2004 auckland goves slides

8/2/2019 2004 Auckland Goves Slides

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Tata Kisan SansarTata Kisan Sansar

Sowing information to reap a better harvest

IFA Conference, Auckland, New ZealandDecember 15th, 2004

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Tata Kisan Sansar: Going ForwardTata Kisan Sansar: Going Forward

Agenda for PresentationAgenda for Presentation


About Tata Group/Tata ChemicalsAbout Tata Group/Tata Chemicals

Indian Agriculture: Some IssuesIndian Agriculture: Some Issues





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The Tata Group (1)The Tata Group (1)

Conglomerate of 87 companies in 7 Business Sectors

Group Turnover (2003-04): $ 14.2 bn

Group Market Cap (Oct 19, 04): $ 24.8 bn

Contributes: 2.6% of Indias GDP and 5% of Indias exports

Total Number of Employees: 220,219

Probably, Indias best known business group and brand world-wide

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The Tata Group (2)The Tata Group (2)

9%

6%

21%

31%

5%7%

21%

Steel

Hotels

Insurance & AssetManagement

International Trade

Beverages

Watches

Retailing

Automobiles

Auto Components

Air-Conditioning

Basic Chemicals

Fertilizer

Pesticides

Power

ServicesServices

MaterialsMaterialsEnergyEnergy

ChemicalsChemicals

EngineeringEngineering

Consumer ProductsConsumer Products

Software

Telecom Services

Automation &Control Systems

IT & CommunicationsIT & Communications


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Founded in 1939 in CoastalGujarat

Leading manufacturer ofinorganic chemicals in India

Operates Fertilizer plant atBabrala (UP) and Phosphateplant at Haldia (WB)

Our Businesses> Chemicals US $ 175 Million

> Food Additives US $ 36 Million

> Fertilizers US $ 360 Million

> Total US $ 571 Million

Tata Chemicals OverviewTata Chemicals Overview

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Bihar

UP

PJB

Haryana

WB

The Fertilizer BusinessesThe Fertilizer Businesses


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Source: United States Department of Agriculture, Grain: World Markets and Trade Foreign Agricultural Service Circular Series FG 05-04 May 2004

Self-sufficiency fromgreen revolution. Removalof food deficit

Steadily rising consumptiondue to population growth andexpanding livestock sectorsoutstrip production this isan unsustainable situation inthe long-term

Key Challenge: Methods toincrease yield in sustainable

ways and market access

India cannot sustain itself whenarable land per farmer decreases(due to land constraint) andmouths to feed increases


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The Paradox Of Indian AgricultureThe Paradox Of Indian Agriculture

Source: United States Department of Agriculture, Grain: World Markets and Trade Foreign Agricultural Service Circular Series FG 05-04 May 2004

Leading F&VProducer

Leading MilkProducer

Leading cerealproducer

What Can Be Done

Increase value add throughimproved practices &infrastructure

Shift farmers propensity torely on transmittedknowledge & trial & error

Improve accessibility totechnology & know how

Increase yield, diversity ofcrop & sustainableagriculture

Integrate accessibility tomarket access, nationally &globally

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Opportunity:Operate at all stagesof the ladder of needs

Challenges: Range & reach to farmer /

crops

Market access for produceInvestment

Criticality Of Farmer NeedsCriticality Of Farmer Needs

Source: TCL conducted research

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Tata Kisan Sansar (TKS)Tata Kisan Sansar (TKS)Evolving ToEvolving To

Customer NeedsCustomer Needs

Objectives

Help farmers create value

Improve our relationship with the farmers

Strengthen the Tata Brand in rural areas Create a new distribution channel for agricultural inputs


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Tata Kisan SansarTata Kisan Sansar The ConceptThe Concept

Offering end-to-end farm management solutions Providing reliable and top quality agri inputs

An approachable & reliablebusiness partner of the farmer

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The TKS Structure: A Hub & Spoke ModelThe TKS Structure: A Hub & Spoke Model

The Hub

21 Centers

Business Manager

Agri-Development Off

Soil Scientist

The Spokes

421 Franchisees

110 Agronomists

25,260 Villagescovered

101,040 Farmers

2.2 Million Acres


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Tata Kisan SansarTata Kisan SansarServices Offered (1)Services Offered (1)

The Hub

Resource Centre

Research & Demo Farms

Storage facilities

Soil testing facilities

Information source and training centre

Recreational amenities

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A TKS FunctionA TKS Function

TKS training for farmersTKS training for farmers


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Census DataCensus Data

Fertility of land recommendationFertility of land recommendation

GIS Map showing fertility of Naroo villageGIS Map showing fertility of Naroo village

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Tata Kisan SansarTata Kisan SansarServices Offered (2)Services Offered (2)

The Spokes

Quality Agri-inputs

Farm Equipments

Farm Advisory Services Contract Farming

Farmer Credit Financing

Produce Buyback


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"On their advice, I startedto use modern farmingtechniques and TataFertilizers and pesticides.The pests were eliminatedand my profits soaredSurendra Uttam of Prempur, a villagenear Kanpur in Uttar Pradesh


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n 421 TKSn 14,000 VILLAGESn 3.5 million FARMERS

Tata Kisan Sansar: The Road AheadTata Kisan Sansar: The Road Ahead


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Tata Kisan Sansar: Future DirectionTata Kisan Sansar: Future Direction

Improve reach, by adding more centres

Improve services

Make credit facilitation more robust

Help the farmer understand risk mitigation through cropdiversification

Help facilitate crop insurance

Improve supply chain efficiencies and provide farm-gatelinkages

Provide information and advice through TKS kiosks

Tie up with established institutions like Cornell for preand post harvest technologies

Create market driven R&D solutions

Prasad Menon

2004 auckland goves slides

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