2009 promotions and rates updated 1.15
TRANSCRIPT
NEWSSTANDS OF AMERICA
PROMOTIONS PLANNER and
RATE CARD
2009
January ‐ December
Newsstands of America ∙ PO Box 327 ∙ Peterborough, NH 03458
Phone: 603.924.4407
Attention Publishers!Welcome to Newsstands of America‐ a newly re‐
launched program to benefit your needs in independent retail stores across America! You will find many additions to our promotional program that will increase sales of your titles by increasing the exposure that your title has in key areas that maximize impulse buying.
How can you benefit from NOA? Our nationwide stores are in full‐support of this program, which creates an environment of enthusiasm and support for your titles. The average increase in sales when a title promotes with NOA is 120%! The placement of these titles are at the front of the store and in the mainline where impulse buying is at its peak. In addition NOA is the ONLY way to promote in independent and small chain bookstores!
Join us today and experience a whole new Newsstands of America! NOA was established in 1993 as a national co‐op of independent bookstores and small chains. With stores nationwide, we can provide valuable, inexpensive, and comprehensive promotional programs to large and small publishers.
Category Theme Calendar 2009
The Category Theme Calendar applies to our second row checkout rack and featured title promotions. If your title is promoting during a specific month where it relates to the Category Theme Calendar‐ you receive a 10% discount for that month!
Calendar Theme Discounts Apply to this Calendar
Consumer Electronics/ Computer & GamingDec.
Holiday Specials/Food & Wine/ CookingNov.
Hobbies, Crafts & CollectiblesOct.
Teens/ Children/ ParentingSept.
Back to School/ Fashion, Style, & BeautyAug.
Automotive & BoatsJuly
Fitness & Sports/ OutdoorsJune
Men’s Interest/Women’s InterestMay
Travel & Leisure/ InternationalApril
Home & Garden/ Photography/ DecoratingMar.
Business/ News/ EducationFeb.
Entertainment & TV/ MusicJan.
2009 Calendar of Promotions
Checkout Rack Promotion
$800Third Row
$1,000Second Row
Top Row
One Month
Titles looking to make a strong impact on sales‐ all titles welcome
$1,200Cost:
Duration
Title Personality
The line you want to be in
The Specifics
The Benefits• Located at the Checkout
• High Traffic Location
• All categories can promote!
• Maximize impulse buying
Featured Title Rack
$600Fourth Row
$800Third Row
$1,000Second Row
Top Row
One Month
Strong well‐known titles, distinctive in titles’ category.
$1,200Cost:
Duration
Title Personality
Where the Features stand‐out!
The Specifics
The Benefits• Located at the Front of the store
• High Traffic Location
• Full face cover display
•Category Theme each month
• Highlights Special issues
• Maximize impulse buying
Stack ‘Em Promotion
$2,000
One Month
New Launches, Specials, Themes, high volume, and thick issues!
Cost:
Duration
Title Personalities
The Specifics
The Benefits• Full face cover display
• Repetitive and consistent display
• Located at the front of the store
• High Traffic Location
• Category Theme each month applies to promotion‐ if booked in same month as category theme receive 10% off!
• Highlights specials, launches, and best‐sellers
• Maximize impulse buying
And watch your sales GROW!
Cover Display Promotion
$15,000One Year
$4,000Three Months
One Month
Varies
For high profile titles
$1,500Cost:
Duration
Title Personality
Can you see me now? The MOST POWERFUL promotion!
The Specifics
The Benefits
• Most powerful program for the highest sales potential!
• Dramatic Visibility
• 8‐Multiple facings
• Full face cover display
• Visible Impact
• Stimulates sales
• Mainline Support‐ Full Faced
• Offered with checkout support
• Best Seller of the Month Rack Card
New Title Launch
$0Featured Title
$03 Mos. CheckoutAdditional Benefits:
3 Months
New Titles that want a powerful launch promotion
$3,500Cost:
Duration
Title Personality
Going… going…. there it goes!
The Specifics
The Benefits• Most Powerful Promotion for New Titles!
• Draws Attention to readers
• “Hot Pick” Feature in NOA Newsletters
• Full Support of Title in Mainline‐Front Faced Display with “Recommended Reading” Card.
• In Addition: 3 full months in a checkout pocket FREE! Up to $6,600 value!
• Additional Month on Feature Title Display FREE! Up to $2,200 value!
Transpiring Titles Promotion
2 Months
Titles that haven’t promoted with NOA in a couple years, New Titles, International Titles, Small Titles
$1,200Cost:
Duration
Title Personality
The Specifics
The Benefits
• Takes two slots in the Feature Title Rack‐ Bottom Row
• High‐Traffic area located at the front of the store
• “Transpiring Title” Feature in NOA Newsletters
“I haven’t seen that title in a while!”
Category and Activity Resource Center
The Specifics
The Benefits
• In the Mainline
• Full Face Cover Display with Rack Card for Center
• Creates Awareness of title
• Stands title out over competing titles in the same category
Where your title stands out above the rest!
$1,0001 Month
$4,0001 YearCost
Varies
Strong selling titles in category theme month
Duration
Title Personality
Publisher Resource Center
The Specifics
The Benefits• Displays up to 6 titles in the Mainline
• Full Face Cover Display with Rack Card with the publisher’s logo for the Resource Center
The place to be‐ for ALL of your titles!
$10,000Cost
One Year
Several titles under one publisher, any category
Duration
Title Personalities
• Brings titles to the front of the category
• Encourages Multi‐title purchases
• Creates Category Awareness
• Enhances Brand Loyalty
Reader’s Choice
The Specifics
The Benefits• Displays one title in the Mainline
• Full Face Cover Display with Rack Card with the title’s logo
• Pulls Title out of crowded rack
• Captures category browser
• Maintains front row position in the mainline
Recommend your title to your reader!
$8,000Cost
One Year
Any title from all categories!
Duration
Title Personalities
Cross‐Merchandising Promotion
The Specifics
The Benefits• Displays one title in the book section of the bookstores
• Full Face Cover Display
• Pulls Title out of crowded rack and places in book area
• Captures category browser
Have your title stand out in the book section of the stores!
$8,000Cost
One Year
Any title related to book section categories
Duration
Title Personalities
Newsstands of AmericaCompany Profile
Established in 1993‐‐‐Peterborough, NH‐‐‐national co‐op of independent bookstores
Comprehensive promotional programs for both large and small distribution magazines
Approximately 80 stores nationwide
18 Servicing Wholesalers
53% of our outlets in major supermarket plazas, 26% in downtown business districts and 20% in regional shopping malls.
Average Increase in Sales = 120%
Average Sustained Increase in Sales = 60%
Our program offers publishers the opportunity to expand sales, test the launch of a new product and grow their title in an environment fully supportive of magazine sales.
17 WHOLESALERS
79 RETAILERS
NEWSSTANDS OF AMERICAServicing Wholesaler List ‐
2009
6WVParkersburgAnderson Stephan News
1WAFifeThe News Group/Arlington
1TXSan AntonioThe News Group
3SDSioux FallsDakota News, Inc.
2PAHarrisburgHarrisburg News Co.
3PAAltoonaNewborn Enterprises
1PAChambersburgMid-States Distributors
10PALancasterCLCC-Source Interlink Co.
9OHLimaBrunner News Agency
1NYGlenmontHamilton News Co.
1NCFayettevilleAnderson News
19MIJacksonThe News Group
11MEBangorMagazines Inc.
6ILMcCookCLCC-Source Interlink Co.
2GAAtlantaThe News Group
2GASmyrnaThe News Group
1CALos AngelesNewsway Distributors
# of Stores
STATECITYSERVICING WHOLESALER
Newsstands of AmericaParticipating Stores
•Book Emporium•K&S News•Little Professor•Friar Tuck• Capitol Newsstands
•Mr. Paperback•News Centers•People’s News•Readmore•US News
WHO WE ARE...
PRESIDENT… Linda Ruth
PROGRAM MANAGER… Amanda Walton
PO BOX 327
10 ROUTE 101 WEST
PETERBOROUGH, NH 03458
PHONE: 603.924.4407
FAX: 603.924.2291
www.newsstandsofamerica.com