1994 group - developing the future 2010

8/6/2019 1994 Group - Developing the Future 2010

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Developing the future

Successful University fundraising that enables philanthropy to grow


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Foreword

The future success of the UKs leading research-intensive universities will be greatly enhancedby the continued generosity of individuals and organisations. Reaching out to these prospectivedonors, and finding exciting and innovative ways of integrating their personal visions and interestsinto the fabric of university life, will remain a key challenge for university development offices for

years to come.

The universities which make up the 1994 Group have been successful in garnering a wide variety ofphilanthropic support despite their relatively smaller size. Donors to our universities have generouslycontributed to important areas such as widening student access, retaining key staff, building state-of-the-art facilities and enhancing the student experience. In the past year alone, individual donors,corporations, institutional staff, parents and national scholarship programmes have all invested in

our members present and future successes. Collectively, their efforts have helped to ensure thatUK universities continue to remain a vibrant and modern feature on the countrys intellectual, socialand cultural landscape.

This report highlights some of the Groups most recent development successes and demonstratesthe many positive ways in which voluntary contributions have enhanced our universities. Thedesire of donors to support our universities educational and social missions is playing a tangible

and important role in helping our members meet the challenges of providing world-class highereducation in the 21st century.

We gratefully acknowledge the impact that these donations have had on our members successes.We also hope that these donors philanthropic spirit will serve as a reminder to others of theimportant role universities have played in their own lives. Only by making higher education a

charitable priority can we continue to ensure that all sections of society receive maximum benefitfrom the UKs world-class universities.

Professor Paul WellingsChair of the 1994 GroupVice-Chancellor, Lancaster University


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Introduction

tro

Fundraising activities by 1994 Group universitiesare successful, innovative and award-winning.

As the case studies in this report show, theredoes not exist a one-size-fits all approachwhen it comes to the Groups fundraisingactivities. Our universities have identified and

developed their own particular fundraisingstrengths and shared good practices. Recently,voluntary giving approaches and campaignswithin the Group have benefitted from thecollective generosity of well-established alumnibases, the resources and vision of individualdonors, and the contributions of philanthropiccorporations, institutional staff and graduandsparents. They have also benefitted from nationalscholarship schemes, such as the EliahouDangoor Scholarships. Universities have alsoseen the tremendous impact the Government-sponsored Matched Funding Scheme (MFS) hashad on voluntary giving and the influence it hashad on the scope of projects being proposedand completed at our member institutions.

The most recent Ross-CASE Survey showsthat cash income into the Group has risen overthe past three years. In 2006-07 the Groupcollectively secured 25M in cash donations,while in 2007-8 this figure had increased 20%to over 30M. Despite the economic downturn,cash income received by 1994 Group membersrose to 35M in 2008-09. During the pastyear the 1994 Group also experienced giving

increases at nine of its members institutions,

with seven of those reporting increases of

greater than 50% from 2007-08.

Attracting major gifts requires effort and many

of these types of donations are the result

of frequent engagement with friends and

alumni of the university. This contact is of tenfacilitated through the establishment of Annual

Funds, where donors are thanked regularly

and appropriately and where fundraisers are

able to proactively solicit gif ts face-to-face

from prospective donors. The major donations

highlighted here are a testament to models of

best-practice that 1994 Group universities are

working to professionalise and innovative new

approaches.

This report also highlights the successful and

diverse types of fundraising activity occurring

at 1994 Group universities and reveals how

a variety of different donors are helping our

members fulfil their unique educational andsocial missions. In many of the case studies

the increasingly important rolealumni relations

play in our members fundraising efforts is

readily apparent. What they all demonstrate

clearly is that fundraising initiatives are helping

our members increase student access, build

and maintain important academic facilities,

retain talented staff and enhance the student

experience both now and in the future.

PhotographyTree in hands iStockphoto.com/panorios; finance filing iStockphoto.com/Mellimage;

lab demonstration University of Bath; men with medals Loughborough University; plant lab University of Exeter;

hand with gift box iStockphoto.com/imagedepotpro; graph iStockphoto.com/scibak;

father and son at graduation iStockphoto.com/Ginaellen; woman on phone iStockphoto.com/Killroy;

international handshake iStockphoto.com/caracterdesign; mathematician and blackboard iStockphoto.com/123foto;lab research iStockphoto.com/mammamaart

> The impact of the matched fundingscheme on increasing foundationgrants

University of Leicester

> Working with families of currentstudents

Lancaster University

> Establishing a successful annual fundGoldsmiths, University of London

> Building a lasting relationship with aworldwide community

School of Oriental and African Studies

> A national STEM scholarshipprogramme for research intensiveuniversities

The Eliahou Dangoor Scholarships

Index

> Introduction

> The 1 million alumnus donationUniversity of Bath

> Matched Funding turns Annual Funddonor into a major donor

Birkbeck, University of London> The Chancellors Appeal

Durham University

> Reconnecting with their past centenary graduation ceremonies

Loughborough University

> Alumni philanthropy drives world-classresearch

University of Exeter

> Staff giving campaignThe Institute of Education, University ofLondon


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The 1 million alumnus donationUniversity of Bath

Roger Whorrod graduated fromthe University of Bath in 1965 witha BSc in Electrical Engineeringand earned his Masters degree

from the University in 1970. Aftergraduating and embarking on acareer in engineering, he becamean entrepreneur and set up severalsuccessful engineering businessesin the West Midlands area. Over 40years later, he has made the largest

philanthropic gift ever receivedby his alma mater to help futuregenerations of researchers.

My wife Sue and I have watchedthe progress of Bath with a greatdeal of pride as it has made its way

towards the top of the rankingsboth in the UK and globally.

We have always wanted to retaina connection with the Universityand are keen to help support the

Vice-Chancellors ambitious vision.I was here at the beginning of mycareer and am delighted to have thechance to invest in its future.

The Roger and Sue Whorrod Fundsupports the Universitys Centre for

Chemical Sustainable Technologies by funding researchfellowships that are used to attract outstanding early-careeracademics. Their gift has enabled the University to setup a research programme that aims to make a significantbreakthrough in the fight against global warming.

The Whorrods 1 million gift is not the first donation thecouple has made to the University. In 2005 they funded abursary scheme for engineering undergraduates. It hasbeen a pleasure for us to see how these very able and hardworking young people develop and mature throughout theirtime at Bath, said Roger. Setting up and implementing thebursaries brought us closer to the University and to its fund-

raising efforts.

We became increasingly aware of the need universitieshave for funding from sources other than the Government particularly in the current economic climate. We also foundout about the concept of matched funding and what itcould mean the University could achieve with our gift.


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Matched Funding fast-tracks annual funddonor to major donorBirkbeck, University of London

atcor to

niversity o

Birkbeck is unique. It is a world-class researchand teaching institution, a vibrant centre ofacademic engagement and excellence andLondons only specialist provider of part-time,

evening education. 19,000 students aged18-100 are currently studying part-time inthe evening and most undergraduates enterBirkbeck without traditional qualifications.

In late 2008, the Development Office

approached a potential donor about includingthe College in her will. As an alumna with threeBirkbeck degrees, she was already well-knownfor her contributions to the Annual Fund andvarious appeals and her attendance at severalalumni events over the years. Having respondedto a legacy fundraising appeal, the Colleges

Development team met with her to discuss theways in which should could help.

Over the course of the meeting, the topic ofMatched Funding arose. It was November 2008and in an effort to maximise philanthropic givingto Higher Education, universities were busily

communicating the effects the new HEFCEMatched Funding scheme would have onvoluntary gifts. Keen to maximise the potential

of a match-funded gift, she immediately decidedto make a legacy donation to the College thenand there. Producing her chequebook shemade a major donation of 50,000 towards

scholarships to help part-time students infinancial difficulties. Since this remarkableencounter, this donor has committed to leavinga significant gift to the College in her will andmade a further 20,000 donation. Birkbecksfundraising income continues to increase year-on-year and, as examples such as this make

clear, a culture of philanthropy is embeddingitself in the College.

Unsurprisingly, not every major donation hasappeared in such a straightforward manner.However, the now fabled legacy donor meeting

that resulted in a 50,000 cheque was a strongtestament to a number of key factors thatcontribute regularly to Birkbecks fundraisingsuccesses. These factors also speak to thereasons for why the Colleges Developmentand Alumni team was shortlisted for this years

Times Higher Education Fundraising Team ofthe Year.

women to come to Durham each year for thenext five years. The Chancellors Appeal alsogenerated major gifts and attracted the supportof No 10 Downing Street. To date, the appeal

has raised 623,000 with a participation rateof 3.1%, and Durham is confident that it will

achieve or surpass its revised target figure in thenear future.

Alumni, staff and friends have offered theirsupport for the Appeal in non-monetary waysas well: one alumna has offered a free languagecourse at her school in York; the Leadership

Foundation have offered courses in leadership,entrepreneurship and governance; severaloffers have come in from alumni for holidayhospitality for the young women during theirvacation breaks; the British Library is of feringwork placements within the Library for twoweeks during the Easter break, and a FTSE 100

company has offered short internships as well.

Durham feels honoured to have undertaken thisinitiative and is pleased its alumni and friendshave taken this cause to their hearts. Theirsupport reinforces the ideal that an educationat Durham helps create citizens of and for the

world.

The Chancellors AppealDurham University

As part of its Annual Giving Programme,Durham University runs a Chancellors Appealeach year. In each appeal, Chancellor BillBryson champions a particular cause and asks

Durhams alumni and friends to support it. In2008/09, Bill made an appeal for books and

e-learning resources for the University Libraryand raised 160,000 with a 2% participationrate from our alumni, friends and staff.

In 2009/10, Bill has worked closely with one ofDurhams alumni, Professor Hamidullah Amin,Chancellor of Kabul University in Afghanistan, to

support womens education in Afghanistan byraising funds to offer postgraduate scholarshipsto young women at Kabul University to comeand study at Durham. The intention is tomake an important contribution to the re-establishment of civil society in Afghanistan byencouraging these women to take a significant

role in rebuilding their country upon completionof their studies.

The original goal was to raise 125,000, enoughto bring five young women to Durham for a one-year scholarship. Bills letter to alumni, friendsand staff was, however, so enthusiastically

received and supported that a new goal wasset of 625,000, which would allow five young


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almost 1,000 with people prepared to travel toLoughborough from as far afield as Australia toattend.

There is no doubt that the CentenaryGraduation ceremonies were hugely successfulboth from the University point of and, mostimportantly, from the alumnis point of view.The overarching aim of reconnecting with theDLC alumni was unquestionably fulfilled, andeach objective was met, and, on the whole,exceeded.

The aim was to attract 500 DLC alumni to theevent. The July event was attended by 997alumni 50 per cent of those invited. It wasanticipated that the event would be a cost-effective way of reconnecting with up to 10 percent of the cohort within a year. In the regionof 1,500 alumni many of whom we hadlost contact with had reconnected with the

University 21 per cent.

An increase in alumni giving, including legacies,was central to the event. During the Winter 2009telephone campaign, 353 DLC alumni who hadattended the event were contacted. None hadpreviously given to the University. A staggering23 per cent made a gift. Including the giftsraised as part of the telephone campaign, sincere-establishing contact, DLC alumni have givena total of 22,055.

Reconnecting with their past centenary graduation ceremoniesLoughborough University

Over the years, it had become apparent thatdespite a shared heritage, students whoattended Loughborough Universitys constituentcolleges before 1979 felt particularly detached

from the institution.

Reconnecting with this group has becomea priority for the Universitys Developmentand Alumni Relations Office (DARO) since itis comprised of approximately 7,000 alumniaged 50-90 years an ideal target marketfor fundraising engagement. Given the largenumbers involved it was agreed that a largescale venture was needed to encourage theirparticipation and reconnect these alumni to theirinstitution.

As part of its 2009 Centenary celebrations theUniversity decided to invite them to campusfor an unprecedented alumni celebration an honorary graduation, issuing BSc/BAdegrees in addition to their original Diplomas ofLoughborough Colleges (DLC). No other Britishuniversity had ever undertaken an alumni eventof this scope or nature. Its unique character,huge take-up and the varied needs of its elderlyattendees required a great deal of flexibility inplanning, preparation and execution.

The response to the event was huge. Theanticipated 500 alumni graduands swelled to


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Alumni philanthropy driving world-classresearchUniversity of Exeter

The Exeter team has come a long way

in a short time, having been built almost

entirely from scratch since 2005. In many

ways 2008/9 was its breakthrough year:

fundraising income rose by 228% on the

previous year to 8.57m and the team was

extremely efficient in their fundraising activities

- the cost per 1 raised was among the

lowest in the sector at 8.6p. These efforts led

to the University of Exeter receiving this years

award for University Outstanding Fundraising

Team at the Times Higher Education

Leadership and Management Awards.

The generosity of Exeters alumni has

recently been demonstrated thanks to the

philanthropic gift of Leslie and Claire Halpin.

The Halpins recently donated more than

500,000 to support world-class biosciences

research at the University, putting theUniversity in a position to strengthen its

research base as well as tackle a particular

global challenge.

These funds have also enabled the

establishment of the Halpin PhD Scholarship

Programme, a programme that will train

talented scientists from the developing

world to use the very latest technologies

in molecular biology to combat the rice blastfungus Magnaporthe grisea. Each year thefungus kills enough rice to feed 60 millionpeople in some of the worlds poorest countries.

Leslie and Claire Halpin graduated from Exeterin 1979, Leslie in Mathematical Statistics andOperational Research, and Claire in Biology.They say: We hope that our gift will enablefuture students to study at Exeter, fosteringrelationships with the developing world whilstalso helping to alleviate hunger.

One of those to benefit from the scholarshipis international student Muhammad Islam,originally from Bangladesh, who is currentlyundertaking his postgraduate studies into therice blast fungus at Exeter.

He says: Hunger impacts millions of people

around the world, but it does not have to belike this forever. The rice blast fungus along killsenough rice to feed millions. The scholarshiphas enabled me to join the research team atExeter who are tackling this problem. It is awonderful opportunity.

Photo: Muhammad Islam, Halpin PhDScholarship recipient


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Staff giving campaignThe Institute of Education, University of London

Not everyone feels comfortable about asking

staff to donate, especially not in these difficult

economic times. However, the Institute

of Education have achieved the highestpercentage staff-giving in the UK 16% at the

last count by actively seeking staff donations.

The IoE has enacted a cultural change by

actively demonstrate what they meant. The

fundraising team was established in 2006 up

to that point the only Institute-led fundraising

was around their centenary in 2002, when a

scholarship fund was established. The new

team were keen to raise awareness about the

importance of fundraising and to provide a

practical demonstration of the difference that

fundraising makes to peoples lives. With this

in mind the fundraising campaign sought to

provide an additional scholarship each yearto the Centenary scholarships. The scholars

are individuals who are committed to making

a positive difference to a developing country,

their own or another, and individuals who would

not be able to study at the IOE otherwise. The

team believed that IoE staff would identify with

this cause and would be happy to support

it. Approaching staff also gave the team a

chance to test out the campaigns rationale and

messages on a relatively small audience before

addressed our larger body of alumni.

To succeed the campaign needed to befocused as well as fun. They decided that aspart of an Institute-wide fundraising week they

could incorporate a fair, a competition between

faculties to see who could raise the most and a

series of emails and face-to-face ask meetings.

This was supported by posters and other

publicity that featured current scholars. The

fundraising team were pretty nervous that first

year as they were unsure of how staff would

react, if they would be willing to donate or if

the campaign would altogether fail. A target of

10,000 was set, but by the end the campaign

successfully raised just over 14,000. The

percentage of staff supporting the scholarships

had climbed from just under 1% to a l ittle over10%. The IoE are now in the third year of

our staff campaign and so far IoE staff have

provided 3 full Centenary Scholarships. The

campaign has also become a fixture around

campus, with both a winter and summer week

of fundraising and broadened channels of

communication with staff that include films

featuring the scholars themselves. So far thisyears campaign has raised 26,000.


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The impact of the matched fundingscheme on increasing foundation grantsUniversity of Leicester

The University of Leicester appointed its firstDirector of Development in November 2008with a brief to extend Development activityand increase the level of new funds raised.The University are in tier three of the Matched

Funding Scheme which matches donations upto 2.75 million at a ratio o f 1:3 and providesthe University with an opportunity for attractinghigher-level gifts.

The Edith Murphy Foundation is a local trustfounded by Mrs. Edith Murphy in 1993 andfurther funded by a legacy bequeathed by itsfounder in 2005. The Foundation has beena frequent supporter of the University, eitherdirectly or through its hospitals, and has givenaround 1 million over the years. In 2008-09the Foundations made a grant of 45,937to fund the refurbishment and equipping ofa room in the Students Union as part of a3m fundraising appeal. However, none of theFoundations previous grants have involved the

Matched Funding Scheme.

In 2009 the University of Leicester launchedthe private phase of a 4m appeal for a newCardiovascular Research Centre at a localhospital. The Edith Murphy Foundation wasidentified as a potential lead supporter andit was decided, as part of the wider donorstewardship programme, that the ViceChancellor and other senior University figuresshould engage the Chairman of the Foundation.

A short Case for Support was written and theProfessor of Cardiology agreed to host a tourof the Cardiovascular Sciences Departmentfor Foundation trustees in February 2010.The trustees were then able to meet senior

clinicians and researchers and witness theirpioneering and collaborative work first hand.In discussions about the value and timing ofa possible gift, the Director of Developmentsought to convey to the trustees how MatchedFunding could enable the Foundation to meet alarger part of the Universitys appeal.

At the Board meeting of the Foundation inFebruary 2010 the trustees agreed to supportthe CRC with the first gift to the Appealof 375,000. The gift was spread over 3years and, with Matched Funding, totalled500,000. Matched Funding was critical totheir discussions and enabled the Foundationto commit to a sum at the higher end of theirgiving range while securing leverage notavailable from other sources. This increased thevalue and impact of their gift significantly. TheMatched Funding Scheme also helped establisha time frame for giving whilst allowing stagepayments over 3 years, so that the level of thegift might be matched or exceeded by otherfunders. As a result, the chances of achievingthe appeal target and completing the state ofthe art Cardiovascular Research Centre on timehave both been increased.


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Since 2009, Graduands families whoare donors to the University and whohave not requested anonymity receive anacknowledgment in the appropriate graduationbrochure.

An example of the schemes positive impactinvolves a Family Programme-inspiredrelationship between Lancaster and the parentsof a former student. The couple attended anevent that showcased the work of Create, aStudent Union-led organisation which offerspractical advice and support for studentslooking to turn commercial ideas into realisticbusiness proposals. From this beginning,via a regular Annual Fund donation, a fruitf ulcollaboration has developed between thecouple themselves small business proprietors and the Universitys Centre for FamilyBusiness.

The Family Programme offers considerablebenefits to everyone involved: it helps Lancasterforge strong bonds with new alumni, allowsparents a closer view of university life thanmight otherwise be possible, offers a parentaladvice service, provides an additional revenuestream and also taps into the wealth of skillsand experience available among the parentalcommunity for careers mentoring andrecruitment activity.

Working with families of current studentsLancaster University

Lancaster Universitys Family Programme,launched in 2006 and run by the Alumni &Development Office, provides a vehicle throughwhich families of current students can keepin touch with University activities, sharing

vicariously in their sons and daughterscampus lives. Sign up to the Programme isat the discretion of the student, who chooseswhether or not to share information about thescheme with family members.

Once signed up, members receive variousbenefits, including: a bi-annual mailing of theUniversitys alumni magazine Steps; invitationsto general events on-campus; opportunitiesto volunteer as career adviso rs at LancastersAlumni Careers Fair; email news bulletins; adedicated area on the alumni website withlinks designed to update them on Universitydevelopments; and local area information whichwill be helpful to them when visiting Lancaster.Additionally, members have access to an onlineforum, which allows them to discuss variousstudent based issues with other parents, manyof whom will be able to offer confidential adviceand guidance. Family Programme membersare also invited to contribute to the UniversitysAnnual Fund, thus creating an additionalfundraising constituency for Lancaster. Of1,500 active members, some 12% have made adonation to date and the Family Programme hasprovided 11% of all Annual Fund income since2006.


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The Annual Fund Panel, another first, met inearly March and considered the merits of eachof the over 100 applications that they received.The Panel is made up of academic and non-academic staff, as well as external alumni, and

representatives from the Student Union and theDevelopment Office.

The benefits of establishing an Annual Fund aremany. The most immediate advantage is, froma donors view-point, they can see the directimpact of their gift, as funds are raised, appliedfor, and disbursed within the same year. Italso helps the development team to look afterdonors more efficiently, by letting them, and thewider community, know about how the variousprojects and areas of support are progressing.

The Annual Fund is often called the bedrock offundraising for good reason. It involves manyareas of the university and acts as a catalystto ensure the institution is ready to strategically

and continually raise gifts. It creates a pipelinefor major giving, and it will identify prospectsincluding alumni, staff, and former staff. So,in time, with the evolution of the annual fund,these constituents can also be widened toinclude graduating class, parents, and friendsand family programmes. As the second AnnualFund year begins at Goldsmiths they arelooking forward to seeing so many diverse andincredible projects flourish.

Establishing a successful annual fundGoldsmiths, University of London

Goldsmiths, University of London launchedtheir first Annual Fund in late 2009 and bythe Spring of 2010 the Fund was supporting28 projects around the College. Many of theAnnual Funds donors were recruited during the

4-week telethon in Autumn 2009, another firstfor Goldsmiths.

Some 6,000 people were contacted prior tothe campaign, using a combination of lettersand emails. A team of 30 student callers spoketo over 1,500 people during the course of thecampaign and 33% pledged their support.Involving student callers helped engaged withalumni and has the added benefit of helpinginstil a sense for how important philanthropyis in helping institutions meet and exceed theirgoals.

The Funds impact has been felt around theCollege and has made a significant impression

in its first year. A wide variety of projects havereceived support, reflecting our many areasof expertise: from helping to fund computingresearch projects, to help with exhibitingstudents work; from library refurbishment, toequipment for the student cheerleading team;to purchasing musical instruments and helpingyoung researchers. The fund has also providedmuch-needed support for both undergraduateand postgraduate students.


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A national STEM scholarship programmefor research intensive universitiesThe Eliahou Dangoor Scholarships

In December 2009, thanks to the generousdonation from Dr Naim Dangoor the 1994Group and the Russell Group of universities

launched a groundbreaking scholarship schemefor students who wish to study vital science,technology, engineering and maths (STEM)

subjects at the UKs leading research-intensiveuniversities.

Over the next three years these scholarshipswill assist over 4,000 students, most fromunder-privileged backgrounds, to study withscholarships of 1,000.

The Eliahou Dangoor Scholarships, launchedwith a 3 million donation over three years,is the largest private bursary or scholarshipwidening participation scheme known to the

Office for Fair Access (OFFA) in the UK, and willbe administered across 1994 Group and RussellGroup universities. Matched funding fromgovernment will bring the total funding availableto 4 million.

Dr Dangoor has said that this scholarship,named in honour of his father Eliahou Dangoor,is his way of thanking the country that gave himrefuge after he left Iraq in the 1960s. It is hopedthat this ambitious scheme will encouragemore young people to consider studyingSTEM subjects at one of the countrys leadinguniversities and reassure students about thecost of embarking on a degree, particularly if noone in their family has ever been to university.

It is not the first time he has made such adonation; when he gave 1 million to 1994Group universities in 2005, he said: I promisedmyself that, if I was ever able to help a Britishuniversity student, I would, to assist the nativepeople of the country that welcomed me. ButI never dreamt I would be able to make sucha big contribution. Now he has trebled thatamount.


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The 1994 Group

The 1994 Group was established to promote excellence in university research and teaching. Itrepresents 19 of the UKs leading research-intensive, student focused universities. Around half ofthe top 20 universities in UK national league tables are members of the group.

Each member institution delivers an extremely high standard of education, demonstratingexcellence in research, teaching and academic support, and provides learning in a research-rich

community.

1994 Group Universities achieved outstanding results in the Research assessment exercise (RAE)2008. 1994 Group members are the UK leaders in seventeen major subject areas, achieving 1stplace in their field. 57% of the 1994 Groups research is rated 4* world-leading or 3* internationallyexcellent.

The 1994 Group represents:University of Bath, Birkbeck University of London, Durham University, University of East Anglia,University of Essex, University of Exeter, Goldsmiths University of London, Institute of EducationUniversity of London, Royal Holloway University of London, Lancaster University, University ofLeicester, Loughborough University, Queen Mary University of London, University of Reading,University of St Andrews, School of Oriental and African Studies, University of Surrey, University of

Sussex, University of York.


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1994 Group

1 Northumberland AvenueTrafalgar SquareLondon WC2N 5BW

Telephone:+44 (0)20 7872 5598

Email:[email protected]:www.1994group.ac.uk

1994 group - developing the future 2010

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