201 5 integrated marketing planner - …201 5 integrated marketing planner ... 2015 marketing...
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The #1Publication for OEM DesignEngineers andManagers
Exclusive FirstReporting ofNASA’s Best New Ideas withCommercialApplications
2015 INTEGRATED MARKETING PLANNER
www.techbriefsmedia.com
Published by
World’s Largest-Circulation Design Engineering Magazine
First-read, Must-read for
Design Engineers,Proven Sales Generator for
B2B Marketers
2015 MARKETING PLANNER ■ NASA TECH BRIEFS 2
Partner with the Best!
NASA Tech Briefs is #1 in:• Editorial quality• BPA-audited circulation• Market penetration —
across engineering disciplines
Editorial Content —We publish 3x more articles perissue than any other design engineering publication and70% is groundbreaking content from NASA. As informationsources proliferate and compete for the attention of time-strapped engineers, NASA Tech Briefs’ unique,compelling content ensures your marketing message will be seen and read.
Circulation — Our distribution is unmatched. With more than 190,000 BPA-audited subscribers, NASA Tech Briefs isyour gateway to the global design community. Tech BriefsMedia Group and our parent, SAE International, reachover 1,000,000 engineers worldwide. No one elsecomes close.
Readership — Our subscribers are dedicated. Accordingto our ad readership study conducted in March 2014, 78%have read at least 3 out of the last 4 issues of NASA TechBriefs, with 64% reading all 4!
Decision-Making and Purchasing Power — NASA TechBriefs targets engineers at the front end of the designprocess, when critical decisions are made on specs andvendors. 100% have product specifying authority.
Cross-Discipline Coverage — Tech Briefs provides amechatronics approach to design content that is directlyaligned with how today’s design teams are structured.
Our subscribers are involved in product designacross multiple disciplines —
Source: Lion Associates — September 2013 readership surveys
August 2014
www.techbriefs.com
Vol. 38 No. 8
NASA Plant “Pillows”
Grow Veggies in Space
How Memory Defines
Oscilloscope Performance
Solar Refrigerators Store
Life-Saving Vaccines
Motion Control and
Automation Technology
July 2014 www.techbriefs.com Vol. 38 No. 7
PID Controllers: The ModernIndustrial WorkhorseStandards Protect Technology and Life in Orbit or on EarthProduct Focus: Electronics/ICsPhotonics Tech Briefs
September 2014 www.techbriefs.com
Vol. 38 No. 9
Robots Are (Almost) People, Too
Satellite Data Monitors
Nation’s Forests
Special Supplements:
Software Tech Briefs
Motion Control and
Automation Technology
Motors Guide
Photonics Tech Briefs
Imaging Technology
NASA is a world leader in new technology development, the source ofthousands of innovations spanning electronics, software, materials,manufacturing, and much more.
Here’s why you should partner with NASA Tech Briefs — NASA’s official magazine of new technology:
Electronic 52%
Mechanical 44%
Manufacturing 37%
Software 31%
Materials 30%
Optical 16%
2015 EDITORIAL CALENDAR
3 NASA TECH BRIEFS ■ 2015 MARKETING PLANNER
FEBRUARY
100th Anniversary of NACA/NASA
Industry Roundtable:Commercial SpaceTechnology
Modeling & Simulation
Sensors
Information Technology/Software
Materials & Coatings
Electrical/Electronics
Biotechnology
Motion Control & Automation
Test & Measurement
Photonics WestSan Francisco, CAFeb. 10-12
Pacific Design &ManufacturingAnaheim, CAFeb. 10-12
Dec. 3, 2014
Jan. 2/Jan. 9
JANUARY
Consumer Electronics Design
Sensors, Instrumentation& Optics
Semiconductors/ICs
Modeling & Simulation
Mechanical & Fluid Systems
Communications
Manufacturing & Prototyping
Photonics
International CESLas Vegas, NVJan. 6-9
DesignConSanta Clara, CAJan. 28-29
Nov. 3, 2014
Dec. 1/Dec. 8, 2014
Special Coverage
Technology Focus
New Products
Tech Brief Sections
Special Supplements
Bonus Coverage& Blogging
Editorial Closing
Space/Material Closing
MARCH
Embedded Computing
2014 Product of the YearWinners
Ad Readership Study Issue
Data Acquisition
Software
Aeronautics
Mechanical & Fluid Systems
Power Generation & Storage
Robotics, Automation &Control
Photonics
Imaging
PittconNew Orleans, LAMar. 10-12
AutomateChicago, ILMar. 24-26
EE LiveSanta Clara, CAMar. 31-Apr. 2
Jan. 5
Feb. 2/Feb. 9
APRIL
Automotive Design
SAE World Congress Preview
Sensors, Instrumentation & Optics
Imaging/Cameras/Displays
Modeling & Simulation
Materials & Coatings
Electrical/Electronics
Propulsion
Motion Control & Automation
SAE World CongressDetroit, MIApr. 21-23
SPIE DSSBaltimore, MDApr. 21-23
Inside 3D PrintingNew York, NYApr. 27-29
Feb. 4
March 2/March 9
2015 EDITORIAL CALENDAR
4 NASA TECH BRIEFS ■ 2015 MARKETING PLANNER
Linda L. BellEditorial Director
[email protected]: 212-490-3999
JULY
Data Acquisition,Analysis & Management
Imaging
Electronic Components
Information Technology/Software
Materials & Coatings
Robotics, Automation &Control
Biotechnology
Photonics
May 4
June 1/June 8
JUNE
Batteries & Power, Alternative Energy
Data Acquisition
Test Instruments
Modeling & Simulation
Power Generation &Storage
Electrical/Electronics
Manufacturing & Prototyping
Motion Control & Automation
Imaging
Atlantic Design &ManufacturingNew York, NYJune 9-11
Sensors ExpoLong Beach, CAJune 9-11
April 3
May 1/May 8
MAY
Industry Roundtable: 3D Printing
Test & Measurement
Materials & Coatings
Information Technology/Software
Aeronautics
Biotechnology
Mechanical & Fluid Systems
Photonics
Sensor Technology(Bonus distribution at Sensors Expo)
Design & Manufacturing New EnglandBoston, MAMay 6-7
SAMPE 2015Baltimore, MDMay 19-20
International MicrowaveSymposiumPhoenix, AZMay 19-21
RAPID 2015Long Beach, CAMay 19-21
March 4
April 1/April 8
Special Coverage
Technology Focus
New Products
Tech Brief Sections
Special Supplements
Bonus Coverage& Blogging
Editorial Closing
Space/Material Closing
AUGUST
Aircraft Technology
Machinery
CAD/CAE Software
Mechanical & Fluid Systems
Electrical/Electronics
Propulsion
Manufacturing & Prototyping
Motion Control & Automation
Test & Measurement
NIWeekAustin, TXAug. 3-6
June 3
July 1/July 8
2015 EDITORIAL CALENDAR
2015 MARKETING PLANNER ■ NASA TECH BRIEFS 5
Special Coverage
Technology Focus
New Products
Tech Brief Sections
Special Supplements
Bonus Coverage& Blogging
Editorial Closing
Space/Material Closing
SEPTEMBER
Robotics
Ad Readership Study Issue
Sensors, Instrumentation & Optics
Sensors
Modeling & Simulation
Materials & Coatings
Robotics, Automation &Control
Communications
Photonics
Imaging
Motors Guide & Directory
SAE AeroTech CongressSeattle, WASept. 22-24
PCB WestSanta Clara, CASeptember
July 3
Aug. 3/Aug. 10
OCTOBER
Imaging/Cameras/Displays
Test & Measurement
Power Management
Information Technology/Software
Mechanical & Fluid Systems
Electrical/Electronics
Biotechnology
Motion Control & Automation
COMSOL ConferenceBoston, MAOctober
Aug. 4
Sept. 1/Sept. 8
NOVEMBER
Advanced Materials
Create the Future DesignContest Winners
Data Acquisition
Mechanical Components
Modeling & Simulation
Materials & Coatings
Aeronautics
Robotics, Automation &Control
Photonics
Sensor Technology (Featuring OEM SupplierGuide)
IEEE AutotestNational Harbor, MDNov. 2-5
Medical Design &Manufacturing MinneapolisMinneapolis, MNNov. 4-5
Sept. 2
Oct. 1/Oct. 8
DECEMBER
CAD/CAE Software
NASA’s “Hot 100”Technologies
Electronic Components
Design & Analysis Software
Electrical/Electronics
Communications
Information Technology/Software
Manufacturing & Prototyping
Motion Control & Automation
Imaging
Oct. 2
Nov. 2/Nov. 9
6 NASA TECH BRIEFS ■ � 2015 MARKETING PLANNER
2015 INTEGRATED MARKETING
Photonics Tech BriefsInserted 6x — January cycleAudience: Over 130,000 BPA-auditeddesigners and managers includingspecifiers of lasers/laser systems,optics/optical components, fiber optics,and optical design softwarewww.techbriefsmedia.com/publications/ptb
Motion Control and AutomationTechnologyInserted 7x — February cycle, plusspecial Motors issue in SeptemberAudience: 138,000 designers andmanagers including specifiers of motors,drives, motion controlcomponents/systems, and positioningequipmentwww.techbriefsmedia.com/publications/mct
Imaging TechnologyInserted 4x — March, June, September, DecemberAudience: Over 117,000 designers and managers including specifiers of cameras and other imaging/visionproducts for industrial and scientificapplicationswww.techbriefsmedia.com/publications/it
Test & Measurement Tech Briefs February and AugustAudience: 75,000 designers and managers who specifytest instruments for maintaining and troubleshootingelectronics, manufacturing, and electro-opticswww.techbriefsmedia.com/publications/tm
Sensor TechnologyMay and NovemberAudience: 75,000 designers and managers who specify sensors, transducers, detectors, and dataacquisition equipmentwww.techbriefsmedia.com/publications/st
When advertising in NASA Tech Briefs, target specificmarkets with industry-focused supplements
New for 2015!
February 2015
Supplement to NASA Tech BriefsSupplement to NASA Tech Briefs
1:14 PM Page 1
May 2015 Vol. 1 No. 1
Visit www.techbriefsmedia.com today for our complete product guide.
2015 MARKETING PLANNER ■ NASA TECH BRIEFS 7
MARKETS 2015
Don’t be deceived — NASA Tech Briefs reaches a diverse audience!
In addition to covering the aerospace and military markets, we penetrate many other Fortune 1000 companies that depend on NASA Tech Briefs for technology development and innovations.
Total above: 29,262 or approx. 15% of NASA Tech Briefs’ qualified circulationSource: Publisher’s own data, June 2014.
NO. OFCOMPANY SUBSCRIBERS3M Company....................................307Abbott Labs......................................205Agilent Technologies.........................170Air Products & Chemicals ...................91Alcoa................................................187Alliant Technologies..........................194American Electric Power ....................73Ametek ............................................230Amphenol ........................................197AMR Corp./American Airlines..............53Analog Devices ................................120Apple .................................................75Applied Materials .............................110AT&T ................................................304Autonation........................................289Babcock & Wilcox...............................95Baker Hughes ..................................138Ball Corporation ...............................121Baxter Int'l. ........................................75BE Aerospace ...................................223Becton Dickinson ...............................70Berkshire Hathaway .........................444Boeing .........................................1,540BorgWarner Automotive....................124Boston Scientific ..............................133Broadcom ..........................................85Brunswick Corp..................................83Carlyle Group ...................................218Caterpillar ........................................538Chevron .............................................65Cisco Systems..................................209Comcast...........................................142Corning ............................................141Crane Company................................127Cummins .........................................354Curtiss-Wright....................................98Dana Holding .....................................69Danaher ...........................................373Deere & Company ............................288Dell ....................................................99Dover Corporation ............................133Dow Chemical..................................199Duke Energy ......................................68Du Pont ............................................173Eastman Kodak ..................................90
NO. OFCOMPANY SUBSCRIBERSEchostar.............................................54EMC Corporation ..............................115Emerson Electric ..............................587Entergy ..............................................50Exelis ...............................................114Exxon Mobil .......................................77FedEx.................................................88FirstEnergy.........................................31Flowserve Corporation .......................67Fluor ..................................................78Ford Motor Company........................577General Dynamics ............................814General Electric.............................1,228General Motors.................................769Goodyear Tire & Rubber .....................64Halliburton .......................................122Harris Corporation ............................273Hewlett-Packard ..............................531Honeywell .....................................1,021Hubbell ..............................................75IBM ..................................................628Idex Corporation.................................94Illinois Tool Works.............................171Intel .................................................334International Paper .............................53ITT ...................................................348Jacobs Engineering Group................207Johnson & Johnson..........................236Johnson Controls .............................218Kimberly-Clark ...................................54KLA-Tencor ........................................70L-3 Communications........................614LAM Research....................................61Lexmark Int'l. .....................................41Lockheed Martin ...........................1,491LSI Corporation ..................................84Maxim Integrated Products.................63Medtronic.........................................124Merck & Company..............................68Micron Technology ...........................103Microsoft..........................................143Molex.................................................67Moog ...............................................164Motorola...........................................124National Oilwell Varco.......................104
NO. OFCOMPANY SUBSCRIBERSNavistart ............................................60Newell Rubbermaid ............................66Nextera Energy...................................41Nortek..............................................311Northrop Grumman ..........................939ON Semiconductor .............................71Oracle ..............................................292Oshkosh.............................................74Paccar................................................66Parker Hannifin ................................419Pfizer .................................................54PPG Industries....................................50Praxair ...............................................86Precision Castparts ..........................102Proctor & Gamble .............................142Qualcomm .......................................107Raytheon..........................................790Regal Beloit........................................72Rockwell Automation........................188Rockwell Collins ...............................264Roper Industries .................................80SAIC.................................................127Sanmina-SCI ......................................42Sealed Air...........................................37Southern Company...........................121SPX Corporation .................................82St. Jude Medical ................................58Stanley Black & Decker ......................74Stryker Corporation ............................42Teledyne ..........................................128Tenneco .............................................53Texas Instruments ............................211Textron.............................................312Thermo Fisher Scientific...................148Timken...............................................83TORO .................................................48Triumph .............................................74United Technologies .........................880URS Corporation...............................119Verizon.............................................211Walt Disney ......................................163Western Digital Corporation................60Westinghouse ....................................85Whirlpool............................................99Xerox ...............................................192
8 NASA TECH BRIEFS ■ � 2015 MARKETING PLANNER
2015 AUDIENCE PROFILE
NASA TECH BRIEFS SUBSCRIBERS WORK IN MAJOR OEM INDUSTRIES
(Other: 7,100)
DESIGNING, TESTING & MANUFACTURING NEW PRODUCTS
Job functions:
Source: June 2014 BPA Worldwide circulation statement. Total respondents/qualified subs: 190,049
AMONG THE MARKETS FOR WHICH NASA TECH BRIEFS’ AUDIENCE DESIGNS/DEVELOPS PRODUCTS
Source: Publisher’s own data, May 2014. Total respondents: 185,167
Electronics/Computers 45,431
Communications 11,441
Aerospace/Defense 28,075
Automotive/Transportation 21,053
Consumer Product Manufacturing 12,196
Industrial Machinery & Equipment 15,917
Bio-Medical 9,510
Power & Energy 10,637
Materials/Chemicals 7,794
Government 7,871
Research Labs 6,388
Universities 6,882
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000
Design Engineering 108,090
Testing & Quality Control 62,465
Manufacturing & Production 53,837
Engineering Management 59,280
Corporate Management 42,307
R&D 61,816
0 20,000 40,000 60,000 80,000 100,000 120,000
0 5% 10% 15% 20% 25% 30% 35%
Aerospace 31%
Defense 27%
Energy 28%
Medical 25%
Automotive 27%
2015 MARKETING PLANNER ■ NASA TECH BRIEFS 9
AUDIENCE PROFILE 2015
NASA TECH BRIEFSWILL CONNECT YOUR COMPANY TO KEY PRODUCT SPECIFIERS
Source: June 2014 BPA circulation statement. See statement for a more extensive list of product categories. Total respondents: 190,295
ON AVERAGE, 84% OF OUR SUBSCRIBERS DO NOT RECEIVE:
Military & Aerospace Electronics: 89%Mechanical Engineering: 88%Desktop Engineering: 87%Product Design & Development: 88%Design World: 87%Machine Design: 81%Electronic Design: 79%Design News: 75%
Average above: 84%Source: Publisher’s own data, May 2014 issue. Total respondents: 177,357
TOTAL AUDIENCE REACH: 600,000+
For each primary subscriber to NASA Tech Briefs, there are, on average, 1.2 additional readers who receive a pass-along copy, expanding the total monthly readership to more than 450,000.
Adding NASA Tech Briefs e-mail newsletter subscribers and Web site users who do not receive the magazine, total audience reach is estimated at 600,000.
Source: Lion Associates — September 2013 and March 2014 readership surveys
Electronic Components 87,135
RF & Microwave Electronics 42,568
Board-Level Electronics/Embedded Systems 51,675
ICs & Semiconductors 54,238
Connectors/Interconnections/Switches 68,570
Cameras/Imaging/Video 53,904
Sensors/Transducers/Detectors 75,937
Data Acquisition 71,531
Test & Measurement Instruments 88,020
Power Supplies/Batteries 70,393
Motion Control/Positioning Equipment 52,916
Motors & Drives 62,713
Mechanical Components 77,624
Fastening, Joining & Assembly 66,721
Adhesives & Coatings 57,535
Plastics/Composites/Ceramics 55,692
Computers & Peripherals 67,661
Design/Analysis/Simulation Software 58,522
Software 75,701
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000
Untapped Buyers
84%
Magazine, e-newsletter,
and Web audiencescombinedPrimary and
pass-along readers
Primary subscribers
600,000450,000
190,200
10 NASA TECH BRIEFS ■ � 2015 MARKETING PLANNER
2015 ONLINE
www.techbriefs.comPrime destination for engineers seeking solutions to design, test, andmanufacturing challenges. Exclusive source for NASA Technical Support
Packages (TSPs) — white papers written by NASA engineers that providefull details about the innovations summarized in the tech briefs.
WEB SITE TRAFFIC
Global distribution: techbriefs.com visitors work in OEM industries:
Source: Publisher’s 2013 – 2014 analytics Source: Bizo, Inc., August 2013 – July 2014 Bizographics
Europe
Asia
Other
North America16%
14%
3%
67%
Manufacturing Software
Business Services
Education
Government
Healthcare
Other
58%
9%6%
5%
5%5%
12%
TECH LEADERS TARGETED SEARCH MARKETING PROGRAM• Increase qualified traffic to your web site• Increase your company’s visibility• Educate and influence your potential customers• Align your content with relevant articles on techbriefs.com• For more information, go to www.techbriefsmedia.com/online
CONTENT SPONSORSHIPS• Become the exclusive sponsor of content sections online • Sponsor our Editors’ Blog, featuring live blogging from majorindustry events
� Includes exclusive banner ads within the sections � Sponsor content box with links to your site� Recognition in NASA Tech Briefs magazine and in the INSIDER E-newsletter
2015 MARKETING PLANNER ■ NASA TECH BRIEFS 11
HEADING 2015
www.techbriefs.tvMake a lasting impression by putting yourbrand in front of the NASA Tech Briefsdesign engineering community as theywatch cutting-edge video from NASA andother technology R&D leaders worldwideon Tech Briefs TV.
Take advantage of channelsponsorships:• Banner ad exclusivity on yoursponsored channel
• Sponsored playlists to host your videos• Links to related content on your products/services• Lead-gen e-blasts promoting your videos
Advertising packages include print ads in NASA Tech Briefs, promotion in our INSIDERE-newsletter, and dedicated E-blasts to our audience. We report click and impressionactivity and full-contact leads from E-blasts and E-response lead-gen e-mails promotingsponsor videos. For material specs, please contact your sales representative.
NEW for 2015!Engineering V-Source
Showcase your product videos andtutorials in this quarterly e-mail, deliveredto 100,000 design engineers andmanagers. Clicks on your video listing(headline, 40 words of copy, image) resultin full-contact leads. Limited to 12 videoalerts per blast — reserve early!
WEB BANNERS• Range of standard IAB sizes available on a CPM basis • We track all activity, and accept third-party adserving/tracking
PODCASTSPodcasting converts an audio message into an MP3 file forpromotion anywhere you can embed a link — • Web sites• E-newsletters• Digital adsIncludes production (Tech Briefs editors will interview your keypersonnel), hosting, promotion, and registration/lead reporting.
Sdi Frame Grabber
Imperx introducesthe HD-SDIExpress, a feature-
rich SDI frame grabber for ExpressCardlaptops. The card supports HD SDIvideo in 720p, 1080i or 1080p formats.With close to 2.5 Gbps of aggregatebandwidth, the card can process HDvideo in real time at full frame rate.Applications include Medical, Military,Aerospace, Machine Vision and more.
More Information
July 2009
Custom ThermalConductiveAdhesive Solutions
Learn more about MasterBond’s extensive line of
one- and two-part adhesive systemsthat exhibit exceptional thermalconductivity and superior electricalinsulation properties. These compoundsvary in viscosities, cure times, flexibility,strength, temperature resistance, etc.They are easy to use and are availablein convenient applicators.
More Information
Precision Linear MotionProducts
HaydonKerk MotionSolutions specializes in the design andmanufacturing of
stepper motor based linear actuators,leadscrews, nut assemblies, linear rails,slides and guides providing customizeddesigns to solve complex engineeringproblems requiring precision linearmotion.
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Precision Universal Materials Tester
From concept to reality, counton Shimadzu’s AG-X for yourtesting requirements. World-class specifications include
0.5% load cell measurement precision (1to 1000), 5 kHZ real sampling rate, and 1M pulse/second resolution. Trapezium-XSoftware features the “My Memory-MyTester” function that enables users tobuild their own machine via a USB card.
More Information
Wideband Power Amplifiers
Krohn-HiteWideband Power
Amplifiers are designed to meet today’sindustrial needs where wideband,precision performance is required.Applications include: meter calibration,transducer driving, bridging applications,low distortion ac power source, ion beamdeflection, vacuum tube driver, ink-jettesting and design.
More Information
Laser Micromachining
PhotoMachining, Inc.performs precisionlaser micromachiningon a variety of differentmaterials including
plastics, metals, glass, ceramics, etc.Our 11 different types of lasers allow us wide flexibility to address manyapplications. We also design andmanufacture custom laser machine tools.
More Information
TION CHANNELAATION CHANNELTHE ENGINEERING INNOV VA
ONLINE 2015
12 NASA TECH BRIEFS ■ � 2015 MARKETING PLANNER
2015 LEAD-GEN/E-MAIL PRODUCTS
TECH BRIEFS INSIDER AD SPECS
Sponsor Message:Headline — 50 characters max with
spacesMessage — 350 characters max with
spaces, no paragraphbreaks, and one hyperlink
Image — 125 x 125 max., JPEG or GIF
Sponsored Links:Headline — 25 characters maxMessage — 75 characters max with
spaces and one hyperlink
SINGLE-SPONSOR NEWSLETTERSSponsor your own E-newsletter. NASA TechBriefs offers three types of sponsorships:
• Editorial• Co-branded• Custom
Contact your sales representative for more information.
INSIDER NEWSLETTER SPONSORSHIPSReach engineers and managers who turn to the Tech Briefs INSIDER e-mail newsletter for thevery latest technology reports. The INSIDER generates over 350,000 click-throughs annually!Sponsorships are limited to four per newsletter and sell out quickly. Clicks on yoursponsorship link are reported with full contact information.
Purchased or Recommended the Purchase of a Product or Service 19%
Watched Videos 44%
Downloaded White Papers 47%
Used a Search Engine to Find More Information 68%
Visited a Company’s Web Site 79%
Our Audience Takes Action after Reading the INSIDER
EDITION FREQUENCYMain 4x-6x MonthlyMedical 2x-3x MonthlyAerospace MonthlyDefense MonthlyMotion Control/Fluid Power MonthlyEmbedded Technology Bi-MonthlyOutsourcing Bi-MonthlyPhotonics Bi-MonthlyTest & Measurement Bi-MonthlyAdvanced Manufacturing NEW! QuarterlyPower Management QuarterlySensors/Data Acquisition 2x Annually
Source: Lion Associates — September 2013 readership survey
2015 MARKETING PLANNER ■ NASA TECH BRIEFS 13
LEAD-GEN/E-MAIL PRODUCTS 2015
ENGINEERING E-SOURCEShowcase your new products and services in this HTML email.The main edition is delivered to 100,000 design engineers andmanagers. In 2015, we will publish 10 market-focused editions.
Clicks on your listing (headline, 40 words of copy, product image)result in full-contact leads. The E-Source has been averaging over100 leads per advertiser. Limited to 12 product listings pernewsletter — reserve early!
Engineering E-Source market issues include:
*Take advantage of reaching the SAE International community of engineers and technical experts in our market-focused issues.
For the 2015 schedule, contact your Tech Briefs sales representative.
WHITE PAPER LIBRARYWe host your technical papersonline for a full year, producingleads from engineers whodownload your content. Papersare highlighted in a quarterlylead-gen e-mail to over100,000 opt-in Tech Briefssubscribers, as well as on thetechbriefs.com home page(along with your companylogo). Need help creating whitepapers? Our custom media group can handle all aspects ofproduction, and work with you to create an online presentationfrom your paper.
VIDEOS• Your product videos will be hosted on techbriefs.tv for one full year• Videos can appear on up to three channels• Includes promotion in the INSIDER E-newsletter and E-Response lead-gen blasts
• Don’t have in-house capability for videos? We can produce aprofessional video for you.
For video specs, contact your sales representative.
WEBINARS• Co-brand your companywith NASA Tech Briefs andgarner targeted salesleads. We handle Webinarproduction, promotion,and attendee registration.We offer 60- and 30-minute Webinar options.
• Already have a Webinar in your product library? Extend thereach of your already produced content by sharing it with theTech Briefs’ audience. We provide a full promotional packageand collect full-contact leads.
• All events will be archived at techbriefs.com for on-demandviewing, extending the value and ROI.
TECH TALKSLaunch your new product orservice with a 10-minutepresentation and narratedsummary to a qualified andtargeted audience of OEMdesign engineers andmanagers. Your Tech Talk will be hosted on the techbriefs.comWeb site for one year; viewers must register, providing you withfull-contact leads.
TECH E-CARDSLead-generating e-mail postcard custom-designed and targetedto your best prospects. Contact publisher for rates.
LIST RENTALFor your next promotional mailing, tap into the proven power of theTech Briefs subscriber database. Select by industry, job function,products purchased, management responsibility, and more.
Contact your sales representative (page 18) for up-to-the-minutee-mail and direct mail counts.
An Introduction to
LED Capabilities
PhotoResearch.com
• Aerospace• Automotive*• Electronics*• Photonics/Imaging/Cameras
• Lighting Technology
• Medical• Mil/Aero• Motion Control/Fluid Power*• Power Management• Sensors/Test & Measurement*
14 NASA TECH BRIEFS ■ � 2015 MARKETING PLANNER
2015 CUSTOM MEDIA
Tap into the Tech Briefs Custom Media Group to increaseROI on your existing content or develop new content tocommunicate with your customers and prospects. Openand maintain a dialogue with customers and prospectsusing one or more of these mediums.
MAGAZINES/E-ZINESShare application stories,customer testimonials, andsuccess stories with yourcurrent and prospectivecustomer base.
CATALOG/BROCHURECONVERSIONConvert your print/PDF catalogsand brochures into digitaleditions and expand distributionto key decision-makers. We willturn your flat PDF into aninteractive, engaging experiencewith audio, video and more.
WEBINAR CONVERSIONSTO WHITE PAPEREXECUTIVE SUMMARIESTransform your existingWebinar content into anexecutive summary briefing.Generates greater use of thecontent, produces additionalleads, and drives views of youron-demand webinar.
WHITE PAPERWRITING/EDITINGWe can write, produce, andhost your technical paper onour Web site. Postings are for12 months; receive full-contactleads from engineers whodownload your content. Youhave full and unlimited use ofyour white paper content.
E-NEWSLETTERSCustom E-newsletters are agreat way to build brandawareness, educate yourexisting customers, andgenerate leads. We offer avariety of custom E-newsletters— you can supply all content,some content, or let Tech Briefscreate the content for you. Wehandle design, production, anddeployment. You receive leadsfrom clicks on all linked items.
CONTESTS/SWEEPSTAKESLet us host yoursweepstakes or contest.We will handle design,execution, promotion,and lead collection.
We also offer custom research assistance. We have theexperience to help you build sales, market share, brandawareness, and customer loyalty.
www.techbriefsmedia.com/custom
2 0 1 4
COMSOLNEWS
BOSTON SCIENTIFIC ENGINEERS REVOLUTIONIZE
MEDICAL DEVICE DESIGN
BOEING MODELS COMPOSITES
WITH LIGHTNING PROTECTION
WWW. COM SO L . C OM
P. 4
P. 10
P. 16
T H E M U L T I P H Y S I C S S I M U L A T I O N M A G A Z I N E
NASA OPTIMIZES MANNED SPACECRAFT DEVICES USING MULTIPHYSICS SIMULATION
Image supplied by Boeing. Copyright © Boeing
3D Visualization: The Key toImproving Time to Market forHigh-Tech Products
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HP Workstation Value PropositionHP computers are used in nearly every job today.
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The three main components HP focuses on when
developing products are innovation, performance,
and reliability. There are many innovations HP has
brought to the market first. One example is the tool-
less chassis design. Without any tools, the components
of the system can be exchanged, upgraded, or
serviced. DreamColor technology is a color-matching
technology brought to market by HP. Another
technology is remote graphics software that can be
used to control a computer over a network connection
in a very elegant way.
The second topic important to workstations is
performance, and of course, HP uses the latest
components from partners such as Intel to design
those systems. These components are integrated into
what HP calls whole system engineering design. HP
controls the firmware and everything that goes into
the computer to provide the maximum performance to
the user, whether in high computing environments or
in highly graphics-intensive applications.
The third topic is reliability – mission-critical systems
controlling equipment far away. HP tests products
under very rigorous conditions. HP mobile workstations
are tested according to military standards.
IntroductionNASA and the European Space Agency (ESA) are
currently developing robots that can be remotely op-erated on planetary surfaces by astronauts in orbiting spacecraft. The primary objective of this work is to test and demonstrate crew-controlled communications, operations, and telerobotic technologies that are need-ed for future deep space human exploration missions.
Dr. Terry Fong, Director of the Intelligent Robotics Group at NASA’s Ames Research Center discusses the agency’s “Human Exploration Telerobotics” (HET) proj-ect, and Philippe Schoonejans, Head of Robotics at the European Space Agency describes ESA’s “Multi-Purpose End-To-End Robotic Operations Network” (METER-ON) project. These complementary initiatives aim to validate technologies through a range of ground and flight experiments with humans and robots in the loop.
NASA’s Human-Machine InterfaceNASA’s Human Exploration Telerobotics project is
a very different way of looking at how humans and
Testing Astronaut-Controlled Surface Robots from the International Space Station This briefing is an executive summary of a webcast of the same title sponsored by Hewlett-Packard and Intel on April 30, 2014.
In a Mars exploration mission, a crew may have to operate surface robots from orbit when circumstances preclude control from Earth.
2015 MARKETING PLANNER ■ NASA TECH BRIEFS 15
ONLINE & E-MAIL RATES 2015
All rates shown are gross.
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TECH LEADERS TARGETED SEARCH MARKETING PROGRAM WEBINARS & TECH TALKSUnlimited Clicks 60-minute Webinar 30-minute Webinar 10-minute Tech Talk12 months $18,000 3x $15,300 $8,900 $4,700
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Top-Level Sponsorship ............................................................................................$3,450 Co-Sponsor Position #1 ..........................................................................................$2,300
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Includes hosting for 12 months at techbriefs.com; registration andlead generation; rotation of paper titles/company logo on the NASATech Briefs home page; and inclusion in quarterly lead-gen e-mails.
16 NASA TECH BRIEFS ■ � 2015 MARKETING PLANNER
2015 DISPLAY RATES
Effective January 1, 2015
All rates are gross, and include placement in both the print and digital editions of NASA Tech Briefs, plus a product listing in Tech Briefs’ lead-gen e-mail (E-response).
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Page $10,255 $10,560 $10,900 $11,235 $11,470 $11,910 $13,165 $13,475
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2015 MARKETING PLANNER ■ NASA TECH BRIEFS 17
MECHANICAL SPECIFICATIONS 2015
Publication Trim Size: 7.875" x 10.5"
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When you run display advertising in NASA Tech Briefs, you get anintegrated ad package that combines both the print and digitaleditions of the magazine (400,000 impressions), plus yourcompany/products are featured in a bonus lead-gen e-mail to130,000 opt-in subscribers, at no additional charge. We trackactivity and demonstrate ROI.
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In addition to print and digital magazines, engineers use a variety of media to find the information they need for their newproduct designs. NASA Tech Briefs offers a complete integratedmedia package to provide what they are looking for — e-newsletters, white papers, video, webinars, and more.According to research by Outsell, the effectiveness of yourmarketing campaign increases by 23% when you combine print and digital media.
1
Brought to you by HP and Intel
Laurence Kemball-Cook, CEO andFounder of Pavegen Systems Ltd.,
was working at a large energy companyin the UK when he decided to solve theproblem of developing an alternativeenergy source that would work in acrowded city. His project was to designstreet lamps that would be powered byphotovoltaics. The problem was thatthere is just too much shading in a cityto make a system like that function.Wind energy isn’t practical either be-cause the turbines would have to bemounted at a great height in order torise above the cyclonic turning causedby the heat island effects of tall build-ings. As for solar power, to mount pho-tovoltaic panels on urban rooftops, youwould have to deal with the clutter ofstructures like water towers and venti-lation units, and in most cases, the roofwould also have to be reinforced.
Step on It! Walking for PowerWhat would be an alternative energy resource that could work well in the middle of a crowded city? The answer was a technology that harvests mechanical energy of walking feet and converts it to electrical energy via a special floor tile.But it was a big step from theory to practical design.
The top surface of the flooring unit is made from 100% recycled rubber and the base of the slab is constructedfrom over 80% recycled materials. The system can be retrofitted in place of existing flooring systems, or specifiedfor new developments.
HP computers are used in nearly every job today. But par-ticularly in designing products or in mission-critical applica-tions, HP Z Workstations, powered by Intel® Xeon® processors,play an important role.
As the market leader in this segment of computing products,HP has dedicated engineering teams that develop the products,integrate them, and manufacture them. HP ships more work-stations than any competitor, and in EMEA (Europe, Middle East,and Africa), HP has shipped the most workstations since 2006.
The three main components HP focuses on when develop-ing products are innovation, performance, and reliability.There are many innovations HP has brought to the market first.One example is the tool-less chassis design. Without any tools,the components of the system can be exchanged, upgraded,or serviced. DreamColor technology is a color-matching tech-
nology brought to market by HP. Another technology is re-mote graphics software that can be used to control a com-puter over a network connection in a very elegant way.
The second topic important to workstations is performance,and of course, HP uses the latest components from partnerssuch as Intel to design those systems. These components areintegrated into what HP calls whole system engineering de-sign. HP controls the firmware and everything that goes intothe computer to provide the maximum performance to theuser, whether in high computing environments or in highlygraphics-intensive applications.
The third topic is reliability – mission-critical systems con-trolling equipment far away. HP tests products under very rig-orous conditions. HP mobile workstations are tested accordingto military standards.
HP Workstation Value Proposition
ELECTRICAL
AC/DC Module
RF Module
Wave Optics Module
MEMS Module
Plasma Module
Semiconductor Module
MECHANICAL
Heat Transfer Module
Structural Mechanics Module
Nonlinear Structural Materials Module
Geomechanics Module
Fatigue Module
Multibody Dynamics Module
Acoustics Module
FLUIDCFD Module
Mixer Module
Microfluidics Module
Subsurface Flow Module
Pipe Flow Module
Molecular Flow Module
CHEMICAL
Chemical Reaction Engineering Module
Batteries & Fuel Cells Module
Electrodeposition Module
Corrosion Module
Electrochemistry Module
MULTIPURPOSE
Optimization Module
Material Library
Particle Tracing Module
INTERFACING
LiveLink™ for MATLAB®
LiveLink™ for Excel®
CAD Import Module
ECAD Import Module
LiveLink™ for SolidWorks®
LiveLink™ for Inventor®
LiveLink™ for AutoCAD®
LiveLink™ for Creo™ Parametric
LiveLink™ for Pro/ENGINEER®
LiveLink™ for Solid Edge®
File Import for CATIA® V5
Product Suite
COMSOL Multiphysics
© Copyright 2014 COMSOL. COMSOL, COMSOL Multiphysics, Capture the Concept, COMSOL Desktop, and LiveLink are either registered trademarks or trademarks of COMSOL AB. All other trademarks are the property of their respective owners, and COMSOL AB and its
®
COMSOL MULTIPHYSICSMultiphysics tools let you build simulations that accurately
replicate the important characteristics of your designs. The
key is the ability to include all physical e�ects that exist in
the real world. To learn more about COMSOL Multiphysics,
visit www.comsol.com/introvideo
VERIFY AND OPTIMIZE YOUR DESIGNS WITH
STATIC FIELD MODELING: Simulation of a 4-pole pair
a cross section and as a function of the rotor angle.
®
you build simulations that
TH®
t accurately
VERIFY AND OPTIMIZE YOUR S WITTH
Free Info at http://info.hotims.com/49749-715
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