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Page 1: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current
Page 2: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

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Safe Harbor StatementThis presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current expectations and projections about future results, performance, prospects and opportunities. Mix 1 has tried to identify these statements by using words such as “anticipate,” believe,”

“could,” “estimate,” “expect,” “intend,” “may,” “plan,” “project,” “potential,” “should,” “will,” “will be,” “would” and similar expressions, but this is not an exclusive way of identifying such statements. Investors

are cautioned that all forward-looking statements contained herein speak only as of the date of this presentation and involve risks and uncertainties that could cause Mix 1’s actual results, performance and achievements to differ materially from those expressed in these forward-looking statements, including,

without limitation, the impact of the current challenging global economic conditions and recent financial crisis; the development of the market for beverage and consumer products; competition; Mix 1’s ability to

raise the capital required for research, product development, operations and marketing; anticipated dependence on material customers and material suppliers. For a detailed discussion of factors that could

affect Mix 1’s future operating results, investors should see disclosures under “Risk Factors” in the company’s applicable filings with the US Securities and Exchange Commission. These factors should be

considered carefully and investors should not rely on any forward looking statements contained herein, or ‐that may be made elsewhere from time to time by Mix 1 or on Mix 1’s behalf. Mix 1 undertakes no

obligation to update or revise any forward looking statements, whether as a result of new information, ‐future events or otherwise, except as expressly required by law.

Page 3: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

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• We are a Beverage company with a product line of RTD (Ready to Drink) Natural Protein Shakes.

• We produce a variety of premium nutritional shakes made with natural ingredients, vitamins, and minerals

• All of our beverages offer a complete balanced macronutrient mix: protein, vitamins and minerals, fiber, healthy fat,

antioxidants NO artificial sweeteners or preservatives

• All our drinks have a 12 month self life with no need for refrigeration.

Who is mix1

Page 4: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

mix1 company history

2005

2008

2010

Hershey Invests $12+ Million into mix1

2012

2013

Company Founded& mix1 launched

Highland Capital Invests $5+ Million into mix1

Lean PerformanceLaunched

Chocolate & VanillaLaunched

Chocolate & Vanilla Lean Performance

Launched

Mix1 Brand Repositioning

& Re-launch for 2014

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Mix1 Life, Inc. Acquirers Assets

of mix1

2011

Page 5: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

Improvements implemented in second half of 2013

• New Formulas: Increased protein contents of its drinks from 15g to 24g per serving and decreased the calories per serving

• New Flavors: mix1 will launch with Chocolate, Vanilla-Blueberry, and Strawberry-Banana Company has additional 5 formulas ready to market later in

2014• New Format: Changed from Tetra to a 12 oz “PET” Bottle• New Packaging: Full wrap bottle design with new graphics• New Bottler: Agreement in place with new highly accredited

bottling company to meet the companies production needs

Page 6: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

Our “ NEW IMPROVED ” mix1 Products•

protein: 24 grams whey proteinantioxidants : excellent source fromvitamins A & Ecarbohydrates: 20 gramscalories: Ranges from 198 to 219 caloriesfiber: 4 gramsfat: 3 grams (healthy fat from olive oil)sweetener: natural sugar & stevia19 vitamins & minerals: including A, D, B, potassium, calcium & more

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Page 7: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

mix1 Consumer & Usage

Whymix1?

mix1 Consumer mix1 Usage

vs.

For breakfast

46%

33%

For lunch

35%

11%

For a mid-day snack

13%14%

For anFor dinner evening

snack

1% 0%2% 3%

After a workout

3%

8%

No speical time

0%

31%

mix1

protein beverage category

• Mix1 exceeds category usage at breakfast & lunch and on par with snacking

•mix1 will drive incremental beverage growth by:

- Attracting new users to the category

- Offering multiple, unique usage occasions to drive greater purchase frequency

- Meeting emerging demand for health & wellness lifestyle beverages

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Page 8: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

Key Points of Difference

Made with NATURAL ingrediants

Complete BALANCED macronutrient mix:protein, vitamins & minerals, fiber, healthy fat,

antioxidants

NO ARTIFICIAL sweeteners or preservatives

MAINSTREAM CONSUMER target &

broader usage occasions GREAT TASTE

and FRUIT FLAVOR VARIETY

vs.

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Page 9: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

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Distribution Opportunity with Growing Customer Base

Page 10: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

Geographic Diversity

(320)

(86)

(17)

(128)

(85)

(120)

(28)(133)

(261)

(31)

(39)

(132)(133)

(21)

(119)

(89)

(94)

(153)(84)

(87)

(164)

(18) (215)

(134)

(41)

(126)

(127)

(16)

(32)

(24)

(140)

(58)

(13)

(15)

(62)

(24)

(15)

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Page 11: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

2007

$1,496M

2011

$1,946M

2015(forecast)

$2,520M

6.8% CAGR

Source: Euromonitor

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6.7% CAGR

US Retail Sales: RTD Protein Beverages US Retail Sales Growth:Select Beverage Categories

Protein Category Growth Continues

Segment CAGR (2007-11)

Energy Drinks 10.1%

Superfruit Juices 8.8%

RTD Protein Drinks 6.8%

RTD Tea 4.5%

Fruit Flavored Drinks 3.6%

Sparkling Water 3.6%

Functional Bottled Water 3.4%

Flavored Bottled Water 1.8%

Sports Drinks 1.0%

Flavored Milk Drinks 0.8%

RTD Coffee 0.7%

Bottled Water 0.0%

CSDs -0.2%

Juice -0.8%

Soy Beverages -2.5%

Category Trends

Page 12: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

Key Management

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Cameron Robb, CEOCameron has over 20 years of entrepreneurial business experience. He has worked as a CEO and Management Consultant for a variety of companies in diversified industries, including Entertainment, Technology, and Consumer Products. The services he provided were at an executive level for both private and publicly held companies. Cameron has worked with nationwide sports licensing companies representing such licenses as, NFL®, NBA®, NHL®, MLB®, PGA®, WWF® and NASCAR®. In addition, Cameron has sold product and work directly with independent retailers as well as various mass market chains in Grocery and Convenience Stores across North America.

Chris Larson, Chief Financial OfficerChris has extensive public company experience and, co-founded and acted as CFO of Cash Systems, Inc., a NASDAQ traded financial services company involved in the casino gaming industry from 1999 to 2005. During that time. Cash Systems was taken public via a reverse merger – and, during Chris’ tenure the company experienced rapid revenue growth from $600,000 to $100,000,000 annually. As CFO he helped the company raise $55,000,000 worth of private placements and assisted the company in securing several vault cash arrangements

Kevin Conrad, President of SalesKevin Conrad joined mix1 from GO Fast Energy Drink, where he served as EVP & Director – North & South America Sales/Distribution. He consistently generated increase in bottom line profits of all GO Fast products market expansion through new business development efforts securing accounts with distributors and buyers. Prior to GO, he served as VP - Sales and Distribution at Rockstar, where he initialized, designed and implemented sales campaigns and promotional programs increasing sales consistently. Prior to that, he held positions at Wine and Spirits, Miller Brewing Company, and Shamrock Distributing.

Page 13: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

Market Opportunity

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Page 14: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

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HEALTH(IER)BEVERAGES

CARBONATEDSOFT

DRINKS

FUNCTIONALBEVERAGES

Bottled Waters

RTD Teas

Juices

Sports Drinks

Energy DrinksEmerging Functions

“The Squeeze”

Page 15: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

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Well Positioned and DifferentiatedHistorically, small and innovative companies (not large brands) create disruptive opportunities.

Disruptive Opportunity Brand Innovator

Market Movers and Creators• Sports Drink Segment

• New Age Beverages

• Energy Drink Segment

• RTD Coffee Segment

• Enhanced Water Segment

• Mainstream Health and Wellness

The Mainstream SportsNutrition Segment

Where performance, nutrition, and energy converge on

“All Natural Fuel”Segment Characteristics:

• True functionality• Balanced all natural ingredients• Great tasting• Broad consumer appeal, providing

benefits not just to the weightlifter seeking bulk or the 20-year old looking for quick energy

Implications for Disruptive Brands:• Demands quick action to capitalize on

window of opportunity• Product turns slower than “old-line”

products until message is broadly delivered leading to satisfaction and increased velocity

Despite implications, returns for disruptive brands are significantly

higher than “me too” products

Page 16: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

$40,000

Sports JuicesTea Dairy/OtherEnergy Drinks

Large Market for Alternative BeverageAlternative Beverage All Channel Retail Sales ($M)

10 Yr CAGR

+38%

+9%

+8%

+7%

+6%

Page 17: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

Sales Channels Future Opportunity

Natural Grocery Specialty Club/Mass C-Store Drug

Store Count 1,500 35,000 7,000 28,000 145,000 38,000

mix1 Target (%)

20% 23% 86% 10% 16% 46%

mix1 Target (Est. $ Value)

$2M $31M $15M $11M $10M $9M

Full Potential $4M $109M $73M $260M $27M $33M

Competitors Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM

Muscle Milk, Myoplex, Ensure, Boost, Advantage, Slimfast, Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM, V-8

Muscle Milk, Myoplex, Ensure, Boost, Advantage

Muscle Milk, Odwalla, V-8

Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM

Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM

2016 Sales Channel Projected Penetration

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2014 Outlook• Expected revenue of approximately $10 million in 2014

• Expanded flavor SKU’s of beverages and we plan to introduce new product extensions such as natural powder.

• Mix1 will drive retail penetration, increasing its sales force and marketing efforts through distributors and direct to retail

• Company is raising an additional $7.5 million to $10 Million

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Differentiated product platform

• Reformulated product backed by intense marketing studies• Attract consumers looking for all natural options for on-the-go energy • Providing the required nutrients for consumers‘• Natural Product --All in the right balance

Mass appeal with proven

demand

• Core market of functional beverage est. to grow $16 billion by 2015; • $20 Million Invested into the Brand• Established brand equity; 9 years of marketing and consumer awareness• Offering positioned to be sold across multiple channels from natural and

traditional grocery to big box, club, and specialty outlets

Low expansion risk

• Mix1 moved from initial launch (natural channel) to regional and national footprint with leading retailers in all major categories / channels

• Invested capital drives retail penetration, and brand innovation • Growth with manufacturing and distribution being variable costs

Significant product line extensions

• Add-on platforms, markets and branded multi-media opportunities provide mix1 the potential to become a “mega-brand”

• The “neutral” brand = No baggage of some key competitors (Muscle Milk, Myoplex, Atkins)

Investment Highlights

Page 20: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

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• mix1 has Re-vamped its product and its marketing message to deliver highly differentiated offerings

• mix1 has Proven track record for both Regional and National Sales with Mass Appeal

• Our low risk expansion begins by ramping up sales and footprint for 2014

• mix1 represents the Next Generation of Functional Beverage and Line Extensions

Conclusion

Page 21: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

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• Publicly Traded: Otcbb: MIXX

• Current Share Price: $1.60

• Shares outstanding: 29.4 million

• Market Cap: $47 million

Corporate Information:

Page 22: 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current

Contact Information

Mix1 Life, Inc.10575 N. 114th, Suite 103

Scottsdale, AZ 85259

Office: 480.344.7770