20 top tips to Improve

your pub’s performance

The Pub Specialist

1. Delegate …Stop thinking you

can do everything yourself, it’s

simple, you can’t!!,and think of

the long term health risk.

2. Step back from the business

sometimes.

How well are you really doing?. Have you

got a plan ,vision or any goals in place?

3 Get yourself and your

business under control so you

can spend more time with loved

ones.

4.Train or find guidance, in taking more

calculated risks.

Following the norm can get boring,

make sure you keep your offer fresh.

5 Structure your week so you get those

menial ‘I don’t like doing these jobs’ out of

the way.

Sweep it under the carpet culture allowing

issues to fester, will only cause bigger

problems further down the line.

6 Motivate -It doesn’t take a lot of effort to

get the best out your team, a “well done

today” can be appreciated by everyone.

7. Smile more- if you do not have a

customer service procedure in place, just

smiling at the customer and saying “Hi how

you are today” is a good start.

8 Cash flow is important, but don’t have a

counting the cash mentality, it’s all about

bottom line profit!!

9 End of year accounts are just dust

collectors, make sure you get a bookkeeper

to give you monthly profit and loss reports

on how you are doing financially.

10. Monitor- the opposition, go and have a

meal and benchmark the ambience, service

,and menu prices. Is there something you

could be doing better?.

.

11 Promote good referrals on sites like

Trip Advisor- by monitoring how well you

operate through the eyes of the customers,

get a mystery audit survey done.

12 Don’t believe- you’re so good that your

menu prices get out of synch with the

market place…it happens a lot!!

13 Think- of your website as an

information site, and what you can do

for you the customer

14 Stop- pushing on social media sites

like Twitter, selling your products should

only be 10% of the conversation

15 ..Think of your outlet as a brand. How

do customers perceive it, what emotional

state does it evoke with them?

16 Point -your business in the right

direction, stop wasting advertising monies

in the wrong areas just because it’s

convenient to do so.

17 Broadcasting is advertising for blue-chip

companies. think narrow casting- the

smaller/closer the target the bigger the bull’s

eye.

18 Entice- the customer with the

perception of value -Valentine’s meal

£24.95 etc.. per person.

• Free bubbly on arrival

• Red rose for the lady

• Chocolates on departure. Remember

people love presents.

19 Appreciate the lifetime customer value,

and how you can develop different

entertainment occasions to drive sales.

20 Think of your marketing like

heartbeats, keep it consistent and

repetitive, keeping your outlet in the

customer’s attention window.

And guess what!! This and much more can all be

done for you via my complete Business

Development Package Project 10k. Extra profit on

your bottom line guaranteed!!.

For more information

www.thepubspecialist.co.uk

Or phone 07931 238211