2005-12-12 mobile broadcasting corporation - gianmauro calafiore - wiz capital

8/14/2019 2005-12-12 Mobile broadcasting corporation - Gianmauro Calafiore - Wiz Capital

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Mobile Monday

Italywww.mobilemonday.it


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Mobile Broadcasting Corporation

MobileMonday Italy

Japans mobile reality is our futureMilan, 12 December 2005

Gianmauro CalafioreWizCapital


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Concept of Mobile Broadcasting

1955Portable

Radio1978

Walkman

1989DynaBook

1983DynaTac

2004MOBAHO

Release Radiofrom living room

Release Musicfrom living room

Release Phonefrom home

Release PCfrom office

RELEASE TV FROM LIVING ROOM TO OUTDOOR


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What is Mobile Broadcasting Service? The Worlds first satellite multichannel digital

mobile multimedia broadcasting service (MMBS) forMobile and Personal users in Japan and SouthKorea.

Broadcasting with high power and high

performance satellite: Portable devices without parabolic antenna

Low distribution cost

Almost nation-wide coverage on day one More than 70 multimedia programs to be provided:

audio/music, video, data and interactive programs(including browsable web-like contents)


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Who is providing MMBS? Mobile Multimedia Broadcasting system has been

designed and developed by MBCO MobileBroadcasting Corporation, headquartered inJapan.

The service is distributed in Japan directly fromMBCO with the brand name MOBAHO sinceNovember 2004, while in South Korea will be

distributed by SKT (the biggest telco) within Q2-2005.


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Company Info1

Name: Mobile Broadcasting Corporation

Estabished in May 1998 Total Capital Fund:

36,8 billion Yen (about 369M USD)

Investors: 90 companies (mainly Japanese),including Electronic manufactures, Automanufactures, Telecommunication carriers,

Broadcasting operators, Radio operators, MediaPostproductions, Adv Agencies, Publishingcompanies, ecc. (see attachment)

(1) Data as of end of February 2005


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Investors1


1 Aioi Insurance Co. 16 Daiwa Securities SMBC Principal Investment Co.

2 Aishin AW Co. 17 Denso Corp.3 Alpine Electronics INC. 18 Dentsu INC.4 Alps Electric Co. 19 DX Antenna Co.5 Asahi Broadcasting Corp. 20 EL Private Investment Partnership6 Asatsu-Dk Inc. 21 Express Co.7 Canon Inc. 22 Fujitsu Corp.

8 Casio Computer Co. 23 Fujitsu Ten Limited,

9 Chubu-Nippon Broadcasting Co. 24 Hakuhodo INC.10 Clarion Co. 25 Harada Industry Co.

11 Commuture Corp. 26 Hashiba Grand Corp.12 Dai Nippon Printing Co. 27 Hitachi Ltd.13 Daiamond Capital Co. 28 IMAGICA Corp.14 Daihatsu Motor Co. 29 Kadokawa Holdings Inc.

15 Daimei Telecom Engineering Co. 30 Kaga Electronics Co.


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Investors1


31 KDDI Corp. 46 Nikkei Radio Broadcasting Corp.

32 Kenwood Corp. 47 Nippon Broadcasting System Inc.33 Kyocera Communication Systems Co. 48 Nippon Cultural Broadcasting Inc.34 Kyocera Corp. 49 Nippon Densetsu Kogyo Co.35 Loral Space Communications 50 Nippon Denwa Shisetsu Co.36 Mainichi Broadcasting Systems Inc. 51 Nippon Television Network Corp.37 Maspro Denkho Corp. 52 Nipponkoa Insurance Co.

38 Matsushita Electric Industrial Co. 53 NTT Data Corp.39 Mitsubishi Electric Corp. 54 NTT Data Customer Service Co.40 Mitsui Corp. 55 Osaka Broadcasting Corp.41 Mitsui Sumitomo Insurance Co. 56 Panasonic Mobile Communications Co.42 Mizuho Capital Co. 57 Pioneer Corp.43 Mizuho Capital No.1 Venture Capital Investment Li 58 Private Fund Investment Limited Partnership44 Mizuho Corporate Bank Ltd. 59 RF Radio Nippon Co.

45 Nihon Keizai Shinbun Inc. 60 SANGIKYO CORP.


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Investors1


61 Sanki Engineering Co. 76 Tohokushinsya Film Corp.

62 Sanyo Electric Co. 77 Tokai Radio Broadcasting Co.63 Sharp Corp. 78 Tokyo Broadcasting System INC.64 SK Telecom 79 Tokyo FM Broadcasting Co.65 SMBC Capital Co. 80 Tokyo Marine & Nichido Fire Insurance Co.66 SMBC Capital No.3 Venture Capital Investment Li 81 Tokyu Agency Inc.67 Space Communication Corp. 82 Toppan Printing Co.

68 Sumitomo Corp. 83 Toshiba Corp.69 Sumitomo Mitsui Banking Corp. 84 Toyota Motor Co.70 Sun Microsystems 85 UFJ Bank Limited71 Taiyo Yuden Co. 86 Usen Corp.72 Takara Corporation 87 Video Reserch Ltd.73 TDK Corp. 88 WOWOW INC.74 The Mainichi Newspapers Corp. 89 Yellow Hat

75 The Tokyo Marine and Fire Insurance Co. 90 Yokogawa Electric Co.


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Broadcasting License

On may 2003 MBCO got an exclusive licence

from the Japanese Somu-sho (Ministery ofPublic Management, Home Affairs, Post andTelecommunications).

The license for digital mobile broadcastingservices uses the S-band (2,630-2,655 MHz)and 25MHz channel size.

Satellite radio broadcasts using the S-band

are already offered in the United States byXM Satellite Radio and Sirius SatelliteRadio.


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MMBS: Hybrid Broadcasting SystemMMBS is based on a hybrid system. Itcovers:

85% of Japan with satellitebroadcasting

15% of Japan with Gap Fillers

GAP FILLERs are micro terrestrial stationthat provide coverage even in tunnels,underground transportation or in areawhere the satellite signal is weak orabsent, using the same satellite

frequency.GAP FILLERs are very economic (around $5000 each), easy to install and maycover radius from 500m to 2km.

Since December 2004 all underground trasportation in Tokyo has beencovered thanks to Gap Fillers.


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Features of MMBS

Satellite service with ultra small antenna:

parabolic antenna is no more required Satellite service with high power output

provide coverage even inside buildings

Single frequency: seamless service all acrossJapan, fast switching between channels

Enable to enjoy everywhere: home, car, train,

airplane, boat, even at speed of Shinkansenor Concorde


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In local train


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In the super fast train


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In Flight


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At the park


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Programs already broadcasted

9 Video Channels

30 Audio Channels Over 50 Data Channels (includes news,

weather, business, sport, culture, lifestyle,

hobbies, entertainment, lotteries, etc)


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Examples of Data Channel


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Target Market


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Terminals

A typical satellite terminal consists of:

Satellite receiver LCD display

Access rights management system

Embedded antenna


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Terminals

Terminal for

laptop use withspecialsoftware forvideo recordingproduced by

MBCO

Terminal for caruse producedby MBCO


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Terminals

First combined 3G/TVsatellite phone producedby LG for SKT

MOBAHOterminalproducedby Sharp

MOBAHOterminalproducedby Toshiba

2005-12-12 mobile broadcasting corporation - gianmauro calafiore - wiz capital

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