exporters competencies and capabilities, and

providing trade information, trade advisory and

training.

JUSTIFICATION FOR RESTRUCTURING – TO BE

MORE CLIENT CENTRIC

15

Thank youMalaysia External Trade Development Corporation

Menara MATRADE

Jalan Khidmat Usaha, Off Jalan Duta

50480 Kuala Lumpur

Tel: 03-6207 7077 Fax: 03-6203 7037

E-mail : info@matrade.gov.my

Website: http://www.matrade.gov.my

16