1.mobile event apps- why ? 2.monetizing the app 3.extending event life-cycle- post event benefits...
TRANSCRIPT
1. Mobile Event Apps- Why ?
2. Monetizing the App
3. Extending Event Life-Cycle- Post Event benefits
Key Points
Why Events need Mobile Applications ?
Real Time Information Access | Distribution |Personalization
SocialNetworking | Appointment / Meeting Scheduling
Revenue GenerationSponsors | Advertisements | Promotions
EngagementSocial |Gamification
Analytics and Big DataSession| Exhibitor | Attendee
Monetizing the Mobile Event App
Ways to Monetize a Mobile Event App
1. Reduce Existing costs (Limit number of vendors for
different services)
2. Sponsorship
3. Advertisements
4. Gamification
5. Promotions
6. Surveys
Sponsorship
• App Sponsorship
• Enhanced listing for session and track
sponsors
• Featured Exhibitors
Advertising
1. Video Adds for top Sponsors
2. Full-page ads for different
sections of the app
3. Banner Ads at the top or
bottom of the app screens.
Gamification and RewardsIntroduce game dynamics services, to engage users as well as promote sponsor services and products
1. Short quizzes
2. Watch Sponsor videos to win rewards
3. Treasure hunts
4. Filling in Surveys on sponsors products and
services to receive special offers
Promotions
Broadcast push notifications/messages about
sponsors’ products/services:
1. During event as live service
2. At specific intervals as scheduled service
3. Promote Event Partners Hotels, transportation
partners, restaurants and eateries
Post-event Benefits of an Event App
Post-event Benefits of Mobile Event Apps
1. Big data/Analytics
a. Exhibitor data
b. Session data
c. Sponsor data
d. Advertising data
2. Promotion of future events
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Big Data/Analytics – Exhibitor Data
Provide data to organizers about relevant
stats, including:
1. Booth visits
2. Leads generated
3. Website click-through
4. Collateral downloads
Big Data/Analytics – Session Data
Provide data to organizers about
1. Attendee feedback2. Q&A participation
This will help them maintain balance between sessions and speakers at future events.
Big Data/Analytics – Sponsor Data
Provide data to organizers about
1. Visits to sponsor pages2. Click-through to sponsor
websites 3. Downloads of sponsor collaterals
This will help them attract sponsors to future events.
Promotion of Future Events
Allow organizers to use the app as a sales tool for promoting future events.
Thank You