2008-2009 whole enterprise transformation. all rights reserved. human performance institute of...

2008-2009 Whole Enterprise Transformation. All rights reserved.

Human Performance Institute of Johnson & JohnsonPresentation

January 9, 2009Presented by Whole Enterprise Transformation


REALeadership + E Factor Media

Creating value advantage from the Triple Bottom Line


Triple Bottom Line

This is a commitment to harness enterprise to improve the lives of people, the

health of our planet, while generating a sustainable profit.


Highlights

Strategy

Brand development

Multi-Channel marketing

Product launches

Marketplace planning

Public relations

Online

Website design, development

Interactive digital development

Online marketing and email campaigns

Web 2.0 Social Media

SEO/SEM, reporting and analytics

Offline

Brand Identity

Print advertising

Collateral development

Direct mail campaigns

Event design and materials

Our client work stretches across many vertical markets and has allowed us to work with

some of the worlds top brands. We are a partner in building ideas


The Opportunity for HPI and Johnson & Johnson

Dramatically increase HPI’s revenue.• Create new sources of revenue. • Capture new audiences and customers.

Become the brand face of Johnson & Johnson Wellness.

Leverage Johnson & Johnson corporate resources to propel the Wellness division to $5 billion in the next five years


92% have more positive feelings towards companies that visibility support good causes

of employees want to work for companies that directly contribute to society

of employees want to personally create humanitarian benefits but are not sure what to do

Brand Matters

Strategy Matters

Engagement Matters


We Have an Emergency

65% of Employees are disengaged from their daily work.

54% of leaders are disengaged from their daily responsibilities.

People report they are disengaged because they are tired, stressed, overwhelmed, unfocused, insecure, pessimistic and feel disconnected from their purpose and passion.

The cost of worker absenteeism is $226 billion per year.

Stress alone costs $150 billion in productivity each year.

Need Worker Image - Fat person


We are not healthy.

2/3 of adults do not regularly exercise enough to get health benefits.

33% of adults are obese.

66% are overweight.

10% have diabetes.

70 million of us live every day with heart disease.

910,000 of us die from heart disease every year.

Need Adult Image - Fat person


The voice of consumption drowns out the voice of wellness

Physical Education (PE) once a week at elementary schools

Cafeterias serve up unhealthy foods

Children are exposed to 10,000 messages a year by consumer advertisers, including sodas, fast food, sugary cereals, candy…

Coke instead of Pepsi


What’s up with our priorities?

.17 cents out of every dollar spent in America is for health care.

Less than .01 cent is spent on health education, wellness or prevention!

Where is the credible voice to balance this out?


This is OUR challenge.J&J is an iconic Caregiver brand. Now with Human Performance Institute, J&J can seize the opportunity to become a global Caregiver/Hero brand!


HPI Platform

The Fully Engaged Enterprise taps the Physical, Emotional, Mental, and Spiritual Energy of people’s longings for a better life and a better world.


Beyond branding

Our universal thirst for meaning

Health, vitality, energy is the most basic human need

“Be For Something No One Can Be Against”



The Human Performance Institute of Johnson & Johnson

Brings the science of increasing the health, vitality and energy of every member of the human family in the workplace, in the home, and in our schools.

HPI Platform


HPI’s Brand Promise


Rainmaking

Main Character(s): HPI of J&J - Trusted navigator (Caregiver/Hero)

Plot: Save your life so you can save the world.

Call to action: You matter. What you do matters.


Expanding HPI’s audience

Business & Individual Professionals: Corporate Athlete

Society & Schools: Human Athlete



Invent un-thought of ways to fulfill imagined needs.

(Google, eBay, iPod/iTunes)

Idealize value by eliminating negative, dysfunctional, or irresponsible aspects of current business.

(Prius, ClifBar, Wal-Mart, ING, VirginAir)

Invite + Invent + Idealize

(Micro Credit)Invite new customers by radically eliminating COST.

(Southwest, Minute Clinic)

Creating New Customers and New Value


INVITE new customers by radically eliminating COST

How to reach and engage the audience:

Internet - Social Network/Web

Books, articles, interviews

Live events (hosted by HPI/J&J)

A way to “join” and become an advocate


How to reach and engage the audience–Tools of Transformation

Education1. The ultimate experience (on site)2. One point lessons (1-3 minute video pieces)3. Dynamic knowledge updates via web4. Books and articles5. Personal learning program6. Learning maps

Social network via web1. Content2. Ask the expert3. Areas of interest4. Advocate subject matter from leaders5. Test and FAQs6. Webinars and one point lessons


INVENT un-thought of ways to fulfill imagined needs.

Expanding HPI’s offerings:

• Corporate Athlete Games

• J&J Health Ambassador (schools & community)

• Products: energy bars, clothing, equipment.



IDEALIZE value by eliminating negative, dysfunctional, or irresponsible aspects of current business.

• Corporate Athlete Training

• Corporate Athlete Leadership Training

• Corporate Athlete Centers



Campaign concepts

“Are you running at 100% capacity”

You see people walking around the office with percentages floating over their heads. Some are at 40% and walking quite slowly. You see the difference between their productivity and cleverness for the same tasks. Voiceover announces “are you running at max capacity?” or “HPI, redefining max capacity.” Could have humor in the style of tv show The Office, where two people (Jim and Pam) at 100% are making fun of someone (like Dwight) at 50%.


Campaign concepts

“The crowd”From a birds eye view, you see a crowd of business people walking quickly along the street. The voiceover announces, “10% of Americans die of a heart attack before age 60.” Suddenly ten people in the crowd fall down. “70% of Americans don’t get sufficient exercize.” Then 70 people in the crowd slow to a crawl. More and more statistics are announced until the crowd has been eliminated. How will America respond?


Campaign concepts - “Ignite your workforce”

“Ignite your workforce”You see a lackluster employee, lazily typing or chewing gum. The voiceover announces, “ignite your workforce…” An employee who has been energized places his hand on the sluggish employee and there is a small explosion and puff of smoke. Now the employee is energized and exclaims “woooo!” The knowledge and excitement has been spread.


Mission Critical Goals

1. Agree on Vision Path Forward… the best endgame.

2. Recruit Champions Put the top 10% (13,000) J&J leaders through the executive course.

3. Build an HPI Idea Mall

Engage these J&J leaders in creating global tactics and initiatives to achieve our goals.


Next Steps

PHASE 1

Scope + Research + Plan


Human Performance Institute of Johnson & JohnsonThank You

January 9, 2009Presented by Whole Enterprise Transformation

2008-2009 whole enterprise transformation. all rights reserved. human performance institute of...

Documents

johnson johnsondramatically

daily work

engaged enterprise

health education

health benefits

wellness division

materialsour client

credible voice