2- less traditional
TRANSCRIPT
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philippe fass too
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Olay self-tanHelicopter flying around a giant sun covered banner.A touch of sunshine on a winter’s day.
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Direct Mail:Origami unopenable envelopes sent to human resources departments.Wasting the talent of HIV positive employees is a wasted opportunity for your company.
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Visitor’s badge given to employees at their own workplaces.
Wasting the talent of HIV positive employees is a wastedopportunity for your company.
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Direct Mail:Unopenable double-bound report sent to humanresources departments.Wasting the talent of HIV positive employeesis a wasted opportunity for your company.
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Brief:Advertise the fact that T-Mobile has a very good coverage in Birmingham.
‘Big’ idea:Book every single poster in Birmingham for one day.
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ArielPre-opening page on Google Earth makingthe world appear under water.
Turn down to 30 degrees and help stopour planet overheating.
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National Society for the Prevention of Child CrueltyBlood stains on a row of clothes at baby shops
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Direct Mail:Toyota MR2 Roadster 'Baby on Hold'
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Olay - ultra slow motion adWhen you fast forward it on a systemlike Tivo, it plays at normal speed.
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Man Up - Testicular Cancer
We get Dr. Von Hagens to perform a live dissection on TV of a man who died from testicular cancer.As he dramatically slices the testis to demonstrate what the tumor looks and feels like, he says:
“Touch yourself - if you don’t want me to.”
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QUIT - charity to help smokers stopSee the state of your lungs online (with webcam)and on posters (with integrated camera)
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thank you