2 safe harbor statement this presentation contains forward-looking statements that are based on the...
TRANSCRIPT
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Safe Harbor StatementThis presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current expectations and projections about future results, performance, prospects and opportunities. Mix 1 has tried to identify these statements by using words such as “anticipate,” believe,”
“could,” “estimate,” “expect,” “intend,” “may,” “plan,” “project,” “potential,” “should,” “will,” “will be,” “would” and similar expressions, but this is not an exclusive way of identifying such statements. Investors
are cautioned that all forward-looking statements contained herein speak only as of the date of this presentation and involve risks and uncertainties that could cause Mix 1’s actual results, performance and achievements to differ materially from those expressed in these forward-looking statements, including,
without limitation, the impact of the current challenging global economic conditions and recent financial crisis; the development of the market for beverage and consumer products; competition; Mix 1’s ability to
raise the capital required for research, product development, operations and marketing; anticipated dependence on material customers and material suppliers. For a detailed discussion of factors that could
affect Mix 1’s future operating results, investors should see disclosures under “Risk Factors” in the company’s applicable filings with the US Securities and Exchange Commission. These factors should be
considered carefully and investors should not rely on any forward looking statements contained herein, or ‐that may be made elsewhere from time to time by Mix 1 or on Mix 1’s behalf. Mix 1 undertakes no
obligation to update or revise any forward looking statements, whether as a result of new information, ‐future events or otherwise, except as expressly required by law.
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• We are a Beverage company with a product line of RTD (Ready to Drink) Natural Protein Shakes.
• We produce a variety of premium nutritional shakes made with natural ingredients, vitamins, and minerals
• All of our beverages offer a complete balanced macronutrient mix: protein, vitamins and minerals, fiber, healthy fat,
antioxidants NO artificial sweeteners or preservatives
• All our drinks have a 12 month self life with no need for refrigeration.
Who is mix1
mix1 company history
2005
2008
2010
Hershey Invests $12+ Million into mix1
2012
2013
Company Founded& mix1 launched
Highland Capital Invests $5+ Million into mix1
Lean PerformanceLaunched
Chocolate & VanillaLaunched
Chocolate & Vanilla Lean Performance
Launched
Mix1 Brand Repositioning
& Re-launch for 2014
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Mix1 Life, Inc. Acquirers Assets
of mix1
2011
Improvements implemented in second half of 2013
• New Formulas: Increased protein contents of its drinks from 15g to 24g per serving and decreased the calories per serving
• New Flavors: mix1 will launch with Chocolate, Vanilla-Blueberry, and Strawberry-Banana Company has additional 5 formulas ready to market later in
2014• New Format: Changed from Tetra to a 12 oz “PET” Bottle• New Packaging: Full wrap bottle design with new graphics• New Bottler: Agreement in place with new highly accredited
bottling company to meet the companies production needs
Our “ NEW IMPROVED ” mix1 Products•
•
•
protein: 24 grams whey proteinantioxidants : excellent source fromvitamins A & Ecarbohydrates: 20 gramscalories: Ranges from 198 to 219 caloriesfiber: 4 gramsfat: 3 grams (healthy fat from olive oil)sweetener: natural sugar & stevia19 vitamins & minerals: including A, D, B, potassium, calcium & more
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•
•
•
•
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mix1 Consumer & Usage
Whymix1?
mix1 Consumer mix1 Usage
vs.
For breakfast
46%
33%
For lunch
35%
11%
For a mid-day snack
13%14%
For anFor dinner evening
snack
1% 0%2% 3%
After a workout
3%
8%
No speical time
0%
31%
mix1
protein beverage category
• Mix1 exceeds category usage at breakfast & lunch and on par with snacking
•mix1 will drive incremental beverage growth by:
- Attracting new users to the category
- Offering multiple, unique usage occasions to drive greater purchase frequency
- Meeting emerging demand for health & wellness lifestyle beverages
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Key Points of Difference
Made with NATURAL ingrediants
Complete BALANCED macronutrient mix:protein, vitamins & minerals, fiber, healthy fat,
antioxidants
NO ARTIFICIAL sweeteners or preservatives
MAINSTREAM CONSUMER target &
broader usage occasions GREAT TASTE
and FRUIT FLAVOR VARIETY
vs.
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Distribution Opportunity with Growing Customer Base
Geographic Diversity
(320)
(86)
(17)
(128)
(85)
(120)
(28)(133)
(261)
(31)
(39)
(132)(133)
(21)
(119)
(89)
(94)
(153)(84)
(87)
(164)
(18) (215)
(134)
(41)
(126)
(127)
(16)
(32)
(24)
(140)
(58)
(13)
(15)
(62)
(24)
(15)
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2007
$1,496M
2011
$1,946M
2015(forecast)
$2,520M
6.8% CAGR
Source: Euromonitor
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6.7% CAGR
US Retail Sales: RTD Protein Beverages US Retail Sales Growth:Select Beverage Categories
Protein Category Growth Continues
Segment CAGR (2007-11)
Energy Drinks 10.1%
Superfruit Juices 8.8%
RTD Protein Drinks 6.8%
RTD Tea 4.5%
Fruit Flavored Drinks 3.6%
Sparkling Water 3.6%
Functional Bottled Water 3.4%
Flavored Bottled Water 1.8%
Sports Drinks 1.0%
Flavored Milk Drinks 0.8%
RTD Coffee 0.7%
Bottled Water 0.0%
CSDs -0.2%
Juice -0.8%
Soy Beverages -2.5%
Category Trends
Key Management
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Cameron Robb, CEOCameron has over 20 years of entrepreneurial business experience. He has worked as a CEO and Management Consultant for a variety of companies in diversified industries, including Entertainment, Technology, and Consumer Products. The services he provided were at an executive level for both private and publicly held companies. Cameron has worked with nationwide sports licensing companies representing such licenses as, NFL®, NBA®, NHL®, MLB®, PGA®, WWF® and NASCAR®. In addition, Cameron has sold product and work directly with independent retailers as well as various mass market chains in Grocery and Convenience Stores across North America.
Chris Larson, Chief Financial OfficerChris has extensive public company experience and, co-founded and acted as CFO of Cash Systems, Inc., a NASDAQ traded financial services company involved in the casino gaming industry from 1999 to 2005. During that time. Cash Systems was taken public via a reverse merger – and, during Chris’ tenure the company experienced rapid revenue growth from $600,000 to $100,000,000 annually. As CFO he helped the company raise $55,000,000 worth of private placements and assisted the company in securing several vault cash arrangements
Kevin Conrad, President of SalesKevin Conrad joined mix1 from GO Fast Energy Drink, where he served as EVP & Director – North & South America Sales/Distribution. He consistently generated increase in bottom line profits of all GO Fast products market expansion through new business development efforts securing accounts with distributors and buyers. Prior to GO, he served as VP - Sales and Distribution at Rockstar, where he initialized, designed and implemented sales campaigns and promotional programs increasing sales consistently. Prior to that, he held positions at Wine and Spirits, Miller Brewing Company, and Shamrock Distributing.
Market Opportunity
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HEALTH(IER)BEVERAGES
CARBONATEDSOFT
DRINKS
FUNCTIONALBEVERAGES
Bottled Waters
RTD Teas
Juices
Sports Drinks
Energy DrinksEmerging Functions
“The Squeeze”
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Well Positioned and DifferentiatedHistorically, small and innovative companies (not large brands) create disruptive opportunities.
Disruptive Opportunity Brand Innovator
Market Movers and Creators• Sports Drink Segment
• New Age Beverages
• Energy Drink Segment
• RTD Coffee Segment
• Enhanced Water Segment
• Mainstream Health and Wellness
The Mainstream SportsNutrition Segment
Where performance, nutrition, and energy converge on
“All Natural Fuel”Segment Characteristics:
• True functionality• Balanced all natural ingredients• Great tasting• Broad consumer appeal, providing
benefits not just to the weightlifter seeking bulk or the 20-year old looking for quick energy
Implications for Disruptive Brands:• Demands quick action to capitalize on
window of opportunity• Product turns slower than “old-line”
products until message is broadly delivered leading to satisfaction and increased velocity
Despite implications, returns for disruptive brands are significantly
higher than “me too” products
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
Sports JuicesTea Dairy/OtherEnergy Drinks
Large Market for Alternative BeverageAlternative Beverage All Channel Retail Sales ($M)
10 Yr CAGR
+38%
+9%
+8%
+7%
+6%
Sales Channels Future Opportunity
Natural Grocery Specialty Club/Mass C-Store Drug
Store Count 1,500 35,000 7,000 28,000 145,000 38,000
mix1 Target (%)
20% 23% 86% 10% 16% 46%
mix1 Target (Est. $ Value)
$2M $31M $15M $11M $10M $9M
Full Potential $4M $109M $73M $260M $27M $33M
Competitors Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM
Muscle Milk, Myoplex, Ensure, Boost, Advantage, Slimfast, Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM, V-8
Muscle Milk, Myoplex, Ensure, Boost, Advantage
Muscle Milk, Odwalla, V-8
Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM
Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM
2016 Sales Channel Projected Penetration
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2014 Outlook• Expected revenue of approximately $10 million in 2014
• Expanded flavor SKU’s of beverages and we plan to introduce new product extensions such as natural powder.
• Mix1 will drive retail penetration, increasing its sales force and marketing efforts through distributors and direct to retail
• Company is raising an additional $7.5 million to $10 Million
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Differentiated product platform
• Reformulated product backed by intense marketing studies• Attract consumers looking for all natural options for on-the-go energy • Providing the required nutrients for consumers‘• Natural Product --All in the right balance
Mass appeal with proven
demand
• Core market of functional beverage est. to grow $16 billion by 2015; • $20 Million Invested into the Brand• Established brand equity; 9 years of marketing and consumer awareness• Offering positioned to be sold across multiple channels from natural and
traditional grocery to big box, club, and specialty outlets
Low expansion risk
• Mix1 moved from initial launch (natural channel) to regional and national footprint with leading retailers in all major categories / channels
• Invested capital drives retail penetration, and brand innovation • Growth with manufacturing and distribution being variable costs
Significant product line extensions
• Add-on platforms, markets and branded multi-media opportunities provide mix1 the potential to become a “mega-brand”
• The “neutral” brand = No baggage of some key competitors (Muscle Milk, Myoplex, Atkins)
Investment Highlights
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• mix1 has Re-vamped its product and its marketing message to deliver highly differentiated offerings
• mix1 has Proven track record for both Regional and National Sales with Mass Appeal
• Our low risk expansion begins by ramping up sales and footprint for 2014
• mix1 represents the Next Generation of Functional Beverage and Line Extensions
Conclusion
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• Publicly Traded: Otcbb: MIXX
• Current Share Price: $1.60
• Shares outstanding: 29.4 million
• Market Cap: $47 million
Corporate Information:
Contact Information
Mix1 Life, Inc.10575 N. 114th, Suite 103
Scottsdale, AZ 85259
Office: 480.344.7770