02/25/09

2010Mother’s Day & Late Spring

D E S I G N R E S O U R C E G U I D E S U P P L E M E N T

D E S I G N R E S O U R C E G U I D E S U P P L E M E N T

Mother’s Day 2010

M o T H e R ’ s D A Y 2 0 1 0 D e s i g n R e s o u R c e g u i D e s u P P L e M e n T

Look for MORE, MORE, MORE!Profitability • Fulfillment Guidance • Codified Container Uses

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MORE Profitability – REVISED MOTHER’S DAY RECIPESThis Mother’s Day, we’ve taken aggressive steps to use your input and consumer feedback from the 2010 Valentine’s Dayholiday into our 2010 Mother’s Day product collection. As a result, the 1-800-FLOWERS.COM arrangement recipes and sug-gested retail prices in this 2010 Mother’s Day Design Resource Guide Supplement REPLACE those original recipes printed inthe 2010 Mother’s Day & Late Spring Design Resource Guide.

MORE Fulfillment Guidance - SUBSTITUTIONSBloomNet Florists are required to fill 1-800-FLOWERS.COM orders as designed in the Design Resource guide and supplement.

1-800-FLOWERS.COM and BloomNet Professional Florists must work together to provide 100% satisfaction to meet theneeds of today’s consumer. To help ensure consumer expectations are met, we’ve made 2 important improvements:

1. Less Recipe components: we’ve significantly reduced the number of Fresh Floral & Hard Good components re-quired to fulfill 1-800-FLOWERS.COM arrangements.

2. Product specific substitution guidance: Substitutions should only be made when absolutely necessary and alwaysto equal or greater value.

To help ensure consumer expectations for overall floral design composition, perceived value and quality areconsistently satisfied, we have provided Product-specific substitution guidelines in the Mother’s Day supple-ment recipes. However, please note that while 1-800-FLoWeRs.coM is responsible for creating floral designsand arrangement recipes that meet consumer demand, Bloomnet Florists are responsible for customer satis-faction in the fulfillment of 1-800-FLoWeRs.coM arrangements as set forth in the Design Resource guide &supplement.

MORE Codified Container UsesTo help support the sell thru of Codified Containers, this year’s Mother’s Day Codified Containers are used in multiple ar-rangements & price points and will be repurposed into our Everyday collections. To assist your staff ’s production efforts,shops that are Codified for Mother’s Day Containers will receive an additional Workroom Poster to serve as a helpful visualtool in the fulfillment of the Multiple Arrangement Uses for the Mother’s Day Codified Containers.

MORE Marketing Promotions - Spot A Mom Contest1-800-FLOWERS.COM National Advertising Campaigns are designed to generate more orders, drive in-store traffic & increaseyour retail sales! This holiday, BloomNet is providing you with a FREE Mother’s Day Marketing Kit – which includes highimpact Retail Window Banners, Consumer Sweepstakes & Contest forms, and beautiful In-Store Posters!

As the 2010 Mother’s Day peak selling period approaches, we will continue to provide you with updates on innovative1-800-FLOWERS.COM campaigns, promotions and offers.

02/25/09

1-800-Flowers® Make Mom’sDay™ Bouquet™Product Code #90229 S/M (shown)LPrice $39.99, $49.99, $59.99Start Date 2/26/10End Date 9/13/10Season Mother’s Day/SummerDesign All-Around ArrangementDimensions S: 17”H X 11”D

M: 18.5”H X 12”D (shown)L: 20”H X 13”D

neW PRoDucT

1-800-Flowers® SpringtimeWishes™Product Code #90231 S/M (shown)/LPrice $34.99, $42.99, $49.99Start Date 2/26/10End Date 9/13/10Season Mother’s Day/SummerDesign All-Around ArrangementDimensions S: 16"H X 10"D

M: 18”H X 11”D (shown)L: 19”H X 12”D

neW/coDiFieD PRoDucT

Vendor Hard Goods UnitReference Description Measure QTY

BloomNet or 8”H x 4”D Clear Glass Rose VaseLocal Wholesale –PC #29926 Each 1BloomNet 1-800-FLoWERS.CoM Butterfly Pick

–PC #92249 Each 1Local Wholesale #9 Pink Double Faced Satin Ribbon Yard 1

neW PRoDucT

Floral UnitDescription* Measure S M L

Pale Pink Rose (50cm) Stem 0 2 4Yellow Daisy Stem 3 3 4Pink Carnation Stem 3 4 4Kermit Stem 2 3 4Lavender Monte Casino Stem 3 3 3Salal Stem 2 2 3

*In order of importance

1-800-Flowers® LavenderDreams™Product Code #90228 S/L(shown)Price $39.99, $49.99Start Date 2/26/10End Date 9/13/10Season Mother’s DayDesign All-Around ArrangementDimensions S: 15”H X 10”D

L: 16"H X 11"D (shown)

ReViseD PRoDucT

Vendor Hard Goods UnitReference Description Measure QTY

BloomNet or 7”H Purple Passion Glass VaseLocal Wholesale –PC #92147 Each 1

Floral UnitDescription* Measure S L

Lavender Daisy Stem 3 3Pale Pink Rose (40cm) Stem 2 4Purple Stock Stem 2 3Lavender Monte Casino Stem 2 3Purple Alstromeria Stem 3 4Salal Stem 2 2

*In order of importance

Vendor UnitReference Description suBsTiTuTion Measure S M L

BloomNet or 8”H x 4”D Clear Glass 8” Clear Cylinder VaseLocal Wholesale Rose Vase –PC #29926 (Local Wholesale) Each 1 0 0BloomNet or 8”H Clear Glass Gathering 8” Clear Cylinder VaseLocal Wholesale Vase –PC #29497 (Local Wholesale) Each 0 1 1BloomNet 1-800-FLoWERS.CoM

Butterfly Pick –PC #92249 None Each 1 1 1Local Wholesale #9 Raspberry Double Faced

Satin Ribbon #9 Pink Ribbon Yard 1 1 1

Floral UnitDescription* suBsTiTuTion Measure S M L

Green Carnation Green Mum Stem 4 5 6Lavender Daisy Lavender Pom Stem 3 4 4Hot Pink Rose (50cm) Long Stemmed Pink Rose Stem 1 3 6Hot Pink Carnation None Stem 3 3 3Lavender Monte Casino Purple Monte Casino Stem 3 5 5Salal Green or Variegated

Pittosporum Stem 2 3 3*In order of importance

This product also sold as 1-800-FLo WERS® Make Their Day

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1-800-Flowers® SentimentalSurprise™Product Code #90225 S/M(shown)/LPrice $39.99, $49.99, $59.99Start Date 2/26/10End Date op enSeason Mother’s Day/EverydayDesign All-Around ArrangementDimensions S: 14”H X 13”D

M: 16"H X 14"D (shown)L: 18” X 15”D

ReViseD PRoDucT

1-800-Flowers®Mother’s Embrace™Product Code #90210 S/M(shown)/LPrice $49.99, $59.99, $69.99Start Date 2/26/10Earliest Ship Date 3/26/10End Date 9/13/10Season Mother’s DayDesign All-Around ArrangementDimensions S: 18"H X 10"D

M: 19”H X 11”D (shown)L: 20” H X 12”D

neW/coDiFieD PRoDucTReViseD/coDiFieD PRoDucT

1-800-Flowers® Fields ofEurope™ for SpringProduct Code #90040 S/M(shown)/LPrice $39.99*, $49.99, $59.99Start Date LiveEnd Date 5/31/10Season SpringDesign All-Around ArrangementDimensions S: 18"H X 14"D

M: 19”H X 15”D (shown)L: 20”H X 16”D

ReViseD PRoDucT

Mothers Day Productscore Products

D E S I G N R E S O U R C E G U I D E S U P P L E M E N T

Mother’s Day 2010

Vendor UnitReference Description Measure QTY

BloomNet Mother’s Embrace™ Kit –PC# 92216(Kit contains 9.25”H Lavender CeramicVase w/Beaded Hanger) Each 1

*4/26 to 5/9 the smallest size will be paidout at $42.99

Vendor UnitReference Description suBsTiTuTion Measure QTY

BloomNet or 8”H Pink Frosted Gathering 9”Tapered Pink Frosted Vase,Local Wholesale Vase –PC#92167 Spring Garden Frosted Vase

or 8” Pink Frosted Rose Vase(all Local Wholesale) Each 1

BloomNet or 18”H Pewter Picture Any 2” x 2” PhotoLocal Wholesale Frame Pick –PC# 29026 Frame Pick Each 1

Floral UnitDescription* suBsTiTuTion Measure S M L

Long-Stemmed Pink Rose Peach Rose Stem 0 2 3Pink L.A. Hybrid Lily Pink Lily Stem 0 1 2Pink Carnation None Stem 3 3 3Lavender Daisy Pom Lavender Pom Stem 2 3 4White Daisy Pom White Pom Stem 2 2 3Waxflower None Stem 1 1 2Variegated Pittosporum Green Pittosporum or Salal Stem 2 2 2

*In order of importance

Floral UnitDescription* suBsTiTuTion Measure S M L

Yellow Asiatic Lily Yellow LA Lily Stem 1 2 3Pale Pink Rose (50cm) None Stem 0 2 3Pink Snapdragon Pink Stock Stem 2 3 4Pale Pink Carnation None Stem 3 2 2White Daisy None Stem 3 3 4Yellow Button Pom Yellow Daisy Pom Stem 2 2 3Lavender Monte Casino Purple Monte Casino Stem 3 3 4Salal Green or Variegated

Pittosporum Stem 3 3 3

*In order of importance

Vendor UnitReference Description suBsTiTuTion Measure QTY

BloomNet or 8”H Clear Glass Gathering 8” Clear Cylinder Vase,Local Wholesale Vase –PC# 29497 (Local Wholesale) Each 1Local Wholesale River Rock Small Natural Stones Bag 20%Local Wholesale Natural Raffia None Yard 1

Floral UnitDescription* suBsTiTuTion Measure S M L

White Hybrid Lily None Stem 2 2 2Pale Pink Rose (50cm) None Stem 0 2 4Green Carnation Kermit Mum Stem 3 3 4Lavender Daisy Mum Lavender Pom Stem 2 3 3Lavender Stock Purple Stock Stem 1 2 3Lavender Monte Casino Purple Monte Casino Stem 2 3 3Salal Green or Variegated

Pittosporum Stem 2 2 2

*In order of importance

This product also sold as 1-800-Flowers® Floral Embrace

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02/25/09

1-800-Flowers® Handbag ofBlooms™ for MomProduct Code #90222 S/M (shown)/LPrice $34.99, $44.99, $54.99Start Date 2/26/10Earliest Ship Date 3/26/10End Date 9/13/10Season Mother’s DayDesign All-Around ArrangementDimensions S: 10”H X 6”W X 10”L

M: 11"H X 6"W X 11”L (shown)L: 12”H X 6”W X 12”L

neW/coDiFieD PRoDucT

1-800-Flowers® Mom’sPearls of Wisdom™Product Code #90220 S/M (shown)/LPrice $42.99, $49.99, $59.99Start Date 2/26/10Earliest Ship Date 3/26/10End Date 9/13/10Season Mother’s DayDesign All-Around ArrangementDimensions S: 17”H X 8”D

M: 18”H X 9”D (shown)L: 19”H X 10”D

neW/coDiFieD PRoDucT

1-800-Flowers® The BerryBest™ for MomProduct Code #90221 S/M (shown)/LPrice $49.99, $59.99, $69.99Start Date 2/26/10Earliest Ship Date 3/26/10End Date 9/13/10Season Mother’s DayDesign All-Around ArrangementDimensions S: 10.5”H X 10”D

M: 11.5”H X 11”D (shown)L: 12.5”H X 12”D

neW/coDiFieD PRoDucTneW/coDiFieD PRoDucT

Vendor UnitReference Description Measure QTY

BloomNet 4”H Berry Bowl with Saucer–PC #92219 Each 1

BloomNet or Floral FoamLocal Wholesale –PC #25091 Brick 33%Local Wholesale Plastic Liner Each 1

Vendor UnitReference Description Measure QTY

BloomNet Mom’s Pearls of Wisdom™ Kit –PC #92142(Kit Contains: 8”H Pink Shimmer Vase w/FauxPearl Beaded Bracelet) Each 1

Floral UnitDescription* suBsTiTuTion Measure S M L

Peach Rose (40cm) None Stem 2 3 5Pink Carnation None Stem 3 3 4Pale Pink Alstomeria Purple Alstromeria Stem 4 5 6Purple Waxflower None Stem 1 1 2Salal (3 laterals per stem) Green or Variegated

Pittosporum Stem 2 2 2

*In order of importance

This product also sold as 1-800-FLo WERS® Pearls of Wisdom™

Vendor UnitReference Description Measure QTY

BloomNet 6”L Handbag of Blooms™Tote –PC #92220 Each 1

BloomNet or Floral FoamLocal Wholesale –PC #25091 Brick 50%

Floral UnitDescription* suBsTiTuTion Measure S M L

Long-Stemmed Pink Rose (40cm) Peach Rose (50cm) Stem 0 2 5Lime Green Carnation Green Mum Stem 2 3 3Pink Miniature Carnation Pink Carnation Stem 2 2 2Lavender Daisy Pom Lavender Pom Stem 2 2 2Lavender Stock Purple or Mauve Stock Stem 0 2 3Salal Green or Variegated

Pittosporum Stem 3 3 3

*In order of importance

Floral UnitDescription* suBsTiTuTion Measure S M L

Hot Pink Rose (40cm) Red Rose (50cm) Stem 0 4 6Purple Stock Lavender Stock Stem 2 3 5Hot Pink Carnation Pink Aster Stem 4 3 3Lavender Daisy Pom Lavender Pom Stem 2 2 2Waxflower None Stem 1 1 1Variegated Pittosporum Green Pittosporum Stem 2 2 2

*In order of importance

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1-800-Flowers®Mother’sLove™ BouquetProduct Code #90218 S/L(shown)Price $89.99, $114.99Start Date 2/26/10Earliest Delivery Date 3/26/10End Date 9/13/10Season Mother’s DayDesign All-Around ArrangementDimensions S: 26"H X 11"D

L: 28” H X 13”D (shown)

neW/coDiFieD PRoDucTReViseD/coDiFieD PRoDucT

1-800-Flowers® Mom’sFavorite Roses in LavenderCeramic VaseProduct Code #90217Price $69.99Start Date 2/26/10Earliest Ship Date 3/26/10End Date 5/31/10Season Mother’s DayDesign All-Around ArrangementDimensions 20"H X 10.5"D

neW/coDiFieD PRoDucT

Vendor Hard Goods UnitReference Description Measure QTY

BloomNet Mother’s Embrace™ Kit –PC #92216(Kit Contains: 9.25”H Lavender CeramicVase w/Beaded Hanger) Each 1

Floral UnitDescription* Measure QTY

Multicolored Roses (50cm) Stem 12Gypsophilium Stem 2Bear Grass Stem 25Salal (3 laterals per stem) Stem 3

*In order of importance

Mothers Day Productscore Products

D E S I G N R E S O U R C E G U I D E S U P P L E M E N T

Mother’s Day 2010

1-800-Flowers® Mother’sDevotion™ in Pink ShimmerVaseProduct Code #90219 S/L (shown)Price $44.99, $54.99Start Date 2/26/10Earliest Ship Date 3/26/10End Date 9/13/10Season Mother’s DayDesign All-Around ArrangementDimensions S: 16.5”H X 9”D

L: 17.5"H X 10"D (shown)

Vendor Hard Goods UnitReference Description Measure QTY

BloomNet Mom’s Pearls of Wisdom™ Kit –PC #92142(Kit Contains: 8”H Pink Shimmer Vasew/Faux Pearl Beaded Bracelet) Each 1

Floral UnitDescription* Measure S L

Lavender Daisy Stem 3 3Pale Pink Rose (40 cm) Stem 2 4Purple Stock Stem 2 3Lavender Monte Casino Stem 2 3Purple Alstroemeria Stem 3 4Salal Stem 2 2

*In order of importance

ReViseD/coDiFieD PRoDucT

Vendor Hard Goods UnitReference Description Measure QTY

BloomNet Mother’s EmbraceTM Kit–PC # 92216(Kit contains: 9.25"H Lavender CeramicVase w/Beaded Hanger) Each 1

Floral UnitDescription* Measure S L

Pale Pink Rose (50cm) Stem 6 8Stargazer Lily Stem 3 4Purple Larkspur Stem 5 5Pink Peony Stem 0 1Lavender Stock Stem 3 3Purple Waxflower Stem 2 2Bear Grass Stem 25 25Salal (3 laterals per stem) Stem 3 3

*In order of importance

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02/25/09

1-800-Flowers® SpringtimeCheer™Product Code #90227 S/M/L (shown)Price $34.99, $42.99, $49.99Start Date 2/26/10End Date 9/13/10Season Mother’s Day/SummerDesign All-Around ArrangementDimensions S: 16”H X 10.5”D

M: 18"H X 11.5"DL: 19”H X 12.5”D (shown)

1-800-Flowers®Basket of Spring™Product Code #17351 S/M(shown)/LPrice $39.99, $49.99, $59.99Start Date LiveEnd Date op enSeason Spring/EverydayDesign All-Around ArrangementDimensions S: 10”H X 10”W X13”D

M: 11”H X 10”W X 14”D (shown)L: 12”H X 10”W X 15”D

Vendor Hard Goods UnitReference Description Measure S M L

BloomNet or 8”H White Handled Basket -Local Wholesale –PC #29508 Each 1 1 1Local Wholesale #9 Lavender Sheer Ribbon-3 bows with

2 tails and 2 loops, 1/2 yd each Yard 1.5 1.5 1.5Local Wholesale #9 Pink Sheer Ribbon-3 bows with

2 tails and 2 loops, 1/2 yd each Yard 1.5 1.5 1.5BloomNet orLocal Wholesale Floral Foam –PC #25091 Brick 50% 50% 50%

Floral UnitDescription* Measure S M L

Yellow Rose (40cm) Stem 3 5 6Pink Miniature Carnation Stem 3 4 5Hot Pink Matsumoto Aster Stem 3 4 5Lavender Daisy Pom Stem 3 3 3Yellow Button Pom Stem 2 2 2Salal Stem 3 3 3

*In order of importance**This product will also be sold under the name 1-800-FLoWERS® Bountiful Basket™ReViseD PRoDucT

1-800-Flowers® From theHeartProduct Code #17995 S/M (shown)/LPrice $39.99, $49.99, $59.99Start Date LiveEnd Date op enSeason EverydayDesign All-Around ArrangementDimensions S: 17”H X 14”D

M: 18.5”H X 15”D (shown)L: 20”H X 16”D

neW/coDiFieD PRoDucTReViseD PRoDucT

Vendor Hard Goods UnitReference Description Measure QTY

BloomNet or 8”H x 4”D Clear Glass Rose VaseLocal Wholesale –PC # 29926 Each 1BloomNet 1-800-FLoWERS.CoM Butterfly Pick

–PC # 92249 Each 1Local Wholesale #9 Pink Double Faced Satin Ribbon Yard 1

Floral UnitDescription* Measure S M L

Pale Pink Rose (50cm) Stem 0 2 3Pale Pink Carnation Stem 3 4 3White Daisy Stem 3 3 4Green Button Pom Stem 2 3 3Lavender Monte Casino Stem 3 3 3Salal (3 laterals per stem) Stem 2 2 3

*In order of importance

neW PRoDucT

Floral UnitDescription* suBsTiTuTion Measure S M L

Red Rose (40cm) Hot Pink Rose Stem 3 5 7Hot Pink Carnation Pink Carnation Stem 3 4 6Hot Pink Matsumoto Aster Pink Aster Stem 2 3 3Lavender Daisy Pom Lavender Pom Stem 2 2 2Waxflower None Stem 1 1 1Salal Green or Variegated

Pittosporum Stem 3 3 3

*In order of importance

Vendor UnitReference Description suBsTiTuTion Measure QTY

BloomNet or 8”H Clear Glass Gathering 8”H Clear Cylinder VaseLocal Wholesale Vase –PC#29497 (Local Wholesale) Each 1Local Wholesale #9 Sheer Hot Pink Ribbon Yard 1

7

02/25/09

Mothers Day Productscore Products

1-800-Flowers®Elegant Wishes™Product Code #17560 S/M (shown)LPrice $49.99, $59.99, $69.99Start Date LiveEnd Date op enSeason EverydayDesign All-Around ArrangementDimensions S: 18"H X 14"D

M: 20”H X 16”D (shown)L: 22”H X 18”D

neW/coDiFieD PRoDucT

D E S I G N R E S O U R C E G U I D E S U P P L E M E N T

Mother’s Day 2010

1-800-Flowers®It’s All ABout You™Product Code #17561Price $49.99Start Date LiveEnd Date op enSeason EverydayDesign All-Around ArrangementDimensions 18”H X 15”D

ReViseD PRoDucT

1-800-Flowers® PlumCrazy™Product Code #90008 S/M (shown)LPrice $34.99, $39.99, $49.99Start Date LiveEnd Date op enSeason EverydayDesign All-Around ArrangementDimensions S: 13”H X 9”D

M: 14"H X 10"D (shown)L: 15”H X 11”D

ReViseD PRoDucT

ReViseD PRoDucT

Vendor UnitReference Description suBsTiTuTion Measure QTY

BloomNet or 7”H Purple Passion Glass 7” Purple VaseLocal Wholesale Vase –PC#92147 (Local Wholesale) Each 1

Floral UnitDescription* suBsTiTuTion Measure S M L

Purple Carnation Purple Rose (50cm) Stem 3 3 4Purple Stock Burgandy or Lavender Stock Stem 2 3 5Lavender Daisy Pom Lavender Pom Stem 0 2 2Purple Statice None Stem 1 1 1Salal Green or Variegated

Pittosporum Stem 2 2 2

*In order of importance

Floral UnitDescription* suBsTiTuTion Measure S M L

Red Rose (40cm) Any Red Rose Stem 3 4 5White Gerbera Daisy None Stem 3 4 5Pink o riental Lily Pink Lily Stem 2 3 4Pink Lisianthus Pale Pink Matsumoto or

Pink Mini Carnation Stem 2 3 4Lavender Daisy Pom Lavender Pom Stem 2 2 2Waxflower None Stem 1 1 1Salal Green or Variegated

Pittosporum Stem 3 3 3

*In order of importance

Vendor UnitReference Description suBsTiTuTion Measure QTY

BloomNet or 8”H Green Basil Glass 8”H Clear Cylinder VaseLocal Wholesale Gathering Vase (Local Wholesale) with

–PC#29731 Ti Leaf Wrapped insideEach 1

Floral UnitDescription* suBsTiTuTion Measure QTY

Red Rose (40cm) Hot Pink Rose (50cm) Stem 5Hot Pink Miniature Carnation Hot Pink Matsumoto

/Alstromeria Stem 4Purple Stock Lavender Stock Stem 3Red Miniature Carnation Pink Aster Stem 2Lavender Daisy Pom Lavender Pom Stem 2Green Button Pom Green Pom Stem 2Seafoam Statice Blue/Purple Statice Stem 2Bupleurum None Stem 2Salal Green or Variegated

Pittosporum Stem 3

*In order of importance

Vendor UnitReference Description suBsTiTuTion Measure QTY

BloomNet or 9”H Red Ruby GatheringLocal Wholesale Cube Vase –PC #29738 8”H or 9”H Red Vase Each 1

8