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Rest Steam Brand Canvas Shoes By Tidarat Wangkhomhan

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INTODUTION 4

LOGO 6

COLOR 9

FONT 12

PRODUDT & TARGET 15

TYPOGRAPHY 23

PRINTED MATTER 31

POSTER & BROCHURE 35

PACKAGING 45

CON TENT

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INTODUTION

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Rest Stem เป็นแบรนด์รองเท้าผ้าใบ ที่มาจากเจ้าของชื่นชอบ

ปล่อยอารมณ์ไปกับการเต้น ในการออกกําลังกาย โดยเป็น step การ

ขยับตัวไปตามจังหวะเพลง ชื่นชอบการเต้นในแนว street dance จึง

มี Concept เป็นแนว street ที่ศึกษานําการกระจายของสีมาเล่น

เป็นการพุ่งกระจายเหมือนอารมณ์ของวัยรุ่นที่ต้องการจะปล่อยออกมา มี

การเพิ่มกราฟิค สีที่สดใส ออกโทนเรืองแสง กับสีมิ้น เข้ากับกลุ่มเป้า

หมายได้ เป็นรูปร่างขึ้นมาแต่งตัว สําหรับ lifestyle ของแต่ละคน

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LOGO

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COLOR

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เป็นสีแห่งความเบิกบานและความรื่นเริงเป็นความ

รู้สึกที่อิสระและได้

มักเป็นสีของความสุข ความเบิกบาน ความมีชีวิต

ชีวา งานเฉลิมฉลอง เป็นสีของความแจ่มใส

ป็นอิสระ ปลอดโปร่งสบาย ปลอดภัย ใจเย็นและ

สามารถระงับ ความกระวนกระวายในใจ

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FONT

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ก ข ฃ ค ฅ ฆ ง จ ฉ ช ซ ฌ ญ ฎ

ฏ ฐ ฑ ฒ ณ ด ต ถ ท ธ น บ ป

ผ ฝ พ ฟ ภ ม ย ร ล ว ศ ษ ส ห

ฬ อ ฮ

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

ก ข ฃ ค ฅ ฆ ง จ ฉ ช ซ ฌ ญ ฎ

ฏ ฐ ฑ ฒ ณ ด ต ถ ท ธ น บ ป

ผ ฝ พ ฟ ภ ม ย ร ล ว ศ ษ ส ห

ฬ อ ฮ

A B C D E F G H I J K L M N O P Q R S T U V W X Y ZA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Verdana

Regula/Bold

Regula/Italic

Avenir

TH Mali Grade 6

Regula/Bold

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TARGET PRODUCT &

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TARGET

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TYPOGRAPHY

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STREET

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SPORT

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MOVEMENT

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PRINTED MATTER

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POSTER &

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POSTER & BROCHURE

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STREET

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MOVEMENT

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SPORT

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STREET

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MOVEMENT

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SPORT

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PACKAGING

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