2009 perception, associations and visual communication
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Terms(know these)
Form (the physical appearance of a work of art.)
Content (What a work of art is about; its subject matter)
Contextual SeeingOur perceptual systems are like operating systems which organize data for efficient
computation and navigation
Gestalt “meaningful whole” (developed by Max Wertheimer)
Seeing Contextually!
Cornsweet Illusion
Color Contrast (simultaneous contrast)
Color Extension/Assimilation
Mystery dots?
Studies by Alfred L. Yarbus illustrate the impact of the viewer’s state of mind in eye tracking experiments
Leonardo: The Role of Formal Art Training on Perception and Aesthetic Judgment of Art Compositions
C.F. Nodine,P.J. Locher,E.A. Krupinski
“the connecting tissue of in-between areas” -Arnheim
Mona Lisa’s Smile & misc. (fun) visual phenomena
(Mona Lisa by Leonardo da Vinci)
Margaret Livingston
Which side is calm; which side is angry?
Associations and Visual Communication
Emotional and Symbolic use of Color
Alice in Wonderland,
• http://www.youtube.com/watch?v=hXWjKZ9ER_o&feature=related