SOCIETY, SPORT AND ITS CONTRADICTIONS:

“THE PARADOXES OF CURRENT SPORT”

NAME AND SURNAMES: Miriam Rodríguez Almarcha GROUP: 4ºA

TOPIC TO WORK: Brands and sports

CONCRETE TOPIC CHOSEN : The competitive world of sportswear

Newspaper or website: efdeportes.com

Publication date: October 2013

HEADLINE:

ABSTRACT:

Sport is an example of consumption in the present. This consumption of sports goods and

services is linked to body shape and appearance, and now the sport involves moving in public

spaces where the clothing is shown. Also this consumption is linked to the body play,

practices, clothing or accessories used for sports involve a way of using and presenting the

body.

Reebok Adidas and Nike are great kings of the sporting world and not only fight teams in

the field, but also competing brands. All sponsor a team, a team league or athlete from

different disciplines that had taken better than any advertising agency, the image of these

companies to everyone. Currently it is impossible for a sports star don’t have a super

agent, the person who manufactured his image and gets other businesses with commercial

firms.

PERSONAL OPINION:

In my opinion I think you shouldn’t give much importance to a brand. I think, for a player

wear a shirt, all people haven’t take that shirt and also if a player sponsor this shirt their

price increases and it isn’t to within the reach of everyone.

I think as we let ourselves be influenced by the clothing worn by athletes, the

representatives of these brands should lower the price so that everyone could get them

Society and Sport

Physical Education Department