2007 convention session2 kelly olsen hiro

© 2007 Tahitian Noni International

10 Key Reasons HIRO™ will Fuel TNI’s 2nd Wave of

Business Expansion


1. Urgent Need• Wellness and functional beverage sales are on

the rise, while soda sales are on the decline• Functional beverage sales in the USA

• 2005: $40 billion• 2006: $46.3 billion• 2010: $53.9 billion*Source: Euromonitor International, Chicago

Global sales of all healthy beverages in 2005 amounted to $135 billion

2. Key Benefit Driven• 2006 market research survey conducted by

Insight Express, Stamford, Connecticut• Sample evenly split between male

and female• What attribute will make you the most likely

to try a new beverage?


#1 Response: Sugar-free/no sugar added#2 Response: Low calorie/low carb


2. Key Benefit Driven

• Other key benefit responses• Vitamin fortified• Antioxidants



Energy, immune system strength, and joint health rank at the top of key benefits desired from functional beverages



HIRO Energy:Fastest-growing segment in the beverage industryVoid in the market for healthy alternative to super-caffeinated energy drinks


HIRO VitalityAntioxidant supplementation is one of the most urgent needs expressed by consumer test groupsBuilding a strong immune system is a universal need across all demographic strata


HIRO VitalityHigh antioxidant products accounted for the largest percentage increase in new product offerings in 2006 as compared to 2005*

*Source: www.productscan.com and www.bevindustry.com


HIRO MobilityJoint support products account for over 50% of the US non-herbal supplement marketMarket activity levels is cited as a key beneficial lifestyle need by consumer test groups


3. ExclusiveHIRO formulas are proprietary and based on

TNI’s exclusive noni research and process.No other product in any market can deliver

the same benefits as HIRO.


The single greatest success component in new functional beverage products is the “ability to differentiate brands” and “create products that are innovative.”“The hot ingredients [for new product development include]…the use of more exotic juices and extracts such as noni…”*

*Source: Beverage Industry


3. Exclusive

4. Brand EnlargingName: HIROHIRO was an historical figure with legendary strength and

accomplishments. His story is woven in the history and culture of Polynesia. His exploits and contributions were larger than life. He is the inspiration behind our product offering.


Positioning: Tahitian Noni —The One Good Thing

HIRO Energy• Powered by Tahitian Noni®†– helps support immune system,

increases energy*, provides superior antioxidants• High levels of B-vitamins for overall health• 1000 mg of taurine, a powerful antioxidant• Guarana, which helps with mental clarity• No added sugar; just 10 calories• Great taste


†The trademark Tahitian Noni® refers to Tahitian Noni® brand products

*When consumed consistently over time


HIRO Vitality• Powered by Tahitian Noni®†– helps support immune system,

increases energy*, provides superior antioxidants• Promotes vitality and wellbeing• No added sugar; just 10 calories• Great taste





HIRO Mobility• Powered by Tahitian Noni®†– helps support immune system,

increases energy*, provides superior antioxidants• 1500 mg of glucosamine, helping maintain

healthy cartilage• 1000 mg of proven joint-supporting MSM• 500 mg. of chondroitin sulfate, helping

lubricate & hydrate joints• No added sugar; just 10 calories• Great taste




5. Best in CategoryHIRO Energy


HIRO Vitality


5. Best in Category

HIRO Mobility


5. Best in Category

6. Consumable

• Convenience• Great taste• Key benefits• Refreshment• Replace all sodas


7. Retailing Opportunity• Up to $1.62/can retail profit• Average in convenience stores is $.40 to

$.50/can• New business• Expands our reach• We are not just shuffling the same cards


8. Simple…to explain.Key benefits attract everyone


…to enjoy.Great taste,

refreshing

8. Simple

…to share and sell.• Dynamic market• Huge demand• No resistance


8. Simple

…to build an income.• Retailing combined with our marketing plan• Truly enhances the 5th dynamic of our

compensation planRetail Profit

• Personal rebate• Fast start bonus• Unilevel commissions• Bonus pools

8. Simple


How to purchase HIRO24 pack Retail profit: $1.18/can Total: $28.3272 pack Retail profit: $1.34/can Total: $96.48144 pack Retail profit: $1.54/can Total: $221.76Adv. Pack Retail profit: $1.62/can Total: $466.56


9. HIRO Opens Up New Retailing Opportunities

• Approved and registered retail locations• Spas• Health clubs• Specialty stores• Pro shops• Clubs• Salons

HIRO may be displayed and sold on the retail floor.Special rules and policies apply.


Develop Your Own HIRO Vending Business


10. Increased Availability• Our goal: to get HIRO and TNJ closer and closer to where our IPCs

do business


Conquer Your WorldConquer Your World


2007 convention session2 kelly olsen hiro

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