2004 hbcu alumni cruise & video media kit
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2004 HBCU Alumni Cruise & Video Media Kit. Thank you for your interest in The HBCU Network. - PowerPoint PPT PresentationTRANSCRIPT
2004 HBCU Alumni Cruise & Video 2004 HBCU Alumni Cruise & Video Media KitMedia Kit
Thank you for your interest in The HBCU Network.
‘HBCU’ stands for Historically Black College or University – there are over 100 HBCUs in the United States. The HBCU Network officially launched the web site HBCUnetwork.com on September 29, 2000, and has since grown to a community of over 17,000 members.
The HBCU Network is a networking community for upwardly mobile Black college graduates, so they can create meaningful social and powerful professional relationships.
Homecoming is a great way to maintain alumni relationships, but occurs only once a year. Alumni organizations focus on the needs of the alma mater, but do not provide networking opportunities outside ones alma mater alumni body.
An individual's personal network is limited to the people one meets in his or her daily circles, but not much further than that.
The HBCU Network solves these problems by catering to the particular social and professional needs of EACH black college graduate, 24 hours a day, 7 days a week, 365 days a year.
We continue to seek opportunities to build relationships for our members, through our efforts and the efforts of our various partners, including Black Enterprise Magazine and the Thurgood Marshall Scholarship Fund.
Our motto is “Workaholics, Playaholics. Here’s to the Overachievers.” We look forward to helping you overachieve. Best regards,
Tamara Lazier OyejidePresident, The HBCU Networkhttp://www.HBCUnetwork.com
What Is The HBCU Network:The HBCU Network is a networking community of over 17,000 upwardly mobile Black college graduates. (‘HBCU’ stands for Historically Black College or University)
What Is The HBCU Alumni Cruise:The HBCU Alumni cruise is social gathering for young Black professionals. The event will take place Friday, May 28 – Monday, May 31, 2004: Memorial Day Weekend; Destination – Bahamas.
What Is The HBCU Alumni Cruise Video:The video is a compilation of the 4-day celebration. The video will be distributed throughout college campuses in Fall 2004 to promote The HBCU Network and the 2005 cruise.
Who Is Our Target Audience: Copies of the cruise video will be distributed throughout the top 20 populated HBCU campuses. The total number of students at these schools exceeds 130,000.
The cruise video will be heavily promoted to the 17,000+ members of The HBCU Network.
Approximately 300 Black college graduates will attend the cruise.
Overview
Snapshot of the Cruise Web Site
About The CruiseApproximately 300 HBCU Network members and guests will set sail for 4 days and 3 nights to the Bahamas on Royal Caribbean’s ship“The Majesty Of The Seas.” We will depart on Friday, May 28, 2004 and return on Monday, May 31, 2004.
The video will capture the weekend activities on the cruise, as well as special interview segments which will feature young professionals excelling in their respective fields. The video will also include history and facts on Black colleges, as well as provide opportunities for commercials or product placement.
About The Video
The HBCU Network Sponsored Activities:
Friday, Miami, Florida Saturday, Cococay, Bahamas Sunday, Nassau, Bahamas
•Welcome Reception
•Trade Fair
•Relationship Panel
•Dancing
•Organized Beach Olympics
•Game night
•Latin Dancing
•Talent Show
•Farewell Party!
DVD•Title sponsorship •Product Placement•Commercials (15 or 30 seconds) •Coupons included in DVD sleeve•Sponsor particular segments of the video:
-HBCU History-Featured Alumni Overachievers
Cruise•Title sponsorship•Sponsor Special Events
-Talent Show-Beach Olympics-Open Bar/Happy Hour-Game Night-Vendor Booth
Online SponsorshipHBCUnetwork.com Web Site (http://www.HBCUnetwork.com)Monthly Newsletter (http://www.HBCUnetwork.com/newsletter/archive.cfm)
Sponsorship Opportunities
This cruise offers a more intimate setting than the typical event. You will have the opportunity to build relationships with your potential customers for four days.
The video will allow your company to have concentrated exposure to this key demographic group, long after the cruise ends.
Benefits: •Category Exclusivity (Platinum and Gold Level): Your product will be the only one featured in its category (i.e. the only soda, cereal, automobile, etc.)
•Web Based Marketing: Increase web site presence and web traffic from a targeted customer group with your Company/Product link on The HBCU Network web site.
•Identification in Collateral Materials: Increase brand awareness with inclusion of your company name in the HBCU Alumni Cruise video credits.
•Point-of-Sale Promotions: Drive sales by offering product and samples to HBCU Alumni Cruise participants who are ready to spend
Sponsorship Benefits
If you would like to participate in this event or inquire about
additional projects with The HBCU Network, please contact:
Tamara Lazier Oyejide
E-mail: [email protected]
100 New Roc City Place, Suite 402
New Rochelle, NY 10801
Office: 888.345.1225 or 770.908.3936
Fax: 770.234.6230
http://www.HBCUnetwork.com(The HBCU Network is a Diasporadic, Inc. company)
Don’t Miss The Boat!We look forward to working with you.
APPENDIX
Learn More About:
Snapshot of www.HBCUnetwork.com
•17,100 members (As of September 1, 2003)
•Education: 98% college educated, 15% advanced degree
•Ages 18 – 54
•Income - $65,000 average household annual income
•Ethnic Background: 98% African American
•62% women, 38% men
•90% of users are alumni of HBCUs
•5% of users are current HBCU students •5% of users are HBCU supporters
Statistics & Demographics of HBCUnetwork.com
THE HBCU NETWORK:FEATURES
COMMUNITY NETWORKING
The HBCU Network ‘Community’ Channel features:
•My HBCU Community
•People Finder
•Picture Gallery
•Meet the Neighbors
•Who's New?
•Business Listings
Alumni Organizations
The HBCU Network ‘Networking’ Channel features:
•Discussion Forum
•Guest Book
•Networking Events
LEADERSHIP ABOUT HBCUs
The HBCU Network ‘Leadership’ Channel features:
•Featured Entrepreneurs (members of the HBCU Network who own businesses)
•Featured Organizations (including: 100 Black Men of America, National Black MBA, Delta Sigma Theta Sorority, Inc.)
Notable Alumni
The HBCU Network ‘About HBCUs’ Channel features:
•HBCU Profiles (information on admissions, demographics, history and more)
Why I Went To An HBCU (praise from members about their alma maters)
THE HBCU NETWORK:BENEFITS PROBLEMS/ PAIN AREAS: SOLUTION:
“I miss the black college experience. I have some great memories from those days. I’d love to reminisce and share with others.”
Picture Gallery:
Members can view a wide variety of photographs about college and alumni life in the Picture Gallery, allowing them to reminisce about the “good ol’ days”, and letting them know that those days aren’t over!
“I’ve lost touch with lots of college friends since graduation.”
“I recently moved to a new city, and have to start making friends all over again.”
“I could use some more professional contacts in my line of work.”
People Finder:
Members can use the powerful People Finder feature to search for profiles by location, area of interest or affinity, and more.
“Finding individuals with similar hobbies or professional interests to me can be daunting.”
My HBCU Community:
Based on their personal profile specifications (hobbies, job category, and so on), My HBCU Community provides members with a “town center” or “phone book” of the people they most likely want to communicate with.
Meet The Neighbors:
Browse through profile summaries with pictures and personal comments. It’s like walking down the street and meeting your neighbors!
“How do I stay up-to-date on issues surrounding HBCUs and the black college community?”
‘On The Yard’ Newsletter:
A monthly newsletter is delivered to every member, highlighting news of interest to the HBCU community.
“I wonder what my alumni organization is up to? I’m interested in finally getting active, but I have no idea how to get in touch with them.”
Alumni Org Listings:
Alumni organizations are sorted by states and schools, making it easy to find the members’ alumni groups.
“I miss having that close-knit community like I had back in college, where everyone knew my name, and we did everything together, both business and leisure.”
Networking Opportunities:
The HBCU Network hosts several events throughout the year. Past events include the Slam Fest Classic: Celebrity All Star Basketball Tour and Six-Degree Networking Events. These events allow members to meet their online community members in person.
THE HBCU NETWORK: TESTIMONIALS
•"Thank you for such an informative newsletter. I am sincerely enjoying this issue. Please send more newsletters and I will share with my fellow alumni of Florida A & M University throughout the country." SuBrena F. (Florida A&M University)
•I just wanted to send a letter of appreciation. I think the site is extremely beneficial and I'm glad to know that there are resources out there for African-American students. I congratulate the whole staff who put this site together. Congratulations!!! Thank you so much for the site." - Samuel D. (HBCU Supporter)
•"OH my GOSH! I was not expecting for you to give me this much information. Well thank you so much for your help ..." - Stephanie R. (Clark Atlanta University)
•“Greetings HBCU Network! I am an alumnus of Tennessee State University and a strong supporter of your networking creation. I am extremely proud of your HBCUnetwork.com web site and am excited about having the opportunity to network with other current students and/or alumnus of other HBCUs across the nation.” - Michael W. (Tennessee State University)
"This is wonderful. Very easy to use and I love the privacy with the email. This appears to have huge possibilities. Keep up the good work!!" - Olivia J. (Clark Atlanta University) I am a small business owner just starting out who is also a member of this website. I love the monthly letters and would like to feature my business, Just Elephants, on your site." – Shani S. (HBCU Supporter)
THE HBCU NETWORK: CONTACT US
Tamara Lazier Oyejide
President
Bolaji Oyejide
Director of Marketing
Shannon Bynes
Director of Business Development
Nicole Fryer
Webmaster
The HBCU Network
100 New Roc City Place
Suite 402
New Rochelle, NY 10801
1.888.345.1225
http://www.HBCUnetwork.com “Workaholics. Playaholics. Here’s to the Overachievers.”