Zero Waste in Parma

2010Parma has reached  a 

crossroads in its waste management 

policy

   

Zero Waste in Parma

Parma’s economy revolves around: 7,500 farms 1,500 food companies 3,000 mechanichal businesses (many of

which make plants for the food industry) 2,000 businesses in the tourism industry ........

   

Zero Waste in Parma

Parma is renowned worldwide for its outstanding foods: It is home to the European Food Safety

Authority  Prosciutto di Parma (Parma ham- 164

companies which produced 9,771,000 hams in 2008 alone)

Parmigiano Reggiano (Parmesan Cheese- 429 dairies, 3,855 farms with 239,000 cows and 3,014,659 cheeses produced in 2008 alone)

   

Zero Waste in Parma

Parma is renowned worldwide for its outstanding foods: Tomato sauces and preserves (Rizzoli,

Rodolfi, Greci, Mutti, Zarotti)  Barilla (a global leader in pasta and bakery

products) Parmalat (global leader in milk and dairy

products) Consortium for the protection of Parma’s

D.O.C. (Registered Designation of Origin) wines

   

… so why build an incinerator in the

Food Valleyif there are

alternatives?

The Food Valley’s Image

   

The Food Valley’s Image

WASTE INCINERATION

REDUCE,REUSE,

RECYCLE

There are two possible scenarios:

The Crossroads

   

The Food Valley’s Image

SCENARIO 1 - WASTE INCINERATION Incinerator visible from the motorway where millions

of vehicles pass each year

Likelihood of protests from groups that are against construction of the incinerator, which will be reported by national and international media

PARMA’s brands will be associated with the incinerator

Incinerator = fumes= dioxins= heavy metals released into Parma’s atmosphere

Incinerator = toxic ashes needing to be disposed of

   

Scenario 1 – INCINERATORVisibility

The location of the incinerator alongside the A1 motorway and the railway line means it will be Parma’s “LANDMARK” for the millions of vehicles that pass each year, and for the millions of passengers

passing on trains Motorway

Brescia

Incinerator in project in Parma

Barilla Pasta Factory

The town The town centrecentre

   

As the construction and start-up phases draw nearer, the movement against the incinerator is increasingly making itself heard

Map of flags on Google (viewed 2,232 times between 2/12/09 and 31/12/09 alone)

● YouTube channel (viewed 2,400 times at

31/12/09, with 58 videos uploaded)

● Fan pages for Parma’s food products are receiving increasing numbers of comments regarding the incinerator

Scenario 1 – INCINERATORProtests

Art. 32 Safeguards health as a fundamental right of the individual, in the interests of the collective

As you can see, for every tonne of waste we burn, we are left with 250kg!What actually worries me are the 750kg I can’t see.

   

The impact of coverage in the national and international press may well be heightened by Parma’s “Food Valley” being associated with health-related issues

* The El Pais and NYTimes pages are both photo montages, but the other articles are real: what if this were to happen to Parma?

Scenario 1 – INCINERATORThe Media

   

The impact of coverage in the national and international press may well be heightened by Parma’s “Food Valley” being associated with health-related problems

Scenario 1 – INCINERATORHealth risks

   

Map of Parmigiano Reggiano (Parmesan cheese dairies) in the vicinity of the incinerator (which we hope will never be built!)

Scenario 1 – INCINERATORHealth risks

   

The image of Parma’s Food Valley

SCENARIO 2 – REDUCE, REUSE, RECYCLE The very same site allocated for the incinerator would become a

RECYCLING CENTRE visible from the motorway and the railway line

The “PARMA ZERO WASTE” logo would be associated with every product made in Parma

The value of food produced in Parma and its province would increase

Parma University could stage courses for studying how to reduce packaging and how to eliminate packaging that is difficult to recycle

The money saved by not building an incinerator could be used to further encourage the use of renewable energy sources

The recycling centre would create far more employment than an incinerator

   

Scenario 2  – Reduce, Reuse and RecycleParma’s calling card

Instead of seeing this….

   

PARMA: ZERO WASTE MUNICIPALITY AND PROVINCE

… people would see this!

Scenario 2  – Reduce, Reuse and RecycleParma’s calling card

   

Scenario 2  – Reduce, Reuse and RecycleThe logo

Territorial Marketing One success story is the Sudtirol logo, which is used for all products made in the South Tyrol region.

Consumers associate any product bearing the Sudtirol logo with the image of a product that is healthy, wholesome and environmentally friendly

PARMA: ZERO WASTE MUNICIPALITY AND PROVINCE

   

Scenario 2  – Reduce, Reuse and RecycleAdded value

Incinerators do not give

any added value to local

produce Adhering to the Zero Waste strategy

would increase the appeal of: Food products Tourism

   

Scenario 2 – Reduce, Reuse and RecycleResearch

A university which holds

courses on how to reduce

packaging and how to produce

packaging that is easy to recycle attracts: Investments from companies (the food processing machinery manufacturers in the Parma area are at the cutting edge of their field worldwide)

Investments from the European Union Students from all over the world

   

Scenario 2 – Reduce, Reuse and RecycleAlternative energy sources

The money saved by not building an incinerator can be used to further encourage the use of renewable energy sources:

Solar panels on Parma’s apartment blocks Wind turbines in hilly areas Bringing existing buildings into line with modern energy efficiency criteria

......In this way we would reduce emissions in the Parma area, making the city a MODEL OF ECO-SUSTAINABILITY worldwide

   

Scenario 2 – Reduce, Reuse and RecycleFeasibility

Novara reached the target of 80% separate waste collection in just 18 months

Vedelago (in the province of Treviso) has a recycling centre which serves 1,000,000 people with its waste separation and recycling services

In San Francisco (850,000 inhabitants) 80% of all urban waste is recycled

In Tel Aviv biogas and electricity are produced from waste, and the recycling park has become a tourist attraction

.......

THE COMPANIES, CITIZENS AND INSTITUTIONS OF PARMACAN EMBARK ON THIS PROJECT TOGETHER

IF WE WANT TO…WE CAN!

   

THE END

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