2010 sas and social media · title: 2010 sas and social media author: tim cherry created date:...

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Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved. SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada

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Page 1: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada

Page 3: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SHOW

OF

HANDS

Page 4: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS Social Media Engagement Survey

Page 5: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Overall Results

686 respondents (16% response rate)

Spread across all geographies

LinkedIn, Facebook most popular

Most usage is at home not at work

Clear desire to keep public/private separate

Page 6: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Overall Results: Winnipeg

3% of all respondents

77% chose YouTube as the most used/useful SM channel

SAS and Social Media

52% search for Education-related items

48% for user group meetings/assets

Very few respondents on LinkedIn, most on Facebook

Page 7: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

And now…. the gifts! Thank-you, Winnipeg!

Reaz Ali Craig Kasper

Mahmood Azimaie Penny Klassen

Ken Clark Stella Leung

Gary Crow Mary Meiklejohn

Shelley Derksen Pat Moodie

Bev Doern Elaine Pelletier

Becky Dueck Heather Prior

Rick Gervais Randy Roller

Mark Hayward Gerry Strom

Yi Hua Peter Tan

Cam-Loi Huynh Lin Xue

Alvin Igonia

Dennis Jackson

Page 8: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS Brings It All Together

Page 9: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

LinkedIn

Page 10: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

LinkedIn: Winnipeg

Page 11: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

YouTube

Page 12: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

YouTube: SAS Canada Users Group Playlist

Page 13: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Twitter

Page 14: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Facebook: Winnipeg

Page 15: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs

Page 16: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs: Non-Corporate

Page 17: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Dive Right In!

Page 18: 2010 SAS and Social Media · Title: 2010 SAS and Social Media Author: Tim Cherry Created Date: 10/31/2010 12:35:14 PM

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

THANK YOU!

Matt Malczewski, Communities Manager

[email protected]

Twitter: @Malchew

LinkedIn: Matt Malczewski

Blog: Musings from An Outlier: the SAS Users Blog

YouTube: SASSoftware Channel