2010 hot holiday products
DESCRIPTION
Following Black Friday and Cyber Monday, find out what hot products, from toys to electronics, people are searching for this holiday season, and how top performing websites are capitalizing on them.Key Takeaways Include: * This year's hot products and how consumers search for them * The paid and organic search strategies of top performing retailers * Economic trends effecting retail activity * How to use key data insights to improve your online marketing initiatives this holiday season * Additional resources you can leverage at Hitwise including custom dataTRANSCRIPT
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Hot Products for the 2010 Holidays
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Positive start for the 2010 Holiday season with increased visits to retailers on key shopping days
Thanksgiving +9%
Black Friday +13%
Cyber Monday +16%
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Apparel & Accessories and Flowers & Gifts were the leading product categories for growth last week
+11%
+28%
+19%
+11%+9%
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Search & cross-shopping across other retailers accounted for 44% of referrals last week
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Holiday shoppers comparing prices on tablet computers, video game consoles and toys
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Monster High dolls, Beyblade, Mobigo and Lalaloopsy dolls are new to the fast movers in Toys
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Uggs, Crocs and Pandora Jewelry are popular gifts among Apparel & Accessories retailers
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Cold weather driving increased interest in Uggs, coats and boots
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Cowboy clothing trend?
Filtered for western, cowboy, cowgirl
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Sweater dresses, jeggings and jumpsuits popular this season for boutiques
Robyn Rhodes
Miss Me
Seven
Alife
Evitsu
291
Frankie B
Rebecca Taylor
Pour La Victoire
Android Homme
Palladium
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Shoppers are looking to renovate & redecorate their homes for the holiday season
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Getting ready for cozy holidays with Christmas décor & electric fireplaces
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Tablets, ereaders, smartphones & game consoles are all hot gifts this season
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Apple iPad landing page is the main recipient of organic clicks from ‘ipad’ searches
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Heavy competition to attract search clicks on the popular Xbox Kinect
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Lower prices & more content availability driving heavy interest for ereaders this year
Black Friday
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Shoppers still comparison shopping & seeking content around which ereader to buy
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Men & teenagers are still tough to gifts buy for
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Increased specificity drives more relevant results for buyers seeking creative gifts
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