Your environmental voice since 1970.

2006 Annual Report

2006 Annual Report

Melissa Malott, Clean Wisconsin Water Program Director

Copper Falls State Park

Cover photo: A Wisconsin wonderland. © istock and Jeffrey Zavitski

122 State Street Suite 200Madison WI 53703-4333

Phone: (608) 251-7020 • Fax: (608) 251-1655www.CleanWisconsin.org

Mark Redsten

Dear Friends,As Executive Director of Clean Wisconsin, I am pleased to be reporting on the successes and challenges the organization experienced in 2006. Each day brought with it new opportunities to develop protective legislation, to point the media spotlight on corporate abuse of the environment, or to hold regula-tors accountable – none of which would have been possible without our group of talented staff who are focused on the common vision of protecting Wisconsin’s environment.

2006 also marshaled in important change and growth within our organiza-tion. As I refl ect back on yet another year of protecting Wisconsin’s environ-ment, several things stand out as notable to which I would like to call to your attention:

• Clean Wisconsin increased its capabilities in the Air/Energy and Communications departments by adding a staff scientist, a grassroots organizer, and a communications/media director respectively.

• Clean air victory for Wisconsin! In November, Clean Wisconsin reached a landmark agreement with Wisconsin Public Service Corporation to clean up its J.P. Pulliam power plant in Green Bay – one of the dirtiest coal plants in the nation.

• Clean energy victory for Wisconsin! Senate Bill 459 – which requires utilities to signifi cantly

increase their investments in renewable energy sources and energy effi ciency - sailed through the Senate and Assembly after signifi cant work by Clean Wisconsin.

• To accommodate our growing staff , interns, and volunteers – now at 17 people – Clean Wisconsin started off the year by moving into greener offi ces with non-toxic paint, energy effi cient full-spec-trum lighting, and recycled carpeting.

• Work to advance Great Lakes issues continued. Th roughout the year, water program staff have worked tirelessly on all fronts to make sure that the quality of Great Lakes water – as well as the quantity – are preserved through Great Lakes Restoration and Great Lakes Compact initiatives.

I invite you to spend a few minutes reading Clean Wisconsin’s 2006 Annual Report to learn more about how seriously we take the responsibility of being “your environmental voice”. Your support of Clean Wisconsin enables our staff to be a force to be dealt with on behalf of the envi-ronment. We thank you for your help in sustaining this important work.

Yours most sincerely,

Mark Redsten

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A letter from the Executive Director

2006 Annual Report

When you think about clean water in Wisconsin, what comes to mind? Th e fi shing hole where you learned to

cast a line? A family trip to the incredible Great Lakes? Or do you realize about how lucky we are to fi nd clean and abundant water coming out of the faucet?

Wisconsin’s waters are a valuable resource for us to use and protect. Wisconsin’s water faces many threats including pollution, invasive species, and those who would profi t from exporting our precious lake waters. Wisconsin’s Great Lakes, inland lakes and rivers are special places we go to fi sh, swim and enjoy. Clean Wisconsin works hard to protect your waterways – your way of life.

clean water Clean Wisconsin’s 2006 major CLEAN WATER victories and highlights included: • Won a case in circuit court challenging the water intake permit for Elm Road Power

Plant in Oak Creek.• Protected 1,100 more miles of riverways by obtaining additional designations as Out-

standing or Exceptional Resource Waters.• Helped build support for the Great Lakes Compact.• Held listening sessions in Great Lakes shore cities/communities, to hear citizens’ con-

cerns about the Great Lakes.• Testifi ed in support of increasing polluted runoff protections for Wisconsin waters from

polluting factory farms (CAFOs). (Rules were consequently put into place in 2007.)• Attended International Rivers Conference in La Crosse.• Attended the International Mercury Conference and co-sponsored the simultaneous

mercury advocacy conference.• Attended the Governor’s conference on water conservation.• Monitored the Groundwater Advisory Committee’s work reporting on recommenda-

tions for additional protections for groundwater in Dane County and the area around the Little Plover River near Stevens Point.

U.S. Fish and Wildlife Services

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Beki MangheraJudith Perlman

2006 Annual Report

For some, clean air in Wisconsin is a sometimes-taken-for-granted element of an enjoyable trip to the north

woods. To others clean air is the deciding factor as to whether one is able to simply go outside on a given day, or whether one needs to remain inside to avoid harmful pollutants in the air. Wisconsin currently generates more than 70% of its electricity from old, dirty coal plants, some dating back to the 1940s, that emit harmful pollutants into the air. Clean Wis-consin worked hard in 2006 to hold lawbreakers and polluters accountable. Clean Wisconsin was victorious in 2006 on many fronts helping to clean up Wisconsin’s air.

clean air

Clean Wisconsin

Melissa Malott

Clean Wisconsin’s 2006 major CLEAN AIR victories and highlights included: • Reached a legal settlement requiring the cleanup of the Pulliam power plant in Green

Bay and investments in energy effi ciency.• Completed technical comments on a proposed settlement at the USEPA regarding the

consideration of alternative technologies (Integrated Combined Cycle, or IGCC) to reduce air emissions.

• Presented public comments on two large coal boilers in Madison (Blount Street power plant and UW Charter Street heating plant).

• Coordinated a meeting with the WDNR and Wisconsin Public Service Commission to discuss greenhouse gas emission calculations for new power plants.

• Submitted comments for the development of Wisconsin’s State Implementation Plan through the Clean Air Interstate Rule rulemaking process at the DNR.

• Researched and wrote the “Dirty Dozen” report that notes the poor track record of power plants around the state.

• Participated in and made clean air and energy advancements in Dane County through the Madison Area Clean Energy Coalition.

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2006 Annual Report

Wisconsin’s outdoor culture stems from a love of the land and an understanding of healthy natural eco-

systems. Clean Wisconsin’s approach to fi nding clean energy solutions is also rooted in this culture. Today’s innovative technologies combined with abundant Wisconsin resources – such as wind and agriculture byproducts – off er an outstand-ing opportunity to create new jobs and economic activity using clean, effi cient and renewable energy sources. Wisconsin has the potential to become a major player in clean energy technology. With this in mind, Clean Wisconsin played a key role in strong victories on behalf of clean energy alternatives.

clean energy

Clean Wisconsin

Clean Wisconsin’s 2006 major CLEAN ENERGY victories and highlights included: • Played a lead role in the establishment of Wisconsin Act 141, the 2006 Clean Energy

Act. Th is Act requires utilities to invest in renewable energy resources such as wind and solar power, as well as energy effi ciency programs – all of which will not only save ratepayers hundreds of millions of dollars but will also help protect Wisconsin’s clean water and clean air.

• Developed the content for 2006 Executive Order 145 which makes Wisconsin a leader in energy effi ciency for state facilities.

• Infl uenced the Public Service Commission to consider improving the energy planning process which would consider all forms of energy and long-term needs.

• Served on Legislative Council Study Committee on Nuclear Power.• Delivered presentations to hundreds of Wisconsinites focusing on global warming in

Wisconsin.• Canvassed door-to-door, gave public presentations, tabling and petitioning eff orts pro-

vided more than 1,000 citizens an outlet to register support for clean energy solutions.• Built strong ties to nontraditional environmental allies including health organizations,

the faith community, conservation clubs, hunting and fi shing organizations and labor.

Clean Wisconsin

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Clean Wisconsin

2006 Annual Report

communications

Kenosha News: April 12, 2006

Major highlights for 2006 continued...Collateral Materials and Outreach

• Managed and edited quarterly newsletter, Th e Defender, distributing to 12,000 mem-bers and outlets.

• Created a well-received print piece educating readers on the vulnerabilities of the Great Lakes.

• Produced a Clean Wisconsin organizational brochure.• Planned and created a myriad of communication outreach pieces in support of pro-

gram work, such as: reports, presentations, petitions and fact sheets.

Displays/Events/Meetings• Created eye-catching displays and materials for Clean Wisconsin’s open house, Ca-

noecopia, Lobby Day, Midwest Renewable Energy Fair, and a variety of other confer-ences throughout the year.

Messaging• Designation by National Wildlife Federation naming Clean Wisconsin as the coordi-

nating entity on Great Lakes Restoration communications.• Created message manual for campaign against Alliant’s plan to build an outdated

technology dirty coal plant.• Improved organizational messaging discipline to insure consistency across programs.

Miscellaneous • Standardized policies and procedures for media relations and other Clean Wisconsin

communications functions.• Performed a communications audit to assess our growing communication needs

resulting in hiring a new, full-time Media and Communications Director.

While the skillful work done by Clean Wisconsin’s program staff speaks volumes on its own, the communications staff worked hard to eff ectively and consistently

deliver program messages to individuals, groups, the media and businesses.

Major highlights for 2006 included:Media Relations:

• Executed an array of statewide media activities in support of Clean Wisconsin pro-gram work, including editorial board visits, press conferences, telenews conferences, press kits, media alerts, releases, LTEs, opinion editorials, etc. Some highlights include: o Green Bay’s Pulliam coal power plant press conference signaling a Clean Wiscon-

sin lawsuit victory;o Oak Creek’s Elm Road Generating Station media blitz trumpeting the ruling by

appeals court judge throwing that power plant’s water permit into question;o Editorial board visits to Great Lakes basin communities to discuss Great Lakes

Compact and Restoration issues; and,o Participation in a gubernatorial press conference advocating for 90% reduction

in mercury emissions by 2012.• Garnered more than 900 statewide Clean Wisconsin media mentions in newspa-

pers, magazines, radio and television stations, and on the Internet.• Created and ran public service announcements in conjunction with a Madison-

based radio station.• Created and trained a global warming rapid response media team derived of spokes-

people from various backgrounds and expertise. • Trained Clean Wisconsin staff in developing a solid on-camera media presence.

Clean Wisconsin (in cooperation with Fresh Energy) hosted a global warming media and messaging training in Madison in September 2006.

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2006 Annual Report

office administration

Clean Wisconsin

The offi ce administration staff is the behind-the-scenes anchor of our professional offi ce. In order for Clean

Wisconsin to do our important program work, we need the right combination of technology and equipment, proper reporting, and a comfortable, effi cient work environment.

Major highlights for 2006 included:• Advanced the lobbying process to include:

o Refi ned and enhanced approval, tracking, and reporting processes and products;

o Advanced staff training and tools; and,o Synchronized of policy positions, planning goals and

messaging.• Coordinated Clean Wisconsin new offi ce space culminating

in an open house celebration.• Successfully tended to an increasing staff and associated

infrastructure.• Developed a dynamic strategic plan that correlated to

campaign plans and policy positions. • Managed reviews, updates and amendments to: Bylaws,

Articles of Incorporation, Financial Policies, and Employee Handbook.

• Improved tracking and documentation of equipment and warranties.

• Improvements and expansion of volunteer program.

A big thank you goes to our important 2006 volunteers. Th eir dedication and competence assisted us in our important work.

Nancy Anthony – Outreach AssistantKitty Fitzpatrick – Outreach AssistantUrsula Hartwig – Outreach AssistantNikki Lenhart – Program AssistantArlene Meyer – Outreach AssistantSeth Nowak – Program AssistantMiri Pogoriler – Lobby Reporting SpecialistDiane Redsten – Outreach AssistantCaitlin Sticco – Development Assistant

Miri Pogoriler, one of Clean Wisconsin’s spectacular volunteers.

financial managementfinancial managementfinancial

Statement of Financial PositionDecember 31, 2006

Cash & Short-term Investments $637,079Grants Receivable 55,910Accounts Receivable 4,413Furniture & Equipment 37,209Other Assets 13,002 Total Assets $747,613

Liabilities $ 95,890

Net Assets:Net Assets – beginning of year $451,967Increase in net assets during 2006 199,756Net Assets at 12/31/2006 $651,723

Total Liabilities and Net Assets $747,613

Profi t & Loss StatementJanuary 1, 2006 to December 31, 2006

IncomeFoundation Contributions (Grants) $417,844Grants Released from Restrictions 246,610 Subtotal Grant income 664,454

Member Contributions 330,224Other Income 22,345Total Income $1,017,023

ExpensesPersonnel $601,518Contract Services 320,723Postage 24,245Rent 45,510Supplies 19,275Travel & Training 18,229Depreciation & Amortization 14,153Other Expenses 43,374Total Expense $1,087,026

Change in unrestricted net assets ($70,004)

Temporarily Restricted Net AssetsContributions – Foundations $516,370Released from restriction (246,610)Change in Temporarily Restricted Net Assets $269,760

Increase in net assets during 2006 $199,756

Net Assets – beginning of year $451,967Net Assets – year end $651,723

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2006 Annual Report

supporters Pro Bono Services:Special thanks to the following businesses and their staff for the many hours of support they have donated to aid us in our mission to protect Wisconsin’s clean water and clean air.

• Garvey McNeil & McGillivray, S.C.• Geek World • Mark Manghera Graphic Design• Wickwire Gavin, PC

Gifts In-Kind:Th ank you to the following companies who donated their products and services to make our work more eff ective.

• Capital Brewery • Edible Arrangements • Frida’s Restaurant• Herzing College • Microsoft• Restaurant Magnus

Other Support:• Community Shares of Wisconsin• Community Shares of Greater Milwaukee

Clean Wisconsin thanks its board of directors!We thank our board members who helped our fundraising eff orts in 2006. Th ey helped us keep the lights on and gain the resources necessary to continue our important work. We would especially like to acknowledge the following board fundraising teams who surpassed their goals for the year: • Jim Carter and Will Fantle; • Susan Greenfi eld and Mark Gill; and, • Pam McGillivray and Gof Th omson.

Special mention is also given to Jim Carter and Susan Greenfi eld whose tireless eff orts helped make our fundraising and membership outreach a success in 2006.

© istock and Jack Lamour

Clean Wisconsin wants to thank the following founda-tions, funds, corporations, and organizations for their

generous support in 2006. Th eir support has allowed us to ad-vance our program work in the areas of clean water, clean air and clean energy. Without their strong support, our victories to date and our hoped-for plans for the future would not be possible.

Foundation, Family Foundation and Business Supporters• Beldon Fund• Brico Fund• Carolyn Foundation• Dale Druckrey Fund at the Shawano Area Community

Foundation• Eau Claire Ford• Th e Energy Foundation• Th e Garfi eld Foundation• Robert and Natalie Gehringer Family Fund within the

Community Foundation for the Fox Valley Region, Inc.• Th e Joyce Foundation• Kocourek Chevrolet• Warren L Kreunen Revocable Trust• Mazess Fund for the Environment at the Madison

Community Foundation• Mazess Passthrough Fund at the Madison Community

Foundation• Charles Stewart Mott Foundation• New York Community Trust• Proteus Fund• Linda Gale Sampson Charitable Fund Inc.• Surdna Foundation• Wege Foundation

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2006 Annual Report

membership development

Each day in Wisconsin, we witness the power of a unifi ed voice asking for clean water, clean air and clean energy.

Clean Wisconsin thanks all our members for everything they do helping us fi ght for clean water, clean air and clean energy. We have so much to thank you for, including:

• Th ousands of dollars contributed to our important work. • Hundreds of comments sent to policy makers on clean

water, clean air, and clean energy issues. • Hundreds of hours of hard work by our committed

volunteers. • Two house parties that raised much-needed funds.

Th ank you Inge and Frank Wintersberger and Susan and Jerry Greenfi eld for your generosity as party hosts.

Party host Susan Greenfi eld

Clean Wisconsin

Party host Inge Wintersberger

Leadership Council$1,000 and aboveGrant Abert & Nancy WardRichard & Sara BaerRichard & Gail BakerJim Carter & Victoria MillerAnne & Patrick CoryAmy GillilandPeter & Susan HolmNorbert HolmbladKeith & Linda KocourekLaura & Richard KracumRic hard Mazess & Marilyn

Johnson Mazess

Joh n Merline & Inger Wilkerson

Glenn Reinl & Sara KrebsbachRichard & Mary Kay RingH Jean RowleyLinda Gale SampsonTh o mas Schlueter MD & Ellen

Neuhaus MDRol and Schroeder & Mary

MowbrayDaniel & Marcia SmithGof & Mary Th omsonKerry & Pat Toutant

special membersspecial members

In MemoriamIn honor and memory of Colin McCamy by his family and friends.In honor of, and with gratitude to Norbert Homblad for naming Clean Wisconsin a benefi ciary of his life insurance policy.

$120-$999Janet Ady & Annette LarsonSuzanne AhnertHenry Anderson MDMichael AndersonAnne ArnesenJohn BahrTh omas & Leslie BallietHelen BantaMary & Brad BarhamBarbara BarkerTom & Jill BarlandLinda & Roger BarringtonWilliam & Edwina BeanCarlene & Richard BechenVasiliki Beltaos & Efstathios

Beltaos MDJacob & Helen BennisonElizabeth Bensen MD & Mark

BensenJonathan Blick & Barbara Con-

nolly-BlickCharles Boardman III & Diane

Boardman

Charles Boardman MDOscar & Patricia BoldtDennis & Marie BolstadKent BordenElvira BorgstadtElizabeth BostromGary BottoniPatricia BowneJoyce BrehmRosalie BreitenbachChip & Pam BrewerLois & Ed BrickSue Bridson & William

Bridson MDMarcia Brooks & Edward

HammondJoan & Patrick BrophyRoger Buff ettSusan BurdettGlenda & Robert BurdickElaine BurkeJohn & Ann BurtonRussell Butkiewicz & Kari

Esbensen

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Mark Manghera Beki Manghera

2006 Board of DirectorsOffi cers

Pam McGillivray – Chair (Madison)Jim Carter – Vice Chair (Eleva)

Will Fantle – Secretary (Eau Claire)Gof Th omson – Treasurer (New Glarus)

MembersMark Gill ( Milwaukee )Kate Gordon ( Madison )Gary Goyke ( Madison )

Susan Greenfi eld ( Milwaukee )Bill King (Cable)

Paul Linzmeyer ( Green Bay )David Wandel ( Madison )

Guy Wolf (Stoddard)

Mark RedstenExecutive Director

Program and CommunicationsKeith Reopelle

Program Director

Katie NekolaEnergy Program Director

Melissa MalottWater Policy Director

Joyce HarmsCommunications Director

Shauna CookCreative Communications Director

Will HoyerWater Specialist

Peter TagliaStaff Scientist

Ryan SchryverGrassroots Organizer

Elizabeth WheelerEnergy Program Specialist

Jeremy JansenIntern

Membership and DevelopmentBrian Kelly

Development Director

Becky WeberMembership and Development Manager

Bridget Barry

Development Assistant

Finance and AdministrationBarb Kneer

Financial Manager

Laurie MaloneyOffi ce Administrator

Holly BrassingtonFinancial Assistant

2006 Staff

122 State Street Suite 200Madison WI 53703-4333

Phone: (608) 251-7020 • Fax: (608) 251-1655www.CleanWisconsin.org

© 2007 Clean Wisconsin

Printed on recycled paper using vegetable-based inks.