2010 media kit for directions media
DESCRIPTION
Download the 2010 Media Kit for all the information about advertising and the many Internet-based marketing services offered by the largest and most widely-read geospatial technology magazine...Directions Magazine.TRANSCRIPT
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Kit
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2010
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2010
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“All Points Blog is quickly becoming one of our favorite resources for location
All Things Location…
Directions Magazine
All Points Blog
Directions Magazine français
Directions Magazine Español
Location Intelligence Conference
Rocket City Geospatial Conference
ts Blog is quickly becoming one of our favorite es for location-based tech information.”
ReadWriteWeb – February 5, 2010
Directions Media Internet publications and two professional conferences plus
customized marketing and sales support that includes webinars, podcasts and
sMed
iais.
..sM
edia
is...
…with continuous, pervasive contact to support users and suppliers of location technology & geospatial information
Direc
tion
Direc
tion
ns Media is comprised of four ernet publications and two ofessional conferences plus
marketing and sales support des webinars, podcasts and
other information services.
Our objective is toinform our readers
and serve our advertisers...uous, pervasive contact to support users and ocation technology & geospatial information
hoWe
Are..
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WeAr
e...
Nora ParkerSr. Managing
EditorSteamboat Springs, Co.
Mike Agron
WhWh
Mike AgronExecutive
Producer, WebinarsSacramento, Ca.
A
Directions Magazine
Kathy FrancicaSr. Copy Editor
&Conference Coordinator
Huntsville, Al.
The most experienced team of geospatial technology journalists in the industry…The most experienced team of geospatial technology journalists in the industry…
Jane ElliottPublisher
Glencoe, Il.
Adena SchutzbergExecutive
EditorSomerville, Ma.
J L i D h
Joe FrancicaEditor in Chief
&Vice PublisherHuntsville, Al.
Jean-Louis DuchesneManaging Editor
Directions Magazinefrançais
Quebec City, Quebec
Alberto SantosManaging
EditorDirections Magazine
EspañolMadrid, Spain
Alvaro de GraciaManagingDirector
rections MagazineEspañol
Madrid, Spain
ial technology journalists in the industry…ial technology journalists in the industry…
hatw
edo..
.ha
twed
o... Directions Media is a news & marketing services organization.
Our obligation to our readers is to find, report and analyze geospatial technology news and applications. We offer the most complete and comprehensive information about our technology sector with original content and commentary.
We publish Directions Magazinebusiness day to subscribers who opt to receive an electronic newsletter.
Directions Magazine français, our French
Magazine Español, our Spanishor regional audience about geospatial technology news that is important to professionals speaking those languages.
We also offer our content in a variety of ways so that readers can receive information through various Internet media. We publish our
WhWh news through Really Simple Syndication (RSS), podcasts on iTunes, Twitter, LinkedIn and Del.icio.us bookmarks.
And for our advertisers who want to directly reach our subscribers, we offer customized podcasts and webinars that are excellent means of obtaining new sales leads.
We welcome comments from all readers and we offer the option to send us their opinions by posting comments to articles or sending emails to us directly. In this way, our conversation with subscribers is continuous and pervasive.
In short, our objective is to inform our readers...and serve our advertisers.
Thanks for your interest in
Joe FrancicaEditor in Chief & Vice Publisher
ws & marketing services organization.
aders is to find, report and analyze geospatial pplications. We offer the most complete and tion about our technology sector with original
ary.
ine, our flagship, online magazine every ers who opt to receive an electronic
ur French-language magazine, and Directions h-language magazine, look to inform a local
bout geospatial technology news that is ls speaking those languages.
nt in a variety of ways so that readers can ugh various Internet media. We publish our g pple Syndication (RSS), podcasts on iTunes, .icio.us bookmarks.
who want to directly reach our subscribers, we sts and webinars that are excellent means of ds.
s from all readers and we offer the option to posting comments to articles or sending
his way, our conversation with subscribers is ve.
to inform our readers...and serve our
n Directions Media...and be sure to tell a friend.
blisher
for20
10...
for20
10... Directions Media is introducing several new Directions Media is introducing several new
opportunities to reach your target audienceopportunities to reach your target audience
Directions DigestDirections DigestA weekly publication that encapsulates a week’s worth of key geospatial technology news. Subscriptions will be offered with a controlled circulation
LI VirtualLI VirtualThis year, we will offer an online conference lasting approximately 3. 5 hours. This event will allow geospatial technologists from all over the world to attend an event without leaving their office.
DMTVDMTVThis weekly video synopsis offers news, opinions and unique perspectives on “all things location.” The videos will be syndicated on YouTube and iTunes.
New
New
y
Directions Magazine Virtual ForumsDirections Magazine Virtual ForumsThese 90-minute panel discussions featuring key geospatial experts will be “live” events giving the audience direct interact with the panelists. The majority of these events will be Q&A sessions that make this a truly unique opportunity to receive instant feedback in a lively format.
Customized News FeedsCustomized News FeedsLooking to customized your website with news and information specific to your users? Directions’ powerful search capabilities finds the news before any other geospatial publication. We’ll tailor the news to fit your needs and update it daily.
Market Research PollingMarket Research PollingNeed information for a worldwide audience to plan for product releases or other marketing initiatives. We’ll help you design a poll that reaches our worldwide readership. We’ll help you do it fast and in a cost effective manner and you’ll get reliable feedback with comprehensive statistics.
s introducing several new s introducing several new to reach your target audienceto reach your target audience
ation that encapsulates a week’s worth of key nology news. Subscriptions will be offered with ulation
offer an online conference lasting . 5 hours. This event will allow geospatial m all over the world to attend an event their office.
o synopsis offers news, opinions and unique “all things location.” The videos will be ouTube and iTunes.
Virtual ForumsVirtual Forumspanel discussions featuring key geospatial ve” events giving the audience direct interact s. The majority of these events will be Q&A ke this a truly unique opportunity to receive k in a lively format.
edsedsmized your website with news and information
ers? Directions’ powerful search capabilities ore any other geospatial publication. We’ll fit your needs and update it daily.
linglingfor a worldwide audience to plan for product
marketing initiatives. We’ll help you design a our worldwide readership. We’ll help you do it effective manner and you’ll get reliable mprehensive statistics.
erview
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––Pub
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Publi
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e� The most widely read
publication in the world dedicated to geospatial technology, data and services –Www.DirectionsMag.com
� Always ahead of the news and going beyond the headlines, APB keeps readers informed and up-to-date –Www.AllPointsBlog.com
� The French language edition of Directions Magazine –francais.directionsmag. com
� Launched February 2009—Directions Magazine Español—Www.DirectionsMag.es
blica
tions
blica
tions
——Fas
tFac
tsFa
stFa
ctsDirections Magazine
�125,000+ monthly website visitors� 25,000 subscribers to the daily newsletter�Average Advertising Impressions per banner/month: 50,000�Editorial Focus
�GIS, LBS, enterprise solutions, business geographics, open source, etc.
�Average Monthly Banner Impressions (See page 19 for banner positions)
�Top banner: 45K�Special Announcement: 50K�Skyscraper about: 50K�Inline Spotlight#1: 40K�Inline Spotlight#2: 15K�Right Column above the skyscraper: 75K�Right Column below: 60
�Www.DirectionsMag.com
All Points Blog�30,000+ monthly website visitors�965 subscribers to daily newsletter�Editorial Focus
All the news that other blogs and publications miss. First with
Direc
tions
Media
Pub
Direc
tions
Media
Pub � All the news that other blogs and publications miss. First with
the news; first with analysis.�The most active geospatial blog in the blogosphere
�Average Monthly Banner Impressions: �Www.AllPointsBlog.com
Directions Magazine français �7,400 monthly website visitors from French speaking GIS
professionals;�4,500 subscribers to bi-�Editorial Focus – Geospatial Technology with an emphasis on
francophone countries�Average Monthly Banner Impressions: �Francais.Directionsmag.com
Directions Magazine Español�2,000+ monthly website visitors from Spanish speaking GIS
professionals�600 subscribers to monthly newsletter�Editorial Focus—Geospatial Technology with an emphasis on
Spanish-speaking countries�Average Monthly Banner Impressions: �Www.DirectionsMag.es
site visitorsthe daily newslettermpressions per banner/month: 50,000
rise solutions, business geographics, open
ner Impressions (See page 19 for banner
K-57Kncement: 50K-70Kut: 50K-70K
#1: 40K#2: 15Kbove the skyscraper: 75Kelow: 60-100K om
ite visitorsy newsletter
t ther blogs and publications miss. First with at other blogs and publications miss. First with h analysis.
e geospatial blog in the blogospherener Impressions: 17K to 20K (top banner only)m
visitors from French speaking GIS
-monthly newsletterpatial Technology with an emphasis on ser Impressions: 5,000g.com
e visitors from Spanish speaking GIS
nthly newsletterpatial Technology with an emphasis on ntriesner Impressions: 1,700s
vervi
ewve
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––Con
feren
ces
Confe
rence
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Direc
tions
Media
Ov� The conference that explores
the emerging technologies that enable the “location intelligent” enterprise. For 2010, our onsite conference will focus on geospatial cloud computing. LI LIGeoCloud Executive GeoCloud Executive SymposiumSymposium will address how the location intelligent enterprise will adapt to changing business solutions that offer Software as a Service (SaaS), Platforms and other Internet infrastructure using cloud-based architectures. The location will be Washington DC in late September.
I ddition, we will present In addition, we will present “LI VirtualLI Virtual” an online webcast on business GIS to be held June 2June 2. This 3.5 hour webcast will feature topical sessions on retail, banking, and insurance.
� The premier state and local government GIS conference in the Southeast. For 2010, the conference will look at advances bring together regional GIS coordinators and local administrators to discuss ways to cooperative and share data. The conference will be held November 16-17 in Huntsville, Alabama.
tellig
ence
Confe
rence
tellig
ence
Confe
rence
On the horizon for geospatial technology is the potential for hosting applications using a cloud computing solution. We introduced this topic at Location Intelligence 2009 and it was by far a topic that needed additional discussion.
So, in 2010, we will focus the conference entirely on this topic in a one-day executive symposium at the Newseum in Washington DC (pictured at right).
Topics will address Software as a Service (SaaS), virtualization, Platform as a Service (PaaS), OGC
LI GeoCloudLI GeoCloudLocation Intelligence for Geospatial Cloud Location Intelligence for Geospatial Cloud Computing Executive SymposiumComputing Executive SymposiumSeptember 22, 2010Newseum, Washington DC
Locati
onInt
Locati
onInt
,web standards, business models, geospatial data delivery and other topics.
Sponsorship Options: Will include guaranteed speaking position on program, table top display, literature in attendee bag; banners on conference website, signage; advertising in program)
Diamond Level (1 available): $5000 Sponsor plus table top display as well as literature in the attendee bags and banners at the LI website.
Platinum Level (1 available): $3500 Sponsor of Breakfast and the Registration area.
Gold Level (5 available;): $2500 – Csponsors; table top display as well as literature in the attendee bags and banners at the LI website.
Now in its seventh year, LI 2010 expects between 200250 attendees in a one-day conference. more details, send email request to [email protected]. You can follow us on Twitter @geocloud or join the GeocloudGroup on LinkedIn: http://www.linkedin.com/e/vgh/2158476/
gy is the using a cloud d this topic at
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AnnouncingAnnouncingLI VirtualLI VirtualEnterprise Business Enterprise Business Solutions 2010Solutions 2010June 2010 - On June 2nd, Directions Media will present an online virtual conference on the applications of geospatial technology for retail, banking, and insurance.This 3.5 hour event will highlight applications, spatial models, geospatial business intelligences demographic data for these industry sectors and new technology trends.The format will offer one industry sector per hour and conclude with a Q&A session.For more details, contact Nora Parker at [email protected]
eosp
atial
Confe
rence
eosp
atial
Confe
rence
The Rocket City Geospatial Conference presents a wide range of key topics of local and regional interest from the Southeaster United States.
Now in its fourth year, the conference draws approximately 200 geospatial professionals from state and local governments and supporting solution providers. We attract top speakers from around the country to keynote our conference and cover a broad spectrum of topics including:
Rocket City Geospatial 2010
Novem
Davidson Center for Space
ExplorationHuntsville, AL
Rock
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CityG
�Evolving Directions for Discovery and Access to Geospatial Information�Visualization and Analysis Tools for Geospatial Decision Support�Homeland Security: Emergency Preparedness & Response�SDI�Full Motion Video�Open Source vs. Open Standards: Clearing up the confusion�Emerging Technologies: Ubiquitous computing; Sensors Web; GeoRSS; Microsatellites� Integration of GIS and "Virtual Reality" in Battlefield Management� Interoperability & OGC Specifications�Mobile Geospatial Solutions and Field Service Management�State issues: Data sharing, council formation, etc.�The latest technology in remote sensing, aerial orthophoto, satellite & other sensors
(LIDAR, radar imaging, thermal imaging, & passive microwave, etc...)�Transportation & Utility GIS�Web Services for Geospatial Information�Applications of UAVs (Unmanned Aerial Vehicles)
at the Arsenal in this area�GIS Certification, Job Classification, Workforce development
at the exhibit hall�GIS Data Integration (i.e. Intergraph, ESRI, Bentley, and others working together�Social and policy issues relating to privacy in regard location tracking�Technology transfer from DoD to civilian use�Partnerships with DoD, SMDC, and other federal agencies�Airborne LiDAR for Mapping and Geospatial Base maps�Environmental GIS
nference presents a wide range of key terest from the Southeaster United States.
erence draws approximately 200 state and local governments and We attract top speakers from around the ence and cover a broad spectrum of
cket City patial 2010
mber 16-17
son Center Space
plorationtsville, AL
d Access to Geospatial Informationeospatial Decision Support
paredness & Response
Clearing up the confusioncomputing; Sensors Web; GeoRSS; Microsatellitesy" in Battlefield Managementnsd Service Managementrmation, etc.
sing, aerial orthophoto, satellite & other sensors ging, & passive microwave, etc...)
ationerial Vehicles) - various interesting things going on
Workforce development - Have a jobs board set up
, ESRI, Bentley, and others working togetherrivacy in regard location trackingilian usether federal agenciesospatial Base maps
gazin
eWeb
inarS
eries
gazin
eWeb
inarS
eries “It’s all about sales”
PROVEN METHODOLOGYDirections Media offers a proven methodology to produce and promote a
webinar that offers the most cost effective means for capturing sales leads. We will publicize your webinar with banners on all of our websites and with two or more direct email blasts to internal and purchased lists. Directions will participate as the host of the "live" webinar and the webinar will reside in our archives for six months for rebroadcast our readers. To avoid list fatigue, this opportunity is limited to two webinars per month.
SOUND VALUE PROPOSITIONFor Sponsors of the webinars, there are key objectives including:� Sales lead generation� Raise product or brand awareness� Increase thought leadership position� Provide a turn key service for a smooth pathway to results
For Attendees of the webinars, they are interesting in learning about:
Direc
tions
Mag
Direc
tions
Mag � Best practices from innovative Case Studies
� New technology or applications� In depth product information to make informed purchasing decisions� The opportunities to leverage their existing technology investments
COMPLETE REVIEW OF ATTENDEE INTERESTSUpon completion of the webinar, a recording of the event will be uploaded to
our servers and we encourage you to promote the replay of the webinar through your own resources. Statistics on the number and demographics of attendees, attention rank, and answers to poll questions as well as other essential information will be provided to support your sales team.
The cost of the webinar production includes message development, interfacing with the hosting service, critique of any graphics or PowerPoint slides used in the webinar, advertising and promotion, and a Directions' editor to act as the moderator of the webinar. See page 17 of this media kit for pricing information.
“We recently partnered with Directions Mwebinar. Their team did a wonderful job inevent with 365 registrants and 175 attendeesus with our thought leadership position as w
n methodology to produce and promote a cost effective means for capturing sales leads.
ar with banners on all of our websites and with sts to internal and purchased lists. Directions the "live" webinar and the webinar will reside for rebroadcast our readers. To avoid list ited to two webinars per month.
ere are key objectives including:
renesspositiona smooth pathway to results
hey are interesting in learning about:ve Case Studiesons
n to make informed purchasing decisionse their existing technology investments
EE INTERESTSr, a recording of the event will be uploaded to
ge you to promote the replay of the webinar Statistics on the number and demographics of
nd answers to poll questions as well as other provided to support your sales team.ion includes message development, ervice, critique of any graphics or PowerPoint dvertising and promotion, and a Directions' or of the webinar. See page 17 of this media
Media to have them promote, produce and host a very successfuln working with us each step of the way to deliver a high qualityes. We'll be back with Directions Media on other webinars to helpwe transition from location intelligence to operational insight."
Reid Hislop - VP Marketing, Pitney Bowes Business Insight
Webin
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Clien
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VUEWorks®
Media
Spon
sorsh
ipMe
diaSp
onso
rship ENGAGE DIRECTIONS MEDIA FOR YOUR EVENT
Directions Media covers many conferences throughout the year. Each event is a marketing opportunity for both Directions and you. Directions offers a mutually beneficial arrangement that supports your goals of getting news and information into the hands of a broader audience.
PAST CONFERENCES SUPPORTED
American Association of Geographers (AAG)
AGI's GeoCommunity
Autodesk University CTIA
Canalys Navigation deCarta’s devCON
DMTI’s Expedition ESRI UC
ESRI GeoInfo Summit FOSS4G
V ’ U G WgeoVue’s User Conference
GeoWeb
GIS in the Rockies GIS in Public Safety
GITA’s Annual Conference
Intergraph User’s Conference
International GIS Crime Mapping
Korem’s GEODiffusion
NAVTEQ’s LBS Challenge
NAVTEQ Connections
Location Summit-India MapWorld Forum
MetaCarta’s User Conference
National States Geographic Information Council
Northeast GIS (NEGIS) Oracle Spatial Special Interest Group
Pennsylvania GIS Safe Software’s FME Conference
SpatialTech TechCoire
Telogis’ Geobase Summit
Trimble Dimensions
Ventana Connections Where 2.0
YOUR EVENT
ences throughout the year. Each event is a Directions and you. Directions offers a t that supports your goals of getting news of a broader audience.
eoCommunity ASPRS
Bentley’s BE Conference
a’s devCON DGI Scandinavia
ESRI Fed UC
G GEOINT
b GIS Brasileb GIS Brasil
ublic Safety GIS-T
aph User’s ence
Information Builders User’s Conference
s GEODiffusion LiDAR Mapping
Q Connections LBS World Forum
orld Forum-India MapInfo’s Map World
al States aphic
tion Council
New York State Geospatial Summit
Spatial Special Group
Pecora
ftware’s FME ence
SiRF’s Location Summit
oire Telematics Update
Dimensions URISA’s Annual Conference
2.0
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ebTra
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The top graph indicates the web traffic “rank” from October 2009 to March 2010 of Directions Magazine versus competitors in the geospatial technology market including GISCafe, GISUser, Spatial News (geocomm.com) Geoplace.com (GEOWorld Magazine). The independent page ranking service, Alexa.com, shows that Directions Magazine is well above its closest competitor in delivering the news to a worldwide readership of geospatial professionals.
Moreover, as shown on the second graph, Directions Media is now competitive with other mainstream information technology publications such as CIO Magazine, Federal Computer Week (FCW), InformationWeek and Government Technology (Govtech).
While other online publications are losing audience share and reach, Directions Magazine keeps adding to its loyal readership.
traffic “rank” from October 2009 to March 2010 of petitors in the geospatial technology market al News (geocomm.com) Geoplace.com
pendent page ranking service, Alexa.com, shows bove its closest competitor in delivering the news
ospatial professionals.
nd graph, Directions Media is now competitive with chnology publications such as CIO Magazine, nformationWeek and Government Technology
re losing audience share and reach, Directions al readership.
sMag
azine
sMag
azine
——Rate
Card
Rate
Card DirectionsMag.com 2010
WEBSITE - Monthly cost per insertion
Top Banner 700x90
Skyscraper Banner 170x600
Special Announcement Area 170x200 or 170x300
Transitional 300x250 or 500x500
Inline Spotlight #1 518x90
Right Column #1 – 170x125
Right Column #2 – 170x50
Inline Spotlight #2 - 518x90
Bottom Banner 700x90
Classified ads (per 25000
Direc
tions
Direc
tions impressions)
DIRECTIONS’ DAILY NEWSLETTER-cost per single in insertion
Top Banner 700x90
Skyscraper Banner 170x600
Standard 125x125
Text #1
Text #2
1x 3x 6x 12x
$2,175 $1,954 $1,850 $1,750
$2,075 $1,854 $1,700 $1,500
$2,075 $1,854 $1,700 $1,500
$1,500 $1,250 $1,000 $850
$1,250 $1,000 $900 $750
$850 $800 $750 $650
$750 $700 $600 $500
$750 $700 $600 $500
$500 $455 $430 $380
$500 $500
1X 4X 8X 12X 25X
$780 $700 $650 $550 $450
$720 $660 $600 $525 $430
$600 $528 $492 $420 $330
$480 $420 $390 $330 $250
$300 $260 $240 $200 $150
Point
sBlog
Rate
Card
Point
sBlog
Rate
Card AllPointsBlog.com 2010
WEBSITE Monthly cost per insertion
Top Banner 700x90
Special Announcement Area 170x200 or 170x300
Daily Newsletter (Daily delivery cost for 30 days of a single text ad that appears at the top of each newsletter) - Distribution: 1000 subscribers dialy
AllP
AllP
1X 3X 6X 12X
$450 $400 $350 $300
ea $450 $400 $350 $300
ery ext of
n: 1000 $425 $400 $375 $350
Banner Positionsfor
DirectionsMagazine
ndWe
binars
ndWe
binars
——Rate
Card
Rate
Card DIRECTIONS MEDIA PODCAST
& TV SPONSORSHIP
Weekly Directions on the News Podcast – Audio ad at the beginning and end of each podcast; 4 PODCASTS PER MONTH.
Sponsored Podcast – 12 to 20 minute podcast with client to express thought leadership; promoted with banners and archived for 6 months; lead generation enabled; complete production with music introduction.
Weekly Directions TV Webcasts – Video ad at the
Podc
asts,
White
pape
rsan
Podc
asts,
White
pape
rsan beginning and end of each
webcast; 4 Webcasts per month. (video ad creation included in cost; text/graphics to be supplied by sponsor)
DIRECTIONS MEDIA WEBINAR SERIES
Turnkey production plus promotions; Call for details
WHITE PAPER HOSTING
SIX MONTH MINIMUM(COST
PER MONTH)
Hosted White paper service with lead capture
$295
1 Month 3Months
6Months
12 Months
$2,995 $2,545 $2,245 $1,995
$3,995 or $2995 if
podcast is pre-
recorded
$2,995 $2,995 (introductory
price; regularly $3995)
Single Webinar
SERIES OF 3
SERIES OF 5
$11,995 $34,185 $53,975
NTH (COST NTH)
•• LI GeoCloud LI GeoCloud -- Location Intelligence for Geospatial Cloud Computing Executive Symposium– Diamond Sponsor $5000 (Lunch Sponsor and
speaking positions)– Gold Sponsors (5)
sponsors)– Sponsorship includes table top display plus
program advertising and literature with attendee bag, banner advertising on conference website and onsite signage.
•• LI Virtual LI Virtual -- Business GISBusiness GISeSpo
nsors
hipOp
tions
eSpo
nsors
hipOp
tions
– Sponsorship: $1000 per industry presentation– Presentation format: 7
provider/7-minute user/client– Sponsor receives complete attendance report
•• Rocket City Geospatial Conference 2010Rocket City Geospatial Conference 2010– Diamond: $2500 (Lunch Sponsor with keynote
address)– Gold: $995 (Breakfast and break sponsors)
Confe
renc
Confe
renc
cation Intelligence for d Computing Executive
sor $5000 (Lunch Sponsor and ons)(5) - $2500 (Breakfast and break
cludes table top display plus rtising and literature with banner advertising on
ebsite and onsite signage.ess GISess GIS
000 per industry presentationrmat: 7-minute solution ute user/clientes complete attendance reportspatial Conference 2010spatial Conference 2010
00 (Lunch Sponsor with keynote
eakfast and break sponsors)
efran
çais
efran
çais——
Rate
Card
Rate
Card Monthly Cost per Insertion
Canadian DollarsWebsite Frequency
1x 3x
Top Banner $545 $490
Special Announcement Area
$520 $465
Transitional $375 $315
Inline Spotlight#1 (150x50)
$390 $350
Right Column(150x50)
$195 $170
Inline Spotlight#2
$190 $175
Direc
tions
Maga
zinDir
ectio
nsMa
gazin
Spotlight#2
Newsletter 1x 3x
Top Banner $195 $175
ertions
6x 12x
$450 $400
$425 $375
$250 $215
$310 $290
$165 $145
$150 $125
Equivalent US Dollars(Dec. 2009-subject to change)
1x 3x 6x 12x
$518 $466 $430 $380
$495 $443 $404 $357
$357 $300 $238 $205
$371 $333 $295 $276
$185 $162 $157 $138
$180 $166 $143 $119
6x 12x
$165 $140
1x 3x 6x 12x
$185 $166 $157 $133
neEs
paño
lne
Espa
ñol——
Rate
Card
Rate
Card Monthly Cost per Insertion
Tabla de precios 2010Tipo de publicidad Coste mensual ( euros )
1x 3x
Banda superior (Top banner) 354 318
Zona de anuncios especiales (Special anouncement)
338 302
Banda de transición (Transition Banner)
244 205
Anuncios intercalados #1 (150x50) (Inline
253 227
Direc
tions
Maga
zinDir
ectio
nsMa
gazin Ad#1)
Columna de la derecha (150x50) HTML (Right Column)
127 110
Anuncio intercalado #2 HTML (Inline Ad# 2)
123 114
Banda inferior (Bottom banner) 81 75
rtion10sual ( euros )
6x 12x
292 260
276 244
162 140
201 188
Equivalent US Dollars(Dec. 2009-subject to change)
1x 3x 6x 12x
$532 $479 $439 $391
$508 $391 $454 $367
$367 $308 $244 $211
$381 $342 $302 $283
107 94
97 81
71 62
$191 $166 $161 $141
$185 $172 $146 $122
$122 $123 $107 $93
BannerPositions For DirectionsMagazineFrançais andEspañol
ption
spti
ons--D
irecti
onsM
agazi
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e Bundle of 3 online banner advertising
positions for just one price to maximize
impressions
12 Months
Top banner (700 x 90) + Inline banner #1(518x90) + Right Column banner (125x125 above Skyscraper)
$2520/monthIncludes volume discount + an additional 20% discount
Skyscraper banner(170 x 600) + Inline banner #2 (518x90) + Right Column banner(150x50 below Skyscraper)
$2000/monthIncludes volume discount + an additional 20% discount
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Newsletter banner advertising – Top or Skysraper position
Add 24 Newsletter ads for only $8640
Months 6 Months 3 Months
/monthes volume nt + an nal 20%
nt
$2880/monthIncludes volume discount + an additional 20% discount
$3003/monthIncludes volume discount + an additional 20% discount
/monthes volume nt + an nal 20%
nt
$2320/monthIncludes volume discount + an additional 20% discount
$2603/monthIncludes volume discount + an additional 20% discount
4etter ads y $8640
Add 12 Newsletter ads for only $4680
Add 6 Newsletter ads for only $2565
ofMa
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ices Advertising (cost as per rate card)
�Brand Building�Lead generation�Web banner creative design
Webinars ($11995 ea.)�Thought Leadership & Branding�Lead Generation�Training
Podcasts ($4995 ea.)�Executive interview�Thought Leadership�Sponsorship of Directions on the News (weekly news podcast)
Press and Media Relations�Press Release posting (N/C)�New product announcements (N/C)
White Paper Distribution ($295/mo)�Editing Support (as contracted)�Lead generation (N/C)
Event/Media Partnership ($5K to $10K value)�Conference coverage�Web banner advertising & promotion�Newsletter advertising�Media Advice and counsel
�Working with the technology and IT press�Press release editing
�Social Networking�Location-based advertising
Direc
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g�Speaker bureau�Event Listing
Virtual Conferences�Single or multi-day online events (as contracted)
Career Support (as contracted)�Job Fairs & Webinars�Job Announcements promoted through newsletter�Sponsor by Industry
Targeted Vertical Industry News & News services (�Develop RSS feeds for specific industry coverage�Customized news feeds
International Language Support (as contracted)�Location-based advertising�Country/Language specific advertising�Spanish Language content Magazine �French Language content Magazine �Translation services
Conferences (as per sponsorship fees)�Location Intelligence�Rocket City Geospatial
Geospatial Market Research (as contracted)�Job & Salary Survey�Technology ‘in use’ survey
Online Contests (as contracted)�Web mapping�Mashups�Imagery
Editorial Services (as contracted)�Editing and manuscript review ($65/hr) (AP Style Guide Review)�Press release writing ($65/hr) (AP Style Guide Review)�Freelance writing (as contracted)
B2B Marketing Support (as contracted; SOP to be defined)�Executive leadership training�Geospatial Technology briefings�Competitive updates�Partner Development
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inge – Directions Magazine Español
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AdvertisingJane Elliott, [email protected]
Mike Agron, Executive Producer for [email protected]
Joe Francica, Editor-in-Chief & Vice [email protected]
Fax Advertising Insertion orders to: 240
EditorialJoe Francica, Editor-in-Chief & Vice [email protected]
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Adena Schutzberg, Executive [email protected]
Nora Parker, Senior Managing [email protected]
Jean-Louis, Editor, Directions Magazine franç[email protected]
Alvaro de Garcia, Managing Director, Directions Magazine Españ[email protected]
For billing and other correspondence, mail information to:Directions Media194 Green Bay RdGlencoe, IL 60022Phone: 847-242-0412FAX: 240-250-7257
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spondence, mail information to: