20 things to consider for your security guard proposal
TRANSCRIPT
Submitting a proposal for providingsecurity guard service can be both
an exciting and anxious time.
Your proposal can get you excluded from consideration,
invited for a formal presentation,
or even win you a contract.
Anytime that you submit a securityguard proposal you can typically
expect stiff competition.
Fortunately, a well-written proposal can help
set you apart from the crowd.
5 Basic
Steps
P r o p o s a lW r i t i n g
P r o c e s s
f o r y o u r
1) Know your product
2) Know your prospect
3) Know what you want them to do
4) Write the first draft quickly
5) Write all of the easy stuff first
Following those five steps will getyou well on your way to drafting a
great response.
In addition to those steps, you should also
consider the following 20 elements of
a good security guard proposal.
Include a
Table of
Contents
M a k e i t e a s y
f o r t h e r e a d e r
t o f i n d
s p e c i f i c
i n f o r m a t i o n
#1 DEMO SECURITY
Include
Page
Numbers
#2 DEMO SECURITY
A l w a y s i n c l u d e
p a g e n u m b e r s
t o h e l p f i n d
i n f o r m a t i o n
f a s t e r
Internal
Links to
Information
#3 DEMO SECURITY
L i n k t h e t a b l e
o f c o n t e n t
t e x t t o t h e
a p p r o p r i a t e
p a g e
Electronic
Copy
#4 DEMO SECURITY
M a k e i t e a s i e r
f o r t h e
r e c i p i e n t t o
s h a r e y o u r
p r o p o s a l
Executive
Summary
#5 DEMO SECURITY
S u m m a r i z e t h e
i n f o r m a t i o n
t h a t y o u r
p r o p o s a l
c o n t a i n s
Customer’s
Perspective
#6 DEMO SECURITY
S t a t e h o w y o u
w i l l m a k e t h e
r e a d e r ’ s j o b
e a s i e r a n d
p r o p e r t y s a f e r
The “I”
Perspective
#7 DEMO SECURITY
Replace the
words "we, me, us, I"
with "you, your, yours"
Customize
Proposals
#8 DEMO SECURITY
T a k e t h e t i m e
t o c u s t o m i z e
e a c h p r o p o s a l
Additional
Solutions
#9 DEMO SECURITY
A L W A Y S
i n c l u d e o t h e r
s o l u t i o n s t h a t
y o u c a n
p r o v i d e
Pictures of
Uniforms
#10 DEMO SECURITY
I n c l u d e i m a g e s
o f y o u r
u n i f o r m s a n d
o f f i c e r s
Pictures of
Uniforms
Incorporate
Technology
#11 DEMO SECURITY
I n c o r p o r a t i n g
t e c h n o l o g y
i n t o y o u r
p r o p o s a l i s a
m u s t
Include
Media
#12 DEMO SECURITY
L i n k a n y v i d e o ,
g r a p h i c , o r
p u b l i s h e d
c o n t e n t y o u
h a v e
Include
Documents
#13 I n c l u d e a n u p -
t o - d a t e c o p y
o f a l l r e l e v a n t
c e r t i f i c a t i o n s
DEMO SECURITY
Include
References
#14 W h e n a s k e d
f o r r e f e r e n c e s ,
i n c l u d e a s
m a n y a s
p o s s i b l e
DEMO SECURITY
Tell a Story
#15 DEMO SECURITY
H i g h l i g h t a
p r o b l e m y o u w e r e
a b l e t o s o l v e f o r
a s i m i l a r c l i e n t
Be Brief
#16 DEMO SECURITY
A c o m m o n
f a u l t i s u s i n g
m o r e w o r d s
t h a n n e c e s s a r y
Include
Reports
#17 DEMO SECURITY
I n c l u d e s a m p l e s
o f r e p o r t s a n d
k e y p e r f o r m a n c e
p o i n t s
Include an
Appendix
#18 DEMO SECURITY
A d d a n
a p p e n d i x t o
k e e p w i t h t h e
c o n c e p t o f
b e i n g b r i e f
Response
Checklist
#19 DEMO SECURITY
M a k e a c h e c k l i s t
o f a l l t h e
r e q u i r e m e n t s
a n d c h e c k o f f
e a c h
Simple
Pricing
#20K e e p i t s i m p l e
s o y o u r c l i e n t s
k n o w w h a t t h e y
a r e p a y i n g f o r
DEMO SECURITY
A well written security guard proposalgives you the chance to differentiate
yourself from your competition
Above all, make sure that it is clear, concise, persuasive,
and speaks to the reader’s needs
Thank you for reading!
Go to blog now!
Check out our blog for more tips on managing
your security guard company.
We hope you keep this presentation in mind when writing your next
security guard proposal