08-3873

53045

53005

53007

53051

53022

53076

53224 53223

53097

53209

53211

53217

53092

53046

53146

5310353150

53132

5312953130

New Berlin

Big Bend

MuskegoFranklin

Hales CornersGreendale

53154

53172

53110

5323553207

5321553219

53214

5322653122

53222

53213

53228

53227

53220

53221

Oak Creek

SouthMilwaukee

St Francis

Bay View

Greenfield

West Allis

Elm GroveBrookfield Wauwatosa

Menomonee Falls

Brown Deer

Glendale

Shorewood

Whitefish Bay

River Hills

Bayside

MequonGermantown

Richfield

Thiensville

Fox PointLannon

Cudahy

53151

Southshore

Midwest

West

Northshore

Southwest

530125301253012530125301253012530125301253012

530175301753017530175301753017530175301753017

530245302453024530245302453024530245302453024

530335303353033530335303353033530335303353033

530375303753037530375303753037530375303753037

530725307253072530725307253072530725307253072

530865308653086530865308653086530865308653086

530895308953089530895308953089530895308953089

531085310853108531085310853108531085310853108

531265312653126531265312653126531265312653126531855318553185531855318553185531855318553185

532025320253202532025320253202532025320253202532035320353203532035320353203532035320353203

532045320453204532045320453204532045320453204

532055320553205532055320553205532055320553205

532065320653206532065320653206532065320653206

532085320853208532085320853208532085320853208

532105321053210532105321053210532105321053210

532125321253212532125321253212532125321253212

532165321653216532165321653216532165321653216

532185321853218532185321853218532185321853218532255322553225532255322553225532255322553225

534025340253402534025340253402534025340253402

Northwest

South

53188

53189

531865318653186

WaukeshaWaukeshaWaukesha

Community NewspapersD I S P L AY G R O U P S

NORTHSHORE BaysideBrown DeerFox PointGlendale Mequon/ThiensvilleMilwaukee (53224)River HillsShorewoodWhitefish Bay

NORTHWESTButlerGermantownLannonMenomonee FallsRichfield

WESTBrookfield/Elm GroveWauwatosaMilwaukee (53222)

MIDWESTWest AllisGreenfieldMilwaukee (53221)Milwaukee (53215)

SOUTHWESTMuskegoNew BerlinBig Bend

SOUTHOak CreekFranklinGreendaleHales Corners

SOUTHSHOREBay ViewSt. FrancisSouth MilwaukeeCudahy

WAUKESHA

2010RATES

Accepted Ad Formats: Macintosh■ PDF - Recommended.

Should be created thru Acrobat Distillerand all transparencies must be flattened.For proper distiller settings and instruc-tions for creating PDFs from your programs, please visit our AdDesk site:http://mjsads.jsonline.com

■ ILLUSTRATOR EPSAdobe Illustrator is best suited for creating graphics for later placement inyour ad document. All fonts used must be outlined and graphics properlyembedded.

Formats Not Accepted:■ Microsoft Office Programs or PC fonts■ PUBLISHER■ POWERPOINT■ COREL DRAW■ WORD – accepted for text only. Not

recommended for ad design.

Digital Elements■ PHOTOSHOP images –

Not recommended for text/adsColor images should be CMYK

■ RESOLUTIONGloss/Magazine Images – 300 ppi at actual sizeNewsprint – 200 ppi at actual size

PLEASE NOTE: Images downloaded from the internet are 72 ppi at actual size and unacceptable for quality printing.

File Transmission Methods:Ad Desk: http://mjsads.jsonline.comAd Send: 1-800-223-7363

Electronic ProofingAd Tracker Online -http://eproofs.jsonline.com

Ad Tracker Online is an electronic ad proofing system that allows our advertisersto proof their advertisements online ordownload pdf files of completed ads. Please contact your account executive for log-in information and details.

Earned RatesAdvertisers who do not qualify for a FrequencyContract rate or choose not to sign a contract are eligi-ble to use Earned Rates. To utilize Earned Rates all adsmust be placed at the same time. Previously publishedads cannot be added together with future schedules togain a lower rate.

Under $495 $15.00 $13.00

$495+ $14.00 $12.00

$895+ $13.00 $11.00

Minimum Ad Size: 3 inches; Maximum Ad Size: 65 inches

SINGLE INSERTIONS ALL NOW NEWSPAPER ZONES

POWER PLAY(4x in 7 days)

TRIPLE POWER(12x in 4 weeks)

No Ad Changes Change Ad 2x

Monthly Earned Rate

HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTS

HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTSUp to 21 days prior to or after any period listed below.

HOLIDAYS Yom Kippur SPORTING EVENTS SALES EVENTSNew Year’s Columbus Day SuperBowl Sunday Inventory Closeout/Reduction SaleEaster Thanksgiving March Madness Anniversary SalePresidents Day Hanukkah College/Pro Games Year End SaleMemorial Day Christmas World Series After Christmas SaleVeteran’s Day End of Season Sale4th of July GIVING EVENTS Tent SaleLabor Day Valentine’s Day Back to School SaleRamadan Mother’s Day Grand OpeningsRosh Hashana Father’s Day

DEADLINES

COLUMN 1 2 3 4 5

Width 1.729" 3.558" 5.388" 7.217" 9.046"

COLUMN WIDTHS

Ads over 9" deep will be billed at full page depthof 11"

All standard advertising unit (SAUs) accepted. Minimum depth requirement 1”.

Full page image area - 5 cols. x 11 inches

Proof deadline 5pm ThursdayReservation deadline Noon MondayCorrection deadline 5pm Monday

Advertising cancelled after final reservation/cancellation deadline will becharged at 25% of regular space rates.

Color and composite deadlines areadvanced by 24 hours.

Tearsheets will be issued via email in electronic format. Advertisers may purchase hard-copy, mailed tearsheets at a cost of $2.50 per day, per request.Example: 10 tearsheets for one ad will be $25.00.

MECHANICAL SPECIFICATIONS ELECTRONIC FILE REQUIREMENTSThe information provided below is to help assist our clients in creating an electronic filesuitable for the highest quality printing we can offer. However, since the final printed adver-tisement is greatly affected by the quality of the materials and formats provided, all filessubmitted for print are subject to the quality of those submissions. It is the advertiser’sresponsibility to supply files meeting the below stated requirements.

2010RATES®

NOW NEWSPAPERS

MIDWEST

$28.00

$26.50

$24.00

NORTHSHORE

$29.00

$27.50

$25.00

WEST

$26.00

$24.00

$22.00

WAUKESHA

$18.00

$17.50

$16.00

SOUTH

$18.00

$17.50

$16.00

SOUTHSHORE

$20.00

$19.00

$18.00

NORTHWEST

$16.00

$15.50

$15.00

SOUTHWEST

$15.00

$14.50

$14.00

Version 05/6/10

Flex Program# OF WEEKS MIN. AD SIZE

8 WKS + 8 INCHES

16 WKS + 6 INCHES

32 WKS + 4 INCHES

Non consecutive weeks. Maximum ad: 55 inches.

Flex Program

# OF WEEKS MIN. AD SIZE

8 WKS + 8 INCHES $19.00 $16.50 $13.50 $12.50 $11.00 $9.75 $77

16 WKS + 6 INCHES $18.00 $15.50 $12.50 $11.50 $10.50 $9.25 $73

32 WKS + 4 INCHES $17.00 $13.50 $11.50 $10.50 $9.75 $8.50 $68Non consecutive weeks. Maximum ad: 55 inches. Minimum ad size waived with 32 week commitment.

NOW Newspapers Contract RatesNOW Newspapers advertisers can choose an annualfrequency level to earn a discounted rate. Frequencycontracts are counted by the week and can be fulfilledin any NOW Newspapers zone. Insertions in multiplezones on the same day will only count as one weektoward contract fulfillment.

Repeat Ad ProgramThe Repeat Ad Program allows advertisers to buy multiple zones to achieve as much reach as possible at a discounted rate.6" ad min, no copy changes on 2x, 3x, 4x except relatedto dates, 2 copy changes on 12x. Ads must be orderedtogether. 2x, 3x, and 4x ads to appear within 7 days,12x ads to appear within 4 weeks.

Flex ProgramNOW Newspapers advertisers who make a frequencycommitment can also choose to add a Flex Programwhich, with a number of weeks and minimum size commitment, will allow the advertiser to earn an additionally discounted rate. Flex Program ads can be non-consecutive weeks. Maximum flex ad size 55column inches. Flex program commitment is a number of weeks not number of ads commitment.

Color RatesColor is charged as a percentage of the total ad cost.Minimum ad size to include color is 8 column inches.Repeat Ad Program ads over 27.5 column inches revertto the Single Insertion color rates.

Civic/ Charity Rate is available please contact your Account Executivefor details.

Guaranteed Placement and otherspecial position placement Subject to additional charge.

SINGLE INSERTION REPEAT PROGRAM

Investment Level

AD SIZE NOW Tabloid

SINGLE INSERTION COLOR% of Space Charge

Full Color Spot Color

Full Pages - 55" 19% 16%Half Plus - 27.5-45" 24% 20%Quarter Plus - 13.75-27" 34% 29%Small Space - 8-13.5" 54% 46%

Minimum color ad size is 8 column inches.

Full color 3x5e.g. - 3x5 @ $21 pci = $315$315 x .34 = $107.10$315 + $107.10 = $422.10

Spot Color 1/2 page tab27.5 x $20 pci = $550$550 x .20 = $110$550 + $110 = $660

Number of Insertions

MULTI-INSERTION COLOR% of Space Charge

Full Color Spot Color

Double Play 45% 38%Triple Play 35% 30%Power Play 25% 21%Triple Power 20% 17%

Power Play • Spot Color • 2x1122" x $11 pci = $242$242 x .21 = $50.82$242 + $50.82 = $292.82$292.82 x 4 = $1,171.28

For more information, call your representative or 414-224-2498.

MIDWESTNORTHSHORE

WEST

WAUKESHASOUTH

SOUTHSHORENORTHWESTSOUTHWEST

ANY COMMUNITY NEWS ZONE

SATURATIONRATE

TRIPLEPLAY

DOUBLE PLAY

TRIPLEPLAY

DOUBLE PLAY

TRIPLEPOWER

POWERPLAY

Investment Level

# OF WEEKS MIN. AD SIZE

6 inches $20.00 $17.50 $14.50 $13.50 $12.25 $11.25 $86

6 inches $19.00 $16.50 $13.50 $12.50 $11.00 $9.75 $77

6 inches $18.00 $15.50 $12.50 $11.50 $10.50 $9.25 $73

6 inches $17.00 $13.50 $11.50 $10.50 $9.75 $8.50 $68

Minimum Color ad size is 8”Color must be purchased for all ads in schedule to qualify.

MIDWESTNORTHSHORE

WEST

WAUKESHASOUTH

SOUTHSHORENORTHWESTSOUTHWEST

ANY COMMUNITY NEWS ZONE

SATURATIONRATE

TRIPLEPLAY

DOUBLE PLAY

TRIPLEPLAY

DOUBLE PLAY

TRIPLEPOWER

POWERPLAY

2010RATES

D(6x-12x)

C(13x-25x)

B(26x-32x)

A(33x-plus

MIDWEST

$23

$21

$20

NORTHSHORE

$24

$22

$21

WEST

$21

$20

$19

WAUKESHA

$15

$14

$13

SOUTH

$15

$14

$13

SOUTHSHORE

$17

$16

$15

NORTHWEST

$14

$13

$12

SOUTHWEST

$13

$12

$11

D (6x-12x)

C (13x-25x)

B (26x-32x)

A (33x-plus)

MIDWEST

$24

$23

$21

$20

NORTHSHORE

$25

$24

$22

$21

WEST

$22

$21

$20

$19

WAUKESHA

$16

$15

$14

$13

SOUTH

$16

$15

$14

$13

SOUTHSHORE

$18

$17

$16

$15

NORTHWEST

$15

$14

$13

$12

SOUTHWEST

$14

$13

$12

$11