2 b carlton
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Bob Carlton Vice President, Marketing
512-539-3216 | office 650-454-6141 | mobile Libredigital | twitter
[email protected] www.libredigital.com
LibreDigital Platform Enables Publishers To Succeed in This Digital Content Revolution
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Publishers
Our Current ePub Conversion Process
File Prep
File uploaded to FTP
OSV
Tagging
Epub QA
Book Acceptance
Final QA
Rework Content Embargoed
Preparing to Vend Book Acceptance – Rework
Ready to Vend
Case Study: Publisher provided XML
• XML allowed for the automated process for 10,000 titles in 45 days • Core process innovation: technology-enabled deep
tagging (rich semantic) the elements on a page • Increased processing times for conversion 10X. • Cost saving associated with titles being submitted with XML
was 30%. • Most significant problem: tagging structure lacked maturity
• Programmatic transform can keep XML current to evolving standard once ingested
• Formats and output can be “Future Proofed” by storing XML with the asset.
Lessons from our Work with Publishers
• Not all text is created equal: Complex titles push the boundaries of ebook standards & technology • Both the publisher and the conversion service need to be clear about the
expected output
• Converted format is not an exact replica of the printed text.
• Shortening processing times: Publishers are under increasing pressure to speed up delivery of content to market
• XML First may be critical in this regard.
• Bottleneck: Multiple steps for QA are required to assure the ebook is both formatted correctly and the text is accurate
• Standards must be dynamic: on the horizon - color, real-time & rich media • Today’s Epubs will need to be regenerated as standards change
How Will This Digital Content Business Scale ?
• Working in tandem with people who write & read
• A spectrum of access & commerce models
• Embracing standards that are flexible and make reading engaging
• Integrating with partners in an emerging eco-system
Emerging ePub Conversion Process
Pre flight
Ingest
Routing
Image treatment
Flexible Format
Blocking
Ebooks POD eReaders Marketing Svcs Mashups
Tagging