COMMUNITY IMPACT

The mission of Goodwill is to advance the social and economic well-being of people who experience

barriers to independence.

Jeff NockPresident & CEO

Laura KoppVice President, Programs

Pat AirySenior Vice President, Operations

Dana EngelbertVice President, Marketing

Tamera Erb, CPASenior Vice President & CFO

Jason TomsVice President, Retail

Terri Davis, ChairShuttleworth & Ingersoll, P.L.C.

Cedar Rapids

Elizabeth Hladky, Vice ChairSourceMedia Group, Cedar Rapids

David Bywater, TreasurerTru Art Color Graphics, Iowa City

Ken Urmie, SecretaryMidWestOne Bank, Iowa City

Rick AndersonDeere & Company, Moline

Rose DonnellyRockwell Collins, Cedar Rapids

Matthew FraschtUniversity of Iowa Community Credit

Union, Coralville

Charles Helms, M.D. Ph.D.University of Iowa Hospitals & Clinics,

Iowa City

Dale KretschmarMarion

Mark MoserUniversity of Iowa Hospitals & Clinics,

Iowa City

Tom RocklinUniversity of Iowa,

Iowa City

Paul RumlerQuad Cities Chamber of Commerce,

Davenport

Ang TaakeEvergreen Packaging Equipment,

Cedar Rapids

Gregs ThomopulosStanley Consultants, Inc.,

Muscatine

Tom WerderitschSelzer Werderitsch Associates,

Iowa City

Jeff Nock (ex officio)Goodwill of the Heartland

Jerry DriscollHiawatha

Pam HieronymusGoodwill of the Heartland, Cedar Rapids

Bill HoltzU.S. Bank, Cedar Rapids

Lori KintzleJL Time & Attendance Co., Inc.

Cedar Rapids

Gloria McMahanCedar Rapids

Julie PalmerCedar Valley Habitat for Humanity,

Cedar Rapids

Kathy PearsonKaas Employment Services, Cedar Rapids

Alan SchumacherCity Carton Recycling, Cedar Rapids

Ang TaakeEvergreen Packaging Equipment,

Cedar Rapids

Trish ThomsThoms Consultants, Cedar Rapids

Brittany Toms

Rockwell Collins, Cedar Rapids

Jessica SchambergerGoodwill of the Heartland,

Cedar Rapids

Jennifer WatermanRockwell Collins, Cedar Rapids

Goodwill of the Heartland Board of Directors

Cedar Rapids Business Advisory Council

Goodwill of the Heartland Senior Leadership Team

Dear Friend of Goodwill,

“I had no idea Goodwill did that!” We hear that from many people we introduce to the various facets of our Goodwill. While most are familiar with our stores, few really understand what our stores allow us to do. They make it possible for us to advance the social and economic well-being of people who experience barriers to independence. Our community impact is about people.

In fact, we served over 5,200 people in 2010. We served 1,566 people with intensive ongoing services, up more than 7 percent over the previous year. In a challenging economy, we placed 341 people in community jobs and created 91 jobs for disadvantaged veterans. We partnered with leading businesses to provide opportunities for another 190 clients in our Contracts operation. Our Goodwill helped more than 3,700 families and individuals through one-time services such as a clothing voucher or recreational opportunity. Our nearly 400 employees, Board of Directors members, and community partners made all of this happen.

We served all of these people while having our best year in terms of financial stewardship. It was because of all these people we were able to have such a bountiful 2010. In order to continue that tradition, we’ll reinvest in our mission, infrastructure, people and systems in 2011.

You, our donors, our staff, our clients and their caregivers make Goodwill possible. Thank you for your ongoing support.

Best regards,

Dick SchwabChair, Board of Directors

Jeff NockPresident & CEO

Dick SchwabGoodwill of the Heartland Board Chair, 2010

Jeff NockPresident & CEO Goodwill of the Heartland

Programs and Services for People with Barriers to Independence

Iowa City Dayhabilitation clients and staff participated in Sand in the City in downtown Iowa City in August 2010.

• We served more than 5,200 individuals and families with barriers to independence.• 341 people were placed in community jobs.• 931 clients were on Goodwill of the Heartland’s payroll.• We helped create 91 jobs for homeless veterans in the Quad Cities.• We advocated for client work opportunities in Congress and the Iowa Statehouse. Our Washington, D.C., delegation included a client to provide a first-hand point of view.• We launched Dayhabilitation services in Cedar Rapids. • We invested more than $22,000 in programming beyond our typical services to expand on social and economic needs. Through this Basic Services Fund we provided free flu shots, served as a free tax preparation site, funded recreational programs and more.• We provided funding to allow 30 clients to participate in Special Olympics activities throughout the year.• We partnered with agencies in Iowa City and the Quad Cities to ensure at-risk youth were able to participate in basketball programs.• We provided opportunities for clients to participate in social and recreational opportunities throughout our territory.

Goodwill of the Heartland clients were able to participate in

Special Olympics because of Goodwill funding

and Goodwill staff volunteers.

Goodwill Advocacy Day in our nation’s capital allowed Goodwill client Jay Ernzen and his sister Mary to meet Senator Charles Grassley.

Art classes are held monthly at the Cedar Rapids Center.

Programs and Services for People with Barriers to Independence

Contracts

• We completed 63 projects for 18 different companies.• We achieved 100% on-time delivery (1,393 shipments involving more

than 4.1 million finished products).• We provided 190 clients with work opportunities. • Those individuals worked more than 63,000 hours.• Our revenue grew by 27%, our best year ever.

Our Contracts department is certified to ISO 9001:2008. The ISO quality management system is respected internationally for the highest standards in the manufacturing industry.

Clients in Contracts complete a variety of projects for customers including Whirlpool Corporation, Rockwell Collins, Nordstrom Direct and others.

Contracts

A client works to assemble a customer project.

Retail & Donated Goods Operations

• We served more than 1.2 million customers in our stores in 2010.• More than 600,000 donors each gave a generous average of 61 pounds of goods.• 476 Goodwill clients were employed in retail and donated goods operations in 2010.• We diverted more than 26 million pounds from area landfills.• We launched recycling programs for televisions, belts, purses and power cords that now

generate revenue instead of requiring disposal fees.• We launched our E-commerce Books operation, providing new employment

opportunities and generating new revenue of nearly $50,000. • Our Goodwill Reboot Store generated $248,000 in revenue to support our programs

and services. • Our e-waste efforts recycled 1.3 million pounds of computers and related gear.• Shopgoodwill.com increased revenue by 33% over 2009, contributing more than

$500,000 to the bottom line.

Retail & Donated Goods Operations

• Retail revenue surpassed budget by 2.5%, providing a solid base for future investment in programs and facilities.

• The spring and fall Goodwill Sale at Younkers netted more than 135,000 pounds of high-quality donations.

• Retail and Donated Goods contributed $.25 of every dollar earned to mission investment.

• We held our first ever in-store Halloween costume fashion shows in Cedar Rapids and the Quad Cities.• We launched our partnership with Sonya Darrow, a

re-made fashions expert in Cedar Rapids. Sonya brings a vibrant audience to our stores.

• We provided more than $79,000 in clothing and shoe vouchers to individuals and families in need throughout our territory.

Clients and staff participated in our first Halloween costume fashion show held in stores.

Goodwill stores partner with thrift designer Sonya Darrow to show shoppers what can be made of their finds.

Our partnership with Younkers yields thousands of pounds of high quality donations twice a year.

Our People

• We grew our staff by 6%.• Our triennial employee satisfaction survey showed that 98% of our staff are familiar with the

Goodwill mission and how their position actively contributes to that mission.• We invested more than $150,000 in technology upgrades to help staff be more effective and efficient. • Our agency leaders participated in a new, internally created leadership development program to

ensure that our organization has the leadership necessary to enable future growth.• Our staff and families participated in the world record-setting Hokey Pokey held during FryFest

in September 2010.• Our staff contributed more than $24,000 to United Way.• Staff members volunteered their time to coach Special Olympics teams, to lead art classes, to

coordinate pet therapy sessions, and to lead social and recreational events for our clients.

Jim Truitt

Jim Truitt was told to make a choice: work or not. Fortunately, Jim chose work.

Though he lived just across the street, Jim was frequently late to his job at Snackers 2, the Goodwill-managed restaurant in Muscatine. When confronted with his attendance record, Jim made a change in his work habits and his life. He got his health under control, too.

Now Jim works part time in the wall coverings department at the Muscatine Menards. He even earned a customer service award for grilling 114 boxes of steak during a promotion. He’s making healthly life choices and is getting married.

He has graduated from Goodwill services and was honored as the 2011 Townsend Client Graduate Award winner.

Caprice Taylor

When Caprice Taylor came to Goodwill in 2009, the Marine Corps veteran was at a low point in her life. She was struggling financially, healthwise and in her family and personal life. It was time for a do-over and she found it through Goodwill services for disadvantaged veterans.

Caprice worked her way into a full-time position at a Goodwill store in the Quad Cities. She’s paying forward her experience by helping to mentor other veterans in the program. In 2010, she earned the inaugural Mike Townsend Client Graduate Award for having successfully completed the program.

Now Caprice is living independently. She has her own apartment, is working on buying a car and is looking forward to taking a vacation.

• Our net worth increased 12% over 2009, to $7.5 million.

• Our revenue grew 6% over 2009.

• The average client wage in 2010 was $4.83 per hour. Client wages are based on comparable productivity.

Financial Statement

Balance SheetDecember 31, 2010 with comparative information for 2009.

2010 2009AssetsCash and investments 3,697,617 2,978,286Accounts receivable 757,143 614,602Other current assets 474,525 552,123Property and equipment 10,058,916 10,093,009Other assets 103,118 113,025Total Assets 15,091,319 14,351,045

Liabilities and Net AssetsAccounts payable 611,073 460,813Accrued payroll and benefits 1,358,257 1,193,474Other current liabilities 355,531 394,103Long-term debt 5,277,026 5,622,917Total Liabilities 7,601,887 7,671,307Net Assets 7,489,432 6,679,738Total Liabilities and Net Assets 15,091,319 14,351,045

Clifton Gunderson, LLP, an independent auditor with offices in Cedar Rapids, Iowa, completed the audit of Goodwill's 2010 financial statements. A complete copy of Goodwill's audited financial statements is available upon request.

Revenue and ExpensesFor the Year Ending December 31, 2010 with comparative information for 2009.

2010 2009RevenueUnited Way and contributions (1 324,273 267,957Program fees and grants 4,480,665 4,243,418Store sales and recycling 16,471,651 15,525,778Contracts with industry 1,404,454 1,328,573Other revenue 37,524 59,463Total Revenue 22,718,567 21,425,189

ExpensesPayroll expenses 15,049,663 14,062,581Supplies and services purchased 1,050,104 829,749Facilities and equipment 3,219,654 3,151,295Travel and vehicles 946,574 935,657Depreciation and other expenses 1,642,878 1,541,336Total Expenses 21,908,873 20,520,618

Change in Net Assets 809,694 904,571

(1 Includes temporarily restricted United Way funds of $101,500 for 2010 and $101,500 for 2009.

2010 Donors

AAA Mechanical Contractors, Inc.Pat AiryDavid & Janet AlesAlliant Energy FoundationTheresa AltRichard & Mary Ann AndersonSteven AndersonKathy AnthonyMary BaenderElizabeth BahassouSusan BaltaDavid BanfieldBrenda Bany

Lois BarberEd & Ethel BarkerLuther BatteBeckey Insurance and Financial ServicesAmy BessRobert BlaserBoche Plumbing & Heating, Inc.Willard & Susan BoydBridgestone Bandag, LLCJames BurmStanley & Michelle BurnsRichard & Ann BurtonButterworth Clocks, Inc.David & Angie BywaterDuncan CameronMiriam CampbellRichard & Ellen CaplanEdna Carpenter BookerRoy J. Carver Charitable TrustJo CatalanoCedar Rapids Truck Center, Inc.Central State BankCity Carton RecyclingRobert ClarkClifton Gunderson LLPBenjamin I. Clove, DDS, PCJames ColeCommunity Bank

Community Savings BankCommunity Foundation of Greater MuscatineMarjorie DaftJulia DaughertyBruce DavisLyra DickersonClaibourne & Madgetta DungyJeffrey & Teresa ElginJohn & Diane ElyDana EngelbertMichael & Cora EngelkenLloyd & Donna EpleyTammi ErbJerome Ernzen

Ronald & Sonia EttingerEvergreen Packaging Equipment, Inc.Family Eye & Contact Lens CenterRobert & Judith FelderFirst National Bank of MuscatineNina FleckerGary & Marcia FletcherDarrell & Linda FlinnRalph & Patricia FountainFreeport-McMoRan Copper & Gold FoundationAndrea FroahFrontier Futures, Inc.Robert & Marian GaffeyDr. Leslie Garner, Jr.Gay & Ciha Funeral and Cremation ServicesGeneral Mills Gerdau AmeristeelTeresa GeslingVera GingerichHelen GoldsteinHarlan GraberMark GraberDiana GradertPaul & Jeane GrossmanBen HalupnikKevin Hanekamp

Hawkeye Harley-DavidsonGary HawkinsonCrista HebbelCharles & Lelia HelmsDick & Pat HergertHerteen & Stocker JewelersVivian HickmanHills Bank and Trust CompanyElizabeth HladkyHNI Charitable FoundationJon & Mary Ann HoglundHolmes Collision Repair, Inc.Ann HoltonIntegrated DNA Technologies, Inc.Integrated Technology Partners

International PaperDiane JacobsG. Richard & Jackie JohnsonKelly JohnsonJ-TEC Associates, Inc.James & Carolyn KearnsMildred KellerMary Kemen & Brian RandallEleanor KerrGeorge KhalElmer KonzenNancy KottemannGreg & Cindy KriegermeierSteve & Kathleen KrusieMary KundertJulie KunkelThomas L. Lambert, P.C.Patricia LammersRonald LarsonBernard & Anna LehmanArthur & Norma LeinenRosalina LeyDwayne & Joan Liffring-Zug BourretSusan LinsleyRichard & Jean Lloyd-JonesBonnie Rae LoveO. Richard MaeglinRichard & Marilyn Manson

Donors

Florence McBrienYvonne McCabeLouise & Robert McCoyJames & Mary McCueLinda McFaddenMcIntyre FoundationDick MeadeMercy Cedar RapidsMercy Iowa City-NICVSMidWestOne BankMiller & Harrison InsuranceGalen MillerFrank & Monica MitrosStephen & Lora Morgan DunhamMuscatine Board of Realtors

Muscatine Foods Corporation Charitable Foundation Karen MutersMutual of AmericaRobert & Paulina MuzzinNelson Electric CompanyJoanne NewcomerNewman Catholic Student CenterJeff & Shannon NockNordstrom Oil CompanyCraig NorrisOB-GYN Associates, P.C.Scott & Penny OlsonKathyrn O’MearaCharles & Sally OrrP&G Oral-B LaboratoriesPearsonPerry FoundationPhil & Barb PetersonPilot Club of Iowa CityAndrew PiroPoint Builders, Inc.Philip & Ruth PolgreenJo QuandtTeri Raftis CravenMarc RaheRalston Foods, Inc.Nichlolas Ratcliff

Rosemarie ReeseThomas & Heather ReidelBrett & Sue RichPeter & Elizabeth RieszJohn & Thelma Rife Paulette Risden-RiceRiverbend AnesthesiaThomas Rocklin & Kimberly EphgraveRockwell CollinsAloysius RoedererRSM McGladrey, Inc.Joseph SamuelFranklin ScammanScheels Dick Schwab & Katherine BurfordKathy SheltonDeb SherardWayne & Janet ShipmanShuttleworth & Ingersoll, P.L.C.Dale SimonSlappey Family FoundationRobert & Helene SoperCarol SpazianiWanita SpeceDuane SpriestersbachSt. Andrews Catholic ChurchRichard & Mary Jo StanleyStanley Consultants, Inc.Oliver & Joy SteeleScott StimartJohn StokesJohn & Susan StraussGary & Susan StreitTraci StumpChester & Janet SullivanDavid SullivanSuperior Concrete, Inc.Angeline TaakeAlvin & Rebecca TakemotoPaulette TaylorGregs & Mettie ThomopulosTami ThompsonMary TjarksTrinity Episcopal ChurchAnn TruittDenise TschantzEllen TwinamU.S. BankU.S. Corrugated, Inc.United Methodist WomenUniversal Engineering CorporationUniversity of Iowa Community Credit UnionKenneth & Julie UrmieJanett Vander Maas

Van Meter Industrial, Inc.Vector CorporationJames & Jo Ann WastaLarry & Jeanette WatersJohn WatsonPaul WeeksEric & Angie WeilerWilliam WernerMary WestphalenPatricia WheelerDavid & Barbara WiemerMyron & Esther WilsonBetty WinokurBradley WolfWayne & Diane WurzerEkhard Ziegler

MemorialsIn Memory of Bernie Barber

James & Lyra DickersonLloyd & Donna EpleyRalph & Patricia FountainVera GingerichJ. Arthur & Norma LeinenBonnie Rae LoveMercy Iowa City - NICVSFrank & Monica Mitros

In Memory of Charlotte McKeone

Rosalina LeyTom McKeoneBrett & Sue Rich

Donors

Every effort has beenmade to ensure

a full and accurate list of donors.

If we have omitted or misspelled your name,

please accept our sincerest apologies and contact Amy Bess

at (319) 337-4158.

Goodwill of the Heartland Retail Operations

Bettendorf Store2333 Cumberland Sq. Dr.Bettendorf, IA 52772

Cedar Rapids East Store5520 Council St. NECedar Rapids, IA 52402

Cedar Rapids West Store2000 Scotty Dr. SWCedar Rapids, IA 52404

Clinton Store1015 13th Ave. NClinton, IA 52732

Coralville Store2551 Heartland Pl. Coralville, IA 52241

Davenport Store5360 Villa Dr.Davenport, IA 52806

Fairfield Store2505 West BurlingtonFairfield, IA 52556

Iowa City Store985 Hwy. 6 EIowa City, IA 52240

Marion Store3202 7th Ave.Marion, IA 52302

Moline Store4241 Ave. of the CitiesMoline, IL 61265

Muscatine Store2001 Cedar Plaza Dr.Muscatine, IA 52761

Rock Island Store4664 44th St.Rock Island, IL 61201

Washington Store312 E. Washington St.Washington, IA 52353

Goodwill Reboot1410 S. First Ave.Iowa City, IA 52240

Snackers2 Restaurant206 E. Second St.Muscatine, IA 52761

Cedar Rapids Donation Center802 34th St. SECedar Rapids, IA 52403

DeWitt Donation Center1416 11th St.DeWitt, IA 52742

Retail Support Center3825 Liberty Dr.Iowa City, IA 52240

Administrative Offices

1410 S. First Ave.Iowa City, IA 52240319-337-4158

1441 Blairs Ferry Rd. NECedar Rapids, IA 52402319-393-3434

Employment Services

Professional Arts Bldg.121 W. Locust St., Suite 300Davenport, IA 52803563-327-0150

1700 S. First Ave., Suite 11AIowa City, IA 52240319-337-4889

2001 Cedar Plaza Dr.Muscatine, IA 52761563-263-2826

309½ S. K Ave., Suite AVinton, IA 52349319-472-3540

Goodwill of the Heartland is accredited by CARF, the rehabilitation accreditation commission, and is a member of United Way of East Central Iowa, United Way of Johnson County and United Way of Muscatine.

Goodwill of the Heartland is an Affirmative Action/Equal Opportunity Employer.

On the cover:Dayhabilitation clients prepare for an outing.