20 40+ MARKETING RESOURCES IN 60 MINUTES

WITH KATHY DEMPSEY OF

LIBRARIES ARE ESSENTIAL (#LIBSAREESS)

PCI WEBINARS, AUG. 30, 2018

GET READY FOR LOTS OF LIBRARY MARKETING INFO!

• BOOKS

• WEBSITES

• REPORTS

• SERIALS

• TOOLS

• GROUPS

• BLOGS

• CONFERENCE

NOTE: THIS POWERPOINT

CONTAINS LISTS OF

SELECTED TITLES AND SITES

THAT I’M FAMILIAR WITH.

THEY APPEAR IN NO

PARTICULAR ORDER, AND

ARE NOT RANKED IN ANY

WAY, ALTHOUGH I HAVE

LISTED ONLY THINGS THAT I

FEEL ARE WORTH REFERRING

TO OTHERS. ~KDwww.LibrariesAreEssential.com

BOOKS, BOOKS, BOOKS!

www.LibrariesAreEssential.com

RECENT FAVORITE BOOKS

• MARKETING YOUR LIBRARY’S

ELECTRONIC RESOURCES,

KENNEDY & LAGUARDIA. ALA,

2013 & 2018.

• MARKETING AND SOCIAL MEDIA,

KOONTZ AND MON. ROWMAN &

LITTLEFIELD, 2014.

• SAY IT WITH DATA: A CONCISE

GUIDE TO MAKING YOUR CASE

AND GETTING RESULTS, DANDO.

ALA, 2014.

• MOBILE SOCIAL MARKETING IN

LIBRARIES, HELMICK. ROWMAN &

LITTLEFIELD, 2015.

• THE LIBRARIAN’S NITTY-GRITTY

GUIDE TO CONTENT MARKETING,

SOLOMON. ALA, 2016.

• WINNING ELECTIONS AND

INFLUENCING POLITICIANS FOR

LIBRARY FUNDING, SWEENEY &

CHRASTKA. ALA, 2017.

www.LibrariesAreEssential.com

WEBSITES

EVERYLIBRARY IS A

POLITICAL ACTION

COMMITTEE THAT

FIGHTS FOR

LIBRARIES.

JOIN THEM ON

SOCIAL; SIGN UP

FOR THEIR EMAILS!

WWW.EVERYLIBRARY.

ORG

www.LibrariesAreEssential.com

www.LibrariesAreEssential.com

WEBSITES

MY OWN SITE,

WWW.LIBRARIESARE

ESSENTIAL.COM, HAS

LOTS OF INFO,

INCLUDING:

• SELECTED FULL

TEXT FROM MY

BOOK

• THE BASIS OF

MUCH OF MY

WORK: THE CYCLE

OF TRUE

MARKETING

Research your audience

Segment into target markets

Ask targets what they want / need

Identify appropriate products & services

Identify your competition

Choose actions & set measurable goals

Plan how to evaluate success

Promote products & services

Get feedback / assessment

Study feedback, learn lessons

Improve steps as necessary

Write marketing plan

The Cycle of True Marketing

www.libraries

areessential.c

om/library-

marketing-

resources/cyc

le-of-true-

marketing

WEBSITES

www.LibrariesAreEssential.com

THE LIBRARY

RESEARCH

SERVICE IS

ALWAYS

GATHERING

AND SHARING

NEW DATA.

WWW.LRS.ORG

WEBSITES

www.LibrariesAreEssential.com

HOW LIBRARIES HELP DEVELOPING AREAS WORLDWIDE: http://beyondaccess.net

WEBSITES

www.LibrariesAreEssential.com

MY FAVORITE

SITE FOR

IDENTIFYING

AND DELETING

LIBRARY LINGO:

http://escholarshi

p.org/uc/item/3

qq499w7

www.LibrariesAreEssential.com

WEBSITES

ACRL VALUE OF ACADEMIC

LIBRARIES INITIATIVE

www.acrl.ala.org/value

CENTER FOR NEWS LITERACY

www.centerfornewsliteracy.org

REPORTS

www.LibrariesAreEssential.com

INTERNATIONAL CITY / COUNTY

MANAGEMENT ASSOC., 2011.

http://tinyurl.com/bnoy9y6

2018 WHITE PAPER FROM NOVELIST/EBSCO

www.ebscohost.com/novelist/idea-center/libraries-

connecting-with-readers-through-email

REPORTS

U.S. Public Libraries: Marketing and

Communications Landscape, 2018.

www.oclc.org/research/publications/

all/pl-marketing-communications-

landscape.html

From Awareness to Funding: Voter Perceptions

and Support of Public Libraries in 2018.

www.oclc.org/research/publications/2018/oclc

research-awareness-to-funding/report.html

PEW REPORTS

www.LibrariesAreEssential.com

The Pew Research Center has a whole section of studies on libraries. Each

report is packed with useful stats and charts.

www.pewresearch.org/topics/libraries

See also: A whole section of data on the Hispanic Trends Project

www. pewhispanic.org/data-and-resources

RETURN ON INVESTMENT DATA

• FLORIDA, 2013:

HTTP://ROI.INFO.FLORIDA.GOV/HOME/INDEX?ASPXERRORPATH=/INDEX

• TEXAS, 2017: WWW.TSL.TEXAS.GOV/ROI

• CHARLOTTE MECKLENBURG (NC) LIBRARIES, 2011:

HTTP://UI.UNCC.EDU/STORY/MEASURING-RETURN-INVESTMENT

• SALT LAKE COUNTY, UTAH, 2013:

WWW.SLCOLIBRARY.ORG/GL/GLAL/PDF/SLCLSROISTUDY2013.PDF

• BROOKLYN COLLEGE, 2012:

HTTP://WWW.BROOKLYN.CUNY.EDU/WEB/OFF_ASSESSMENT/ACADEMIC

_LIBRARY_ROI_BROOKLYN2.PDF

www.LibrariesAreEssential.com

SERIALS

www.LibrariesAreEssential.com

Marketing Library Services

newsletter, published 6x/year

www.MarketingLibraryServices.com

Marketing Libraries Journal, a new, open

source, scholarly journal, irreg.

http://journal.marketinglibraries.org

TOOLS: VALUE CALCULATORS

www.LibrariesAreEssential.com

Many libraries offer

“value calculators” that

members of the public

can use to see how much

they’d spend on items if

they didn’t get them from

the library. You can get

one free from

www.ilovelibraries.org/g

etinformed/getinvolved/

calculator to put on your

own website. It’s a great

tool to prove the value

of your library.

TOOLS: VALUE CALCULATORS

www.LibrariesAreEssential.com

A version for special / corporate libraries: http://nnlm.gov/mcr/evaluation/roi.html

See also: “ROI in Special Libraries,” a slideshow presentation, at

http://www.slideshare.net/jesssh/roi-in-special-libraries

TOOLS: QUOTES FROM ALA

“COLLEGE LIBRARIES

RECEIVE FEWER THAN THREE

CENTS OF EVERY DOLLAR

SPENT ON HIGHER

EDUCATION.”

WWW.ALA.ORG/ADVOCACY/ADVO

CACY-UNIVERSITY/QUOTABLE-FACTS-

ABOUT-AMERICAS-LIBRARIES

www.LibrariesAreEssential.com

ONLINE DISCUSSION GROUPS

LINKEDIN GROUPS

• MARKETING PUBLIC AND

ACADEMIC LIBRARIES

WWW.LINKEDIN.COM/GROUPS

/4013315

• MARKETING PUBLIC LIBRARIES

THINK TANK

WWW.LINKEDIN.COM/GROUPS

/MARKETING-PUBLIC-LIBRARIES-

THINK-TANK-3959297/ABOUT)

DISCUSSION LISTS

• PRTALK AND ACADEMICPR

(FROM ALA & ACRL,

RESPECTIVELY, BUT YOU NEED

NOT BE A MEMBER TO JOIN)

HTTP://LISTS.ALA.ORG/SYMPA

• PRTALK ON LINKEDIN

WWW.LINKEDIN.COM/GROUPS

/2899160

www.LibrariesAreEssential.com

FACEBOOK DISCUSSION GROUPS

• LIBRARIES & SOCIAL MEDIA

WWW.FACEBOOK.COM/

GROUPS/LIBRARYSOCIAL

• LIBRARY MARKETING AND

COMMUNICATIONS

CONFERENCE (LMCC)

DISCUSSION GROUP

WWW.FACEBOOK.COM/

GROUPS/LMCC.DISCUSSI

ON.GROUP

• LIBRARY MARKETING AND

OUTREACH INTEREST

GROUP (LMAO)

WWW.FACEBOOK.COM/

GROUPS/ACRL.LMAO

• ADVOCATE FOR YOUR

PUBLIC LIBRARY

WWW.FACEBOOK.COM/

GROUPS/113676302125

880www.LibrariesAreEssential.com

www.LibrariesAreEssential.com

LIBRARY BLOGS

• SUPER LIBRARY MARKETING (ANGELA HURSH)

HTTPS://SUPERLIBRARYMARKETING.COM

• THE ‘M’ WORD – MARKETING LIBRARIES (KATHY DEMPSEY)

HTTP://THEMWORDBLOG.BLOGSPOT.COM

• INTELLICRAFT RESEARCH’S LIBRARY MARKETING BLOG (JENNIFER BURKE)

HTTPS://WWW.INTELLICRAFTRESEARCH.COM/BLOG

• ILLINOIS LIBRARIES MATTER (VARIOUS AUTHORS)

HTTP://ILLINOISLIBRARIESMATTER.WORDPRESS.COM

• 658.8 – PRACTICAL MARKETING FOR PUBLIC LIBRARIES (SUSAN BROWN)

HTTP://658POINT8.COM

www.LibrariesAreEssential.com

NON-LIBRARY BLOGS

• JOHN HAYDON: NONPROFIT MARKETING AND FUNDRAISING

EXPERT, SPEAKER, TRAINER, AUTHOR, COACH

WWW.JOHNHAYDON.COM

• BETH KANTER: BETH’S BLOG: HOW CONNECTED NONPROFITS

LEVERAGE NETWORKS AND DATA FOR SOCIAL CHANGE

WWW.BETHKANTER.ORG

• KIVI LEROUX MILLER: KIVI’S NONPROFIT COMMUNICATIONS BLOG

WWW.NONPROFITMARKETINGGUIDE.COM/BLOG

www.LibrariesAreEssential.com

CONFERENCE !

LIBRARY MARKETING AND COMMUNICATIONS CONFERENCE

WWW.LIBRARYMARKETINGCONFERENCE.ORG

www.LibrariesAreEssential.com

www.LibrariesAreEssential.com

BOOKS: GENERAL TOPICS

Bite-Sized Marketing, by Nancy

Dowd, Mary Evangeliste, and Jonathan

Silberman

Grassroots Library Advocacy, by

Lauren Comito, Aliqae Geraci, and

Christian Zabriskie

Creating Your Library Brand: Comm-

unicating Your Relevance and Value to

Your Patrons, by Elisabeth Doucett

Inside, Outside, and Online: Building

Your Library Community, by Chrystie

Hill

Building a Buzz: Libraries & Word-of-

Mouth Marketing, by Peggy Barber &

Linda Wallace

The Accidental Library Marketer,

by Kathy Dempsey

The Visible Librarian: Asserting Your

Value with Marketing and Advocacy, by

Judith A. Siess

Listening to the Customer, by Peter

Hernon and Joseph R. Matthews

www.LibrariesAreEssential.com

BOOKS: SOCIAL & MOBILE

Doing Social Media So It Matters: A

Librarian's Guide, by Laura Solomon

Successful Social Networking in

Public Libraries, by Walt Crawford

Face2Face: Using Facebook, Twitter,

and Other Social Media Tools to

Create Great Customer Connections,

by David Lee King

Strategic Planning for Social Media

in Libraries, by Sarah K. Steiner

The Mobile Marketing Handbook:

A Step-by-Step Guide to Creating

Dynamic Mobile Marketing

Campaigns, by Kim Dushinski

Mobile Library Services: Best

Practices, edited by Charles

Harmon & Michael Messina

Mobile Marketing: How Mobile

Technology Is Revolutionizing

Marketing, Communications and

Advertising, by Daniel Rowles

www.LibrariesAreEssential.com

BOOKS: ACADEMIC

Marketing Today’s Academic Library: A

Bold New Approach, by Brian Mathews

College Libraries and Student Culture:

What We Now Know, by Lynda

M. Duke and Andrew D. Asher

Marketing Library Services—

a SCONUL Working Paper,

edited by Antony Brewerton

(SCONUL is the UK’s Society of

College, National and University

Libraries, www.sconul.ac.uk)

Creating the Customer-Driven Academic

Library, by Jeannette Woodward

Real-Life Marketing and Promotion

Strategies in College Libraries:

Connecting With Campus and

Community, edited by Barbara

Whitney Petruzzelli

The Measure of Library Excellence:

Linking the Malcolm Baldrige Criteria

and Balanced Scorecard Methods to

Assess Service Quality, by Despina

Dapias Wilson, Theresa del Tufo, and

Anne E.C. Norman

Using Benchmarking, Needs Assessment,

Quality Improvement, Outcome

Measurement, and Library Standards: A

How-To-Do-It Manual, by Rosalind

Farnam Dudden

KATHY DEMPSEY KATHY@LIBRARIESAREESSENTIAL.COM

FACEBOOK:

FACEBOOK.COM/LIBRARIESAREESSENTIAL

AUTHOR:

THE ACCIDENTAL LIBRARY MARKETER

WWW.LIBRARIESAREESSENTIAL.COM

EDITOR:

MARKETING LIBRARY SERVICES

NEWSLETTER

WWW.INFOTODAY.COM/MLS

BLOGGER:

THE M WORD: MARKETING LIBRARIES

WWW.THEMWORDBLOG.BLOGSPOT.COM