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Federation of Asian Veterinary Association Councilo Chairperson, 2011 Cebu Convention
Southeast Asia FMD Subcommission, OIEo Private Sector Representative, 2003-present
United Broiler Raisers Association (UBRA)o Founding Member, Member Board of Director 2000-Present
Philippine Veterinary Medical Association (PVMA)◦ President, 2003-2004◦ Vice-President/ President-elect, 2002-2003◦ Treasurer, 2001-2002◦ Director, 1999-2001 Hog Export Board, Department of Agriculture◦ Member, 2004-2006 Regional Animal Disease Control & Emergency Advisory Council, Region
III◦ Chairperson, 2004-2007
Most Outstanding Professional for Veterinary Medicine (2008)o Professional Regulation Commission
Distinguished Professional Service Award (2007)o Philippine Veterinary Medical Association
No.2, Philippine Veterinary Board Examination◦ Professional Regulation Commission, 1984
RED DRAGON FARM is a medium scale enterprise involved in commercial livestock production. Its principal office is located at Barangay Lara, City of San Fernando, Pampanga, Philippines.
1985- Quail egg production 1988- Poultry contract grower 1991- Devastation by Mt. Pinatubo eruption 1994 – Red Dragon Poultry 1996 – Small-scale feedmill inside per farm 1996 – Third party breeder/hatchery 1997- Half-million chicken population 1998 – Red Dragon Swine Farm (200 sow level) 2000 – Loadstar Feedmill & Veterinary Products 2001 – Expansion to 2,000 sow level 2003 – 1st to get carbon credit for Kyoto Protocol 2005 – Fresh Options in Region III 2008 – Central Depot 2009 – Fresh Options in Metro Manila
MISSION
• We are an integrated farm – to – meatshop business operations.
• We aim to continuously satisfy the changing needs of our MEATiculous customers by offering value-for-money basic meats and processed products from our home-grown poultry and hogs.
• We strive to delight our customers with excellent customer care.
• We will make available to our customers, safe food products that will adhere to globally accepted standards on food safety.
• We will institutionalize good manufacturing practices and purposively seek improvements in the way we do things by encouraging innovation and creative thinking.
VISION
• We will be the choice source by households for fresh meat, value-added poultry, pork and beef products in the communities where we operate.
• We will be the undisputed number 1 integrated farm-to-store operations in the provinces of Pampanga, Tarlac, Bulacan, Olongapo, Bataan and Zambales by 2012.
• The number 1 brand in the categories where we participate, by 2015.
FEEDMILL
HogHog
Chick Booster Crumble
Broiler Starter Crumble
Broiler Finisher Pellet 1
Broiler Finisher Pellet 2
Pre-Starter Pellet
BroilerBroiler
Starter Pellet
Grower I Pellet
Lactating Pellet
Finisher Pellet
Gestating Pellet
Booster Pellet
Grower II PelletVeterinary Medicine
Veterinary Medicine
Multivitamins
Antibiotics
Feeds Production
RED DRAGON FARM
7 – 8 months Gilts + Boar
Gestating Pigs (114 days) Farrowing at 114 days Lactation Period 1-22 days
Nursery (23-85 days)
Sows 5 days
Dry Period Breeding
Heat (Estrus)
SITE 1
MARKET100 kg
SITE 2
Growing (86-160 days)
Dressing of chicken
Slaughtering of Hog
Slaughtering of Cattle
HEADS KILOS
320,000 460,000
HEADS KILOS
2,200 210,000
HEADS KILOS
95 35,500
DRESSING/SLAUGHTERINGVOLUME PER MONTHLIVE ANIMALS
Head 11,857.51 6.95%Pata Front 7,031.49 4.12%Pata Hind 8,303.27 4.86%Pigtail 2,795.12 1.64%Pork Chop 22,756.65 13.33%Pork Steak 11,653.41 6.83%Sinigang Cut 7,840.86 4.59%Spare Ribs 6,769.06 3.97%Tenderloin 1,800.45 1.05%Liempo 27,440.80 16.08%Pigue SO 33,742.87 19.77%Kasim SO 17,731.78 10.39%
Beef Primal Cuts
Bf Tenderloin Lomo 170.02 0.99%Bf Porter House 486.84 2.84%Bf Tbone Steak 574.37 3.35%Bf Prime Rib 879.23 5.13%Bf Sirloin 941.44 5.49%Bf Round, Top 1,078.27 6.29%Bf Round, Bottom 546.08 3.19%Bf Round 649.82 3.79%
Bf Brisket 1,950.13 11.38%
Bf Shin 295.64 1.72%
Bf Shank 1,269.05 7.40%
Bf Camto 863.54 5.04%
Bf Chuck Ribs 660.10 3.85%
Bf Barbecue Steak 766.81 4.47%
Bf Beef Neck 750.83 4.38%
Bf Short Ribs 1,642.29 9.58%
Bf Beef Bone 1,066.14 6.22%
Bf Marrow 396.46 2.31%
Bf Round, Beef Eye 307.67 1.80%
Bf Pot Roast 504.11 2.94%
Bf Bones 348.54 2.03%Knee Cup 120.02 0.70%TOTAL 16,267.39 94.91%
12 Primal Cuts
9 pcs Cuts
22Primal Cuts
Part Percentage
Breast 27%
Thigh 27%
Drumstick 17%
Soup pack 8%
Wings 14%
Neck 6%
RECOVERY Per Part
PORK
CHICKEN
BEEF
28 EXISTING PRODUCTS AND CONTINUOUSLY DEVELOPING NEW PRODUCTS
Embotido Line Pork Embotido Chicken Embotido
Skinless Longganisa Line
Pork Skinless Longganisa Chicken Skinless
Patties Pork Patties Beef Patties
Tapa Line Pork Tapa Beef Tapa
Longanisa Line Canton Longganisa Ilocos
Lumpia Line Pork Lumpia Chicken Lumpia
Tocino Line Chicken Tocino Pork Tocino
Hotdog Line Beef Hotdog Cheese Hotdog Chicken Hotdog
Meat Buddies Meat Rolls Meat Patties Chorizo Pilipino Macao Longganisa
56 Stores Fleet: 16 refrigerated vans,
9 routes Number of SKU: 80 Approx. 400 To 600 kg per store Store Distribution
◦ Pampanga: 28 Stores ◦ Bulacan: 4 Stores◦ Olongapo City: 8 Stores◦ Bataan: 3 Stores ◦ Tarlac: 6 Stores ◦ Nueva Ecija: 2 Stores◦ Metro Manila: 5 Stores
PAR Analysis
ConsolidatedActual Sales Report
ConsolidatedBudgeted Sales Report
Cost and BudgetSpecialist
Accounting Staff – Sales (Meatshop)
Fresh Options
Hotel Restaurant Institutional(HRI)
Accounting Staff- Sales (Animal Production)
Feedmill
Swine
Poultry
Item Sales Reportper Branch (e.g. FO Guagua)
generated thru POS
Internal Transfer FormGenerated by Feedmill Clerk
Targeted Sales Monthly Budget
Tally SheetsGenerated by Farm Checkers
Delivery ReceiptsGenerated by Farm Checkers
Sales InvoicesGenerated by HRI personnel
JET REPORT
FRESH OPTIONS
HRI FEEDMILL POULTRY SWINE
SalesReport
Expenses
ProductionReport
SalesReport
Expenses
ProductionReport
SalesReport
InventoryReport
Expenses
ProductionReport
SalesReport
MOR
Expenses
HatcheryReport
Chick Loading
File
PayrollCommission
Feeds & Medicines
Consumption
SalesReport
BatchPerformance
Report
Expenses
BreedersReport
Feeds & Medicines
Consumption
MortalityRecord
Population
SwineCoordinator
Accounting Staff Sales
AccountingStaff Sales
AccountingStaff Sales
AccountingStaff Sales
AccountingStaff Sales
AccountingStaff
Payable
AccountingStaff
Payable
Central Depot
Coordinator
Central Depot
Coordinator
FeedmillClerk
AccountingStaff
Payable
FeedmillClerk
AccountingStaff Sales
PayrollClerk
AccountingStaff
Payable
AccountingStaff
Payable
ACTUAL BUDGET
300% increase in sow level (2,000 to 6,000) 66% increase in broiler capacity (900,000 to 1.5M) 30% increase in feed mill warehouse capacity Adopt new technology in poultry and swine
production Environmentally Control Housing Segregated Parity Management
36 new Fresh Options outlets Expansion in other channels for marketing
Village distributorship Franchising
Further improvement in packaging, meat processing Blast chilling Vacuum packing Injection marination
Expansion in IT infrastructure Data integration through business solutions Database and application servers
We are in the poultry and swine businesses. Four main divisions are feed mill (1), poultry farms (12),
swine farms (2) and meat shops (45). We do not have an integrated IT. We aim at IT upgrade to:
◦ give us timely updates to improve management decisions◦ have better systems management and controls◦ design and adopt best practices ASAP
With IBM expertise in IT ( hardware, software, human ware, design and implementation) it is possible.
ERP System (Enterprise Resource Planning) BI (Business Intelligence) International Organization for
Standardization Certification◦ ISO 9000 (Quality management system)
Fragmented processes
Numerous approvals and audits
Bottlenecks
Streamlined automated business process
Hardware◦ Servers
Database Server Application Server Collaboration Server
Software◦ Application Software◦ Business Intelligence Software