2 lessons from landing page improvement we have learned at teamo
TRANSCRIPT
2 Lessons We Have Learned From Landing Page Improvement
Teamo Marketing Best Practices 2011
7 Feb 2012Prepared by Peter Reshetin
Teamo Marketing Team
About the author
Peter Reshetin• Marketing Specialist at Teamo• Joined Teamo 2 months ago• 4 years in internet marketing• Passed Google Analytics Exam
2 Lessons that we have learned
1. Experiments with landing pages rock!
2. 80% of the time on the web we are wrong
1.Experiments with
Landing Pages Rock!
CR increased by +34% from Visits to Registration
+34%
A/B Test DetailsControl Test
Visits 582 580
Registrations 101 135
Conversion Rate 17,35% 23,27%
CR vs. Control +34%
Lesson 1 Summary
• Test radical ideas• Minimum 100 Conversions per variant to
make test results more stable• When you lose… Smile and start again
2. 80% of timeon the web
you are wrong
We started from this one…
-10%
OK, we tried again…
-35%
…and again…
-15%
…and again…
-2%
And only when we tried absolutely different variant, we succeed
+34%
Lesson 2 Summary
• In testing (and in a Startup general?) most of the time you WILL be wrong.
• If you are wrong:– Admit it. – Start again, with smile.
• And if you are patient and persistent, you are bound to be successful.
