2. visual and plastic languages
DESCRIPTION
TRANSCRIPT
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BY YOLANDA [email protected]
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SUMMARY
What is an image? Image as a visual language. Communication elements. Communication funtions. Kinds of Images.
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If something is used for the same…..it has the same elements,And even it has the same purpose…
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WHAT IS AN IMAGE?It is the representation of things out of
reality.
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IMAGE AS A VISUAL LANGUAGE
Images communicate and express themselves through the visual language. Visual communication can transmit events
and ideas.
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COMMUNICATION ELEMENTS
1. The sender 2. The channel or medium3. The message4. The code5. The purpose6. The receiver
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1. SenderIt is the person who creates an image
in order to communicate.
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2. The channel or medium
It is the vehicle or means used to transmit the information.
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3. The messageIt is the content of the image- its
information.
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4. The codeThey are the rules and norms that make the
message understandable.
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5. The purposeIt is the reason why the message has been
created.
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6. The receiverIt is the person who decodes the message to
understand it.
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From the sender to the user
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COMMUNICATION FUNCTIONS
1. Informative2. Aesthetic3. Exhortative4. Expressive
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1. InformativeContent is transmitted in an objective way.
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2. AestheticImages communicate mainly beauty and
harmony.(Mainly art)
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3. Exhortative They try to persuade the receiver to do
something, to buy a product, to believe an idea or to do a task.
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4. ExpressiveThe sender tries to express feelings and sometimes images stimulate the receiver’s
feelings.
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NOW, DO YOU REALLY UNDERSTAND WHY….
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KINDS OF IMAGES
1. Still image2. Sequential image3. Moving image
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1. Still image
A still image is a single static image, as opposed to a moving image.
We use these images in:
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Painting
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Drawing
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Photography
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Sculpture
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Signs
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Logos
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Architecture
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Graphic, Industrial and Fashion design
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Maps and plans
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Instructions
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2. Sequential image
It is a succession of images that make up a sequence with meaning. It represents the
passage of time through them.
We use these images in:
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Comic-Strips
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3. Moving images
These types of image show reality through movement.
We use these images in:
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Television
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Video
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Cinema
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Computer animation
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Some interesting links:
What is Visual Language?Visual LanguagesThe Language of DesignVisual language - Wikipedia, the free
encyclopedia
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http://www.freepixels.com/favicon.icohttp://www.bigfoto.com/america/new-york/new-york/index.htm
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THE END