1. Ask qualifying questions

2. Determine tire choice

3. Give info on choice

4. Share general tire knowledge

5. Conclude sale

Steps to Selling a Tire regardless of brand

Step 1 - Qualifying Questions

• Type of riding?

• Model of bike?

• Performance desired?

• Mileage expectations?

• Level of experience?

2. Determine tire choice

• Tire size?

• Radial or bias?

• Speed/load rating of tires?

• Sport, Sport-touring, Cruiser, Touring, Adventure Touring…..

• Budget?

Avon Bridgestone Dunlop Metzeler Michelin

Sport tourRadial

Storm 3D X-M

BT023/21BT020

Road smartSportsmart

Roadtec Z8 Interact

Pilot Road 4/GT, Trail

Hi-PerfRadial

3D Ultra

Battlaz T30 BT021/22/23

D208 D207/Q2

Sportec M5/M7-RR

Pilot Power Pure 2CT

High LoadTourCruise

CobraAccolade, Exedra, E MaxG850/700/500s

Elite 2/3K491Am Elite

ME888 Commander

Scorcher

Street bias AM26 BT45, Exedra GT500 series

Lasertec Pilot ActivStreet

Custom Venom Cobra

Elite 3 ME888 Commander II

DualPurpose

AM43/44Distanzia

TW/BattlewingED 03/04

TR91 Trailmax

Enduro 3Tourance Next

Anakee 3

Cross Reference Chart

3. Inform your customer

• Explain special features

• Road Hazard Warranty

• Model specific F&B

• Special offers

• Premium tire

4. Share Tire Knowledge

• Tire care

• Common tire problems

• When to replace

• Tire pressure

When tire is down to wear bar it is at the minimum

legal limit

Examples of Tire Pressure Guidelines

SportFront Solo 2 up light 2 up heavy110/70-120/70 34-36 36-38 36-38

Rear150/70-190/50 34-36 36-38 38-42

Touring with reinforced constructionSolo 2 up light 2 up heavy

Front 38-40 40-41 42-43

Rear 44 46 48-50

5. Concluding the Sale!

• Does tire meet needs?

• Are benefits clear?

• Any other questions?

• Accessories needed?

• Book service appointment?

Make it seven beans and you got yourself a deal!

CYCLE Reader Survey on Riders WORLD & their tires

• Visit dealership monthly - 40%

• Tire Purchases - 59%

• Inventory available - 31%

• Service visits - 50%

#1 reason customer buys a tire is it’s in stock!

CYCLE Reader SurveyWORLD

• 60% purchase 1-2 yearly

• 49% spend $200-300 yearly

• 21% no brand preference

Motorcycle-USA.com Research

62% buy at the dealership

55% prefer street bikes

59% plan tire purchasing 2013

71% of purchases influenced by Internet

Tires

#1 Aftermarket Accessory!

• Frequent inventory turns

• Tires – high wear item

• Sell tubes, gauges, repair kits

• Service drive/brake systems

Match the Deal not the Price!Example: Rear Tire MSRP $200.00

Mail order: $165.00

• Wait for tire

• May be additional charges

• Installation cost higher

• May not handle warranties

Dealer: $185.00

• Tire stocked - Priceless

• Lower installation cost - (Almost) Priceless

• Warranty backup - Priceless

• Knowledgeable - Priceless

Ask what & when tire is needed

Correctly placed orders save time & trouble

Tire will arrive on their doorstep on…

Signage shows customers what to expect

Customer care = repeat customer

Offer tech support, guarantees, returns

If you don’t have the tire in stock:

Ideas to Help Increase Sales

• Hold tire seminars for customers

• Webinars for staff

• Customer PSI Check Day

• Ladies Tech Night

• Website training PDF’s

• Inventory & display tips

• Confidence in product

• 800 customer service #

• Web site dealer locator

• Creative programs

• Avon Marketing Alliance

• Excellent availability

How Avon helps you sell:

www.avonmoto.com/dealer_support

Selling Avons Confidence in premium product

100 years in the business

Road hazard on sport/sport tour

AMAP and Shop Now programs

Website – fitment, testimonials…

WebEx training

Data books in 5 languages on line

800 number USA and Canada