20 lessons from 20 years of product management
TRANSCRIPT
20 lessons, 20 years of Product
ManagementGopal Shenoy
Senior Director, Product Managementcare.com
About me• 20 years - software products
About me• $0 to $350MM revenue
• 1,000 to 2,000,000+ users
• 6 years B2C
• 14 years B2B
• Blogger at productmanagementtips.com
• Instructor at General Assembly, Boston
One man’s opinion
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Your Job
You
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
No one in your office will buy your product
#1
You can never know enough about your customer
#2
“Like” vs. “Buy” - Beware
#3
It is about people, not products
#4
Market vs. Marketing
#5
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Customer Capital =
PM’s Credibility
#6
In God we trust, everyone else bring
data
#7
Perfection is the enemy of the good
#8
Great execution >
Perfect Strategy
#9
You will never get it right the first time
#10
Meetings before the meeting
#11
#12 Elevator Pitch
Details
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
#13
Give 10 times before you ask once
#14
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Ask to do more
#15
Know your gaps more than your strengths
#16
Never stop learning
#17
Hiring is the most important thing you
do
#18
Best product, biggest smile?
#19
Biggest Mistake, Biggest Lesson?
#20
Love what you do, let the passion show
And one last thing ….
