20 simple rules of social business success
DESCRIPTION
Having your brand focus on the 'socially important things' online will better prepare it to influence its brand story so that when a consumer decides to engage with your brand, the experience is effective, stimulating and worth talking about. This 22 page PPT presentation presents a visual blueprint of how to practice what you brand.TRANSCRIPT
20 Simple Rules
of Social Business Success
August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?
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searchability = visibilitysearchability = visibility2
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being found is a business imperative
relevancy boosts rank
relevancy boosts rank
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Actionability drives conversionsActionability drives conversions
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Companies are not inherently social(but people are)
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generate awareness
conversations
utilityestablishes goodwill
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brandparticipation
winsravingfans
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AUTHENTICITYAUTHENTICITY
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BUILDS TRUST
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Originality stimulates word of mouth
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interactivity aids recall
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transparency builds trust
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integrity breeds loyalty
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portability opens new markets
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shareability syndicates your stuff 100x
measurability
#417
helps you optimize
#418
empowered customersare in control
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online experiences define your brand
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brands who tell the best stories win
Follow the 20 simple rules of social business success
in business, winning is everything
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22August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?