2010-06-26 open-access textbooks (text and academic authors association conference)

27
Open-Access Textbooks Nicole Allen The Student PIRGs 2010 TAA Conference June 25, 2010

Upload: nicole-allen

Post on 01-Nov-2014

744 views

Category:

Education


0 download

DESCRIPTION

Introduction to open-access publishing for authors, co-presented with Heather Joseph from SPARC 6 June 2010 Text and Academic Authors Association Conference Minneapolis, MN

TRANSCRIPT

Page 1: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

!!!

Open-Access Textbooks

Nicole AllenThe Student PIRGs2010 TAA Conference

June 25, 2010

Page 2: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

!!!

The Problem

Page 3: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

The Problem

0

20

40

60

80

100

120

140

160

180

200

87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04

Textbook Price Increases in Perspective Percent Change 1986-2004 Students spend

$900 per year

Prices rising 2-4x inflation

•Students spend$900 per year

•Prices rising 2-4x inflation

•Affects some students more than others

Page 4: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

The Problem

Broken MarketFlawed market structure gives publishers too much power

Producer

Consumer

Page 5: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

The Problem

Broken MarketFlawed market structure gives publishers too much power

Publisher

Student Professor

Page 6: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

The Problem

Broken ModelSelf-destructive business model drives publisher market abuses

Students

Bookstore

Publisher

Each textbook is bought and sold several times, but the publisher only

profits on the first sale

used books

Page 7: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

!!!

About Open Textbooks

Page 8: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

About Open Textbooks

1. A textbookWhat is an open textbook?

!2. Open license

Page 9: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

About Open Textbooks

For most open licenses...Rights users get:•Access at no cost

•Copy & reformat

•Distribute copies

And usually...•Customization

Rights authors keep:•Attribution

And sometimes...•Commercial use

•Customization

•Relicensing

Page 10: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

About Open Textbooks

1. A textbook

2. Open license

3. Online access

What is an open textbook?

! 4. Other formats

Page 11: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

About Open Textbooks

48%Comfortable with digital

70% wanted the option to use both

94%Comfortable with print

Students showed a strong preference for print as their primary format.

75%Print

25%Digital

40%Free

online

60%Low-cost

print

Page 12: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

About Open Textbooks

PDFfree

Kinkos$25.00

Print on demand$29.35

Onlinefree Kindle DX

free

Sony Reader

free

LaTeXfree Self-print

at cost

Page 13: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

About Open Textbooks

PDF$24.95

Print (B+W)$29.95

Onlinefree

Print (color)$59.95

Audio book$39.95

Self-printat cost

Study package$14.95

Page 14: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

Open Textbook Models

E-books and Open Textbooks:•Digital

•One of several format options

•Readable on computer or e-reader

•Marginal cost near zero

Page 15: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

About Open Textbooks

E-books• Need passcode

• Limited license

• Mutually exclusive with other formats

• Still prone to piracy

Open Books• Worldwide access

• License is forever

• Other formats are optional

• Piracy not an issue

Page 16: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

!!!

Why open textbooks?

Page 17: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

Why Open Textbooks?

Publisher

Student Professor

Open textbooks fix the problem by making the market more student centric

Page 18: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

Why Open Textbooks?

Students

Bookstore

Publisher

used books

Students

Bookstore

Publisher

Open TextbooksBroken Model

Page 19: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

!!!

Open Textbook Models

Page 20: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

Open Textbook Models

1. Individual authors•Personal motivations

•Sabbatical time/grant funding

•Count open textbooks toward tenure?

Page 21: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

Open Textbook Models

2. Institutional projects• A consortium of 80+ community colleges is

pooling resources to write and review texts

• Rice University founded CNX.org, a platform that hosts numerous open books

• Hewlett & Maxfield Foundations funded the creation of a new open textbook

Page 22: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

Open Textbook Models

3. Government funding• A new bill introduced by Sen. Durbin (D-IL)

would create a federal grant program to create open textbooks through the NSF

• The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses.

Page 23: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

Open Textbook Models

4. Commercial publishersFlat World Knowledge is the first open textbook publisher. Their first books launched in spring 2009, and are now used at over 400 schools.

Page 24: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

!!!

What You Can Do

Page 25: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

What You Can Do

•Seek, consider and adopt open textbooks in your own courses

•Give preference to publishers with open-access business models

•Regain the rights to older books and release them as open textbooks

Page 26: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

What You Can Do

•Join us at the table as we pursue federal funding for open textbooks

Page 27: 2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

!!!

!!!

Open-Access Textbooks

Nicole AllenThe Student PIRGs2010 TAA Conference

June 25, 2010