2010-2011 rate card

Schedule & Rates Fall 2010 - Spring 2011

RacqueTThe University of Wisconsin - La Crosse

Publication Calendar2010 - 2011

tisement on theracquet.net reaches not only the 10,000 students and faculty on campus, but visitors throughout the com-munity, the state, and around the world.

Your advertisement will appear on our Web site for one week when you purchase a print ad and pay the online publication fee. Print sizes and their corresponding fees are listed below:

1/4 page - $25 additional fee1/2 page - $20 additional feefull page - $15 additional fee

online only - $50Check with your advertising representa-tive for more information and availability. Online ads can be created by our graphics team for an additional fee.

Kiosk AdvertisingWe strategically place our racks where stu-dent traffic is greatest. Place your 21”x17” advertisement in one or more of our 5 indoor and outdoor kiosk displays to be seen by thousands of students daily. Price starts at $300.

SponsorshipsGet your company’s logo on the front page by sponsoring the Word of the Week, or put your name on the popular weekly word puzzles. Placement is nego-tiable. Price starts at $50.

Submitting Your AdSubmit your advertisements by e-mail to [email protected]. Include the name of your organization and the date of publication in the subject line. Ads must be saved as a PDF or JPEG file. All ads must be submitted the Friday before the publication date.

New: submit your insertion order online at www.theracquet.net/advertise. Please note ads must still be submitted via e-mail to [email protected].

See proof of publication by paging through our electronic edition at www.theracquet.net, powered by Issuu.

Display AdsDisplay ads are the most versatile way to reach the greatest number of readers, and start at only $50! See our size options and complete pricing details on the facing page.

In order to reach your target demograph-ic, you can specify in which section you’d like your advertisement to appear:

News - Weekly update of happen-ings on campus and around the communityViewpoint - Writers weigh in on topics ranging from tuition hikes to national politicsFeatures - Content ranging from guides to healthy, fashionable living to weekly updates on campus musi-cal performances and guest appear-ancesSports - A rundown of the week in sports, at the college and profes-sional levels

Front-Page StickersEveryone who picks up a paper will see your advertisement when it’s right in the middle of the front page. It can be any-thing from a plug for an upcoming event to a coupon that everyone will see. Price starts at $400.

InsertsInsertable advertisements cost $575 for the first 4 pages, and $100 for each subse-quent sheet. Any insert must be submit-ted for approval at least two weeks prior to the publication date. Contact [email protected] for availability.

ClassifiedsPlace your classified ad for only $7, and have it highlighted for only $3 more. Using our online resources, your ad can reach a national audience!

Online AdvertisingOnline advertising is growing more popu-lar as people of all demographics look to the Internet for their news. An adver-

September 2010Su M Tu W Th F Sa

1 2 3 45 6 7 8 9 10 11

12 13 14 15 16 17 1819 20 21 22 23 24 2026 27 28 29 30

October 20101 2

3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031

November 20101 2 3 4 5 6

7 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30

December 20101 2 3 4

5 6 7 8 9 10 11

February 20111 2 3 4 5

6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28

March 20111 2 3 4 5

6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

April 20111 2

3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

May 20111 2 3 4 5 6 78 9 10 11 12 13 14

See opposing page for more on special editions

1/16 PageBlack & White: $50Color: $100


Full PageBlack & White: $575Color: $625

Front Page Strip AdvertisingBlack & White: from $150Color: $200**price negotiable based on page placement



5” X 2”

10” X 8”

5” X 4”

10” X 16” 11” X 1”

5” X 8”

RacqueTThe UniversiTy of Wisconsin - La crosse

Fall 2010September 9: Welcome back issueSeptember 30: Oktoberfest issue

October 28: Halloween issueNovember 18: Thanksgiving issue (note: there will be

no publication on Nov. 25)December 9: Winter Break issue

Spring 2011March 10: Spring Break issue (note: there will be no

publication during Spring Break week)April 21: Earth Week issue

May 12: Graduation Special Edition

Sample SizesDon’t forget to ask your representative about sticker ads, inserts, and sponsorships.

About UW-LOne of the most competetive universities in the UW-Sys-

tem, the University of Wisconsin-La Crosse is home to more than 10,000 students studying in 44 diff erent disciplines. More than three-fourths of all full-time faculty have earned a doctoral or terminal degree in their fi eld.

More top-notch faculty are on the way with the passage of a university growth plan that will bring more than 70 new faculty and 500 more students. Capital projects are also booming; four new buildings have been undertaken in the past fi ve years, and plans for three more are in the works to further expand our infrastructure and make room for an even larger, more diverse student population.

Th ere are more than 150 diff erent student groups on campus that encompass a variety of interests and fi elds, from the English Club to the Society for Human Resource Man-agement. Students are involved in a variety of governing bodies, such as the Student Asso-ciation and the Residence Hall Association Council.

About The Racquet

Published weekly, Th e Racquet has been the offi cial independent, student-run newspaper of UW-La Crosse since 1910.

Roughly 2,000 copies are distributed every Th ursday to each academic building on campus, to select dorms, and to several outdoor display boxes. Th e Racquet also operates a Web site, Facebook page, and Twitter feed, reaching thousands of stu-dents and community members daily.

UW-L is among the largest employers in the region; the campus community is home to more than 10,000 students and staff and generates more than $149 mil-lion in revenue for the city.

Th e Racquet is the most direct and cost effi cient means to target this market of young consumers.

Creative ServicesAd Design. Let our graphic design team create the perfect custom advertisement for you! Using the latest software and a unique combination of photos and graph-ics, our team can tailor your customized ad to fi t your desired market segments, all for a small $30 design fee.

Editing. If for whatever reason your submitted advertise-ment needs correction, the design staff will correct it for a $15 charge.

Web Ad Design. Don’t forget that ads on theracquet.net reach around the world! Get your potential buyers excited with a vibrant ad designed by our graphic design team at a cost of just $25.

The Racquet“Your News. Your Home. Your Voice.”

Your advertising representative

Advertising: (608) [email protected]: (608) [email protected]

E-mail

Phone

Your advertising representative’s e-mail address

Advertising PolicyTh e Racquet reserves the right to reject an adver-tisement deemed objectionable due to illustra-

tion, content, wording, or setup and to refuse false, deceptive, or off ensive copy or illustra-tions. All advertisements will be reviewed by the advertising director and editor in chief prior to publication. All policies are subject to change. Contact the advertising director or editor in chief with any questions.See the reverse of your insertion order for the complete policy and contract terms.

Business Offi ce: (608) 785-8381Fax: (608) 785-6575Rates and Ad Designs:

Brian BlanchetteAdvertising [email protected]

Account executives:Kim [email protected] [email protected]

Jimmy [email protected]

Billing Questions:Nik [email protected]

Editorial Questions:Chris RochesterEditor in [email protected]

Contact Information

2010-2011 rate card

Documents