2 nws social_media_edited
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Weather Situational Awareness
Weather Situational Awareness
Managing through an Weather Emergency
Managing through an Weather Emergency
Colorado Emergency Management ConferenceMarch 2, 2011
Nezette Rydell, Meteorologist in Charge, NWS BoulderRobert Glancy, Warning Coordination Meteorologist, NWS BoulderTom Magnuson, Warning Coordination Meteorologist, NWS PuebloJim Pringle, Warning Coordination Meteorologist, NWS Grand Junction
June 10, 2010 near Last Chance Courtesy Mitch Farrell
You don’t ever have to be surprised by the weather!You don’t ever have to be surprised by the weather!
• We will be discussing:– NWSchat – talk to the NWS– Denver Emwin Project – – Social Media – what is NWS status?
• Twitter• Facebook
– Mesowest – checking weather observations– INWS – – Hascollect – – CocoRahs
• We will be discussing:– NWSchat – talk to the NWS– Denver Emwin Project – – Social Media – what is NWS status?
• Twitter• Facebook
– Mesowest – checking weather observations– INWS – – Hascollect – – CocoRahs
NWSchatNWSchat
• NWSChat = an NWS Instant Messaging program to share critical warning decision expertise and significant weather information essential to the NWS's mission of saving lives and property.
• Information is exchanged real-time with the media and emergency response community, who in turn play a key role in communicating the NWS's hazardous weather messages to the public.
• NWSChat = an NWS Instant Messaging program to share critical warning decision expertise and significant weather information essential to the NWS's mission of saving lives and property.
• Information is exchanged real-time with the media and emergency response community, who in turn play a key role in communicating the NWS's hazardous weather messages to the public.
What about the messaging part?What about the messaging part?
How to Join???www.nwschat.weather.gov
How to Join???www.nwschat.weather.gov
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Denver Emwin Initiative Update
Denver Emwin Initiative Update
• NWS produces forecasts, watches, warnings, statements.
• Satellite download of NWS data at Adams County.
• Listserve managed by Urban Drainage where a person can sign up for delivery of NWS information to email, pagers, cell phones
• Portal for an emergency manager to request dissemination of Non weather Emergency Message by the NWS.
• NWS produces forecasts, watches, warnings, statements.
• Satellite download of NWS data at Adams County.
• Listserve managed by Urban Drainage where a person can sign up for delivery of NWS information to email, pagers, cell phones
• Portal for an emergency manager to request dissemination of Non weather Emergency Message by the NWS.
An example of a long version of warning to email
An example of a long version of warning to email
An example of a short version of a warning to cell phone or pager An example of a short version of a warning to cell phone or pager • NWS has issued a Tornado Warning for
Logan, Morgan & Washington Counties until 19:30 Mon
• NWS has issued a Tornado Warning for Logan, Morgan & Washington Counties until 19:30 Mon
Non Weather Emergency Messaging
Non Weather Emergency Messaging
• National Program: – Hazcollect will be discussed later.
• Local BOU program through Emwin: – Emergency manager can request
dissemination through password controlled website.
• National Program: – Hazcollect will be discussed later.
• Local BOU program through Emwin: – Emergency manager can request
dissemination through password controlled website.
Questionsand
Discussion ???
Questionsand
Discussion ???
MESOWESTWeather Observations
MESOWESTWeather Observations
http://mesowest.utah.edu/index.html
Weather ObservationsCurrent & Archived
Weather ObservationsCurrent & Archived
Weather ObservationsArchived
Weather ObservationsArchived
Select the next day – i.e. “24” if you want the 23rd
Weather ObservationsArchived
Weather ObservationsArchived
The entire KPSO data set for November 23, 2010
Weather ObservationsCurrent & Archived
Weather ObservationsCurrent & Archived
http://raws.wrh.noaa.gov/roman/index_states.html
Weather ObservationsCurrent – by county or zone
Weather ObservationsCurrent – by county or zone
Make sure you select “All Networks” !
Mobile Decision Support Service (iNWS)http://inws.wrh.noaa.gov
(Experimental)
Mobile Decision Support Service (iNWS)http://inws.wrh.noaa.gov
(Experimental)
• Intended to improve decision support for high impact events• Experimental service only for NWS core Partners, including emergency managers• No subscription cost to emergency manager, except for normal SMS charges by wireless provider
Emerging Mobile Alert TechnologiesEmerging Mobile Alert Technologies
iNWS
•Serves community decision leaders.
•Provides information relevant to user defined areas.
•Users receive alerts based on the NWS products to which they subscribe.
•SMS message length up to 160 characters
•Embedded URLs link to more information (e.g., full text product, expected impacts, graphical outline of warning area, track of storm, radar image, etc.)
iNWS
•Serves community decision leaders.
•Provides information relevant to user defined areas.
•Users receive alerts based on the NWS products to which they subscribe.
•SMS message length up to 160 characters
•Embedded URLs link to more information (e.g., full text product, expected impacts, graphical outline of warning area, track of storm, radar image, etc.)
IPAWS/CMAS
•Serves the general public.
•Provides information relevant to the user’s current location)
•Users only receive alerts for “imminent threats.”
•First version of CMAS will limit message length to 90 characters.
•First version of CMAS will not allow embedded links to supporting information. Capabilities of future versions have not yet been determined.
IPAWS/CMAS
•Serves the general public.
•Provides information relevant to the user’s current location)
•Users only receive alerts for “imminent threats.”
•First version of CMAS will limit message length to 90 characters.
•First version of CMAS will not allow embedded links to supporting information. Capabilities of future versions have not yet been determined.
Experimental Mobile Decision Support Service (iNWS)http://inws.wrh.noaa.gov
Experimental Mobile Decision Support Service (iNWS)http://inws.wrh.noaa.gov
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Email/SMS message with• Headline • Hyperlink to supporting
information
Example:
New event. Tornado Warning from 5/10/2010 8:54 PM to 9:45 PM CDT for OK-test. More information
iNWS will evolve as NWS works with social scientists to improve decision support for the EM community
Experimental Mobile Decision Support Service (iNWS)http://inws.wrh.noaa.gov
Experimental Mobile Decision Support Service (iNWS)http://inws.wrh.noaa.gov
Click on “View More”
Experimental Mobile Decision Support Service (iNWS)http://inws.wrh.noaa.gov
Experimental Mobile Decision Support Service (iNWS)http://inws.wrh.noaa.gov
HAZHAZCollectCollectSpeeding Emergency messages to the public
sNon-Weather Emergency Message (NWEM)sNon-Weather Emergency Message (NWEM)
AVA - Avalanche WatchAVW - Avalanche WarningCAE - Child Abduction Emergency (Amber Alert)CDW - Civil Danger WarningCEM - Civil Emergency MessageEQW - Earthquake WarningEVI - Evacuation ImmediateFRW - Fire WarningHMW - Hazardous Materials WarningLEW - Law Enforcement WarningLAE - Local Area EmergencyTOE - 911 Telephone OutageNUW - Nuclear Power Plant WarningRHW - Radiological Hazard WarningSPW - Shelter in Place WarningVOW - Volcano Warning
NWEM ExampleNWEM ExampleTHE FOLLOWING MESSAGE IS BEING TRANSMITTED AT THE REQUEST OF THE (YOUR COUNTY or TOWN) OFFICE OF EMERGENCY MANAGEMENT.
...SHELTER-IN-PLACE WARNING FOR (LOCATION)...
AIRBORNE TOXINS RELEASED THIS AFTERNOON IN THE VICINITY OF (LOCATION) POSE A DANGEROUS RESPIRATORY RISK . YOU ARE ADVISED TO STAY INDOORS WITH WINDOWS CLOSED AND AWAIT FURTHER INSTRUCTION FROM AUTHORITIES. IF YOU NEED HELP OR MORE INFORMATION…CALL THE (YOUR COUNTY) HEALTH DEPARTMENT HOTLINE AT 555-111-2222. TO REQUEST IMMEDIATE EMERGENCY ASSISTANCE...DIAL 911. TUNE TO LOCAL RADIO AND TV… OR CABLE TV… FOR FURTHER INFORMATION ON THIS EMERGENCY.
HAZCollect Web SitesHAZCollect Web Sites
Federal Emergency Management Agency Disaster Management Interoperability Services
http://www.disasterhelp.gov/disastermanagement
Register at this site to establish your DMIS COG and to download DMIS Tools Software
Federal Emergency Management Agency Disaster Management Interoperability Services
http://www.disasterhelp.gov/disastermanagement
Register at this site to establish your DMIS COG and to download DMIS Tools Software
National Weather Service - HazCollect http://www.weather.gov/os/HazCollect
Register at this site to obtain approval to use HazCollect
Community Collaborative Rain Hail, and Snow Network
Community Collaborative Rain Hail, and Snow Network
http://www.cocorahs.org
Educational Program – Statewide Students of all ages All schools
2012 – 75th anniversary State of CO law that created the Colorado Water Conservation Board
Developed by – CSU – Nolan Doesken CoCoRaHS
School Year Promotions2011-20122012-2013
Colorado Celebrates Water in 2012
Social Media…WebEOC and the National Weather Service
in Pueblo
Social Media…WebEOC and the National Weather Service
in Pueblo
Tom Magnuson
WCM Pueblo, Colo.
Tom Magnuson
WCM Pueblo, Colo.
- WFO Pueblo has been monitoring and posting to it for several months.
- We asked State to customize a display for us to make monitoring easier. Came up with an embedded board, with audible alert when posts are made.
- Some staff have given State their personal emails for mobile device message alerts.
- WFO Pueblo has been monitoring and posting to it for several months.
- We asked State to customize a display for us to make monitoring easier. Came up with an embedded board, with audible alert when posts are made.
- Some staff have given State their personal emails for mobile device message alerts.
WebEOCWebEOC
WebEOCWebEOC
WebEOCWebEOC
Staying Connected with NWS Social Media and Alerting Technologies
Staying Connected with NWS Social Media and Alerting Technologies
NWS ServicesPast and Present
NWS ServicesPast and Present
Legacy NWS Communications Model
Info Forecaster Products
The world is changing!The world is changing!
myspace
Services 2020Extending capabilities with new technologies
Services 2020Extending capabilities with new technologies
Info Forecaster Products and Services
Multimedia WebBriefing
ConferenceCalls
IC CenterOn-site
IC Incident On-site
Engagement in Social MediaMeasured by Facebook Fans/Likes
Engagement in Social MediaMeasured by Facebook Fans/Likes
White House 328,000 780,000 138%
Marine Corps 83,000 613,000 639%
Army 49,000 478,000 976%
CDC 21,000 62,000 195%
State Department 16,000 52,000 225%
NASA 8,000 144,000 1700%
NWS No presence 32,000 180% (est)
White House 328,000 780,000 138%
Marine Corps 83,000 613,000 639%
Army 49,000 478,000 976%
CDC 21,000 62,000 195%
State Department 16,000 52,000 225%
NASA 8,000 144,000 1700%
NWS No presence 32,000 180% (est)
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September 2009 October 2010 Growth
Source: Government Computer News, September 14, 2009 and Facebook
Social Scientists Say:Social Scientists Say:
• It is not enough to alert people. Our communication must be transactional. -- National Academies Workshop on Public Response to Alerts and Warnings on Mobile Devices (April 13, 2010)
Merriam-Webster defines transaction as “a communicative action or activity involving two parties or things that reciprocally affect or influence each other.”
• It is not enough to alert people. Our communication must be transactional. -- National Academies Workshop on Public Response to Alerts and Warnings on Mobile Devices (April 13, 2010)
Merriam-Webster defines transaction as “a communicative action or activity involving two parties or things that reciprocally affect or influence each other.”
Federal Government Says:Federal Government Says:
“One person can take a photo. One person can post a message …and it changes all our understanding of a situation immediately.”
-- Macon Phillips, Director of New Media for the White HouseEmergency Social Data Summit (August 12, 2010)
“Social media can empower the public to be part of the response, not as victims to be taken care of.“
-- Craig Fugate, FEMA AdministratorEmergency Social Data Summit (August 12, 2010)
“One person can take a photo. One person can post a message …and it changes all our understanding of a situation immediately.”
-- Macon Phillips, Director of New Media for the White HouseEmergency Social Data Summit (August 12, 2010)
“Social media can empower the public to be part of the response, not as victims to be taken care of.“
-- Craig Fugate, FEMA AdministratorEmergency Social Data Summit (August 12, 2010)
General Public’s ExpectationsGeneral Public’s Expectations
• 20% would turn to social media for help if unable to reach 911
• 75% of those would expect a response in less than an hour
• If web users knew of someone else who needed help– 45% would ask other people in their social network to contact authorities– 35% would post request for help directly on a response agency’s Facebook page– 30% would send a direct Twitter message to responders
• 70% say emergency responders should be monitoring social media sites in order to quickly send help
• Nearly 50% believe a response agency is probably already responding to any urgent request they might see
• 20% would turn to social media for help if unable to reach 911
• 75% of those would expect a response in less than an hour
• If web users knew of someone else who needed help– 45% would ask other people in their social network to contact authorities– 35% would post request for help directly on a response agency’s Facebook page– 30% would send a direct Twitter message to responders
• 70% say emergency responders should be monitoring social media sites in order to quickly send help
• Nearly 50% believe a response agency is probably already responding to any urgent request they might see
*Red Cross Press Release - Web Users Increasingly Rely on Social Media to Seek Help in a Disaster*Red Cross Press Release - Web Users Increasingly Rely on Social Media to Seek Help in a Disaster
NWS Service Assessments:NWS Service Assessments:
• “Another important factor in how people respond to warnings is whether or not they personalize the threat. Several people specifically noted the need to seek confirmation of a warning...This event illustrates how people may require multiple sources of information throughout their decision making process to assess their personal risk, and how a single source of information will not necessarily spur protective action.”
-- Super Tuesday Tornado Outbreak of February 5-6, 2008
• “Continue to investigate use of social networking tools as complementary dissemination media.”
-- Mother’s Day Weekend Tornadoes of May 10, 2008
• “Another important factor in how people respond to warnings is whether or not they personalize the threat. Several people specifically noted the need to seek confirmation of a warning...This event illustrates how people may require multiple sources of information throughout their decision making process to assess their personal risk, and how a single source of information will not necessarily spur protective action.”
-- Super Tuesday Tornado Outbreak of February 5-6, 2008
• “Continue to investigate use of social networking tools as complementary dissemination media.”
-- Mother’s Day Weekend Tornadoes of May 10, 2008
NWS Social Media presence NWS Social Media presence
• NWSChat
• GoTo/Webex briefings
• Twitter Storm Reports
• AddThis
• NWSChat
• GoTo/Webex briefings
• Twitter Storm Reports
• AddThis
NWS Twitter presence NWS Twitter presence
• NWS offices are not allowed to have “official” Twitter accts where we “tweet” info.
• WFO Pueblo does monitor Twitter via Tweetdeck
• We monitor our local media, traffic management, CDOT, law enforcement, fire, EMs, CAIC, etc.
• NWS offices are not allowed to have “official” Twitter accts where we “tweet” info.
• WFO Pueblo does monitor Twitter via Tweetdeck
• We monitor our local media, traffic management, CDOT, law enforcement, fire, EMs, CAIC, etc.
NWS Twitter usage NWS Twitter usage Tweetdeck Tweetdeck
NWS Twitter usage NWS Twitter usage Tweetdeck Tweetdeck
Situational AwarenessSituational Awareness
Twitter Storm Reports TidbitsTwitter Storm Reports Tidbits
• Anyone can send #wxreport tweets
• Anyone can retrieve, view and plot #wxreport tweets
• Three hash tags help NWS sort through tweeted weather data
– #wxreport to report significant weather you witness
– #wxob to report benign weather you witness (yes people like to tweet "sunny and clear here")
– #cowx to pass along weather info across Colorado
• Anyone can send #wxreport tweets
• Anyone can retrieve, view and plot #wxreport tweets
• Three hash tags help NWS sort through tweeted weather data
– #wxreport to report significant weather you witness
– #wxob to report benign weather you witness (yes people like to tweet "sunny and clear here")
– #cowx to pass along weather info across Colorado
NWS’ Internal Tool for Plotting Twitter Storm Reports
Publicly Accessible Twitter Plotting Page (not an NWS web site)
http://mybrowncouch.com/codenoobs/examples/NWSTwitter/
At select NWS Offices•Fort Worth, Texas•Seattle, Washington•Kansas City, Missouri•New York City, New York•Honolulu, Hawaii•North Central River Forecast Center•National Hurricane Center•Alaska Region
Nationwide deployment decision to follow.
Content is a mix of "heads-up" information, outreach, news,preparedness, weather facts, etc.
Not just a repeat of the string of products we disseminate via the Web, etc. About 2 to 10 postings per day, so as not to overwhelm "fans" with content
"Heads-up" content will lead “Fans" to more information on NWS Web pages
NWS office Facebook pagesExperiment underway
NWS office Facebook pagesExperiment underway
AddThisSocial bookmarking service
AddThisSocial bookmarking service
• AddThis allows you to bookmark an item of interest on an NWS web site to your own social media service
• Powerful tool for allowing information to quickly become “viral”
• AddThis allows you to bookmark an item of interest on an NWS web site to your own social media service
• Powerful tool for allowing information to quickly become “viral”
AddThisSocial bookmarking service
AddThisSocial bookmarking service
SummarySummary
• NWS is taking an “information centric” approach to emerging technologies
• Focus of use is on key partners– You can strengthen your NWS
connections today!
• Transactional communication of warning information is important for the 21st Century
• NWS is taking an “information centric” approach to emerging technologies
• Focus of use is on key partners– You can strengthen your NWS
connections today!
• Transactional communication of warning information is important for the 21st Century
Questionsand
Discussion ???
Questionsand
Discussion ???