Evolution of Search

Kevin CoxSAP Global MarketingOctober 8th 2008

Evolution of Search

Developer SellingCampaigns

Website/Resource Centers

Future

?20-40% of traffic organic search SEO

SEO self-sustaining Community1.3 million members in 200+ countriesOver 500,000 unique visitors monthly

TechEd

SEM

SAP Developer CommunitiesSDN, BPX

SEM SEO

LandingPages

SEM

SEO

2006 – 2007:Global 30% decrease in CPC76% decrease in US cost/reg 542% increase in US SEM reg’s

Evolution of Search

Future

Derivative Search Product3rd Party Intermediaries

Content RelevancyNot Budget

Market HegemonyBy a Few Players

Social Media NetworksSelf-constructed/Referential

Search