2-amul

AMUL DAIRY LIMITED

N.G.E.S. COLLEGE OF MANAGEMENT STUDIES (BBA Programme), PATAN 1

AMUL DAIRY LIMITED

INTRODUCTION

The name of Anand dairy is classified A for Anand, M for Milk, U for Union, L for

limited.

AMULDairy established on 14 DECEMBER 1946 at Anand SARDARVALLABHBHAI

PATEL. Amul derived from ‘AMULYA’ .That means precious. Amul dairy in Asia is

full name is ‘KAIRA DISTRICT CO-OPERTIVE MILK PRODUCT COMMITTEE’.

This dairy set up the purpose of the help of the farmer and customer who needed milk

and who produce milk. When Amul dairy is not established that time people are not get

milk. Other people who have milk they are wasted of them milk so, intense of the

establishment of Amul dairy to stop the west of milk and provide the Milk who needed

so, Amul is situated at Anand in its plant.

When we enter in the Amul dairy, we seen the four hand means farmers , second level

means manage corporative profession, third hand means marketing, fourth hand means

customer.


AMUL DAIRY LIMITED

HISTORY & DevelopmentOF

AMUL DAIRY

AMUL Dairy was started on 14 DECEMBER 1946.This was started only for one reason

because when the industry is not establishment so that time.

The income that farmer in KAIRA district got from milk were not sufficient as they were

exploited by the milk traders poison ltd.

Being tried of such exploitation by milk traders the farmers appealed to

‘SARDARVALLABHBHAI PATEL’ Who advised them to market the milk though a

co-operative of their own the sent deputy late Shree MORARJI DESAI to organize the

farmer’s meeting held at’ SAMARKHA’VILLAGE on 4 JANUARY 1946. It was

resolved that milk co-operative societies would be organized in each village of KAIRA

district union.birth of Amul at Anand provided the impetus to the cooperative dairy

movement in the country. The Kaira District Cooperative Milk Producers’ Union Limited

was registered on December 14, 1946 as a response to exploitation of marginal milk

producers by traders or agents of existing dairies in the small town named Anand (in

Kaira District of Gujarat). Milk Producers had to travel long distances to deliver milk to

the only dairy, the Polson Dairy in Anand. Often milk went sour as producers had to

physically carry the milk in individual containers, especially in the summer season. These

agents arbitrarily decided the prices depending on the production and the season. Milk is

a commodity that has to be collected twice a day from each cow/buffalo. In winter, the

producer was either left with surplus / unsold milk or had to sell it at very low prices.

Moreover, the government at that time had given monopoly rights to Polson Dairy

(around that time Polson was the most well known butter brand in the country) to collect

milk from Anand and supply it to Bombay city in turn. India ranked nowhere amongst

milk producing countries in the world in 1946.

Angered by the unfair and manipulative trade practices, the farmers of Kaira District

approached Sardar Vallabhbhai Patel (who later became the first Deputy Prime Minister

and Home Minister of free India) under the leadership of the local farmer leader


AMUL DAIRY LIMITED

Tribhuvandas Patel. Sardar Patel advised the farmers to form a Cooperative and supply

milk directly to the Bombay Milk Scheme instead of selling it to Polson (who did the

same but gave low prices to the producers). He sent Morarji Desai (who later became

Prime Minister of India) to organize the farmers. In 1946, the farmers of the area went on

a milk strike refusing to be further oppressed. Thus the Kaira District Cooperative was

established to collect and process milk in the District of Kaira in 1946. Milk collection

was also decentralized, as most producers were marginal farmers who were in a position

to deliver 1-2 litres of milk per day. Village level cooperatives were established to

organize the marginal milk producers in each of these villages.

The Cooperative was further developed & managed by Dr. V Kurien along with Shri H

M Dalaya. The first modern dairy of the Kaira Union was established at Anand (which

popularly came to be known as AMUL dairy after its brand name). Indigenous R&D and

technology development at the Cooperative had led to the successful production of

skimmed milk powder from buffalo milk – the first time on a commercial scale anywhere

in the world. The foundations of a modern dairy industry in India were thus laid since

India had one of the largest buffalo populations in the world.

The success of the dairy co-operative movement spread rapidly in Gujarat. Within a short

span five other district unions – Mehsana, Banaskantha, Baroda, Sabarkantha and Surat

were organized. In order to combine forces and expand the market while saving on

advertising and avoid a situation where milk cooperatives would compete against each

other it was decided to set up an apex marketing body of dairy cooperative unions in

Gujarat. Thus, in 1973, the Gujarat Co-operative Milk Marketing Federation was

established. The Kaira District Co-operative Milk Producers’ Union Ltd. which had

established the brand name AMUL in 1955 decided to hand over the brand name to

GCMMF (AMUL). With the creation of GCMMF (AMUL), we managed to eliminate

competition between Gujarat’s cooperatives while competing with the private sector as a

combined stronger force. GCMMF (AMUL) has ensured remunerative returns to the

farmers while providing consumers with products under the brand name AMUL.


AMUL DAIRY LIMITED

Tis was possible due to the leadership of the founder Chairman of AMUL, Tribhuvandas

Patel and the vision of the father of the White Revolution, Dr. Verghese Kurien who

worked as a professional manager at AMUL.

Dr. Verghese Kurien, the World Food Prize and the Magsaysay Award winner, is the

architect of India’s White Revolution, which helped India emerge as the largest milk

producer in the world.

Impressed with the development of dairy cooperatives in Kaira District & its success,

Shri Lal Bahadur Shastri, the then Prime Minister of India during his visit to Anand in

1964, asked Dr. V Kurien to replicate the Anand type dairy cooperatives all over India.

Thus, the National Dairy Developed Board was formed and Operation Flood Programme

was launched for replication of the Amul Model all over India.Operation Flood, the

world’s largest dairy development programme, is based on the experience gained from

the ‘Amul Model’ dairy cooperatives. The facilities at all levels are entirely farmer-

owned. The cooperatives are able to build markets, supply inputs and create value-added

processing. Thus, Amul Model cooperatives seem to be the most appropriate

organizational force for promoting agricultural development using modern technologies

and professional management and thereby generating employment for the rural masses

and eradicating poverty in these undeveloped areas. India has already demonstrated the

superiority of this approach.


AMUL DAIRY LIMITED

COMPANY PROFILE

Name - Amul Dairy

Establishments - 14 December, 1946

Registered Office - Gujarat Co-Operative Milk

Marketing Federation,

P.O.Box No, 10,

Amul Dairy Road,

Anand- 388001

Gujarat.

Products - Milk, Ghee, Butter, Cheese,

Shrikhand, Ice-Cream.

Co Operative - 1084 Village

Societies

Sales Turn Over Year Rs [Crore]

2005 600

2006 709

2007 822

2008 1077.

Members - 12 Districts

Total Milk - 2.28 Billion Litters.

Capacity

Website - www.amul.com


http://www.amul.com/

AMUL DAIRY LIMITED

Management Vision & Mission

VISION

To act in a way that was good for the society and not for the self alone.

MISSION

The White Revolution ushered an era of plenty from a measly amount of milk production

and distribution. Aside from the great measurable success that this project was, it also

demonstrated the power of "collective might".


AMUL DAIRY LIMITED

Objective of the company

Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement

in India. It is a brand name managed by an apex cooperative organization, Gujarat Co-

operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by

some 2.8 million milk producers in Gujarat, India.

AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative

organization's success in the long term. It is one of the best examples of co-operative

achievement in the developing economy. "Anyone who has seen ... the dairy cooperatives

in the state of Gujarat, especially the highly successful one known as AMUL, will

naturally wonder what combination of influences and incentives is needed to multiply

such a model a thousand times over in developing regions everywhere." The Amul

Pattern has established itself as a uniquely appropriate model for rural development.

Amul has spurred the White Revolution of India, which has made India the largest

producer of milk and milk products in the world. It is also the world's biggest vegetarian

cheese brand.


http://en.wikipedia.org/wiki/White_Revolution_(India)

http://en.wikipedia.org/wiki/Gujarat

http://en.wikipedia.org/wiki/Anand,_Gujarat

http://en.wikipedia.org/wiki/Gujarat

http://en.wikipedia.org/wiki/Brand

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Cooperative

http://en.wikipedia.org/wiki/Dairy

AMUL DAIRY LIMITED


AMUL DAIRY LIMITED

PRODUCTION DEPARTMENT

There are different types of processes which are done on different types of milk products

before they are ready before sale in market.

Production Department

Head Office

ChairMan

General Manager

Assistant Manager

Supervisor

Employee


AMUL DAIRY LIMITED

About the Raw Materials

In AMUL dairy they collect milk from 11962 villages about 5.08 millions liters of milk is

collected per day. Before collecting the milk its fat and SNF Is checked in laboratories

then they decide about the amount of milk to be collected

Payment is made as per the following charges.

Types Of Milk Liter Fat Rs

Buffalo Milk 1 8% 13.00

Cow Milk 1 4% 8.40

The milk is collected by union and transported in the plant. 83 trucks regularly trucks

have been special facilities of cooling that milk does not get source.


AMUL DAIRY LIMITED

LIST OF PRODUCTS

Bread spreads Amul Butter

Amul Lite Low Fat Bread spread

Amul Cooking Butter

Delicious Margarine

Milk Powders Amul Full Cream Milk Powder

Amulya Dairy Whitener

Sagar Skimmed Milk Powder

Sagar Tea and Coffee Whitener

Sweetened Condensed Milk Amul Mithaimate

Sweets Amul Shrikhand & Amrakhand

Amul Mithaee Khoya Gulabjamaun

Amul Basundi

Fresh Milk Amul Taaza Toned Milk 3% fat

Amul Gold Full Cream Milk 6% fat

Amul Shakti Standardised Milk 4.5% fat

Amul Slim & Trim Double Toned Milk 1.5% fat

Amul Saathi Skimmed Milk 0% fat

Amul Cow Milk

Curd Products Yogi Sweetened Flavoured Dahi (Dessert)

Amul Masti Dahi (fresh curd)

Amul Lite Dahi

Amul Prolife probiotic Dahi

Amul Masti Spiced Butter Milk


AMUL DAIRY LIMITED

Amul Lassee

Amul Ice-creams Vanilla Royale

Royal Treat Range (Butterscotch, Rajbhog, Malai Kulfi)

Nut-o-Mania Range (Kaju Draksh, Kesar Pista Royale, Fruit Bonanza,

Roasted Almond)

Nature's Treat (Alphanso Mango, Fresh Litchi, Shahi Anjir, Fresh Strawberry,

Black Currant, Santra Mantra, Fresh Pineapple)

Sundae Range (Mango, Black Currant, Sundae Magic, Double Sundae)

Assorted Treat (Chocobar, Dollies, Frostik, Ice Candies, Tricone,

Chococrunch, Megabite, Cassatta)

Utterly Delicious (Vanila, Strawberry, Chocolate, Chocochips, Cake Magic)

Amul SUGAR FREE Frozen Foods (Milk Based Sweet)

Amul Pro Life Probiotic Ice cream

Chocolate & Confectionery Amul Fruit & Nut Chocolate

Amul Bindazz

Amul Rejoice

Amul kesar

Brown Beverage Nutramul Malted Milk Food

Milk Drink Amul Kool Flavoured Milk (Mango, Strawberry, Saffron, Cardamom, Rose,

Chocolate, Butterscotch)

Amul Kool Cafe

Amul Kool Koko

Health Beverage Amul Shakti White Milk Food


AMUL DAIRY LIMITED

Production chart


Co-Operative Society (Village Level)

Five Chilling Center

Reconstitution for Preparing Ghee

Reconstitution & homogenization

Lab Testing

Collecting Milk

Grading and Weighting & Checking of milk

Pasteurization Separation & Standardization

AMUL DAIRY LIMITED


Cooling of milk and filling in tankers

Packing of Cream & Battery

Preparing Powder

Pouch rating of milk

Lab Testing

Mixing of Sugar

Making of cream and butter

Pouch packing of milk

Dispatchment

Making of Milk Powder

Cool Milk for displacements

Milk for pouch packing

Unprocessed milk for feeding in tankers

Dispatchment of milk

Dispatchment

Return Empty Cans

Return Empty Cans

Return Empty Cans

Sour milk card for preparing Ghee

Lab TestingCIP Method for cleaning

Reconstitution & homegenisation

Pasteurization Separation & Standardization

Income of milk in cans

Income of milk in tanks

AMUL DAIRY LIMITED

Production Structure Of

Each Product

1. Milk Manufacturing Process

Structure of Milk

Milk

Procurement of Milk Pasteurizing Separation Packing Of Milk N.G.E.S. COLLEGE OF MANAGEMENT STUDIES (BBA Programme), PATAN 16

Dispatchment of milk

Milk for pouch packing

Cool milk for dispatchment

Lab testing

Cooling of milk & filling in tankers

Pouch packing & rating of milk

Dispatchment

AMUL DAIRY LIMITED

[1] A MILK RECEPTION -

Raw milk received by the tankers in this section. The tankers of raw milk are checked for

the quality of the milk by the quality control laboratory. If the milk acceptable, computer

initiates the action for unloaded pumps.

[2] MILK PROCESSING -:

There are two lines in this section one is milk pasteurizing & second is milk

standardizing in first milk is passed through the heat exchanges, where it is heated to

certain predetermined temperature, milk is taken out of heat exchanges &passed

through the centrifuge where fat is adjusted to required percentage.

[3] LIQUID MILK PACKING -:

Pasteurized Milk Is Taken To The Milk Packing Section By Pumps & Stored In The

Buffer Tanks From The Buffer Tanks, The Milk Flow To The Packing Machine Where It

Is Packed In Pouches Of Predetermined Volume. These Packed Pouches Are Stored In

The Cold Storage Room.

2. BUTTER MAKING PROCESS

Milk


AMUL DAIRY LIMITED

Cream

Fat

Butter

Butter Packing

After the cream separation process the cream is processed to make butter. The butter

section is centrally accounted. Salt is mixed with the cream in the butter making machine.

The machine processes the cream & salt in 7 minutes & as a result butter is made.

3. AMUL ICE CREAM

AMUL ice-cream is made from milk & milk product. Various verities of ice- cream can

be made from the basic mix by addition required amount permissible color &flavors, dry

fruits &nuts would be used for making varieties of ice – cream. There are several of

flavors available that like vanilla, chocolate, honey, tutti- fruity, litchi, kesar - pista, and

kaju – draksh etc.

4. CHEESE MAKING PROCESS

Amul cheese spread is made from soft cheese &common salt. Special features highly

acceptable product made from the most modern dairy plan through a special formulation


AMUL DAIRY LIMITED

like milk fat 18-20%, moisture 60%, protein14-15%, added salt 1.8%, sodium citrate

2.5% then after cheese made.

5. GHEE MAKING PROCESS

Amul ghee is made from milk fat made from fresh cream has typical rich aroma &

granular. An ethnic product made by dairies with decades of experience. We made ghee

with milk fat 99.7%, moisture 0.3%, and calorific value 900keak| 100gm & meets

AGMARK special grade specification of the AGMARK scheme of Govt. of India.


AMUL DAIRY LIMITED


AMUL DAIRY LIMITED

INTRODUCTION

‘ANAND MILK UNION Ltd.’ is closely connected with Gujarat C-Operative Milk

Marketing federation, Anand. So all the Marketing activities for this unit product are

down by the federation. This unit only distribute the products according to the

federation’s order confidently say that the marketing activity is better.

AMUL Dairy is co-operative society, so their main objective is provide service and

provide help in developing region, Co-Operative society is a one type of a public sector,

there for their main objective is not earn profit, but their objective is provide milk

products in a reasonable price to the consumers. Hence in term of marketing product of

AMUL Dairy was marketing by G.C.M.M.F. There for G.C.M.M.F. decides the prices of

the products.


AMUL DAIRY LIMITED

MARKETING STRUCTURE & CHART

Marketing is a social and management process by which individual and groups obtain

what they need or what want through creating & exchanging product of value with

others.

Marketing Manager

Sales Manager

Sales Department Executives

Sales Representative


AMUL DAIRY LIMITED

The marketing manager does the work strategic planning. The executive support the

marketing manager for performing the secondary function. It means he has to collect

information about the consume what they want & to how to provide them.

DISTRIBUTION CHANNEL

Distribution Channel

Plant

Whole Seller

Retailers

Customer

Marketing for the Amul’s Products Are Done By GUJARAT CO-OPERATION MILK

MARKETING FEDERATION LIMITED. Amul’s Products Are Marketed by Federation

Except For Liquid Milk. The G.C.M.M.F Area Established In 1972 For Marketing

Product Of All Dairies In Gujarat All The Function. G.C.M.M.F Is India’s Largest Food

Products Marketing Organization.N.G.E.S. COLLEGE OF MANAGEMENT STUDIES (BBA Programme), PATAN 23

AMUL DAIRY LIMITED

Organization structure

B.O.D.

Chairman

Managing Director

General Manager

Asst. General Manager

Finance Production Marketing PersonalDept Dept Dept Dept

Senior Senior Senior Senior ManagerManager Manager Manager

Finance Production Marketing PersonnelManager Manager Manager Manager


AMUL DAIRY LIMITED

Accountant Officers Marketing P.R.F.

Officers Supervisor Zone ExecutiveSales

ManagerStaff

Marketing activities&

ADVERTISEMENT

Marketing management must make importance design when developing on shifting

objectives. Setting the advertising budget .advertising strategy & advertising

evolution .The company must spend money on advertising the products to make the

product well known among all the consumers .There are many newspaper ,TV, radio,&

on-line net.

sIn the Amul, They are properly advertised for their various products through different

media of advertisement. The main 15 TV Company gives daily at least 7-8 flasher of its

different advertisement on different channels.


AMUL DAIRY LIMITED

SALES PROMOTION

Purchase or sales of products or services sales promotion offers reaction to buy the now.

There are three types of sales promotion tools.

[1] CONSUMER PROMOTION TOOLS

[2] TRADE PROMOTION TOOLS

[3] SALES FORCE PROMOTION TOOLS.


AMUL DAIRY LIMITED

PRODUCTS SELLING

Selling is the most important function without selling product is wasted after the product

like ghee, milk, butter, ice-cream cheese etc. They are marketed by G.C.M.M.F state

level federation which did sales turnover 1994-95 to 2007-08 is always increasing.

SALES TURNOVER RS [CRORE]

2005 600

2006 709

2007 822

2008 1077.

Amul Industries sales different products in various prices which is follow

PRODUCTS PRICE [RS]

Amul Butter 15

Amul Tazza Milk 19


AMUL DAIRY LIMITED

Amul Shakti Milk 20

Amul Gold Milk 20

Amul Cheese 81

Amul Cheese Spread 30

Amul Ghee 200

Amul Shrikhand 50

Amul Chocolates 10


AMUL DAIRY LIMITED

Introduction

This union has during this year organized 22 training classes with the help of central

workers. Education board and other institutions and imparted training to 728 employees.

The sent go employees to other institutions for special training.

Personnel mean with intention to achieve good make planning and do work with a group

of people working together. It means in the organization they do work special

arrangement. They can exchange the information from top to bottom in a formal type. In

any organization a specific method to do work.


AMUL DAIRY LIMITED

PERSONNEL MANAGEMENT

Personnel management that part of the process of management, which is specificallaly

concerned with the people employed in organization. Personnel management is

concerned with human relation. Personnel management is not merely a labor welfare

activity though the basic aim of personnel management is to create a satisfied work force,

its other objectives must not be over looked because they equally important.

Facility to Workers

CANTEEN FACILITY -:

AMUL has its own canteen for its workers as well as staff members. In canteen there are

coupon system means coffee, breakfast & lunch at less price.

MEDICAL FACILITY -:

Employers gets free preliminary medicine when workers has to face any accident union

pay for it any free medical treatment is provided &also pay salary as per workmen

compensation act .

SAFETY -:

Amul also provided hand glows Google, pair of shoes for workers safety.


AMUL DAIRY LIMITED

OTHER FACILITY -:

They are also given two sets of dress .They also given traveling.

Recruitment Policy

RECRUITMENT SOURCES

Recruitment means it is the process of finding &attracting capable applications for

employments. The process begins when new recruits are sought &ends when their

applications are submitted. The result is pool of applicants which new employers are self-

added.

Recruitments Are Of Two Types -:

[1] Internal Recruitment

[2] External Recruitment

[1] Internal Recruitment Resources -:

Internal recruitment means to recruit a person inside the organization. In any organization

internal resources are available in various types like

[A] Promotion

[B] Transfer

[C] Incentives

[D] Union N.G.E.S. COLLEGE OF MANAGEMENT STUDIES (BBA Programme), PATAN 31

AMUL DAIRY LIMITED

This all are resources with the help of this resources any entrepreneur get very

experienced &skilled employee.

[2] External Resources -:

External resources means to recruit a person on outside the organization. There are

various sources of external resources like

[A] Advertisement

[B] Gate Hiring

SELECTION PROCESS -:

Selection process means given to the job to the right person. In Amul relating are noted

for general knowledge , experience &knowledge for that particular field etc. from these

forms then high marks are selected and send for medical examination. The applicants

who are physically fit sent appointment letter which contains some terms which candidate

will have to sign on this latter that he is ready to strictly obey these terms & conditions.


AMUL DAIRY LIMITED

TRAINING & PERFORMANCE

Continuous training is essential to achieve the best performance ANAND MILK UNION

LIMITED. Give the training to employees for developing. In this year they organized 22

training classes with help of central workers, Education board and the institutions, and

imparted training to 728 employees.

TIME KEEPING SYSTEM

Time keeping system shows what the working time of employees is and what is their

entrance and exit time. Milk as primary requirement, dairy has uninterrupted production.

They have to continue their production. Process for 24 hours and so the arranged

different shifts.

First Shift : 00:00 To 08:00


AMUL DAIRY LIMITED

Second Shift : 08:00 To 16:00

Third Shift : 16:00 To 00:00


AMUL DAIRY LIMITED

INTRODUCTION

The finance is tasks of providing funds needed by the enterprise on the terms of that are

most favorable.

India is a developing country & money market is under development.

FINANCIAL PLANNING

Financial planning means how to collect finance used in the company for the different

works in the company.

This company collects the finance by share and loan from different bank. This company

has 69, 05,880 in the general market. Financial planning of the company is super rather

than other company. The management of the large amount of money by this company

used this finance in right place of the company.

In the year 2005 total expenditure is Rs.2417.54 lacks. This company using Rs. 2063.29

lacks for manufacturing expenses, more than 73 lacks for staff expenses, 206.77 lacks for

administrative and other expenses, and 32.71 lacks for the financial charges. In this

company financial planning is made by the financial manager. Financial manager doing N.G.E.S. COLLEGE OF MANAGEMENT STUDIES (BBA Programme), PATAN 35

AMUL DAIRY LIMITED

planning of the finance related in the company. Dividend per share in this company is

Rs.70 on 2005. The earnings per share of the company are RS. 2.9

CAPITALIZATION

Year Share Capital

2000-01 341.86

2001-02 341.86

2002-03 341.86

2003-04 345.29

2004-05 690.59

2005-06 727.44


AMUL DAIRY LIMITED

We had shown in the above graph that the sh.capital of the company in the year of 2000-

01 to 2002-03 it is same. But after it is increase by 1% & year after 2004. It is increase by

more than 200%. Thus we can say that company’s equity share capital is continuously

increases.

FINANCE STRUCTURE

FUND RAISING FROM PUBLIC

Right issue share means those shares which are issued on during the stated time or birth

of the company.

Bonus issue share means those shares which are given to the shareholder without taking

any charge. This company distributed these type of shares when they make higher profit.

Bonus share issued when this company become undercapitalized.

This company raising his fund only by the use of the equity share and secured and

unsecured loan. This company has total 69, 05,880 shares in local market and its entire

equity shares.

Working capital management means how they manage that’s finance in the company for

different types of work.

Working capital management of this company super rather than other company of food

color industry. First they specified budget for the doing decoded work in the company.

Like advertisement, sales promotion, training programmed promotional activity,

employment cost, other expenditure and other social work and responsibilities of the

company and this specified budget is used on during the year.

This company purchase the raw material for the work company gave his money when it

is coming in the company to the driver of truck and ranker. This company doing budget


AMUL DAIRY LIMITED

specified for also some social responsibilities also like employment, other occasion they

enjoy with society etc. when any product of the company became fully product that time

they first given to the zone 1 office and passing some stage it is sales in the market and

collection channel of money of that goods system is best rather than other company in

industry.

CAPITAL STRUCTURE OF

THE COMPANY

Number Of Shares Nominal Value Aggregate Value

Including

Premium

A. Authorized Capital

1,30,00,000 Equity Shares Of

Rs 10/- Each

13,00,00,000 Nil

B. Issued Subscribed And

Paid Up Capital

69,05,830 Equity Shares Of

Rs 10/- Each

6,90,58,800 Nil

C. Present Offer To The

Public In Terms Of This

Prospectus

44,21,000 Equity Shares Of Rs

10/- Each At A Premium

Of Rs/- 25 Per Share

(I.E. At A Price Of

Rs.35/- Per Share)

4,42,10,000 15,47,35,000


AMUL DAIRY LIMITED

OF WHICH

Firm Allotment Of Rs

10,000 Equity Shares

Of Rs 10/- Each Per

Share Will Be Offered

To Lead Manager In

Public Issue Of Central

Capital Limited. 1,00,000 3,50,000

D. Net Offer To Public In

Public Issue

44,11,000 Equity Shares Of Rs

10/- Each At A Premium

Of Rs/- 25 Per Share In

Terms Of This

Prospectus

4,41,10,000 15,43,85,000

E. Subscribed And Paid Up

Capital After The Issue

(1,13,26,880 Equity

Shares Of Rs 10/- Each

Fully Paid Up)

11,32,68,800 Nil

F. Share Premium Amount

Before The Issue

After The Issue

NIL

11,05,25,000

NIL

NIL


AMUL DAIRY LIMITED

SALES ANALYSIS -:

In Amul, there are various products produce so that their sales may be increases 60046.98

lacs RS in the year of 2004-05 & increases of 70921.53 lacs RS in the year 2005-06.

NET PROFIT ANALYSIS-:

Amul sales various products so that net profit of Amul dairy in 2004-05 311.23 lacs RS

& in 2005-06 323.74 lacs Rs So That the Profit Is Increases of 12.51 lacs RS during the

year of 2004-05 &2005-06

DIVIDEND-:

Amul dairy pays a dividend to their members. Amul industry pay dividend in 2004-05

63.55 lacs RS & in 2005-06 64.43 lacs so that we can say that members of Amul dairy

can get maximum amount of dividends.

CAPITAL -:

Amul issues their shares to share holders. Amul’s authorized capital is 2000 lacs Rs &

their paid up capital is 1395.42 lacs Rs in year of 2004-05 & 1599.81 lacs Rs in the year

of 2005-06.


AMUL DAIRY LIMITED

ASSETS -:

Amul has a gross value of assets of 24545.14 lacs RS in the year of 2004-05. &

investment is 573.60 lacs. Amul has all assets more than 250 corers.


AMUL DAIRY LIMITED

Amul dairy’s progress is very excellent. Amul Dairy started with small farmers and small

village but its progress hardworking support of farmers and employer and forces of

member of Amul industries. Amul industry is not only national industry but also

international industry. it is first milk producer in the world. Anand Is always contribute to

the manpower development of co operative set up then advertising agencies, banks,

insurance, management consultant, suppliers and transport contract have been of great

help to them in managing in their success. They acknowledge, if Amul can continue in

this manner for coming years I can sure that it will become “THE TASTE OF INDIA”. I

wish them every success in their enslavers to come I like to give congratulation to Amul

for its nonstop fifty five years of success.


AMUL DAIRY LIMITED


AMUL DAIRY LIMITED

BALANCE SHEET OF ANAND MILK UNION LIMITED AS On 31ST March 2009

31-3-08 LIABILITIES RUPEES 31-3-09

25,00,00,000

18,26,51,000

9,64,00,5814,88,67,15710,26,91,98424,79,59,722

15,06,07,53228,29,59,657---

22,77,00,000

13,65,16,100---20,00,00,000

34,05,19,9615,36785,83,34,8686,73,28,2557,27,18,30867,96,34,284

AUTHORISED SHARE CAPITAL 25,00,000 share of Rs. 100 each

SHARE CAPITAL (FULLY PAID UP) RESERVE FUND & OTHER FUNDS: Reserve fund (As per schedule ‘A’)Other funds (As per Schedule ‘A’)N.D.D.B. Grants/Subside (As per Schedule ‘A’)

LOANS :Secured :Bank of Baroda-Cash Credit Acco. Bank of India Cash Credit Acc.HDFC Bank Cash credit (Secured by Hypothecation of book depth)State Bank of India Term Loan (Secured by Hypothecation of Assets)Unsecured Convertible DebentureDebenture Red. PremiumBank short term loan

CURRENT LIABILITIES & PROVISIONS :

DepositsUnpaid DividendDues to SocietiesOutstanding against Expenses

10,52,46,1765,77,78,67510,26,91,984

41,18,86,16735,62,73,08346,59,98,907

25,33,58,000

13,65,16,1001,02,38,70850,00,00,000

31,46,12,3375,6341,22,34,74,1277,20,32,03111,29,72,9517,75,58,2915,01,62,554

25,00,00,00018,29,43,200

26,57,16,835

2,13,42,70,965


AMUL DAIRY LIMITED

5,01,62,554

2,06,87,03,5973,53,82,381

3,53,24,79,989

Outstanding against PurchaseMisc. LiabilitiesProvisions for income tax

PROFIT & LOSS ACCOUNTS

TOTAL

1,85,08,17,9253,73,30,9604,47,10,79,885

BALANCE SHEET OF ANAND MILK UNION LIMITED as on 31st March 2009

31-3-08 RUPEES

ASSETS RUPEES 31-3-09 RUPEES

1,24,89,01,14788,28,31,404

36,60,69,74337,48,05,9131,41,98,215

7,70,33,92016,000770,49,920

1,05,12,98,58216,10,73,4093,33,92,64811,41,75,0935,89,80,7381,41,89,20,470

24,43,32457,71,10,93457,95,54,258

80,91,4376,58,9184,01,54,7721,14,24,43112,79,48,609

FIXED ASSETS :Gross Block ( AS per schedule ‘B’)Less : Depreciation fund (As per schedule ‘B’)Net blockRunning Mach-BuildingPre. Operative Expenses

INVESTMENT (At Cost) :Invest in sharesNational saving certificate

STOCKFinished GoodsStock-in-processMilk stockLive stockStores stocksRaw material stock

TRADE DEBTORS (Recoverable) :Debt due for more than six monthsOther debts

LOAN ADVANCES :DepositsDue from societiesAdvances Sundry DebatersAdvance Income Tax

1,82,65,92,90799,46,35,315

7,70,26,92016,000

76,21,87,62611,81,43,0404,90,43,88511,59,80,2418,46,75,742

2.26.59.87160.58.26.739

1,04,19,2634,53,5836,15,29,2932,45,47,57818,13,47,058

83,19,57,69296,95,503

7,70,42,920

1,13,00,26,534

62,84,86,610


AMUL DAIRY LIMITED

18,82,78,167

71,087

1,76,75,19448,97,48,118

61,08,90451,36,03,3033,53,24,79,989

CASH & BANK BALANCES :Cash & Cash Equivalent in Hand Balance with schedule Banks :In current accountIn fixed deposit accountBalance with co-operative banks :In current account

TOTAL

2,22,318

50,84,8891,50,76,39,177

26,27,467

27,82,96,775

1,51,55,73,8514,47,10,79,885

ANAND MILK UNION LIMITEDTRADING, PROFIT AND LOSS ACCOUNT for the year ended on 31st

March 2009

2007-2008 Rupees

Expenditure Rupees 2008-2009 Rupees

1,09,53,75,1606,16,88,0007,70,07,7861,19,40,70,946

7,76,85,99,91024,49,44,0611,72,35,97,5961,82,69,05998,71,42129,26,98,23024,55,84,8825,18,81,713

4,35,13,8283,62,25,6101,39,77,08147,37,819

74,11,6181,07,54,7111,16,65,8041,40,93,6295,99,29,876

To Opening StocksFinished goodsStock in process Milk stock

To purchase (Incl. Transport Charges)To co-operative development exp.To processing expensesTo general stores & pack exp.To processing exp.To power & fuel expensesTo salaries & wagesTo staff PF, gratuity * other amenities

To repairs & maintenance exp.To freight & carriage chargesTo marketing expensesTo postage, telephone, printing & stationery exp.To insurance premiumTo rent, rates & taxesTo audit feeTo misc. expensesTo interest & Bank commission To depreciation

1,05,12,98,58216,10,73,4093,33,92,648

1,24,57,64,629

8,93,06,81,33336,60,69,9481,98,29,68,6661,81,18,1331,40,31,55131,78,97,79727,97,53,718

9,61,12,1426,12,89,6394,02,65,6981,20,26,015

64,43,36964,10,08080,35,6931,07,41,4081,78,90,10510,12,58,59511,34,46,183


AMUL DAIRY LIMITED

4,93,76,92315,0001,85,15,0003,53,82,38111,85,51,17,098

To donationTo provision for Income TaxTo net profit

12,21116,94,4653,73,30,96013,66,82,42,348

ANAND MILK UNION LIMITEDTRADING, PROFIT AND LOSS ACCOUNT for the year ended on 31st

March 2009

2007-2008 Rupees Income Rupees 2008-200910,62,24,10,4394,50,52,22410,57,73,58,215

1,01,75,17385,12,1391,33,06,932

1,05,13,98,58216,10,73,4093,33,92,648

1,24,57,64,639

By salesLoss : Excise duty

By dividend incomeBy interest incomeBy Misc. incomeBy closing stockFinished goodsStock-in-processMilk stock

Total

12,65,92,28,733

36,21,83,62611,81,43,0404,90,43,885

12,65,92,28,7331,20,21,4854,56,41,3452,19,80,234

92,93,70,551

ANAND MILK UNION LIMITEDRESERVE AND OTHER FUNDS for the year ended on 31st March

2009

FUND NAME DEBT ON DT. 31-3-2008 Rupees

Additional in the year Rupees

Debited in the year Rupees

Debt. Dt 31-3-2009 Rupees

Reserver fund :

Other funds :

General fund

9,64,00,581

4,60,99,025

88,45,595

84,62,518

--

-

10,52,46,176

5,45,61,543


AMUL DAIRY LIMITED

WFP Devel. Fund

Donation fund

DPF Revolv. Fund

Grant / Subsidi

Solar water Heater Plant (GD)

N.D.D.B. Operat. Flud-2

N.D.D.B. Operat. Flud-3

TOTAL

13,68,132

4,00,000

10,00,0004,88,67,157

8,49,166

1,46,01,492

8,72,41,32610,26,91,984

24,79,59,722

----

10,00,000

10,00,0001,04,62,518

---

---

--------

1,93,08,113

-

5,51,000

10,00,00015,51,000

--

----

-

--

15,51,000

13,68,132

8,49,000

10,00,0005,77,78,675

8M49M166

1M46M01M492

8M72M41M326

10M26M91M984

26,57,16,835

ANAND MILK UNION LIMITEDDISTRIBUTION OF PROFIT FOR THE YEAR 2008-2009

Description Rupees Description Rupees

Reserve fund 25 %

Education fund

Dividend by 10% and after

Distribution by schedule

Total

93,32,740

2,00,000

10,00,000

2,67,98,220

3,73,30,960

Net Profit

Total

3,73,30,960

3,73,30,960


AMUL DAIRY LIMITED

ANAND MILK UNION LIMITEDApprox expense table for the year 2008-2009

Sr. No. Name of exp. a/c. Approx exp. (Rs. In Crore)

12345678910111213

PurchaseDairy and Research Exp. (Ex. Salary)Processing and Laboratory Exp.Fuel and Power exp.Other facilities exp.Maintenance and other exp.Marketing exp.Post, telephone, printing and stationary exp.Insurance premium exp.Audit fee, land tax, godown rent, muni. Tax exp.Misc. exp.Interest and commissionDonation fund

1195.962.001.50

34.0140.226.561.290.690.692.001.91

10.830.10

Total 1297.76

Sr.No.

Name of Exp. a/c. Appx. Exp. (Rs. In Crore)

1

23

Plant and machinery etc. (with Manesar dairy expansion)Development of dairy, center and cattle fieldOther

20.00

10.005.00

Total 35.00


AMUL DAIRY LIMITED


2-amul

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