20 year marketing plan
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Roche Roche Roche Roche Roche Roche Roche Roche DelutaDelutaDelutaDelutaDelutaDelutaDelutaDeluta
January 13, 2012
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20 Year High Performance, Highly Personal 20 Year High Performance, Highly Personal
Marketing Plan for HighMarketing Plan for High--tegritytegrity
Custodian RocheCustodian Roche
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High Performance, Highly Personal High Performance, Highly Personal
HyperHyper--Road to the Grand Slam Finals Road to the Grand Slam Finals
A. Daily Rounds
- Vision / Mission
- Roles
- Integrity
B. End in Mind
Custodian – High Integrity
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I align dailyI align daily……....
VISION / MISSION
My purpose in life is to act a high-tegrity CUSTODIANCUSTODIAN of what hold my hands, properties- in tangible and intangible
forms. With God-given values in life, technical knowledge,
and ethical principles I earned. I acted upon with integrity,
diligently and full of responsibilities what bestowed to me
and be the resource model of discipline to my clientele.
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Winning means doing 5 roles Winning means doing 5 roles
excellently dailyexcellently daily
1. Believer of GOD
2. Passionate wife
3. Ignited mother
4. Provider sister
5. High-tegrity Custodian
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Believer of GODBeliever of GOD…………..
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Passionate wifePassionate wife…………..
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Ignited motherIgnited mother…………..
FOR MY CHILDRENFOR MY CHILDREN
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Provider sister Provider sister …………..
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High Integrity CustodianHigh Integrity Custodian…………..
Director’s Award & “Ang Galing Mo Award” 2009
Model Employee 2006:
Non-Technical CategoryModel Employee 2007:
Administrative Division
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HighHigh--tegritytegrity Custodian Custodian
Roche Roche DelutaDeluta, ITDI, ITDI
High (I) + Cost +
Toad + yan-yanValium(Roche Mfg.) Diluted Juice , ITDI
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Margin CallMargin CallDirected by: J.C Chandor
The film is primarily a study in corporate sociopathy. The
two characters with the highest corporate rank were
portrayed as out and out sociopaths, interested in only
the firm's survival and power regardless of the impact on
the greater economy. Other characters portrayed
ambiguously moral individuals engaged in immoral work
in a culture of corruption.
http://en.wikipedia.org/wiki/Margin_Call#Analysis
FREE FOR ALL FREE FOR ALL
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If it is not right do not do it; If it is not right do not do it;
if it is not true do not say it if it is not true do not say it Marcus Aurelius
Corporate individual shall practice the ethical principles in doing business:
� UtilitarianismUtilitarianism – cost-benefit analysis in a business where the basis for the
rightness of action is the consequences or effect on all persons affected.
�� RightsRights – the individual’ entitlement to something.
� Justice and FairnessJustice and Fairness - treating equals equally and unequals unequally, and in
giving each person his due.
� Virtue EthicsVirtue Ethics - dispositions, attitudes, habits that form the character of a person, developing his or her highest potentials.
� Care Care –– two moral demands: (a) we should preserve and nurture those concrete
and valuable relationships we have with specific persons who have become part of
our lives and have formed us as we are, and (b) We should care for those with
whom we are concretely related by attending to their particular needs, values, desires, well-being as seen from their own personal perspective, and by
responding to these needs, values, desires, well-being, especially of those who are
vulnerable and dependent on our care.
- Lessons from Ethics Class
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Integrity: The Courage to Meet the Integrity: The Courage to Meet the
Demands of Reality Demands of Reality Dr. Henry Cloud
Characters with Integrity:
� Creates and maintain trust
� Is able to see and face reality
� Works in a way that brings results
� Embraces negative realities and solve
� Achieves transcends and meaning in life
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Integrity is a Good Marketing IdeasIntegrity is a Good Marketing IdeasLaura Wheeler
“Honesty and integrity are not just a moral issue, they are good business”.
When you build a business, you build goodwill as well to your customer. If you fail to deliver it, then failure comes after your business.
http://www.goodmarketingideas.com/guides/shoestring-marketing/integrity
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Integrity is a Good Marketing IdeaIntegrity is a Good Marketing IdeaLaura Wheeler
“Customers expect integrity in all aspects of your
business”
Do what is due to your business. Pay all your taxes for this is already paid by your customers.
Be licensed to operate legally and let customers bring profit legally.
http://www.goodmarketingideas.com/guides/shoestring-marketing/integrity
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Integrity: The Courage to Meet the Integrity: The Courage to Meet the
Demands of Reality Demands of Reality
A person with integrity has the–often rare-ability to pull everything together, to make it all happen no matter how challenging the
circumstances.
- Dr. Henry Cloud
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Here and NowHere and Now
38 years old (working)
Occupied Wife
Busy mother
Gov’t employee
Custodian
Worried everyday
End in MindEnd in Mind
58 years old (retiree)
Traveler wife with husband
Compassionate grandmother
Manage own business
Consultant / benefactor
Free from worry
The 20 year journey is worth The 20 year journey is worth
every day of itevery day of it………………. .
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Daily Monitoring to make sureDaily Monitoring to make sure……
� Upgrade values, knowledge & wisdom
� Date and Time check
� Watch what to eat
� Monitor finances (income vs expenses = savings)
� Log as daily habit
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The daily road to the finals is The daily road to the finals is
visionvision--driven and good.driven and good.
As a high-tegrity Custodian, I value my clientele’s properties – in tangible or intangible forms. My clientele are my employer, colleagues & friends,
family, and my children.
To my employer, to act as property custodian
accordingly with the guiding principles of code and ethics as an employee.
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The daily road to the finals is The daily road to the finals is
visionvision--driven and good.driven and good.
To my colleagues & friends, to cherish all the
memories we have shared and yet never disclose confidential properties.
To my family, to give full support in monetary, intellectual, and spiritual to keep the love with each
other.
And to my children, to bring them in a world that justice, righteousness, and peace prevails and to
make them God-fearing man to help build the nation.
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Roche Roche Roche Roche Roche Roche Roche Roche DelutaDelutaDelutaDelutaDelutaDelutaDelutaDeluta
January 13, 2012
20 Year High Performance, Highly Personal 20 Year High Performance, Highly Personal
Marketing Plan for HighMarketing Plan for High--tegritytegrity
Custodian RocheCustodian Roche