What’s Inside

ADRP Seeks Executive Director PAGE 2

Winning Scholarship Essays PAGES 6 & 7

Tools of the Trade Award Winners PAGES 8 & 9

OUR MISSION: To provide education, development and resources for the donor recruitment professional.

OUR VISION: We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shape international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession. ADRP EXECUTIVE BOARD

President Susan Churchill Mayo Clinic 200 1st Street Rochester, MN 55902 507.284.9224 churchill.susan@mayo.edu

Immediate Past President John Armitage, M.D. New Jersey Blood Services New York Blood Center 167 New Street New Brunswick, NJ, 08901 732.220.7046 JArmitage@NYBloodCenter.org

President-Elect Gavin Evans National Blood Services 75 Cranmer Terrace London, SW17 ORB, United Kingdom 020 8258 8482 gavin.evans@nbs.nhs.uk

Secretary Juanamarie Harris National Marrow Donor Program 612.627.5858 jharris@nmdp.org

Treasurer Marilyn Hughes Carter BloodCare 817.412.5602 mhughes@carterbloodcare.org

Volume 21 Fall 2006

From the association of donor recruitment professionals

Dear friends and colleagues,

It has always fascinated me that as recruiters our jobs are similar in some ways and quite different in others. I’d like to share the nuts and bolts of my job as a recruitment coordinator at Mayo Clinic.

Mayo Clinic comprises an integrated multi-specialty clinic and two hospitals, staffed by more than 1,500 physicians

and 25,000 allied health staff. Saint Marys Hospital con-tains 1,157 licensed beds and 53 operating rooms. Methodist

Hospital contains 794 licensed beds and 36 operating rooms.

Needless to say, we are a hospital based blood bank. Barb Paradise, Sean Hong and I are the three Blood Donor Recruitment Coordinators for Mayo Clinic Blood Donor Center. It is a very exciting position as we are out in the community most every day. It is our job to spread the word about the importance of blood donation, our continual need for blood donors, and encourage those who can donate to do so. We are proud of the fact that 18 percent of our county donates blood along with 41 percent of Mayo employees.

Like yours, our job is an education, public relations, marketing and sales position all rolled up in one. We often have the opportunity to give 15-20 presentations per week between the three of us. We work closely with our Communications Depart-ment to develop new ideas and to organize and distribute promotional materials. We plan special events to recruit and retain blood donors, i.e., Valentine Day events, Volunteer Appreciation Luncheons, department challenges, Baseball Blood Donor Appreciation Night, County Fair, Halloween Pumpkin carving contest, December Holiday Event, etc. We are always working on new and creative ideas to get donors in the door. It is also important to stay connected with our existing donors and the organizations, churches, business that make up our 200 + Blood Donor Groups.

Just 5 years ago we started our blood drive program. Our goal is to schedule 4 drives per week throughout (very modest compared to most of you). We hope to increase our blood drives by 10 percent annually and we have recently begun researching the feasibility of purchasing a “Bloodmobile Bus.”

We are masters at multi-tasking and interruptions are the spice of life. We deal with billing issues, upset donors, we’re running low on cookies, the coffee pot is dripping, I can’t find a size medium t-shirt, the computers aren’t work-ing at the blood drive, the coordinator just canceled tomorrows drive, can you give a presentation this afternoon? Customer service is foremost in our minds - we work hard to recruit donors and we don’t want to lose them!

We only recruit donors within our county in compliance of our agreement with the Le

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Page 2 A quarterly newsletter from ADRP

A quarterly newsletter from ADRP Page 3

Recognising the constraints of try-ing to run an increasingly successful organisation with only volunteer resource, ADRP is actively seeking to appoint an Executive Director.

The position, the first full-time sala-ried post in ADRP’s three-decade his-tory, comes as the organisation looks to consolidate its position as the leading donor recruitment forum and progress a number of exciting new initiatives, as well as expand its global presence.

ADRP President, Sue Churchill observes “Over the years, ADRP has enjoyed wonderful service from its Board and Committee members and many other volunteers and support-ers, and they will continue to form the backbone of our organisation. But in looking to develop ADRP to its fullest potential and take advantage of the many opportunities open to us it is

essential that we have someone who is totally focussed on ADRP and not trying to manage their involvement around other professional commit-ments.”

All ADRP members have been noti-fied of the opening and the vacancy has been posted though a number of other organisations including AABB, ABC, ISBT and ARC. However, the search has also extended outside of blood-related channels, recognising that whilst industry specific knowl-edge or experience would be an asset, there is a suite of leadership and or-ganisational development capabilities that have greater importance and may also be found elsewhere.

A special committee of the ADRP Board took advice from ASAE (Ameri-can Society of Association Executives) in establishing this position, and the salary range has been determined

from a benchmark of Executive Direc-tors working across similarly sized or-ganisations. The financial commitment for ADRP has been carefully consid-ered, but given the Board’s plans for the generation of additional revenue streams and the opportunities avail-able for fundraising and grant-writing, the post is expected to become self funding within a relatively short period of time.

For legal, financial and logistical rea-sons the post is open to US citizens only, but has already generated signifi-cant interest. Interviews for short-listed applicants are to be held during October with the successful candidate likely to join ADRP in the New Year. Arrangements will be made to ensure that the new Executive Director is introduced to the ADRP membership at the 2007 conference in Baltimore.

ADRP seeks Executive Director

Page 4 A quarterly newsletter from ADRP

contact your local Gambro BCT representative tolearn how only one Trima system can meet your center’s needs

ADRP Only1 06.indd 1 5/26/06 1:35:19 PM

A quarterly newsletter from ADRP Page 5

It all begins with YOU…Start applying now for ADRPʼs 2007 Awards and ScholarshipsThe Association of Donor Re-cruitment Professional (ADRP) is pleased to announce its annual call for award nominations and scholarship applications. Eligible individuals include those working in the fi eld of donor recruitment and/or blood center management, as well as organizations that sup-port recruitment efforts. Awards will be presented during ADRPʼs Annual Conference in Baltimore, Maryland, May 1-5, 2007.

Deadline for award and scholarship application: Thursday, December 14, 2006. Also, submit early for ADRPʼs Daniel J. Eberts Film/Ra-dio Awards and the Tools of the Trade Awards!There are four ADRP SCHOLAR-SHIPS: Nancy J. Chapman, Presi-dential, Hughes and Charles Drew. These are available for managers and recruiters looking to enhance their expertise in the donor recruit-ment industry. An ADRP Scholar-ship provides the opportunity to expand recruitment skills, knowl-edge and career development. Furthermore, all scholarships cover the ADRP conference fee.Scholarship Eligibility: Recruit-ers: Presidential, Hughes or Charles Drew ScholarshipsManagers: Nancy J. Chapman, Hughes or Charles Drew Scholar-ship.There are seven ADRP AWARDS: Recruiter, Manager, Organization, Media, Chairperson, Ronald O. Gilcher, MD (Executive Award)

and Ron Franzmeier Lifetime Achievement. These awards recognize individuals that have demonstrated quality performance, commitment and dedication to our profession. Nominate a staff mem-ber, co-worker, supervisor, peer, or community sponsor you believe deserves recognition.Award Eligibility: Individu-als working in the fi eld of donor recruitment and/or blood center management, as well as organi-zations and persons that support recruitment efforts There are 4 categories of FILM / RADIO AWARDS: BEST of - Recruitment Video: Direct Mar-ket Video; Television PSA; Radio PSA. Deadline for submissions: Wednesday, January 17, 2007.There are 6 categories of TOOLS OF THE TRADE AWARDS: BEST of - Poster/ Flyer; Brochure; Postcard / Mailer; Newsletter; Ad-vertisement; Educational Material. Deadline for submissions: Friday, March 30, 2007.

If you have any further questions, please feel free to contact your Awards Co-Chairs:

Christine ForanNew York Blood CenterW: 914.784.4641cforan@nybloodcenter.org

Marsha Belgrade LifeSouth Community Blood CentersW: 352.334.1000 X41024mgbelgrade@lifesouth.org

New York Blood Services 2006-7 Volunteer Leadership Campaign Chair, Leland C. Launer, Jr., recently contacted Martin Frederic Evans, Managing Parter of Debevoise & Plimpton LLP, and Robert Link, Managing Partner Cadwalader, Wickersham & Taft LLP. This out-reach resulted in increases at both fi rms during the summer, as well as planning for the rest of the year.

Mitchell Wallsh, Executive Direc-

tor and Chief Financial Offi cer of Cadwalader, and Hope Stark initi-ated a comprehensive program at the fi rm that contributed 64 pints in June. This was a 137 percent increase from their March effort. Their total so far this year is 91 pints, with a December campaign being planned. Further, Laura Thomas and her blood drive team at Debevoise & Plimpton contrib-uted 72 donations this July, which

represents a 38 percent increase from their April effort. Their three campaigns so far this year have contributed 170 donations, with another being planned in Novem-ber.

New York blood Center greatly appreciates Mr. Launer’s support, as always, and encourages all law fi rms to join the campaign effort and host at least three campaigns this year.

Leland C. Launer, Jr. Gives Lift to Law Firms CampaignS u b m i t t e d b y A l e x a n d e r B r o w n , N e y Y o r k B l o o d C e n t e r

Page 6 A quarterly newsletter from ADRP

Together with Marilyn and Bob Hughes (far left and far Right) ADRP President Dr. John Armitage presents the Hughes Scholarship Award to Tracy Lamoureux.

our low rebooking on a date 56 days from a holiday when we were closed. Th e students brainstormed on many great ideas to motivate students to jump on the LIFE BUS to donate.

Previously our High School program was managed by Brenda Abdai-Lucier who started the Donor Ambassador Program. Brenda passed away in 2004 and it was Brenda’s wish to continue to inspire and educate our youth. Th e “Brenda Abdai-Lucier Donor Ambas-sador Scholarship” has been developed in her honour and will be awarded to a High School Donor Ambassador who exemplifi es characteristics that Brenda admired in a student advocate.

Th is year we have increased our Donor Ambassadors from 39 schools/ 99 students to 49 schools/ 105 students participating.

Our high school donors can’t wait to turn 17 to get our Birthday letter reminding them to start donating and save lives. It is my goal to keep this program growing as I know Brenda would have. Attending the ADRP conference would open lines of com-munication with others who are also facing my program’s challenges. I am hoping to learn creative ideas on how to recruit and retain the younger generation of new blood.

Iam Tracy Lamoureux, High School Community Develop-ment Co-ordinator, in Winnipeg,

Manitoba, Canada. I work with the High Schools in recruiting and retaining blood donors. My Dad is a long- time donor and I remember him always coming home with the “Be nice to me I gave blood today” sticker. My fi rst donation was when a blood donor clinic was held at my school.

As our population is increasing and medical technologies are advancing we need to educate our youth on the importance of blood donation.

I started working with the High School Program in February 2004. Th e student’s enthusiasm to donate is an incredible motivation to work vigorously with them to increase and

maintain a constant blood supply.

Donor Ambassadors are an on-site ‘link’ between donors, their school and Canadian Blood Services, ensur-ing a positive donor experience and that the our programs run smoothly. We invite 2 student volunteers from each participating high school – one S3 (grade 11) and one S4 (grade 12). We have the support of the Princi-pal and we have partnered with 36 schools that have volunteer leadership programs. Students need a certain amount of volunteer hours/ credits before they can graduate.

Once we have the students in place we bring them together for an Annual Training session where our Donor Ambassadors are educated in the blood donation process, customer ser-vice skills, blood donor clinic require-ments, LIFE BUS Shuttle program and What’s Your Type? sessions. We treat them to FREE food, T-shirts and the sought after WYT syringe pens. Th is year the students brainstormed with their peers about how to increase blood donations throughout the sum-mer and how to increase the students that attend our permanent Centre via the LIFE BUS shuttle program. We tied in a LIFE BUS shuttle contest to

WINNING ESSAY: Hughes Scholarship

Tracy Lamoureux, High School Community Development Co-ordinator, Canadian Blood Services

HUGHES SCHOLARSHIP - Established in 1999

Bob Hughes, a graduate of Penn State University with a degree in electrical engineering, retired from Grumman Aerospace Corporation in 1992. While employed with Grumman, Bob was a member of the Apollo Program, whose mission was to send a man to the moon. Grumman designed, developed and built the Lunar Landing Module. Bob completed his career in the Navy F14 program as the area manager of the southern region. Familiar with ADRP, Bob discovered that the database of the organization had become unwieldy for the membership chair. Bob offered to take responsibility for the database on a volunteer basis. Bob’s association with the ADRP continues today as assistant to the board of directors.

Marilyn Hughes began her career in donor recruitment in 1984 with the American Red Cross in Atlanta, Georgia. She was the Recruitment Coordinator of the Year at ARC, Atlanta in 1985. Moving to Texas in 1987, Marilyn continued her career with Carter BloodCare. A member of the ADRP since 1984, she was elected to the board of directors in 1988. As a board member she has served as awards chair, conference chair and secretary and historian. She received the Ron Franzmeier Lifetime Achieve-ment Award in 1997. Marilyn is currently the manager of volunteer service at Carter BloodCare, a member of the Association of Volunteer Administrators and past President of the Dallas Directors of Volunteers.

A quarterly newsletter from ADRP Page 7

clinic locations at considerable distances from their homes. We communicated with the colonies to fi nd better ways to provide clinic information so they could choose the most convenient times and locations to give blood, and to ensure they are aware of their next eligibility date. With their support we provide a yearly calendar of clinic events in their Hutterite Telephone Directory, encompassing over 100 colonies, to alert thousands of current and potential donors. We visited several colonies to thank them and to educate them about how much their dedication has meant to Canadian Blood Services and the patients we serve.

Th ese are only two of the initiatives that have helped to strengthen relationships with this community, and helped to maintain their support in the future. Th e potential is high to further enhance our relationships with these and other ethnic and religious groups, to ultimately grow our current donor base.

I would sincerely appreciate the opportunity to attend the ADRP conference in Fort Worth, Texas to learn as much as I can from other recruiters with similar ethnic and re-ligious diversity and to help other recruiters do the same. By attending this conference we could all benefi t by the exchange of ideas and initiatives to meet our collective goal of providing patients with the help they need.

Th ese are areas I believe I can share with others, and learn from others to enhance our professional development:• What initiatives, programs and materials can be used to educate

and motivate volunteers to organize clinics and recruit donors of diff erent ethnic and religious backgrounds?

• What are the three major challenges to meeting donor and collection targets in this diversity?

• What three ideas, initiatives or programs have helped to meet these challenges?

• How do other recruiters maximize the use of radio, TV and print media in rural areas?

• How do recruiters motivate volunteer leaders in rural areas to maximize each clinic?

• How do rural coordinators use local, region-al and national information about the need for blood to motivate people to donate?

• How can volunteer appreciation initiatives be utilized to thank, educate and motivate volunteers?

Please consider my application for the ADRP Scholarship to attend the conference in Fort Worth to share my knowledge, gifts and skills with other ADRP members. I know this will help to ensure our common goal is met…to learn ways to continue to provide hospital patients anywhere in the world with the blood and blood products they need.

CHARLES DREW SCHOLARSHIP – Est. in 2002

Charles Richard Drew was born in Washington, DC on June 3, 1904. He received a Bachelor of Arts from Amherst University in 1926, a Medical Doctorate and Master of Surgery from McGill University in Montreal, Quebec in 1933. Dr. Drew served as an Instructor in Pathology at Howard University and as an Assistant in Surgery in 1936. In 1940 he received a Doctor of Science in Medicine from Columbia University. Charles Drew was made Professor of Surgery and Chief Surgeon for Freedmen’s Hospital.

Dr. Drew is responsible for organizing the concept of the Blood Bank. His research, while at Presbyterian Hospital in New York City, in blood and plasma for transfusion determined red blood cells had a longer shelf life by removing the plasma. He also orga-nized a blood bank in London during World War II.

Permission to use the “Charles Drew” name was obtained from Charlene Drew Jarvis on October 19, 2001. The Drew family feels this is an appropriate way to honor recruiters who are working on minority donor recruitment initiatives.

A s a Community Development Coordinator for Canadian Blood Services for the past seven years,

I am extremely gratifi ed to have recruited over 99,500 donors and helped to collect over 82,000 units of blood in rural com-munities in the Provinces of Manitoba and northwestern Ontario. Th ese rural donor clinics provide more than 30 percent of blood required for 91 health care facilities in our area. With the aging population, and fewer younger donors, it becomes more challenging each year to ensure that an adequate blood supply is there for patients in need. With limited resources for radio, TV and print advertising in smaller com-munities, recruiting donors in these areas is unique in many ways, including cultural and ethnic diversity.

Each year we conduct more than 115 blood donor clinics in a vast area in the centre of North America with many diverse ethnic and religious groups including, French, Bel-gian, Icelandic, Mennonite, and Hutterite communities supporting our clinics. Th is diversity has brought many challenges and many opportunities in donor recruitment.

Appreciation events and donor recognition have been extremely eff ective ways to thank our Hutterite donors, to communicate the importance of their support and to fi nd ways to enhance customer service. Th e Hutterian community is one of our largest and most supportive groups in many of our 40 rural clinic locations. Over 29 diff er-ent Hutterite colony groups attended one clinic, and 50 – 70 percent of the donors at another clinic are from Hutterite colonies.

Hutterite donors will often travel to several

WINNING ESSAY

CHARLES DREW SCHOLARSHIPHarvey Heather, Community Development Coordinator, Canadian Blood Services

ADRP President Dr. John Armitage presents the Presidential Scholarship Award to Harvey Heather.

Page 8 A quarterly newsletter from ADRPPage 8 A quarterly newsletter from ADRPA quarterly newsletter from ADRP

BEST POSTER/FLYER: “Are You My Type” - A high school recruitment campaign - submitted by the American Red Cross Penn-Jersey Region

CONGRATULATIONS ADRP 2006 TOOLS OF THE TRADE AWARD WINNERS!

On Friday, April 28, the Association of Donor Recruitment Professional’s 2006 Awards and Scholarships were presented during the Annual Conference in Fort Worth, Texas with fanfare and fun. Awards Co-Chairs Marsha Belgrade of LifeSouth Community Blood Center and Christine Foran of New York Blood Center enjoyed an-nouncing the honors in four different categories: Scholarships, Awards, Daniel J. Eberts Film/Radio Awards and Tools of the Trade Awards. ADRP President Dr. John Armitage presented the awards to the deserving mem-bers and supporting organizations. This was the fi rst year the “Tools of the Trade” competition was a part of this ceremony. The six winning entries are shown below.

BEST BROCHURE: “Life Force” - Illustrates reasons to join and encourages members to donate - submitted by the Armed Services Blood Program/Lockheed Martin Corporation

BEST EDUCATIONAL MATERIALS: “Blood Donor Representatives-Peer Promotion Manual” - Campaign for high school peer promoters - submitted by South African National Blood Service

A quarterly newsletter from ADRP Page 9A quarterly newsletter from ADRP

BEST POSTCARD MAILER: “Hometown Heroes” - Four examples of a donor recruitment campaign - submitted by the Ameri-can Red Cross Appalachian Region

BEST ADVERTISEMENT: “What Else Does He Need? YOU” - Soldier ad designed to promote the blood program - sub-mitted by the Armed Services Blood Program/Lockheed Martin Corpo-ration

BEST NEWSLETTER: “Blood Beat” - Quarterly newsletter sent to donors - submitted by South African National Blood Service

Page 10 A quarterly newsletter from ADRP

Most importantly, we have the passion and the drive to impress upon everyone within our reach how easy and impor-tant it is to save lives by donating blood.

So there you have it – my humble story…a day in the life of a Recruitment Coordinator in a hospital based blood bank in Midwest, USA.

May all of your recruitment efforts be successful.

Sue Churchill ADRP President

local American Red Cross. The recruitment coordinators have divided the area; Sean covers the NE and SE, which consists of 52 donor groups, 18 blood drives and 2 high schools. Barb has the NW side, which entails 90 donor groups, 31 blood drives

Letter from President (cont. from page 1)

and 3 high schools. I have the SW side totaling 67 donor groups, 19 blood drives and 4 high schools.

The Recruitment Coordinators are required to have a 4-year degree. All three of us are either “graduates or students” of the Toastmaster program, an orga-nization designed to improve public speaking skills.

All in all, we aim to be highly motivated, customer friendly,

able to work independently and yet have a teamwork philosophy.

Sue Churchill, ADRP President, speaks at the 2006 annual

conference in Fort Worth, Texas.

Many thanks to Roberta McGowan, President of the Building Owners and Managers Association for ensur-ing that once again, New York Blood Center was an important agenda item during BOMA’s spring luncheon. This important forum helps to raise the awareness among Manhattan’s real estate industry on the vital role of New York Blood Center (NYBC) in our community, and the growing im-portance that multi-tenant properties have in continuing to help maintain a secure blood supply.

Providing convenient donation op-portunities for the thousands of small and medium-size firms at multi-tenant properties has resulted in the “Sky-scrapers for Life” program, growing from 504 pints in 1997 to 4,940 pints in 2005. Key to this growth has been the leadership of Real Estate Cam-paign Chair, Robert Merck, Managing Director of Real Estate Investments at MetLife.

Senior executives and property managers who sponsor successful campaigns host tenant kick-off meet-ings and provide a modest recognition program for all participants. Brian

Fox, Chief Marketing Officer, Real Estate Investments at MetLife, repre-sented Robert Merck in thanking the guests at the luncheon who par-ticipate and encouraged everyone to sponsor blood drives at their proper-ties this year.

The first place “Winner’s Cup” award was presented to Lawrence Giuliano Sr., Senior Prop-erty Manager of Tishman Speyer for their 1,744 donations last year. The second place award was presented to Adrian Sierra, Assistant Prop-erty Manager, Vornado Realty Trust, who is now sponsoring their city-wide effort. The third place award was presented to Vincent Fantauzzi, General Manager from CB Richard Ellis, whose firm contributed 418 donations last year.

Award plaques were also presented to

Jones Lang LaSalle, inc, Boston Proper-ties, Trizec Properties, Reckson Associ-ates Realty Corp., Rockefeller Group Development Corporation, GVA Williams and Resnick Properties.

A special “welcome aboard” to new participants this summer thanks to Robert Merck. Stacey Pittman and Amy Rivera-Colon at Hines Inter-

est sponsored their first campaigns at 425 Lexington and 600 Lexington, which contributed 86 new pints. Also, Adam Pop-per, Managing Direc-tor at Beacon Capital Partners, joined the campaign with his first blood drives planned this year at 100 Wall Street as well as other locations. Mr. Pop-

per is also reaching out to his partner firm, Monday Properties, requesting they also join the program. NYBC is extremely proud of the success of this campaign, and looks forward to being a part of BOMA’s 2007 luncheon as well.

Skyscrapers for Life participants honored at Building Owners & Managers’ (BOMA) June 2006 Meeting

S u b m i t t e d b y A l e x a n d e r B r o w n , N e y Y o r k B l o o d C e n t e r

The top ten participants in the ‘Skyscraper for Life” program last year

contributed 4,089 donations. Photo by Steve Friedman Photography.

A quarterly newsletter from ADRP Page 11A quarterly newsletter from ADRP Page 11

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Page 12 A quarterly newsletter from ADRP

OUR MISSION: To provide education, development and resources for the donor recruitment professional.

OUR VISION: We are the worldwide industry leader in the field of do-nor recruitment with an ongoing commitment to shape international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.

Mailing permit information

For additional copies of ‘the Drop’ or to inquire about ADRP memberships, please contact:

Bob Hughes Administrative Assistant

ADRP PO Box 540524 Grand Prairie, TX 75054-0524 972.642.0100

e-mail: bhughes200@aol.com

‘the Drop’ is printed and distributed quarterly by the ADRP Communications Committee. We welcome articles, comments, questions and suggestions.

Correspondence for ‘the Drop’ should be forwarded to:

Mary Jane Thomsen, Communications Committee Co-Chair/Newsletter Editor MEMORIAL BLOOD CENTERS 5115 Burning Tree Road Duluth, MN 55811 218.723.8080, ext. 3113 e-mail: mthomsen@mbc.org

Hosted by the American Red Cross National Headquarters and The Greater Chesapeake & Potomac Blood Services Region, the Associa-tion of Donor Recruitment Professionals Annual Conference will be held May 1, 2007 through May 5, 2007 at the Hyatt Regency Baltimore on the Inner Harbor.

The conference committee received a record number of presentation submissions this year, promising a meeting with outstanding educa-tional and networking opportunities. Mark your calendars now and plan to attend this exceptional conference!