1.Which of the following is a characteristic of debtor-creditor relationships:

A. Designed to monitor accounts B. Controlled by industry standards C. Intended to increase competitionD. Regulated by various laws

• The answer is D. There are several laws that regulate the use of credit. These laws are intended to guarantee that credit is managed fairly. The laws tend to improve the debtor-creditor relationship.

2. Which of the following is a benefit of the business-formal franchise arrangement?

• A. Strict operating hours.• B. Reduced risk of failure• C. Limited number of vendors• D. Uniform store appearance.

Answer

• The answer is B. This type of assistance reduces the franchisee’s risk of business failure.

3.The total number of members in a channel is called ________

A. Channel lengthB. Distribution intensityC. Distribution patternD. Channel width

Answer

The correct answer is A because channel length may be long or short depending on what makes the most economic sense. Channel width refers to the number of middlemen available at the same level of a channel.

4. For which of the following markets would producers use a short channel of

distribution:

A. Baby Boomers C. Local consumers B. Generation X D. Senior citizens

The Answer is C (Local consumers.)

A short channel can be used when the potential customers are few and/or located close together. The baby boomer, senior citizen, and generation X markets have many potential customers who are widely dispersed.

QUESTION 5

• Channel members sharing inventory and order-processing info through databases and computer systems is an example of the use of technology in…..

• A.Pricing B. planning

• C. distribution D. promotion

ITS C DISTRIBUTION • Uses technology for storage, product handling, inventory control.

• Used technology to plan.

• Often used to verify credit

QUESTION 6 & 7

Marketing Cluster Exam

A ) R I S K O F I N V E N T O RY

B) T R A N S P O RT E R C A N H I R E M O R E

C ) C O M PA N Y C A N AVO I D I N V E N T O RY

D ) C A PA C I T Y T O R E G U L AT E C H A N G E

It Important for the JBH Company to advise all of its channel members about

sales promotion that it plans to hold next month so the…

QUESTION 6

THIS IS A BULL

Answer

D SO THAT THEY CAN INSURE THAT INCREASE OF DEMAND FORM THE PRODUCT TO KEEP UP THE DEMANDED

Question 7

A) Ability to provide training.B) Personality to develop friendships.C) Authority to demand cooperation.

D) Capacity to regulate change

One reason a channel of distribution that has strong leadership is often able

to avoid conflict within the channel because the leader has…

Answer

CStrong leaders have the authority and power to influence and direct the action of others.

Questions 8,9, 10

Chan MitchareuneSinjin KirkpatrickAuston Bodine

Question #8

In a weekly staff meeting, Morgan presents a set of new procedures that she believes will improve the department’s productivity levels. Jacob disagrees with Morgan’s approach and provides an alternative for improvement. Although Morgan agrees with a couple of Jacob’s points, she still thinks her plan will be better for the company in the long run. How can Morgan effectively defend her idea for improvement?

Answers

A. Tell Jacob that most of his ideas are weak and restate her suggestions.

B. Present supporting research for her suggestions in an unbiased way.

C. Request that the group meet again, so she has time to come up with new ideas.

D. Ask the other members of the group for their input and ideas

Correct Answer: B

• The question asks how Morgan can defend her ideas. “A” doesn’t include her defending her ideas, just restating them. “C” does not consist of her defending her ideas yet. “D” would make the other members of the group defend her ideas, not Morgan herself.

Question #9

Employees should answer the telephone in a businesslike manor in order to…

Answers

A. be a candidate for a promotionB. Reflect the importance of the jobC. handle a lot of calls at one timeD. project the image of the business

Correct Answer: D

When an employee answers the phone, they give the first impression of how the company handles customer service.

Question #10

Before organizing an oral presentation, the presenter should…

Answers

A. gather information from a variety of sourcesB. determine the size of the audienceC. determine the purpose or nature of the

messageD. prepare appropriate visual aids

Correct Answer: C

The speaker has to know the purpose of the message before they can gather information and visual aids or determine the size of the audience.

Marketing Cluster ExamProblem #’s: 11, 12, 13.

Kori Rivera, Devan Baltus, and Desiree Porter

Problem #11

• What does an enclosure notation at the bottom of a business letter signify?

A. Something is being sent with the Letter.B. Copies of the letter were sent to others.C. The sender wishes for a reply.D. The sender prepared the letter.

Solution• What does an enclosure notation at the bottom

of a business letter signify?A. Something is being sent with the Letter.B. Copies of the letter were sent to others.C. The sender wishes for a reply.D. The sender prepared the letter.

The Word “enclosure” at the bottom of the page indicates that other material accompaniesletter. This lets the recipient know s/he should look for additional material.Explanatio

n:

Problem #12

• Which of the following is an example of persuasive messages that businesses write:

A. Interoffice memoB. Electronic mailC. Handwritten noteD. Collection letter

Solution• Which of the following is an example of persuasive

messages that businesses write:A. Interoffice memoB. Electronic mailC. Handwritten noteD. Collection letter

Explanation:A collection letter is a type of persuasive message that many businesses will write to customers who are delinquent in making payments on their accounts.

Problem #13

• Which of the following is a reason why it is important for businesses to have effective staff communication:

A. To promote social interactionB. To encourage personal relationshipsC. To develop business contactsD. To help employees do a good job

Solution

• Which of the following is a reason why it is important for businesses to have effective staff communication:

A. To promote social interactionB. To encourage personal relationshipsC. To develop business contactsD. To help employees do a good jobExplanation:

Employees need to receive accurate directions and instructions on what is expected of them in order to do their jobs correctly. Supervisors need to be able to communicate this information to employees and be able to answer any questions.

TEAM KOLEAlso Tristan & Sara

Question 14When employees strive to see things from the

customer’s viewpoint, it helps the business build positive customer/clients relations because the employees are……A) resourcefulB) empatheticC) knowledgeableD) accommodating

Answer: BEMPATHETIC.

Ability to relate to another person’s thoughts, feelings, & experiences.

Important part of building positive customer/client relations involves the way business’s employees treat customers.

Question 15When customers complain, what is the

general rule that business personnel follow in order to assure that customers receive fair and consistent treatment?A) customer complaint planB) store procedureC) customer service planD) store policy

Answer: DSTORE POLICY.

Business has policies for its employees to follow in handling complaints, customers are more likely to receive same treatment

Procedures are the step-by-step processes that personnel follow in performing specific tasks

Question 16Which of the following is an example of an

economic good:A) Guitar LessonsB) Medical ExamC) AutomobileD) Photo developing

Answer: CAUTOMOBILE.

In order for something to be an economic good, must be physical object, capable of satisfying human wants and needs, and have monetary value.

Exam prepBy: Brandon Boyle, Brianna Armijo, Kirk Steel, Linus Voss

#17: For long-term success of the business, Stacey’s Steamers has decided to add a self-serve Laundromat. Which of the following describes activity Stacey’s Steamers is likely involved in:

• A. Organizing itself for meeting its objectives• B. Establishing a system for retrieving information• C. Promoting its new service to potential customers• D. Determining what will put in reach of its goals

The Correct Answer Is………..• D. Determining what will put in reach of its goals

#18: Laws that prohibit the sale of unsafe products are examples of factors that

• A. Limit economic freedom • B. Promote competition• C. Increase Production• D. Reduce inflation

The Correct Answer Is………..• A. Limit economic freedom

#19: Purchasing insurance to cover business risks is an example of business risks’ being handled through

• A. Retention • B. Avoidance• C. Transfer• D. Prevention

The Correct Answer Is………..• C. Transfer

#20: Increased consumer spending indicates that the economy is stable and growing because increased spending leads to an increase in

• A. Unemployment levels• B. Interest rates• C. Demand for products• D. Scarcity of resources

The Correct Answer Is………..• C. Demand for products

#21: A worker who completes a transaction in which money changes hands but no receipts are kept and the income is not reported to the government is participating in

• A. Double counting• B. The underground economy• C. Accuracy in counting• D. An uncounted production

The Correct Answer Is………..• B. The underground economy

#22: Which of the following best describes the way that a person stands or sits:

• A. Posture• B. Expressionism• C. Body movement• D. Nonverbal gesture

The Correct Answer Is………..• A. Posture

#23: By showing more initiative, you will probably raise the level of your own

• A. Self-confidence• B. Anxiety• C. Procrastination• D. Self-centeredness

The Correct Answer Is………..• A. Self-confidence

#24: A business's sales have been declining, and a new employee suggested a means of increasing sales. The manager belittled the employee’s suggestion. This is an example of

• A. Destructive criticism • B. Internal feedback• C. Positive feedback• D. Constructive criticism

The Correct Answer Is………..• A. Destructive criticism