Social Media in Action

Presenters:

Steve Kruskamp, Jr facebook: stevekruskamptwitter: @stevekruskamp

Kevin Lynchfacebook: kevinplynch

Twitter: @kplynch

• Site was Brochureware– http://web.archive.org/web/*/1stmarinerbank.co

m• Blog– 2 years worth of internal selling• Management concern on “opening up the brand” and

“flaming”

• Conversion to New CMS – DNN – blogging module

• Facebook– http://www.facebook.com/group.php?gid=875746

3715&ref=ts– http://www.facebook.com/1stMarinerBank?ref=ts

• Twitter– 1stMarinerBank – January 23rd, 09• 1stMarinerBank – http://twitter.com/1stmarinerbank • http://myfirsttweet.com/1st/1stmarinerbank• Steve - http://myfirsttweet.com/1st/stevekruskamp• Kevin - http://myfirsttweet.com/1st/kplynch• CustServ - http://twitter.com/fmbcustserv

Timeline

• Blog conversion– WordPress - http://blog.1stmarinerbank.com/

• Started to use cross-pollination or content leveraging

• Newsletter

– 2007 - http://click.bsftransmit1.com/Preview.aspx?EmailId=5&AccountID=691&ViewMode=HTML

– 2008 - http://click.bsftransmit1.com/Preview.aspx?EmailId=41&AccountID=691&ViewMode=HTML

– 2009 - http://click.bsftransmit1.com/Preview.aspx?EmailId=96&AccountID=691&ViewMode=HTML

• LinkedIn - http://www.linkedin.com/companies/21616?goback=.cps_1264016906327_1

• Flickr - http://www.flickr.com/photos/1stmarinerbank

Timeline

• Product Research - http://mashable.com/2009/09/11/banks-social-media/

• Customer Service – – http://technosailor.com/2009/07/10/first-mariner-bank-a-ne

w-shining-star-in-social-media-pr/– http://twitter.com/technosailor/status/4873058114– http://twitter.com/pumpkin709/status/3394124369– http://twitter.com/Bofu2U/status/1719416852

• Vendor Communication – – http://bankingonsocialmedia.blogspot.com/2010/01/snow-in

-baltimore-this-weekend.html• First Geezeo Communication - http://

twitter.com/Geezeo/status/4456839846

– http://bankingonsocialmedia.blogspot.com/2010/01/friendly-wager-with-geezeo.html

– http://twitter.com/ElenaH13/status/4471740262

Social Media in Action

• Converted several customer inquiries via Twitter and Facebook into Business and Personal Accounts

• Cross-pollination of Industry Recognition - http://twitter.com/1stMarinerBank/status/7521930990

• Industry “Twitter Town Halls” - http://twitter.com/stessacohen/status/4739957209 (#DITownHall)

• Media Questions - http://twitter.com/hanahcho/status/6021019270

Social Media in Action

• FourSquare - http://foursquare.com/ • Building an internal community

Future Plans