P o r t f o l i o

Table of Contents

Logo DesignZero Waste ...............................................................................6

Etna Interactive .......................................................................8

Arthur Lau .............................................................................10

Print DesignJane Eyre ................................................................................14

Nook ......................................................................................16

Memoirs of a Geisha .............................................................18

Moebius .................................................................................20

Design for Success .................................................................22

March: ITC Officina Sans .....................................................24

Experience .............................................................................26

Central Coast Bass Fishing ....................................................28

University Graphic Systems Brochure ...................................30

Web DesignUniversity Graphic Systems...................................................34

Graphic Communication Gravure Day.................................36

Council for Opportunity in Education ..................................38

Innovation Quest ...................................................................40

The Plant Lady ......................................................................42

Asian American Christian Fellowship ....................................44

Logo Design

6 7

Logo Design

zero wastecal po ly

zero wastecal po ly

zero wastecal po ly

zero wastecal po ly

CourseGrC 322: Advanced Digital Typography, Winter 2006

ProjectDevelop a logo for Cal Poly’s Zero Waste campaign.

DescriptionThe development of the logo required the design to incorporate sustainability and a mention of Cal Poly. The two logos provide two representations of sustainability in the leaf iconography as well as the four colored circles signifying four elements: earth, wind, fire, and water.

SoftwareAbobe Illustrator

8 9

Logo Design

ClientEtna Interactive

ProjectCreate a new logo identity for the web design company.

DescriptionAs an intern, with the guidance and input from the head designer, Kurt Schulz and owner Ryan Miller, I was given the priviledge to design a new identity for Etna Interactive. The logo needed to incorporate the idea of the volcano, Mount Etna, as well as the company name. What devel-oped also symbolized what the company offered to clients: caring for the client needs, and profes-sional experience.

SoftwareAdobe Illustrator

10 11

Logo Design

arthurlaualarthurlau

al

ClientArthur Lau

ProjectDevelop an personal identity.

DescriptionThe client wanted a personal identity to use in his résumé.

SoftwareAdobe Illustrator

Print Design

14 15

Print Design

CourseGrC 439: Book Design Technology

ProjectDesign a limited edition book.

SizeBook block: 4.5 inches x 6.75 inches

Spine: 0.875 inches thick per volume

Book board covers: 4.5 inches x 7 inches

DescriptionFor the limited edition book design, I chose to design a book for Jane Eyre by Charlotte Brontë. The concept of my special limited edition three-volume book series of Jane Eyre: An Autobiography was to incorporate details from a 19th century Victorian era book. I wanted to bring in elements of printing during Brontë’s era as well as mixing it with modern printing and publishing tech-nologies, and bring a sense of nostalgia to the final pieces.

Software & TechnologyAdobe Illustrator, Adobe InDesign, Adobe Photoshop, Epson Stylus CX6400, Xerox DocuTech6135

16 17

30 Study Habits Worth Picking UpEssential Entertaining

15 Quick Meals for Busy StudentsBest Fit:

www.nookmag.com

Place Page 4 - Pull Bleeds to Cyan GuidesFeature Spread

Place Page 5 - Pull Bleeds to Cyan GuidesFeature Spread

Study Habits Worth Picking Up

It’s a new school year, and summer has

just come to a sad end. After the three-

month long hiatus from school, it was

probably hard re-applying yourself once

again to the humdrum life of geeking

it out and getting good grades, and

maybe, it’s your first year in college.

Studying for college isn’t the same

as studying for high school, nor is it as

easy—well, sometimes. It is probably

even harder to really apply yourself

when your parents are on your back

about graduating in four years and it’s

barely your first quarter! Well, here are

several tips that Nook’s special research

team has compiled to help you tackle

and conquer the world of collegiate

academics. Studying for school will

never be the same.

Our thiry study tips are just a start to

help you with actually getting the most

out of the limited time you have during

the day. The best way to excel in your

studies is to discover how you learn best

and apply it to how you study, and even

when you study.

Depending on your schedule, these

tips should be able to help you with

BREAKING HABITS | school

97

30

WRITTEN BY JANICE GO

PHOTOGRAPHS BY MATT PARK

Life as a college student is always full of things to plan for and assign-

ments and projects to complete. There is no end to any task, and some

cases, days don’t seem to end at all. On top of that, being a college student

requires you to be learn how to become independent, in other words,

you’ve been kicked out of the house and you are being forced to grow up

much quicker than you would really want to.

School, projects, work, balancing activities with studying, managing

your fi nances, and even fi nding time to do laundry and cooking meals for

yourself, it’s enough to drive anyone crazy! Life of a college student has

never been more demanding nor time constricted than now.

In this issue, many of the contributing authors have compiled articles

that focus on helping you manage your time better, as well as provide

structure to your life, especially when it comes to fi nances and getting

ready for the right job, making the quick meal, and even maximizing your

living spaces.

Cutting corners in organizing your life won’t help you in the long run,

because in the end, everything needs to be done, and generally there’s

a due date. So with that in mind, hopefully Nook can help get you on

track with the know-how’s of a student life that is simplifi ed for the busy

student, and allow for more structure to balance the chaos of being a

college student.

Independence comes with a price, but it shouldn’t cost you your valu-

able study time and keep you from enjoying your college years. Take a

dive into independent living, and get something worthwhile from it. I’m

sure you won’t regret at least picking up a few choice recipes, or tips on

getting that job, or even living on a budget. There’s plenty of things to do

as a college student, and many more things to spend your hard-earned

money on, but don’t take these years lightly. These years will be your

make-it or break-it moment before you enter the real world, and worries

about good credit and even your future after college. Spend your time

wisely and effi ciently.

Editor’s Note

“Independence comes with a price, but it shouldn’t cost you your valuable

study time, and keep you from enjoying

your college years.”

8

Your source for fresh meat,

not canned.

www.nookmag.comJune 2006 Vol. 15 Issue VI

Customer Service and Subscriptions

Appearances Can Be Deceiving...

The shimmering surface of a lake,

glowing in the evening sun, may

inspire us with its beauty. Yet, hidden

beneath its surface may be an ugly

blanket of toxic sludge. On the

other hand, the ocean surface that

is marred by unsightly patches of

oil spilled by a tanker, may conceal

within its depths animal life of

great beauty. Can it be that we often

misjudge what we see because we

merely skim the surface and fail to

penetrate the depth of matters? Yes,

the truth is often hidden from us.

That’s why we are warned by Aesop

(620-560 B.C.) that “Appearances

often are deceiving.” We are also

cautioned by Christ who taught, “Do

not judge by appearances, but judge

with right judgment.” (John 7:24)

Why is it that we often fail to

use right judgment and arrive at

false conclusions? The reasons are

many. First, before any information

arrives at our intellect for analysis

it must pass through our preconcep-

tions, assumptions, beliefs, opin-

ions, prejudices, selective memory,

and feelings. Also, our body not only

collects data, but influences it. For

example, our hormones and blood

sugar levels can affect our moods,

thinking, attitude, and behavior. In

other words, we see what we feel

instead of feeling what we see. Our

mind is also a master of deception.

For instance, we may judge someone

to be intellectually inferior to us

simply because they share another

opinion.

No, things are not always

what they appear to be. The ‘drunk’

sleeping on the sidewalk across the

street may be an exhausted construc-

IMPRESSIONS | life

83

From Frogs to PrincesIn a matter of seconds, an opinion

of a stranger, friend, and even foe

could be altered by experiences and

by the simple exchange of words.

Appearances have been known to

cause people to pre-judge another

person because of their differences,

but what can a person know about

another just based on appearances?

Here we take a look at some simple

steps to look beyond appearances

and into the heart of the matter.

WRITTEN BY CHUCK GALLOZI

PHOTOGRAPHS BY J.M.

contents

on the cover30 Study Habits Worth Picking Up 97Essential Entertaining 4515 Quick Meals for Busy Students 109Best Fit: Being Fashionable Without Getting into Debt 21

Much Ado About the Mess 54Ever dealt with a roommate that wasn’t considerate or didn’t think

past their next phone conversation? Here’s some tips on how to deal

with the roommate from hell, with more reasonable tactics.

Kitchen Musts 19Necessary kitchenware for cooking up a storm. From gadgets to

gizmos at reasonable prices from your local store!

Dissecting Filipino Food 67The low down on what’s edible and recipes to make your own food!

Cutting Back on the Caffeine 77What’s harmful, what’s necessary, and what to look for regarding

your caffeine diet.

Appearances Can Be Deceiving... 83How do fi rst impressions affect the forming of relationships and

friendships? Taking a stab at looking past fi rst impressions and into

the character of a person.

features june 2006

C P B JANICE M. GO

The recipes include Adobo, Lumpiang, and So Tang Hon.

CourseGrC 440: Magazine and Newspaper Design Technology

ProjectDesign an eight page magazine including: cover, masthead, table of contents, editorial page, double page spread, an article page, and a back cover ad.

Size8 inches x 10 inches

DescriptionThe magazine concept of Nook: Simplifying College Life was inspired from Real Simple maga-zine. The magazine design had to incorporate a logo, and page design elements such as page numbers, section headers, and fictional advertisements that would correlate with the magazine.

Software & TechnologyAdobe Illustrator, Adobe InDesign, Adobe Photoshop, Xerox DocuTech 2060

Print Design

18 19

Back Flap Back FlapSpineBack Cover Front Cover

Arthur Golden

Arthur Golden was born in Chattanooga, Tennessee, and was educated at Harvard College, where he received a degree in art history, specializing in Japanese art. In 1980 he earned an m.a. in Japanese history from Columbia University, where he also learned Mandarin Chinese. Following a summer at Beijing University, he worked in Tokyo, and, after returning to the United States, earned an m.a. in English from Boston University. He resides in Brookline, Massachusetts, with his wife and two children.

Nitta Sayuri tells the story of her life as a geisha. In Memoirs of a Geisha, we enter a world where appearances are paramount; where a girl’s virginity is auctioned to the highest bidder; where women are trained to beguile the most powerful men; and where love is scorned as illusion. Sayuri’s story begins in a poor fishing village in 1929, when, as a nine-year-old with unusual blue-gray eyes, she is taken from her home and sold into slavery to a renowned geisha house. Through her eyes, we see the deca-dent heart of Gion—the geisha district of Kyoto—with its marvelous teahouses and theaters, narrow back alleys, ornate temples, and artists’ streets. And we witness her trans-formation as she learns the rigorous arts of the geisha: dance and music; wearing kimo-no, elaborate makeup and hair; competing with a jealous rival for men’s solicitude and the money that goes with it. But as World War II erupts and the geisha houses are forced to close, Sayuri, with little money and even less food, must reinvent herself all over again to find a rare kind of freedom on her own terms. Memoirs of a Geisha is a book of nuance and vivid metaphor, of memo-rable characters rendered with humor and pathos. And though the story is rich with detail and a vast knowledge of history, it is the transparent, seductive voice of Sayuri that the reader remembers.

Memoi� � aGeisha

Arthur Golden

Jacket designed by Janice GoCover Photo by Manuel Libres Librodo Jr.

For Educational Purposes OnlyCal Poly San Luis Obispo

GrC 439, Winter 2007

The New Yorker, John Burnham Schwartz“ There is a particular pleasure to be found in reading a novel that is sui generis and yet is imbued with subtle shadings of its literary predecessors: this is a high-wire act. To protect himself against falling, the author has brought to his task a prodigious trove of research...and an uncanny degree of empathy for...a woman usually regarded in the West as either caricature or museum piece....Rarely has a world so closed and foreign been evoked with such natural assurance.”

Ann Beattie“ Wonderful, involving, intelligent, fascinating, and almost Dickensian in the way the characters inhabit the landscape, and the landscape permeates the characters. It’s a unique, beautifully written book.”

Pico Iyer“ I still can’t quite believe that an American male can so seamlessly enter the soul of a Japanese woman, and catch her world, its textures, its hopes, and its sinuous patter with such perfection. Memoirs of a Geisha evokes all the delicate steel of Kyoto’s geisha culture with such uncanny fidelity that, after you’ve finished, you feel as if you’ve entered not just another world, but an extraordinary and foreign heart.”

Julia Blackburn“ Sayuri tells her story with such gentle courtesy and determination that you are quickly brought under the spell of her character. She takes you by the hand and leads you into a world that is both formal and intimate, a world that I had only before glimpsed in the fleeting and beautiful images of traditional Japanese ink painting...Memoirs of a Geisha is a wonderful achievement.”

Geraldine Brooks“ A haunting tale of a hidden world that could hold an audience spellbound through many an evening in a lantern-lit teahouse.”

$19.95 us

Memoi� � aGeisha

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Green Leaf

CourseGrC 439: Book Design Technology

ProjectDesign a dust jacket for your favorite book. Design must include ISBN and publisher’s logo.

Size20.125 inches x 8.55 inches

DescriptionDesigning a dust jacket for Memoirs of a Geisha by Arthur Golden was challenging because there were many elements to choose from in the book and yet not be influenced by the film.

SoftwareAdobe Illustrator, Adobe InDesign, Adobe Photoshop

Print Design

20 21

Controversy

“Giv

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to k

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— A

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An Annual Publication of the Cal Poly College of Liberal ArtsVolume V

2007

Vo

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ClientMoebius, College of Liberal Arts

ProjectCo-Designed cover for Volume IV, and produce book guts.

Designed cover for Volume V, and produce book guts.

Size6 inches x 9 inches

DescriptionFor two years, I was a part of the Moebius Editorial Board assisting as the Printing/Produc-tion coordinator. I placed text and photos using preset paragraph and character styles, as well as developed several of my own (glyph and photos with captions) as each article in the publication required elements that were yet to be developed.

SoftwareAdobe InDesign, Adobe Photoshop

Print Design

22 23

The How-To Guide ‹ 1

The How-To Guide ‹ 7

Why the Guide?With the desktop publishing era in full swing, it is essential

for self made designers to understand the processes and work-

flows involved in printing and publishing their work, whether

to make the job run easier and smoother for the prepress staff

and printers handling their work, or in some cases, because the

work must be self published by it’s creator.

However, we feel that many of these self-made designers lack

the basic knowledge necessary for this to happen. Design for

Success: the How-to Guide steers users through the indispens-

able steps for success in printing, web authoring, and packaging

design. Workflows in each category follow a basic, generalized

format that is applicable to most works in that particular media.

Though explanations under the three media forms are broad,

with simple graphics, tips and tricks, the information will en-

able readers to produce a product of professional quality with

relative ease.

30 › Design for Success The How-To Guide ‹ 31

Robby Stine

“Robby. That one guy. Who does your taxes.”

Janice Go

“ If it gets difficult, get help... even the Help menu can save

your day.”

Lorraine Yea

Lorraine enjoys writing about sustainable print as well as

process workflows. She hopes that her contributions to this

handbook will be of service to future designers.

Brian Treese

“ Creativity is allowing yourself to make mistakes. Art is

knowing which ones to keep.”

CourseGrC 411: Strategic Trends and Costing Issues in Print and Digital Media

ProjectGroup research project disguised as a magazine.

Size7.5 inches x 10.5 inches

DescriptionThe group project revolved around the theme of “Design for Success: The How-To Guide” to assist entry level graphic designers who are not experienced in print production to create print-ready files.

SoftwareAdobe Illustrator, Adobe InDesign, Adobe Photoshop

Print Design

24 25

March2007

ITC

Offic

ina

Sans

Typeface Designer: Erik Spiekermann; Created in 1990

Erik Spiekerman was born on May 30, 1947 in Stadthagen, Germany. Primarily a typographic designer and font developer, Spiekermann has worked with clients such as Adobe Systems, Apple Computer, Audi, Nokia, the city of Berlin, and The Economist. Most recently, Spiekermann founded United Designers Network with offices in Berlin, London and San Francisco. His most prolific typefaces are ITC Officina Sans, FF Meta and FF Unit. An advocate of good type design he co-authored the classic treatise on modern typography Stop Stealing Sheep & Find Out How Type Works.

Fonts by Erik SpiekermannFF Info Display, FF Info Office, FF Info Text, FF Meta, FF Meta Boiled, FF Meta Condensed, FF Meta Correspondence, FF Meta Subnormal, ITC Officina Display, ITC Officina Sans, ITC Officina Serif, FF Unit

created by janice go

ITC Officina Sans SamplerITC Officina Sans BookAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & * ( ) ITC Officina Sans Book ItalicAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & * ( ) ITC Officina Sans BoldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & * ( ) ITC Officina Sans Bold ItalicAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & * ( )

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

Theodor Seuss Geisel’s(Dr. Seuss) Birthday

National Anthem Day

Nolan Henderson’sBirthday

Daylight SavingsTime Begins

St. Patrick’s Day

First Day of Spring Harry Houdini’sBirthday

Make Up Your OwnHoliday Day

)cc

c c

Course

GrC 322: Advanced Digital Typography

ProjectDesign a calendar on an assigned month with a typeface and include information regarding the designer of typeface.

Size12 inches x 18 inches

DescriptionThe calendar was designed all within Adobe InDesign using the typeface ITC Officina Sans. The color theme was to reflect the green for Saint Patrick’s Day.

SoftwareAdobe InDesign

Print Design

26 27

ProjectOn a panel size of 7.6535 inches x 22.5035 inches, design something revolving around the theme of “Experience.”

Size40 inches x 30 inches

DescriptionAs the Leo Burnett summer internship was ending, the Print Production interns wanted to leave something behind to several supervisors as a ‘Thank You’ parting gift. Four other interns and myself collaborated on the project and designed 5 separate panels reflecting our view of what the word “experience” meant to each of us. We were able to use resources in Leo Burnett to produce actual prints which we gave out. Smaller versions were also printed and kept as personal copies.

SoftwareAdobe Illustrator, Adobe InDesign

Print Design

28 29

Central Coast Bass Fishing

Central Coast Bass Fishing(805) 466-6557

willhesch@centralcoastbassfi shing.com

www.centralcoastbassfi shing.com

Central Coast Bass Fishing

Central Coast Bass FishingCentral Coast Bass Fishing was founded and is currently operated by Captain Will Hesch. Captain Will’s passion in life has been bass fishing since he was a child. He has fished on all the local lakes throughout the Central Coast and now wants to share his love of fishing with others.

Preparing for a TripAll trips include equipment, tackle, bait, and ice. Persons are responsible for: • meals • drinks • fishing license*

* Fishing license can be obtained through the California Department of Fish and Game or through various retail outlets.

Trips Available Full Day (8 hours) Half Day (4 hours)

Booking Information Captain Will Hesch (805) 466-6557 E-mail: willhesch@centralcoastbassfishing.com Website: www.centralcoastbassfishing.com

ClientCollege of Business, Marketing Student Senior Project

Tim Ecker, Jared Norris, Andrew Stegner

ProjectThis rack card was designed for a Central Coast tour guide/fishing guide service owned by Wil-liam Hesch.

Size4 inches x 9 inches

DescriptionAs the Marketing Manager of UGS, I was contacted to design a rack card for a Cal Poly senior project group led by Tim Ecker. His group requested several compositions to present to their cli-ent, William Hesch to assist in marketing the tour guide service.

SoftwareAdobe InDesign, Adobe Photoshop

Print Design

30 31

ClientUniversity Graphic Systems (UGS)

ProjectDesign a brochure that highlights services offered by UGS.

Size11 inches x 6.5 inches

DescriptionThe three-panel brochure listed the location, equipment operated, printed products produced, and services offered by UGS.

SoftwareAdobe Illustrator, Adobe InDesign, Adobe Photoshop

Print Design

Web Design

34 35

ClientUniversity Graphic Systems (UGS)

Website URLhttp://ugs.calpoly.edu/

ProjectUpdate the UGS website.

DescriptionThe simple website provides visitors with helpful information on UGS, but also easy to maintain by future managers. The website uses CSS and HTML code.

SoftwareAdobe (Macromedia) Dreamweaver, Adobe Illustrator, Adobe Photoshop

Web Design

36 37

ClientMalcolm Keif, Cal Poly SLO Graphic Communication Department

Website URLhttp://grc.calpoly.edu/gravure/index.html

ProjectDesign an identity and a website for a client.

DescriptionThis website was one of three websites designed for Malcolm Keif. The GrC Career Day and LEAN websites were designed by Brianna Quilici and June Caseria respectively. For the Gravure Day website, incorporating a layout that was simple to maintain and the ability publish articles using a Dreamweaver template would cut down on maintainence time. The website used CSS and HTML code.

SoftwareAdobe (Macromedia) Dreamweaver, Adobe Illustrator, Adobe Photoshop

Web Design

38 39

ClientLeo Burnett, USA & Council for Opportunity in Education (COE)

ProjectInterns were separated into groups that developed a multi-media marketing campaign for COE.

DescriptionPresented as part of the marketing campaign for COE, the website re-design concept was to re-organize the navigation and to keep information simple to digest. Sample pages displayed pos-sible sub-navigation expanded, as well as content of back pages.

SoftwareAdobe Photoshop

Web Design

40 41

ClientPure Web Applications (Pure) & Innovation Quest (IQ)

Website URLhttp://www.iq.innovationq.org/

ProjectDevelop a new identity and web layout for Innovation Quest

DescriptionPure contracted me to develop a new identity and website layout for their client IQ. The former site used old templates from Cal Poly, and IQ wanted to brand themselves as a separate entity from Cal Poly. With the new layout, the logo symbolizes the purpose of Innovation Quest, and the website layout is simpler with user-friendly navigation. Several site elements such as contract-ble and expandable content were several design requests I incorporated to the site.

SoftwareAdobe Illustrator, Adobe Photoshop

Web Design

42 43

ClientThe Plant Lady, San Luis Obispo

Kathy Longacre

Website URLhttp://www.plantladyslo.com/

ProjectAs part of a course assignment in GrC 453, the class was assigned into three different groups to design a website for three clients. Each individual within the group was to design a web layout, and the winning design would be used by the client. This layout was chosen by the client to re-place the old site.

DescriptionThe color green was a main factor the client wanted incorporated into the site, and to balance the green, a feminine pink was used for several links. The overall design reflects the simple but elegant plantscaping solutions The Plant Lady provided to their customers. The site was designed using CSS and HTML code.

SoftwareAdobe (Macromedia) Dreamweaver, Adobe Photoshop

Web Design

44 45

ClientAsian American Christian Fellowship

Website URL

http://aacf.calpoly.edu/

ProjectUpdate the website design and make the content easy to maintain.

DescriptionThe website design incorporates bright colors and plenty of negative space to draw attention to the site contents. The site makes use of Google’s embeddable calendar for remote updates for club activities. The site was designed with validated HTML and CSS code.

SoftwareAdobe (Macromedia) Dreamweaver, Adobe Illustrator, Adobe Photoshop,

Web Design

Janice Gojanicego@gmail.com | www.janicego.com