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Tip 1: Make your brand as unique as possible.

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Tip 2: Treat your brand as an investment, not a cost.

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Tip 3: Quickly globalize the brand and its products.

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Tip 4: Reward customers’ involvement to make them become active promoters of your

brand, not simply loyalists.

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Tip 5: Encourage communities that share your values.

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Tip 6: Donations to good causes can demonstrate the brand is not insensitive to

the world around it.

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Tip 7: Sponsorship is also a perceptible experience: visually associating the brand with an event, a sporting team or the like.

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Tip 8: The brand must become a medium between the people in the community, real or

virtual, and provide more than products. It must provide real services.

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Tip 9: Make an impact. Make people remember your brand.

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Tip 10: Proliferate your brand by linking to memorable phrases, images and positive

brand benefits.

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Tip 11: Make your first impression count. Don’t let yourself down with a tatty business card, dodgy home-made literature or a poorly

designed advert.

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Tip 12: Consider how your customers relate to your brand? Is it immediately apparent what

you’re about?

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Tip 13: Consider style and content that is appropriate for your line of business that your

audience will respond more positively to.

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Tip 14: Remember the cultural and sociological significance of your brand. What,

for example, do the colours of your brand signify?

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Tip 15: Don’t baffle your customer. Don’t overload with too much technical data. Speak

in a language the customer understands.

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Tip 16: Test and measure the brand and message. Everyone has different opinions, but

take a general consensus. The one who decides if your message is clear is the

customer not you.

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Tip 17: Clear design can give room for the message to breathe and isn’t drowned out with excessive text or unrelated imagery.

Don’t be scared of white space, it can work to draw attention.

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Tip 18: Maintain consistent messaging promotes the feeling of solidity and security with customers; making you easier to trust.

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Tip 19: Assess your competitors. What are they doing wrong? How do you differ? Why

are you better?

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Tip 20: Use contrast in design layout to emphasize the message.