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2010 CHICAGO BEARS ACTIVATION CALENDAR
CHICAGO BEARS BUSINESS SUMMIT
The Chicago Bears Partnership Marketing & Activation Department hosts this annual
event and invites Bears partner executives to a day-long retreat to discuss both the
state of the business and the team.
SPEC SHEET DISTRIBUTION & DEADLINES
Your partnership activation representative will reach out to you this month to
provide you with the appropriate spec sheets for any inventory that you may receive
throughout the season. Deadlines will also be provided.
CHICAGOBEARS.COM PARTNERS PAGE
Be sure to check out the Partners Page on ChicagoBears.com for all up-to-date
information regarding your partnership with us! Contact your Partnership Activation
representative to learn how you can get access.
DRAFT CENTRAL ON CHICAGOBEARS.COM
ULTIMATE BEARS WEEKEND
MILLER LITE DRAFT PARTY PRESENTED BY CHASE
APRIL
MARCH
9
MILLER LITE DRAFT PARTY PRESENTED BY CHASE
The Miller Lite Draft Party invites Bears fans to Soldier Field to catch all of the draft
action, see their favorite players, receive giveaways, and get behind-the-scenes draft
analysis direct from Halas Hall. A food buffet and beverage package is also included.
BEARS EXPO PRESENTED BY CHASE
Bears Expo provides Bears fans a behind-the-scenes look at Soldier Field and allows
them the opportunity to receive autographs from current and former Chicago Bears
players. Fans can participate in interactive on-field activites and attend seminars.
2010 CHICAGO BEARS SCHEDULE RELEASE
The Chicago Bears 2010 football schedule will officially be released this month. Look
for communication on planning for the season from your Partnership Activation
representative to follow. The Bears will take on the following opponents at home:
Detroit Lions, Green Bay Packers, Minnesota Vikings, New England Patriots, New
York Jets, Philadelphia Eagles, Seattle Seahawks, and the Washington Redskins.
PARTNER PLAYBOOK EMAIL NEWSLETTER
Check your email inbox for the next issue of the Chicago Bears Partner Playbook
newsletter due out this month. This newsletter updates all Bears Partners on what is
new with the team - both business and team related.
2010 CHICAGO BEARS ACTIVATION CALENDAR
MAY
BEARS CARE GALA
The Bears Care Gala is a black tie affair located in the United Club at Soldier Field that
helps in raising money to support charities and assist those in need. The Gala welcomes
guests along with Bears coaches, players, and front office personnel to an evening of live
and silent auctions, dinner, dancing, and a Super Prize drawing. Bears play-by-play
announcer, Jeff Joniak,will serve as emcee.
JUNE
BEARS FOOTBALL 201 PRESENTED BY CHASE
This workshop for women invites female Bears fans to an evening of learning the game
of football from Chicago Bears coaches and players at Halas Hall in Lake Forest. Fans are
invited to participate in a football skills clinic at the Walter Payton Center.
BEARS EMPLOYEE BENEFITS OFFERING
Your Partnership Activation representative will contact you this month with an
opportunity to promote your products and/or services to all Chicago Bears front office
staff, players, and coaches.
STAPLES TRAINING CAMP PRESENTED BY CHASE
Staples Training Camp kicks off the 2010 football season in Bourbonnais, Illinois.
JULY
10
Staples Training Camp kicks off the 2010 football season in Bourbonnais, Illinois.
Families are invited to watch the team practice and participate in family fun activities.
Staples Training Camp runs through August and is free and open to the public .
BEARS SUITE TASTING LUNCHEON & SEASON SUITE TICKET PICK-UP
The Chicago Bears and Sportservice invite season-long suite ticket holders to preview
the 2010 Chicago Bears Suite Menu at an exclusive luncheon at Soldier Field. Guests
also have the opportunity to pick-up their Suite Tickets for the 2010 football season.
2010 CHICAGO BEARS SEASON TICKETS
Season Tickets will be mailed directly from the Chicago Bears Ticket Office this month.
PARTNER PLAYBOOK EMAIL NEWSLETTER
Check your email inbox for the next issue of the Chicago Bears Partner Playbook
newsletter due out this month. This newsletter updates all Bears Partners on what is
new with the team - both business and team related.
2010 CHICAGO BEARS ACTIVATION CALENDAR
AUGUST
COMCAST FAMILY NIGHT PRESENTED BY CHASE
Comcast Bears Family Night invites Bears fans into Soldier Field to watch the team
practice, enjoy the game day atmosphere and get a glimpse into what the upcoming
season will hold. The event also includes a number of family-friendly activities.
CHICAGO BEARS NETWORK
The start of pre-season kicks off a lot of activity for Chicago Bears Network, which
produces and distributes a broad range of TV and radio shows, as well as new media and
video-on-demand. All programming is designed to give inside access to the team. CBN
programming can be seen on FOX Chicago, WBBM Radio, CSN Chicago, Comcast Video-
on-demand and WCSR radio.
2010 NFL REGULAR SEASON KICKOFF
BEARS ULTIMATE TAILGATE
Prior to the first four regular season home games, the Chicago Bears host a pre-
game tailgate for fans. The tailgate is located on the Southeast lawn of Soldier
SEPTEMBER
11
game tailgate for fans. The tailgate is located on the Southeast lawn of Soldier
Field and includes a live pre-game radio broadcast from WBBM, food and
beverage, partner booths and activities for all fans to participate.
FOOTBALL 101 PRESENTED BY CHASE
Football 101 presented by Chase is a workshop for women that provides female
Bears fans a behind-the-scenes look at Soldier Field and an opportunity to learn
about the game of football from the Pros. Current Chicago Bears players will take
part in a question and answer session, and the event will be hosted by former Bear
Tom Thayer and Bears radio play-by-play announcer, Jeff Joniak.
2011 PRO BOWL COMMUNICATION
Your partnership activation representative will contact you this month with
information on your 2011 ProBowl elements, tickets and deadlines.
PARTNER PLAYBOOK EMAIL NEWSLETTER
Check your email inbox for the next issue of the Chicago Bears Partner Playbook
newsletter due out this month. This newsletter updates all Bears Partners on what
is new with the team - both business and team related.
OCTOBER
2010 CHICAGO BEARS ACTIVATION CALENDAR
DECEMBER
2010 PLAYOFF COMMUNICATION
Your partnership activation representative will contact you this month with information on
your 2010 Playoff elements, tickets and deadlines.
2011 SUPER BOWL COMMUNICATION
Your partnership activation representative will contact you this month with information on
your 2011 Super Bowl elements and deadlines.
CHICAGOBEARS.COM WEBSITE RELAUNCH
In the off-season, ChicagoBears.com with transition to a new NFL format website. More
details will provided soon.
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